Thinking Critically SWBAT synthesize information in order to make valid, wellsupported

Size: px

Start display at page:

Download "Thinking Critically SWBAT synthesize information in order to make valid, wellsupported"

Barbra Horton
6 years ago
Views:

1 Inventions, Child Labor, Political Cartoons, and Unsafe Working Conditions! Industrial Age Unit Project Historical Method of Inquiry, Continuity and Change, Forces Throughout History Standards: History 1.1 Use the historical method of inquiry to ask questions, evaluate primary and secondary sources, critically analyze and interpret data, develop interpretations defended by evidence from a variety of primary and secondary sources. History 1.2 Analyze key concepts of continuity and change, cause and effect, complexity, unity and diversity over time. History 1.3 Analyze the significance of ideas as powerful forces throughout history. Objectives: Knowledge and Understanding SWBAT demonstrate knowledge and understanding of subject-specific content and concepts through developed descriptions, explanations and examples. Thinking Critically SWBAT synthesize information in order to make valid, wellsupported arguments Communicating - SWBAT structure information and ideas in a way that is appropriate to the specified format. Assignment: Choose 1 of the 4 available choices of products to demonstrate a comprehensive understanding of a major topic from the Industrial Age. Use the resources from the Industrial Age Internet Research Project, as well as textbook chapters 6 and 7 to provide rich details for your products. Chapter 6 Section 1 The Expansion of Industry Chapter 6 Section 2 The Age of Railroads Chapter 6 Section 3 Big Business and Labor Chapter 7 Section 2 The Challenges of Urbanization Chapter 7 Section 3 Politics in the Gilded Age

(This project will be based on a real inventor and real invention from the Industrial Age.) My Research Topic: Inventor: Invention: Poster or other Multimedia Product?

2 Choice #1 - Industrial Age Invention Project You are an inventor during the Industrial Age and you have just invented a fabulous new product! Your job is to market your invention and let people know how wonderful it is and how helpful it will be to their lives. Develop a poster to advertise your product to the public. (This project will be based on a real inventor and real invention from the Industrial Age.) My Research Topic: Inventor: Invention: Poster or other Multimedia Product? Due Date: Inventor Biography: Who are you? Where and when were you born? What are some interesting facts about yourself? What else have you invented? What skills do you have? Why are you great inventor of the Industrial Age?

3 Don t forget to include a picture of yourself! Invention Description: What did you invent? What is it used for? What advantages does your invention have over the previous way of life? Who will benefit from your invention? How does it make life easier? What does your invention look like? Don t forget to include a picture! Invention Sales Information: (be creative with this section!) What is your company name? (Ex. Happy Hargreaves Spinning Jenny Co.) What is your company slogan and logo? Where can people purchase your invention? Where is your company located? Who should buy this invention? How much does this product cost? Are there different models?

4 Customer Testimonials: Include at least one testimonial from a happy customer. Example: I don t know what I would do without the Spinning Jenny! My factory is able to produce three times more wool than we could without it! Testimonial: Sources: *Remember, Google and Wikipedia are NOT valid sources!* PROJECT CHECKLIST Once you are finished with your research, create your advertisement! Your poster/multimedia product MUST include the following: Invention Name Inventor s Name Company name and slogan Important information about your invention that will appeal to the group of people who should buy it Purchasing Information Testimonial Picture(s) of invention Picture of inventor Color and creativity!

Choice #2 - Industrial Age Child Labor Advertising Campaign Project You are either a Supporter (for), or an Opponent (against), Child Labor during the Industrial Age.

Develop a poster to advertise your position on Child Labor to the public. (This project will be based on a real industries from the Industrial Age think about the Photo Analysis Activity!

