Brand Finance Global Forum 2018

Transcription

1 Forum Brand Finance Global Forum 2018 Theme: Understanding the Value of Brands in a Digital Age 1st February 2018 Event Partners Media Partner Sponsors

2 Brand Finance Global Forum 2018 Brands are some of the most valuable assets that companies possess but the profound effect they exert on financial performance, shareholder value and market capitalisation continues to be poorly understood in some quarters. Performing in a digitally-led world is one of the most hotly contested and least understood methods for building brand value. As brands redirect budgets towards this new lever, we intend to discuss the most effective ways to maximise digital s impact on branded businesses. Brand Finance Global Forum

3 Brand Finance Global Forum 2018 The Global Forum - BAFTA 195 Piccadilly 1st February 2018, 08:15-17:00 Brand Finance forums attract CEOs and CMOs of global brands, senior investors, analysts, marketers, and journalists, keen to understand more about the links between brands, strategy and financial performance. We will have industry speakers to explain why they feel their companies brand strategies and structures enable them to maximise financial performance. The event will include coffee breaks, lunch, and after conference drinks. The morning session will focus on how technology is disrupting business models and the afternoon discussions will centre around digital marketing and communications. Brand Finance Global Forum

4 Agenda for The Global Forum :15-09:00 09:00-09:15 09:15-10:30 Registration & Breakfast Introduction by David Haigh, CEO, Brand Finance plc Morning Session: How Technology is Disrupting Business Models 13:30-14:45 Afternoon Session: How Digital Marketing is Creating New Communication Channels Americo Silva, Global Head of Digital, Shell How to Manage Digital at Scale with Impact 10:30-11:00 11:00-12:30 Keynote Speaker The Rt Hon Matt Hancock MP, Secretary of State for Digital, UK Government The Role of Digital in the UK Economy Matt Preschern, CMO, HCL Technolgies How Technology is Disrupting Business Models Martin Haering, CMO, Finastra The Role of the Bank CMO: Die or Disrupt! Coffee and Networking Academic Opinion Prof. Patrick Barwise, London Business School Why Are the Big Tech Companies and Their Brands So Valuable? James Welchman, Marketing Manager EMEA, Chevron Digital Technology: Powering a Customer Centric Companny John Mathers, Former CEO, UK Design Council Digital is Important... But What s the Original idea? Panel Session Moderated by Chris Clark, Former CMO, HSBC How Technology is Disrupting Business Models 14:45-15:15 15:30-17:00 Simon Sproule, CMO, Aston Martin 105 Years Old and Behaving like a Start Up: The Transformation of Aston Martin Panel Session Moderated by Liz Miller, SVP Marketing, CMO Council Strategies for Competing Against Challenger Brands Coffee and Networking Alex Payne, Director, The Influence Room The Power of the New Branding Tool - The Advocate Kathy Dykeman, Director, Facebook Kate Cox, VP, CMO EMEA, GoDaddy.com How Brand Purpose is Driving Digital Marketing Communications Panel Session Moderated by Paul Frampton, Former CEO, Havas Media Group What s In Store for th Media Mix of Tomorrow Sukhi Gill, UK CTO DXC Technology The Survival of Brands in a Digital and Cyber Age Concluding Remarks David Haigh, CEO, Brand Finance plc 12:30-13:30 Lunch and Networking 17:00 Departure and After-Conference Drinks Brand Finance Global Forum

5 Speakers at The Global Forum 2018 Alex Payne Director The Influence Room Americo Silva Global Head of Digital & Social Media Shell Chris Clark Former CMO HSBC David Haigh CEO Brand Finance John Mathers Former CEO UK Design Council Kate Cox VP, CMO EMEA GoDaddy.com James Welchman Marketing Manager Chevron Kathy Dykeman Director, Marketing Facebook Martin Haering CMO Finastra RT Hon Matt Hancock Secretary of State for Digital UK Government Matt Preschern CMO HCL Technologies Paul Frampton Former CEO Havas Media Group Prof. Patrick Barwise Professor of Marketing London Business School Simon Sproule CMO Aston Martin Sukhi Gill Chief Technology Officer DXC Technology Brand Finance Global Forum

6 Who will be there? All attendees are senior marketing and company decision makers for the business, brand or product. Selection of brands present: 5% 2% 2% 1% 40% COO, CMO, Vice President, Managing Director, Director, Global Director Head of Brand, Marketing, Communications or Brand Strategy 24% CEO, President, Partner, Chairman, Founder Consultant, Analyst, Executive, Associate CFO, Finance Manager Media 26% Academics Countries present: Industries present: 13% 10% 2% 1% 1% 1% UK USA Europe Asia 10% 5% 4% 4% Advertising and Marketing 31% Financial Services Technology, Media & Telecommunications Consultancy 12% 60% South Africa Mexico Russia Other 26% 17% Chemical, Energy, Oil, Construction Food and Healthcare Law and Government Brand Finance Global Forum

7 Venue - BAFTA 195 Piccadilly Forum Thursday, 1st February The Brand Finance Global Forum 2018 will be hosted at BAFTA 195 Piccadilly in the Princess Anne Theatre which provides a bespoke setting for the conference. With a world-class digital cinema and comfortable, stylish armchairs, this theatre will be the hub of the event. Our keynote speakers will present their chosen topics in the theatre a variety of videos, images and sound effects. Breakfast, lunch and coffee networking sessions will take place in the David Lean room on the floor below the Theatre. This is to ensure optimal time to discuss the major issue that affects brand value: Digital Technology. This theatre seats over 220 people. Brand Finance Global Forum

8 About us Founded in 1996, Brand Finance is the world s leading independent brand valuation and strategy consultancy. Headquartered in the City of London, we are present in over 20 countries. Brand Finance. Established 1996 Brand Finance Forums. Established 2004 Global Clients Helping clients to measure, manage, maximise and monitor the value of their brands to drive business performance. Unique We possess a unique combination of marketing, research, management and financial expertise. Independent Brand Finance is entirely independent. We manage brands, not create them. Technical recognition We are accredited with the ISO global standard for brand valuations and our assessments are widely accepted by regulatory bodies worldwide. Experience With over 15 years experience Brand Finance has worked with clients of all sizes across all sectors. Global We are headquartered in London with offices in over 20 countries. Brand Finance is committed to the development of theoretical and practical issues surrounding brands. Brand Finance Forums are part of Brand Finance Institute, the education and training division of Brand Finance plc in which theoretical and practical issues surrounding brands are explored. Brand Finance Institute organises events around the world featuring leading edge thinkers in the area of brand strategy, brand building and brand valuation, who come together to share their experiences and to better understand the process by which valuable brands are created. We work with some of the best brands from all over the world. Here is a small selection of the brands we have worked with recently. Brand Finance Global Forum

9 Forum Contact us David Haigh CEO T: +44 (0) E: Alex Haigh Director T: +44 (0) E: Georgie Hackett Events Manager T: +44 (0) E: