BT Digital Screen Media. BT Media and Broadcast

Transcription

1 BT Digital Screen Media BT Media and Broadcast

2 02 Attract customers and increase their spending with BT Digital Screen Media If you are looking to increase and influence the flow of customers into your store whilst increasing revenues, turn to BT Digital Screen Media. We can collect and distribute appropriate content to interactive, high-resolution screens right up to the point-of-sale in every kind of retail environment from supermarkets to department stores, high streets and shopping malls. We have formed alliances with specialist organisations in the retail sector to provide a comprehensive, fully managed solution. One that extends to a full consultancy service including design, build and operation, plus the acquisition, formatting and distribution of video and data signals and the central management of the network. Whether your network consists of a small number of screens across many sites as in a high street chain or a series of petrol stations or a large number of screens on one site as in a major department store we can help to ensure the delivery of eye-catching, informative and timely messages to your customers.

3 03 Increase revenues by positively influencing the customer in store Using digital multimedia technology in your retail environment can strengthen your ability to communicate with your customers and so influence their behaviour cost-effectively, appropriately and persuasively. You can also measure the effect BT Digital Screen Media has in helping you to meet your goals. BT Digital Screen Media can: increase customer footfall and flow create instant promotions offer the opportunity for additional non-trading revenue through media advertising improve the in-store experience for your customers produce a measurable increase on your Return on Investment (ROI).

4 04 The power of Digital Point-of-Sale With careful planning, Digital Point-of-Sale (POS) can become an integral part of your overall POS environment, making a complementary contribution to your cardboard displays, window dressings and other more traditional approaches. By integrating digital signage with your stores POS, it can provide: a greater depth of message so boosting information banks, increasing the provision of product details and enhancing customer service greater flexibility in terms of the messaging and its format the ability to respond to events more quickly, especially if the BT Digital Screen Media solution is linked to EPOS or customer flow systems a reduction in the costs of each message over time. With BT Digital Screen Media you can promote any chosen message from product and price information to information designed to enhance your customers experience or the level of service quality they receive. You can also include brand advertising and support for local community activities.

5 05 Flexible solutions for delivery and display BT Digital Screen Media lets you reach your customers and employees in timely and efficient ways. It combines a flexible solution for delivering and displaying your message content in a variety of formats and on a variety of display devices. In a single network it offers different levels of performance, the ability to prioritise sensitive message traffic as well as multimedia applications. The BT Digital Screen Media solution has two main elements: a content delivery system which takes your content and distributes it to your chosen remote sites a content creation and scheduling system, which enables your content to be formatted and scheduled for playout at your remote sites. In addition, the system can log message activity at the remote sites for audit purposes.

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7 07 Working together a true solution BT has established a number of strategic alliances with key organisations in order to provide a true digital multimedia solution in the retail environment. These alliances enable the delivery of broadcast and retail media applications as well as integrated distribution and measurement systems. Working together with our partners, we are able to ensure that you can maximise the opportunities presented by BT Digital Screen Media. As a result, you can benefit from BT s understanding of: consumer shopping habits and the impact of that on your in-store promotional activity the best way to combine your mix of retail messages and the positioning of display devices in order to optimise your POS promotions and your consumers experience of your retail environment how to maximise long-term and sustainable third-party advertising revenues as part of your collection of messages the need for a measurable audit and consultancy process.

8 08 Reliability and flexibility BT Digital Screen Media is backed by the experience, resources and skills of BT Media & Broadcast can tailor the solution to meet your business needs exactly.

9 Find out more For further information on BT Digital Screen Media please contact: Offices worldwide The services described in this publication are subject to availability, and may be modified from time to time. Services and equipment are provided subject to entering into a contract with British Telecommunications plc. This publication is for general guidance only. British Telecommunications plc Registered office: 81 Newgate Street, London EC1A 7AJ. Registered in England No Produced by BT Broadcast Services. Designed by Unigraph Limited 22016/05/04 PHME 46322/06/04 All trademarks gratefully acknowledged.