5 Choice #2 - Industrial Age Child Labor Advertising Campaign Project You are either a Supporter (for), or an Opponent (against), Child Labor during the Industrial Age. Your job is to create an advertising poster to let people know how wonderful Child Labor is if you are a business owner, or how horrible Child Labor can be on the lives of the working children. Develop a poster to advertise your position on Child Labor to the public. (This project will be based on a real industries from the Industrial Age think about the Photo Analysis Activity!) My Topic: Industry: Supporter or Opponent: Poster or other Multimedia Product? Due Date: Industry Biography: What industry? Where is it located? What do you produce? What are some interesting facts about your industry? What products do you produce? What is it used for? What does your factory look like? Don t forget to include a picture!

6 Sources: *Remember, Google and Wikipedia are NOT valid sources!* PROJECT CHECKLIST Once you are finished with your research, create your advertisement! Your poster/multimedia product MUST include the following: Industry/Factory Name and Location Products Produced by the Factory Who are the ads targeted towards? Elements of the Target Market include: Gender and Age Range, but may also include Socio-economic status, rural suburban or urban, race, family status, special interests. These interests can include anything from political leanings to religion or nationality What problem do the ads solve? Read Successful Ads Solve a Problem found below How is the ad unique? How does your ad and your products or services differ from your competition How does your ad cause your audience to act? See Successful Ads Cause the Audience to Act found below Color and creativity!

7 Here are 4 characteristics of successful advertising that will help point you in the right direction and on your way to successful campaigns! 1. Successful Ads are Highly Targeted: It is easy to think big when it comes to advertising, however this isn t always the best approach. Sure, the morning news has more viewers, but are they the right viewers? It is important to map out your target market and seek out the media that reaches this focused audience. Targeting will save you money and reach the audience more likely to be affected by your advertisement! 2. Successful Ads Solve a Problem: What need or problem does your advertisement solve? Will it save someone time? Save them money? Another way to express this point is to define the difference between features and benefits. A feature is tangible. For example, you are a women s clothing store owner. You carry a wide-range of jeans across different brands. This is a feature of your store. Adding a benefit takes it one step further. Since your store carries a wide-range of jeans across different brands, the hassle of going from store to store to find a pair of jeans that fit perfectly is taken away! What a difference this makes. If you don t address a solution to a problem, your audience will not realize they need to pay attention to what you are saying! 3. Successful Ads are Unique: Cliché, boring ads will blend in with the clutter of other advertising, as well as your competitors. Determine what sets your advertisement apart and focus on that aspect. There are millions of ways for people to spend their time. Why should they chose to spend it agreeing with you? 4. Successful Ads Cause The Audience to Act: Which calls for a call to action in your advertising. Grabbing attention with your advertising and keeping that attention is great, but if it does not cause them to seek out more information or contact you, then it may end in disappointment. Make sure your potential reader knows how to do that or what they should do to take that next, important step. Does that mean directing them to your company? Inviting them to come into your factory? These things may seem a bit overwhelming and a lot to cram into small ad space or air time, however, keeping these principles in mind and having a well-crafted message will hit these points and be very effective. Information provided by:

8 Choice #3 Political Cartoon Comparing Big Business of Today to the Industrial Age Requirements: 1. One 8½ X 11 White non-lined sheet of paper (you must use the full sheet) or create some other Multimedia Product 2. Hand drawn if creating on paper (stick figures and Photoshopped pictures are acceptable for other multimedia products) 3. Colored (by color pencils only if on paper no markers, pens, crayons, water colors, etc.) 4. The BACK of the cartoon should have: a. Title of Cartoon b. Name c. Date d. Class period 5. It does not have to be one big drawing. It can be a comic strip format with multiple panels if you would like How do I begin to create a political cartoon? First you must ask yourself, What is the issue about big business that I want to write about? A good way to decide is to look over your notes or the textbook. What issue stands out to you about big business of today compared to during the Industrial Age? Meaning, was there something that shocked you, something that you think is not right, something that seems hypocritical, something that you think needs change, something that is emotional, etc.? You should write down your statement and then ask yourself why do I feel this way and what should be done? For example, please see the cartoon below:

9 For the example on the first page, before they did any work, I asked the student, What do you want to say? The student said, I believe that Iran is actually trying to build nuclear weapons (not nuclear power for peaceful purposes), that the U.N. is just standing by and letting it happen, and that, in the end, it could be very dangerous. I then summarized the main point by saying, So you are saying that someone is being sneaky (not paying attention) and that they are being tricked into something that might end up being dangerous? I then asked the student, Can you think of another example of something that symbolizes your summary? The student said, This kind of reminds me of the whole Trojan Horse thing. The student began to explain that Iran is acting like a Trojan Horse because, while they say they are working on nuclear energy for peaceful purposes, they are actually working on nuclear weapons which will eventually threaten the world. As you can see, the political cartoon that the student created is an excellent example of this, and it earned a 3 using the rubric. Question(s) to answer: What is your specific opinion about something we learned in class?

10 Why should we care? What should we do about it? Why is this important? Who is to blame? What does this say about what you believe? Here are some links for political cartoon examples: Please note: It is very tempting to copy cartoons that have already been done. Some students believe that they can take an idea from an artist, change a thing or two, and then claim it is their own. This is plagiarism and will result in a 0 on your assignment. You must come up with an original idea!!!

Choice #4 - Industrial Age Unsafe Working Conditions Advertising Campaign Project You are a Supporter (for) of Safe Working Conditions during the Industrial Age.

11 Choice #4 - Industrial Age Unsafe Working Conditions Advertising Campaign Project You are a Supporter (for) of Safe Working Conditions during the Industrial Age. Your job is to create an advertising poster to let people know the dangers of unsafe working conditions for workers and reforms needed to make the workplace safe for employees. Develop a poster to advertise your position on Safe Working Conditions for Employees to the public. (This project will be based on a real industries from the Industrial Age think about the Triangle Factory Fire Activity!) My Topic: Industry: How to Improve Working Conditions: Poster or other Multimedia Product? Due Date: Industry Biography: What industry? Where is it located? What do you produce? What are some interesting facts about your industry? What products do you produce? What is it used for?

12 What does your factory look like? Don t forget to include a picture! Sources: *Remember, Google and Wikipedia are NOT valid sources!* PROJECT CHECKLIST Once you are finished with your research, create your advertisement! Your poster/multimedia product MUST include the following: Industry/Factory Name and Location Products Produced by the Factory Who are the ads targeted towards? Elements of the Target Market include: Gender and Age Range, but may also include Socio-economic status, rural suburban or urban, race, family status, special interests. These interests can include anything from political leanings to religion or nationality What problem do the ads solve? Read Successful Ads Solve a Problem found below How is the ad unique? How does your ad and your products or services differ from your competition How does your ad cause your audience to act? See Successful Ads Cause the Audience to Act found below Color and creativity!

13 Here are 4 characteristics of successful advertising that will help point you in the right direction and on your way to successful campaigns! 1. Successful Ads are Highly Targeted: It is easy to think big when it comes to advertising, however this isn t always the best approach. Sure, the morning news has more viewers, but are they the right viewers? It is important to map out your target market and seek out the media that reaches this focused audience. Targeting will save you money and reach the audience more likely to be affected by your advertisement! 2. Successful Ads Solve a Problem: What need or problem does your advertisement solve? Will it save someone time? Save them money? Another way to express this point is to define the difference between features and benefits. A feature is tangible. For example, you are a women s clothing store owner. You carry a wide-range of jeans across different brands. This is a feature of your store. Adding a benefit takes it one step further. Since your store carries a wide-range of jeans across different brands, the hassle of going from store to store to find a pair of jeans that fit perfectly is taken away! What a difference this makes. If you don t address a solution to a problem, your audience will not realize they need to pay attention to what you are saying! 3. Successful Ads are Unique: Cliché, boring ads will blend in with the clutter of other advertising, as well as your competitors. Determine what sets your advertisement apart and focus on that aspect. There are millions of ways for people to spend their time. Why should they chose to spend it agreeing with you? 4. Successful Ads Cause The Audience to Act: Which calls for a call to action in your advertising. Grabbing attention with your advertising and keeping that attention is great, but if it does not cause them to seek out more information or contact you, then it may end in disappointment. Make sure your potential reader knows how to do that or what they should do to take that next, important step. Does that mean directing them to your company? Inviting them to come into your factory? These things may seem a bit overwhelming and a lot to cram into small ad space or air time, however, keeping these principles in mind and having a well-crafted message will hit these points and be very effective. Information provided by:

