ANNUAL CONVENTION. March 31 April 1, 2011 Skirvin Hotel Oklahoma City. Presented By

Transcription

1 ANNUAL CONVENTION 2011 March 31 April 1, 2011 Skirvin Hotel Oklahoma City Presented By

2 OUR THANKS TO OUR CONVENTION SPONSORS Oklahoma Army Nat l Guard Griffin Communications Arbitron AT&T Bank of Oklahoma BMI Media Services Group The Nielsen Company OERB OGE Energy Corp ONG SESAC Timeless Cool MAKE YOUR HOTEL RESERVATIONS TODAY! Call the Skirvin Hotel (405) or (888) before February 26th. Be sure to ask for the OAB group rate: $145 for Single or Double. Rooms at this rate are limited, so reserve today. DEADLINES Hotel Reservations Convention Registration Registration Cancellation February 26 March 11 March 25 For more information on sessions and events, visit our website at

3 2011 OAB ANNUAL CONVENTION THURSDAY, MARCH 31 Leadership Principals and Professional Development Bryan Dodge brings his High Energy Leadership and Communication Skills seminar to the OAB. His inspirational sessions are on the subjects of personal and professional development, habits of the highly successful, and leadership principals. The underlying thesis of Bryan s teachings is Life is too short not to be happy, and life is too long not to do well. Learn how you can improve your negotiating skills, master professional salesmanship, increase time management and set the goals you want to achieve. This 3 hour SUPER SESSION has gotten rave reviews from numerous FORTUNE 500 companies that want to motivate their associates to Do better and Enjoy better. Recommended for all Sales and Management personnel. The Business of our Business Acquisitions and Financing Mike Andres from BIA will describe the current marketplace for station trading and give his expertise on the lending environment. He will share BIA s forecasts for all media for the next five years and where we can hope to see revenues for local broadcasters. This session will also describe the relationship of local broadcast revenue to Newspapers and Outdoor in the local marketplace, and how we will compete with them in the future. Recommended for Broadcast Managers and Investors. Washington Update: Regulatory and Legal Review Join the OAB Legal Counsel David Oxenford as he discusses the changes in Washington and the FCC. Topics will include the challenges facing the integrity of Television Station s Spectrum, the status of the Performance Tax, streaming and digital license agreements and related issues regarding social media and EEO. David is an excellent speaker who can cut through the clutter and reliably update us on the events and rulings that affect our business. Recommended for all Broadcast Managers. Account Executive Mixer The Honors Lounge, Skirvin Hotel Join other sellers for a networking opportunity in The Honors Lounge on the 2nd Floor of the Skirvin. Enjoy adult beverages, snacks and socializing with a great group of broadcasters before the MUSICAL TREAT that evening. Just show up and enjoy!!! OAB Reception and Dinner The Venetian Room, 14th Floor, Skirvin Hotel Enjoy the finest OAB Reception with an open bar from 6:00pm 7:00pm followed by an Oklahoma Barbeque, which will be awesome. Come as you are and relax in the Historic Setting of the 14th Floor and it s beautiful view of Downtown Oklahoma City. The food and drink will be second to none. OAB Live Performances The Venetian Room, 14th Floor, Skirvin Hotel Live music from BMI songwriters and singers Dave Pahanish and Charlie Worsham. Enjoy the finest in live country/rock music as both Dave and Charlie perform their hit songs. Dave Pahanish has written over 30 songs recorded by Toby Keith, Jimmy Wayne, Keith Urban and Tim McGraw with numerous #1 Hits including American Ride Do You Believe Me Now and Without You This is an opportunity to intimately watch and enjoy the finest songwriters our radio stations play in a relaxed atmosphere with a free beer and wine bar available for your comfort. Friday, April 1 Social Media Super Session Joel Comm is a NY Times best selling author, entrepreneur and new media innovator. Joel presents a step-by-step playbook on how to use social media as a leveraging tool to expand the reach of your brand and increase your customer base. Joel is a specialist on Facebook and Twitter and you will be inspired by his ability to engage consumers in active relationship marketing. Joel long list of clients includes Microsoft and IBM. Tony Robbins is quoted as saying, "Joel teaches us how we can use technology not just to correspond, but also to connect. He shows us how the Internet can give us freedom to experience the depth of relationships, and how it can help us achieve and sustain an extraordinary quality of life." Recommended for all Marketing and News Personnel and Station Management.

