Modules. Module 2. Module 1. Pages Pages Compensation & the Direct Delivery Activity Report. The Basics of Avon Online.

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2 Modules 2 Module 1 Pages 1-35 The Basics of Avon Online How Avon Online Works How Representatives Benefit from Avon Online Avon Online Compensation Representative Eligibility How to Register The Representative Storefront Invite Your Customers to Shop with You The Digital Hub and Training Online Rules and Guidelines Module 2 Pages Compensation & the Direct Delivery Activity Report Avon Online Compensation How Representatives Earn The Account Statement The Direct Delivery Activity Report

3 Modules Module 3 Pages Avon Online FAQs Details the most frequently asked questions Module 5 Pages Avon Online Phase 2 How to Set Up Your Storefront Using Representative Store Love Your Products Module 4 Pages Avon Online Phase 1 Representative Registration How to Register for Avon Online in detail 3

4 The Aim: Offer you, our valued Representatives, a competitive edge Provide a solution for Customers who prefer to shop online Connect Representatives with stranded Customers Provide a solution for Customers who do not have access to a Representative Offer Consumer Direct Delivery by Avon and Direct Payment Connect you, the Representative, in all transactions! 4

5 The Basics What will be included on the site? Currently the core Brochure and Avon Living What Campaigns are shown? The processing Campaign (NOT the selling Campaign) is shown on Avon Online This allows every Representative to order from the same Brochure, despite mail plans This will result in some back orders for Representative delivery 5

6 How it works Customers using Avon Online can select their delivery method - Representative Delivery - Direct Delivery by Avon If a Customer opts for Direct Delivery by Avon, they will pay a delivery fee of $9.95 and the Order will be shipped directly to them Avon will handle payment and delivery allowing you more time for finding new Customers, selling, and recruiting You will be compensated on all Orders via Avon Online whether Representative delivery or Direct Delivery by Avon 6

7 Two ways to purchase Customer places an Order VIA REPRESENTATIVE DIRECT DELIVERY Representative delivers to Customer Personal Service Customer pays Representative Free Delivery for Customer Avon delivers to Customer Customer pays Avon Customer pays delivery fee of $9.95 7

8 Avon Online How You Benefit 8

9 How You Benefit As a Representative you will have your own Avon Online store with your own unique URL that you can share with your Customers For example: You can sell Australia wide, in Australia and in New Zealand, NZ wide e.g. In Australia you could now sell to your sister in Perth with Direct Delivery 9

10 How You Benefit Reach new Customers and engage your existing Customers Increased business opportunities, uniquely available via the internet Opportunity to make sales 24 hours a day even while you sleep! Maintain Customer service when on holidays via Direct Delivery Free personalised homepage Free digital advertising Customers will find your products on a search engine, e.g. Google Receive normal Profit on Avon Online Sales when a Customer chooses Representative Delivery 10

11 How You Benefit Receive Compensation for Direct Delivery Orders shipped by Avon Head Office. For Direct Delivery Orders where the Customer has chosen Representative contact, you ll be Compensated at the Profit rate of your previous Campaign. We expect most Customers will want to have contact with a Representative. However, for Direct Delivery Orders with no contact, you ll be Compensated up to 15%. For further information, please refer to the Frequently Asked Questions. 11

12 Avon Online Compensation 12

13 How Representatives Earn 13 When Customers choose Representative Delivery Representatives will earn their regular profit where Customers choose Representative Delivery. These Orders are sent to the Representative to process with their normal Order and contribute to the amount for Cumulative Profit in the Campaign. When Customers choose Direct Delivery with Representative Contact On a Direct Delivery Order, where the Customer indicates they are happy to receive Representative contact, a Representative will be compensated at the Profit rate of their previous Campaign and will be charged a service fee of $2.95. These Orders will also contribute to the amount for Cumulative Profit in the Campaign. If a Representative has zero profit or is inactive in the previous Campaign the Direct Delivery Order will stand alone for profit.

14 How Representatives Earn When Customers choose Direct Delivery with No Representative Contact For a Direct Delivery Order where the Customer elects no Representative contact, a Representative will be compensated up to a maximum of 15% (reduced profit rates apply as normal on certain products) and will be charged a service fee of $2.95. These Orders will not contribute to the amount for Cumulative Profit in the Campaign. When is Compensation from Direct Delivery Orders received? Compensation from Direct Delivery Orders will be realised when a Representative places their next Order and cannot exceed the amount of the Representative s balance. Any remaining compensation will be applied to the Representative s following Order. 14

15 Avon Online Representative Eligibility 15

16 Representative Eligibility When you: Place your Orders via esales Suite Have given Avon your current address Do not have an outstanding balance on your Avon account Have a minimum average Order size over the prior five Campaigns of 15% Profit in Australia or 24% Profit in New Zealand and have placed Orders regularly Once registered you can be found on the map by new Customers as well as by your known Customers 16

17 Representative Eligibility Representatives who: Place Orders via esales Suite Have given Avon their current address Do not have an outstanding balance on their Avon account Once registered can be found only by Customers who know their details and not on the map by new Customers To be found on the map by new Customers these Representatives will need to place Orders regularly and have an average minimum Order size over their prior five Campaigns of 15% in Australia or 24% in New Zealand 17

18 Representative Eligibility New Representatives LOS 1 and 2 who: Place Orders via esales Suite Have given Avon their current address Do not have an outstanding balance on their Avon account Can register and be found only by Customers who know their details and not on the map by new Customers 18

19 Representative Eligibility New Representatives LOS 3 who: Place their Orders via esales Suite Have given Avon their current address Do not have an outstanding balance on their Avon account Have been with Avon for a minimum of three Campaigns and have placed Orders in each Campaign Have a minimum average Order size of 15% Profit in Australia or 24% Profit in New Zealand Once registered can be found on the map by new Customers as well as by known Customers 19

20 Representative Eligibility Representatives may not be eligible to register due to one or all of the following: Do not currently place their Avon Orders via esales Suite Have not given Avon their current address Their Avon account is currently not in good standing If you know someone who is not using esales Suite to place their Orders let them know how easy it is! 20

21 Avon Online How to Register 21

22 Representative Store Manager Representative Registration shop.avon.com.au/manager/profile shop.avon.co.nz/manager/profile MY PROFILE tab MY LOCATION tab MY STORE tab MY ORDERS tab MY CUSTOMERS tab MY TRAINING tab 22

23 23 Gives all the information you need on how to Register for Avon Online

24 24 A detailed Registration Guidelines as well as Frequently Asked Questions is available to download

25 Avon Online Representative Store Front 25

26 Representative Store Front MY STORE tab Personalise your storefront homepage Preview a future Campaign storefront homepage Add products to the 'I LOVE ' tab of my storefront 26

27 Representative Store Front Setting up your store is easy: We ve set up a default storefront for you so if you would prefer to leave it to us, you don t need to do anything. Just log in and take a look! If default just isn t your style, why not personalise your store? It s easy. Login and go to the MY STORE tab. The Phase 2 Set up your storefront document will walk you through. 27

28 28 Gives all the information on how to set up your Avon Online Store

29 Invite your Customers to shop with you It s so easy: Three step process for a Customer to shop with their existing Representative on Avon Online 1Enter their Representative s URL into their browser 2Click on the Shop with button 3Register as a Customer on Avon Online 29

30 The Digital Hub This purpose built training website is developed to help Representatives maximise Avon s digital tools to supercharge their business using social media, Avon apps, mobile apps and more. socialmedia.avon.com.au socialmedia.avon.co.nz 30

31 What is the Digital Hub The Digital Hub is a purpose-built training website that is dedicated to helping Representatives understand and utilise all of the digital tools that Avon has to offer. There are training areas and sections dedicated to: 31 i. Guidelines for Representatives ii. iii. iv. Digital Do s and Don t s Social Media Guidelines Build your Business Training Modules (The Basics, A Little Bit More, Intermediate, Advanced) FAQs Social Media (Facebook, Twitter, Youtube, Instagram) Avon Apps (Beauty Boutique, VMO, ebrochure) Mobile Apps (mbrochure, VMO, Viewa, Paypal, Bug Guard Game)

32 Training with the digital hub The Training Checklist: 1 Test for knowledge: Take the Digital Diva Quiz under the Resources tab. 2 Build knowledge: Before creating an online presence for your business, it is essential that all Representatives read and understand the information under the Guidelines for Representatives tab, including; the Digital Do s and Don ts, Social Media Guidelines and FAQs. 3 Go Back to Basics: No matter what level of digital knowledge you have, print the Digital Checklist and stick it on your fridge each Campaign. Complete the tasks outlined under The Basics module under the Build your Business tab. 4 Easy as 1-2-3: Once The Basics are complete, Representatives can then work their way through the other 3 Digital Training modules under the Build your Business tab; A Little bit More, Intermediate and Advanced. 5 Get Appy: Download Avon s Mobile Apps and personalise and share your Avon Apps. 6 Get Social: Create social media profiles in line with your digital knowledge and the Build your Business training recommendations. 32