14 Industrial Age Unit Project Rubric Standard History 1.1 Use the historical method of inquiry to ask questions, evaluate primary and secondary sources, critically analyze and interpret data, develop interpretations defended by evidence from a variety of primary and secondary sources. Objective: Knowledge and Understanding The student completes all components of chosen project using a wide range of terminology accurately and appropriately and demonstrates detailed knowledge and understanding of content and concepts through developed and accurate descriptions, explanations, and examples. Work is turned in on time The student completes all components of chosen project using a range of terminology accurately and appropriately and demonstrates good knowledge and understanding of content and concepts through accurate descriptions, explanations and examples. Work is turned in on time The student completes most components of chosen project using terminology that is accurate and/or appropriate and demonstrates knowledge and understanding of content and concepts through adequate descriptions, explanations, or examples. Work is late The student makes a limited attempt to use some relevant terminology and demonstrates basic knowledge and understanding of content and concepts with simple descriptions and/or examples. History 1.2 Analyze key concepts of continuity and change, cause and effect, complexity, unity and diversity over time. Objective: Thinking Critically The student completes a detailed analysis of concepts, events, issues, models, or arguments; effectively analyzes and evaluates a range of sources in terms of origin and purpose, recognizing values and limitations; thoroughly interprets a range of different perspectives and their implications; synthesizes information to make valid, well-supported products. Work is turned in on time The student completes a satisfactory analysis of concepts, events, issues, models or arguments; satisfactorily analyzes and/or evaluates a range of sources in terms origin and purpose, recognizing values and limitations; interprets different perspectives and their implications; synthesizes information to make valid products. Work is turned in on time The student completes a simple analysis of concepts, events, issues, models or arguments; completes a simple analysis and/or evaluation of some sources in terms of origin and purpose, recognizing values and limitations; identifies different perspectives and their implications; makes connections between information to make simple products. Work is late The student makes a limited attempt to analyze concepts, events, issues, models or arguments; describes some sources in terms of origin and purpose and recognizes some values and limitations; identifies different perspectives; makes connections between information in a limited attempt to make products. History 1.3 Analyze the significance of ideas as powerful forces throughout history. Objective: Communicating The student clearly communicates the information and ideas effectively and creatively by creating a product that is consistently appropriate to the audience and purpose; structures information and ideas in a product that is consistently appropriate The student clearly communicates the information and ideas by creating a product that is often appropriate to the audience and purpose; structures information and ideas in a product that is often appropriate to the The student communicates information and ideas by creating a product that is sometimes appropriate to the audience and purpose; structures information and ideas in a product that is sometimes appropriate to the The student communicates information and ideas by attempting in a limited way to create a product that is appropriate to the audience and purpose; makes a limited attempt to structure information and ideas

15 to the specified format; consistently documents sources of information using a recognized convention. Work is turned in on time specified format; often documents sources of information using a recognized convention. Work is turned in on time specified format; sometimes documents sources of information using a recognized convention. Work is turned in late in a product that is appropriate to the specified format; makes a limited attempt to document sources of information.

Persuasion Portfolios: Analyzing Social and Political Advocacy Strategies Today

Persuasion Portfolios: Analyzing Social and Political Advocacy Strategies Today Rationale/Main Concept: How are today s social and political advocates influencing perspectives and shaping the debate on hot button issues? In this lesson, students apply what they ve learned about perspectives