4 FRIDAY, APRIL 1, CONTINUED Digital Sales 2.0: Unleashing the Power of Handheld Marketing Stephen Warley from LocalBroadcastSales.com presents his session on Mobile Marketing Campaigns. You will learn (1) the types of Mobile opportunities available, (2) recommendations for Mobile Marketing Vendors, (3) best practices for managing Mobile Campaigns, and (4) Mobile Market case studies to see what is working and what is not. More and more advertisers are interested in building mobile marketing databases. Radio and TV promotion can help then collect those mobile numbers more quickly and efficiently than any other medium. Recommended for Sales Personnel and Sales Managers. Compelling Ways to Deliver the News John Larson from NBC News and the Poynter Institute will present a fast-paced seminar on the compelling ways to deliver your news product to your viewers in a way to maximize their interest. John has specific ways to make your content "cut through the clutter" and have an impactful meaning on how your audience relates to your news stories. Recommended for all News producers and writers. Recommended for All News Producers and Writers. Personality Radio Radio These are tumultuous times for everyone in radio and TV - especially on-air personalities. What is their role in today s broadcasting, and how can veteran personalities reboot their careers to provide even more value to stations and solidify their job security? In this webinar, Fred Jacobs will discuss topics ranging from social networking, making a great client appearance, and creating an effective web presence will be addressed. Recommended for all Radio Personalities and Programmers. SBE Engineering Conference Engineers Breakfast starts at 8:00am, then join us for a full day of relevant sessions for station engineers. Recommended for All Broadcast Engineers. Going Mobile Super Session Fred Jacobs delivers his award winning presentation on the mobile world and its applications for our industry. There are now more mobile devises in the world than Radios, TV's and computers. Fred's session will show you how profound this technology has become and how it has intersected our lives in so many ways. Moreover, he will show us how we can harness this phenomenon to generate a new appreciation of our broadcast stations and their content. Recommended for all persons interested in technology and where it is taking our society. Digital Sales Unlocking the True Value of Social Media Americans spend more time with Facebook than with Google, YouTube is the second largest search engine after Google, and social media is the fastest growing content category on mobile. Stephen Warley from LocalBroadcastSales.com will educate us on (1) how local businesses are using social media to engage their customers and how broadcasters can tap into this market, (2) avoid cold calling and learn the best practices for creating and maintaining social network followers for your business, and (3) learn how to gather business research using social network tools. Recommended for Account Executives and Sales Managers. Radio Sales Idea Exchange Radio Money Flows to Good Ideas" Here is your opportunity to share the BEST IDEAS in our state. Bring an idea or promotion that worked in your market and take one home to use immediately. NAB Radio VP John David and OAB s Vance Harrison moderate this annual event that has produced money-making solutions for many radio operators. Recommended for Radio Managers and Sellers. Outstanding Achievement Awards Banquet Join us as we recognize the excellent work of OAB radio and television stations in Awards in programming and news, Personality of the Year, and Station of the Year will be presented. See why this is still the very best business to be in!