33 Online Rules and Guidelines Use of the word Avon Representatives cannot use the word Avon in any online name or handle. This includes, but is not limited to: Address Social Media Handles (Facebook Profile Names, Group Names, Twitter, Instagram, Youtube or any other social/online handle) Variations of the word Avon are also included; such as A-V-O-N Facebook Representatives cannot create a Facebook Page for their Avon business. However, they can create Facebook Groups to connect with their Customers. Download social media assets each Campaign from the Avon Digital Resource Library under the Resources tab. If you are unsure of what you can/cannot do on Facebook, you can go to the Digital Do's and Don ts section under the Guidelines for Representatives tab. 33

34 Online Rules and Guidelines Selling Products Online As a direct selling company, Avon has a strict framework for what constitutes online selling as a Representative. Selling products online is strictly prohibited, except through approved Avon channels like; a Representative s own Avon Online store, or by posting a link to your personal ebrochure to your known social network. Avon Representatives are prohibited from using online platforms for the sale, auction or swap of Avon products;.e.g. ebay, Gumtree, Facebook Buy Swap Sell Groups, blog, websites etc. Avon Representatives are also prohibited from utilizing Avon sponsored websites or other Avon related channels to solicit funds or other items. It is also prohibited for a Representative to promote their own Avon business on the official Avon Facebook page. Any comments or posts that are made promoting an Avon business on the official page will be removed. 34

35 An exciting way forward Avon can now compete effectively in the online marketplace by offering Customers and Representatives the opportunity to connect Avon Online will improve the Customer experience You have the ability to reach new Customers and connect with stranded Customers, whilst enhancing the shopping experience with your existing Customers Avon Online provides an exciting future for you with new opportunities to grow your Avon business The opportunity to grow Customers and Sales 35

36 Avon Online Compensation and Direct Delivery Report 36

37 How Representatives Earn 37 When Customers choose Representative Delivery Representatives will earn their regular profit where Customers choose Representative Delivery. These Orders are sent to the Representative to process with their normal Order and contribute to the amount for Cumulative Profit in the Campaign. When Customers choose Direct Delivery with Representative Contact On a Direct Delivery Order, where the Customer indicates they are happy to receive Representative contact, a Representative will be compensated at the Profit rate of their previous Campaign and will be charged a service fee of $2.95. These Orders will also contribute to the amount for Cumulative Profit in the Campaign. If a Representative has zero profit or is inactive in the previous Campaign the Direct Delivery Order will stand alone for profit.

38 How Representatives Earn When Customers choose Direct Delivery with No Representative Contact For a Direct Delivery Order where the Customer elects no Representative contact, a Representative will be compensated up to a maximum of 15% (reduced profit rates apply as normal on certain products) and will be charged a service fee of $2.95. These Orders will not contribute to the amount for Cumulative Profit in the Campaign. When is Compensation from Direct Delivery Orders received? Compensation from Direct Delivery Orders will be realised when a Representative places their next Order and cannot exceed the amount of the Representative s balance. Any remaining compensation will be applied to the Representative s following Order. 38

39 Direct Delivery Activity Report Can be found: Representative Suite - new menu under My Account called Avon Online Activity Sales Leadership Suite - new menu under My Own Office called Avon Online Activity 39

40 Representative Suite Find your Avon Online Activity Report here 40

41 Account Statement Compensation applied Online Direct Processing charge applied $2.95 per order 41

42 DIRECT DELIVERY ACTIVTY REPORT Let s now take a look at the report 42

43 Upline Name Compensation Summary Representative s details 43 Customers details shown for Customers who choose Contact, Privacy for No Contact Avon Online Order # and purchase date Details of Customer s Order, Customer Price and Compensation Compensation calculated on each product at the applicable rate Summary of Order Total Compensation less $2.95 processing fee, Total Award Points, any Returns adjustment Shows previous Campaign s profit used for WITH Contact Compensation calculation or 15% flat if NO Contact or calculated on stand alone Avon Online order size if 0% profit in prior Campaign

44 Customers details shown for Customers who choose Contact, Privacy for No Contact. In this example the Customer has chosen contact so her details are shared. Summary of Order Total Compensation less $2.95 processing fee, Total Award Points, any Returns adjustment In this example the profit in the prior Campaign was 0%. Therefore the Avon Online Order stands alone for profit calculation. 44

45 Avon Online Frequently Asked Questions 45

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51 51 Gives all the information on how to Register for Avon Online

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