Essential Strategies for Growing Your Business. (With Inbound Marketing)

Transcription

1 21 Essential Strategies for Growing Your Business (With Inbound Marketing)

2 INTRODUCTION Inbound marketing better positions your company to get found by your customers by developing an online presence that speaks to them and their specific needs.

3 INTRODUCTION Here are the four actions of inbound marketing: Attract Visitors Convert Leads Close Customers Delight Fans STEP STEP STEP STEP

4 INTRODUCTION Now I want to show you 21 ESSENTIAL Inbound Marketing strategies that you can use RIGHT NOW to grow your business.

5 ATTRACT VISITORS T Create Value with Blogging 1 Businesses that blog receive 77% more traffic and 97% more links to their site than those that do not. That s because blogging creates value and credibility that attracts your ideal audience.

6 ATTRACT VISITORS 2 Use Social Media to Drive Traffic There are 2.03 billion people who have active social accounts who are online 2-3 hours per day! This gives businesses an incredible new channel to drive traffic and find new customers.

7 ATTRACT VISITORS 3 Use SEO to Get Found Online 93% of online experiences begin with a search engine. When you properly optimize your site and content for search engines, you ll increase your rankings and get more traffic.

8 ATTRACT VISITORS 4 Leverage Other People s Audiences #SUNGLASSES On average, businesses see a 6-to-1 return when they can find and engage people who already have the audience they want, then leverage that audience to build their own.

9 ATTRACT VISITORS 5 Create Retargeting & PPC Online Ads Visitors who are retargeted with display ads are 70% more likely to convert on your website. Plus, retargeting ads you can lead to a 1046% increase in brand searches.

10 CONVERT LEADS 6 Direct Traffic with Calls-To-Action T 70% of businesses don t have any notable calls-toaction on their homepage. This makes it almost impossible to convert traffic into leads. Use callto-actions to point visitors where you want them to go. CLICK HERE

11 CONVERT LEADS 7 Create Value with Content Offers Premium content offers like ebooks and courses generate 3 times as many leads as traditional outbound marketing and costs 62% less.

12 CONVERT LEADS 8 Convert Visitors w/ Landing Pages 56% of all website clicks are directed to a landing page, not the home page. Use your landing pages to deliver premium content and convert visitors into actionable leads.

13 CONVERT LEADS 9 Use Forms to Boost Conversions T Opt-in forms are one of the quickest ways to get more leads. Studies show that businesses who add various opt-in forms their website can increase conversion rates by 1000% or more! SIGNUP HERE!

14 CONVERT LEADS 10 Use Social Proof to Create Credibility Using customer reviews as social proof can increase marketing effectiveness by 54% because 88% of people trust reviews by other consumers as much as they trust recommendations from personal contacts.

15 BONUS OFFER Is all your blogging, twee2ng and inbound marke2ng paying off? I M BETTING IT S NOT There s a be<er way to grow your business Check out my no-hype, realis2c approach to DOUBLING the leads and sales you get from your website using the traffic you have! (Without becoming a slave to your business ) YES! SHOW ME A BETTER WAY

16 CLOSE CUSTOMERS 11 Use a CRM Tool to Track Leads A customer relationship management (CRM) tool can increase revenue by 41% per sales person when used to track and nurture leads.

17 CLOSE CUSTOMERS 12 HAPPY HOUR SPECIALS :) Happy Hour Send s to Close More Sales marketing is consistently voted the most effective marketing channel. In fact, every $1 spent on marketing has an average return of $44.25!

18 CLOSE CUSTOMERS 13 TIMELINE 1/3 2/3 3/3 Set Up Marketing Automations Businesses that can successfully automate their lead nurturing process with targeted messages, see a 10% or greater increase in revenue in just 6-9 months.

19 CLOSE CUSTOMERS 14 Create Sales Focused Content 61% of people say they are more likely to buy from a company that delivers content. By creating product videos, spec sheets, FAQs etc. you ll make it easier for customers to make a purchasing decision.

20 CLOSE CUSTOMERS 15 Use Analytics to Find Top Channels More than 50% of businesses find it difficult to attribute marketing activity directly to revenue results. Analytic tools allow you to analyze your marketing so you can make adjustments to improve ROI.

21 DELIGHT FANS 16 Have Awesome Customer Support CUSTOMER SUPPORT 65% of people say they ve cut ties with a brand over a single poor customer service experience! That s why creating a stellar customer support system from day one is crucial.

22 DELIGHT FANS 17 Create Communities on Social Media 53% of people who follow brands on social media are more loyal to those brands. When you build a social community around your brand, you ll create lifelong customers and fans. #SUPERHEROSONLY Load More

23 DELIGHT FANS 18 Reward Loyal Customers CUSTOMERS ONLY It costs 5 times more to get new customers than it does to keep existing ones. Which is why it s crucial that you reward your loyal customers to keep them coming back for more.????

24 DELIGHT FANS 19 Personalizations Drive Engagement Businesses see an average increase of 20% in sales when they implement personalized experiences and suggestions to give customers the content and products they want. HI BRIAN, WELCOME BACK! RELATED TO ITEMS YOU VE VIEWED

25 DELIGHT FANS 20 Use Survey & Feedback Tools It takes 12 positive customer experiences to make up for only 1 negative experience. Collecting feedback will help eliminate the chance of a bad customer experience. T 1 2

26 DELIGHT FANS 21 Collect Reviews & Testimonials Studies show that 70% of consumers look at product reviews before making a purchase. Asking customers for reviews at the right time, will create brand advocates that attracts new people.

27 CONCLUSION Inbound marketing covers every stage of the buying process from stranger to brand advocate.

28 CONCLUSION It empowers business to attract, convert, close and delight customers by being in the right place, at the right time.

29 CONCLUSION When used correctly, inbound marketing is one of the most effective ways to grow your business in a digital world.

30 BONUS OFFER Is all your blogging, twee2ng and inbound marke2ng paying off? I M BETTING IT S NOT There s a be<er way to grow your business Check out my no-hype, realis2c approach to DOUBLING the leads and sales you get from your website using the traffic you have! (Without becoming a slave to your business ) YES! SHOW ME A BETTER WAY