5 CONVENTION 2011 Thursday, March 31 11:00 am Registration Opens 1:00-4:00 Leadership Principles & Professional Development () Brian Dodge, Dodge Development Inc. 1:00-2:30 Washington Update: Regulatory & Legal Review () David Oxenford, Davis Wright Tremain LLC 2:30-4:00 The Business of Our Business () Mike Andres, BIA 4:00-6:00 Account Executive Mixer 6:00-8:00 OAB Reception & Dinner Open bar, Oklahoma barbeque, and great views from the 14 th Floor! 8:00-9:00 OAB Musical Treat with Live Performances BMI songwriters and singers David Pahanish and Charlie Worsham Friday, April 1 7:30-8:30 Registration & Continental Breakfast 8:00-4:00 Exhibits & SBE Engineering Conference 8:30-10:30 Social Media Super Session (TV/Radio) Joel Comm, InfoMedia Inc. 10:00-11:30 Personality Radio (Radio) Fred Jacobs, Jacobs Media 10:00-11:30 Digital Sales 2.0: Unleashing the Power of Handheld Marketing Stephen Warley, LocalBroadcastSales.com 10:30-12:30 Compelling Ways to Deliver the News (TV/Radio) John Larson, NBC News & The Poynter Institute 12:30-2:00 OAB Appreciation Luncheon 2:00-3:30 Digital Sales 3.0: Unlocking the True Value of Social Media Stephen Warley, LocalBroadcastSales.com 2:00-4:00 Going Mobile Super Session () Fred Jacobs, Jacobs Media 2:00-4:00 Radio Sales Idea Exchange (Radio) 4:15-5:00 Annual Membership Meeting 6:00-7:00 OAB Reception 7:00-9:00 OAB Awards Banquet 9:00-11:00 Afterglow Reception

6 OAB 2011 Annual Convention Complimentary Student/Faculty Registration School City Note: Students and faculty are invited to attend all sessions at no charge. Meals are priced as indicated. Please see accompanying brochure for information about each session. Name (Please print. This name will appear on your nametag) Thursday Events, March 31 1:00 4:00 Leadership Principles & Professional Development Super Session with Bryan Dodge (R/TV) 1:00 2:30 Washington Update with David Oxenford (R/TV) 2:30 4:00 The Business of Our Business with Mike Andres (R/TV) 4:00 6:00 AE Mixer in The Venetian Room (AE s) 6:00 9:00 OAB Reception & Dinner with Live Musical Event...$50 Friday Events, April 1 8:30 10:30 Social Media Super Session with Joel Comm (TV/R) 10:00 11:30 Digital Sales 2.0: Handheld Marketing with Stephen Warley (R/TV) 10:00 11:30 Personality Radio with Fred Jacobs (Radio) 10:30 12:30 Compelling Ways to Deliver the News with John Larson (TV/R) 12:30 2:00 OAB Appreciation Luncheon...$20 2:00 3:30 Digital Sales 3.0: Social Media with Stephen Warley (R/TV) 2:00 4:00 Going Mobile Super Session with Fred Jacobs (R/TV) 2:00 4:00 Radio Sales Idea Exchange with Vance Harrison & John David (Radio) 6:00 9:00 OAB Awards Reception & Banquet...$50 Total Due for Meals: $ Fax to or mail with check payment to OAB by 5pm on March 11, Cancellation Deadline: March 25. No-shows will be billed $10 to cover the cost of materials and refreshments. Oklahoma Association of Broadcasters 6520 N. Western Avenue, Suite 104 Oklahoma City, OK 37116

7 Directions to the Oklahoma City Skirvin Hotel FROM NORTH (Stillwater/ Wichita KS/ Ponca City) Travel I-35 South to I-40 West Exit Downtown/Robinson Exit Turn right (North) on Robinson Travel two blocks to Sheridan Ave Turn right (East) on Sheridan Travel 1 block to Broadway Turn left (North) on Broadway FROM SOUTH (Dallas, TX/ Ardmore) Travel I-35 North to I-40 West Exit Downtown/ Robinson Exit Turn Right (North) on Robinson Travel two blocks to Sheridan Ave Turn Right (East) on Sheridan Travel one block to Broadway Turn Left (North) on Broadway FROM WEST (Will Rogers Airport/ Amarillo, TX) Travel North on Meridian Take I-40 East Exit Walker Turn Left (North) on Walker Turn Right (East) on Sheridan Travel one block to Broadway Turn Left (North) on Broadway FROM NORTH-EAST (Tulsa/ Missouri) Travel I-44 West to I-35 South Take I-35 South to I-40 West Exit Downtown/ Robinson Exit Turn Right (North) on Robinson Travel two blocks to Sheridan Ave Turn Right (East) on Sheridan Travel one block to Broadway Turn Left (North) on Broadway