Additional Product Benefits:

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1 Greeting: Hello! This is (agent name), thank you for calling the National Academy of Sports Medicine. May I have your first name please? Thank you (Customer name)! You are one of the first 100 callers and I will be happy to help you today!! Value Build: We are really excited you called! Our Certified Personal Trainer education not only combines science with proven techniques to turn fitness enthusiasts into fitness professionals but we also offer you the opportunity to further your education in the fitness industry. We are confident you will find just what you are looking for with our program. Let s get you started okay? Additional Product Benefits: NASM is a leading certification for personal trainers and is based on the OPT Model backed by research and evidence based science. NASM trainers have higher average salary - $44K NASM offers a job guarantee after completing the course and passing the exam if you do not land a job in 60 days, we ll refund your money back (terms / conditions apply job guarantee only applies to certain packages) NASM is one of the top preferred certifications at clubs and gyms in the country. NASM provides customer service support, continuing education options, and access to other NASM trainers Main Offer: (Customer Name), we want you to experience for yourself just how great our personal training program truly is. Today, I m able to offer you a FREE 14 day trial of our program! A FREE trial that does not even require a method of payment today!! During this 14 day FREE trial you will receive full access to the NASM-CPT4 online course, learn training concepts like client fitness assessment and program design, and obtain a sampling of the tools necessary to develop exercise routines that are safe for any client at any level. With today s promotion the first 100 people who sign up also get 2 Online Fitness Videos; one for working out around the home and one to help with stress and relaxation!! (Customer Name) If you are ready to enroll today we can go ahead and get started! Okay!?! We will enroll customers who decide at this point that they want the 14-day free trial; if a customer is unsure, Argo will fill out a lead form on behalf of the customer; only time to transfer to NASM is for questions outside of the 14-day trial product and/or if the customer wants to purchase a product (other than the free 14-day trial)

2 If Yes : Enroll customer through NASM shop page If No: Rebuttal 1 Other: During business hours, transfer to NASM if customer has questions outside of the 14-day trial and/or would like to purchase a product (other than the free 14-day trial); during off hours, Argo Agents will the customer s information directly to Adam Sorensen- adam@argomarketinggroup.com Rebuttal 1 I certainly understand how you feel today.. One thing we found however is that by at least trying our 14 day FREE trial you will experience first-hand just how truly amazing the program really is. I know just like the rest of our customers that you are looking to either start a new career that you will love, or grow your existing career. That s exactly why you called in the first place right? And remember you are under no obligation! Okay so let s go ahead and get you the started! What s your last name? If Yes : Enroll customer through NASM shop page (IF DURING BUSINESS HOURS TRANSFER) If you are ready to speak to a specialist and get started, Please hold so I can transfer you, Ok? (IF AFTER HOURS, CAPTURE AND ESCALTE BY ) What I will do is take your information and send it to a N.A.S.M specialist and you will be contacted within 24hours, Ok? If No: Rebuttal 1 Other: During business hours, transfer to NASM if customer has questions outside of the 14- day trial and/or would like to purchase a product (other than the free 14-day trial); during off hours, Argo Agents will the customer s information directly to Adam Sorensenadam@argomarketinggroup.com Rebuttal 2 I understand (customer name) but you did call for a reason today. Remember (customer name), this truly is a free trial with no further commitment and no method of payment needs to be provided as we re confident enough in our program to let the results speak for itself. So let me ask, if you sign on for the FREE trial today and are happy with the program, which I m confident you will be, would you agree

3 the FREE trial is worth it? Okay, great! And if you re not satisfied with what we offer, then do nothing. (Customer name), you have nothing to lose so let s get this out to you today Okay! If Yes : Enroll customer through NASM shop page (IF DURING BUSINESS HOURS TRANSFER) If you are ready to speak to a specialist and get started, Please hold so I can transfer you, Ok? (IF AFTER HOURS, CAPTURE AND ESCALTE BY ) What I will do is take your information and send it to a N.A.S.M specialist and you will be contacted within 24hours, Ok? If No: Rebuttal 1 Other: During business hours, transfer to NASM if customer has questions outside of the 14-day trial and/or would like to purchase a product (other than the free 14-day trial); during off hours, Argo Agents will the customer s information directly to Adam Sorenson- adam@argomarketinggroup.com PLEASE ESCALATE IN SP Transfer # to call into our Education Advisor queue is , Monday Thursday, 6am 7pm PST Friday, 6am 6pm PST Saturday, 8am 5pm PST Order Confirmation I d just like to confirm your order. (Customer must affirm) Great, I d like to confirm that you ve ordered (list product) today. (Wait for response) Today's date is, your name is, your address is.

4 Infomercial FAQ PLEASE NOTE THAT THE FIRST 100 CALLERS WHO SIGN UP WILL BE ABLE TO ACCESS THE FREE ONLINE VIDEOS WHEN THEY GET THEIR LOG-IN DETAILS 1. Who is the National Academy of Sports Medicine (NASM)? a. Since 1987 NASM has been the global leader in delivering evidence-based certifications and advanced credentials to health and fitness professionals. Our products and services are scientifically and clinically proven. They are revered and utilized by leading brands and programs around the world and have launched thousands of successful personal training careers. The industry leader the NASM Certified Personal Trainer (CPT) certification is the most respected personal training certification in the health and fitness industry. 2. Why should I get certified through NASM? a. Most people get certified through NASM because it s the most widely recognized and accepted certification out there. It s accepted at nearly every facility that has personal trainers but it s also required at a lot of clubs. So, as far as an investment in an education goes, NASM will get you the most opportunity out there in terms of employment. 3. What is the Optimum Performance Training (OPT ) model? How can I learn more?

5 a. The NASM Certified Personal Trainer Certification and Specializations are developed with NASM s exclusive Optimum Performance Training (OPT ) model, the industry s first comprehensive training system based on scientific, evidence-based research. It takes the guesswork out of program design and helps produce consistent and remarkable results for your clients. The OPT model was developed to concurrently improve all functional abilities, including flexibility, core stabilization, balance, strength, power, and cardiorespiratory endurance. For more information about the OPT model, visit 4. What is included in the free 14-day CPT trial? a. With the 14-day CPT trial, you receive: i. Receive FULL access to the CPT4 online course (excluding the practice exam) for 14 days ii. Learn training concepts like client fitness assessment and program design iii. Obtain a sampling of the tools necessary to develop exercises that are safe for any client at any level 5. How do I access the free 14 day CPT trial? a. The 14-day CPT trial is an online course. Once enrolled, you will receive an from NASM that will provide instructions on creating an NASM user account to log into the elearning center to access study materials. 6. What happens after my free 14-day CPT trial is over? a. You have the option of purchasing a full CPT package. To purchase the full CPT package, please contact an Education Advisor at How does the 60 Day Job Guarantee work? a. NASM offer a guarantee that you will secure a job as a personal trainer within 60 days of receiving your NASM-CPT certification or NASM will refund the amounts paid to NASM for such certification (excluding any amounts paid for shipping or installment charges). This money back guarantee applies to the NASM-CPT All Access and Associate Personal Trainer Experience packages only.

6 8. How does the payment plan work? a. The NASM payment plan allows you to pay 12 equal payments with zero interest. Monthly payments vary, depending on the package purchased. 9. How do I contact someone NASM? a. You can call or visit their website at