Copyright 2014: Mark Bishop. Copyright 2014: Mark Bishop

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2 2 Table of Contents Disclaimer... 3 Welcome to instant Profit Silos... 3 What is an Instant Profit Silo?... 4 What you will need... 5 How it works: Find a niche Choose a product: Keywords: WordPress: Construct your landing page Silo:... 8 Example: Ads:... 9 Conclusion Will you always make money in hours? How much money can I expect to make? Inspiration: Resources... 14

3 3 Disclaimer The following lesson is based on my personal experiences and the methods I personally use which may or may not be the best or most effective practise. Please read: The method outlined in this publication is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek the services of competent professionals in the legal, business, accounting, and finance fields. Absolutely no guarantees of income are made. Any references to income are done solely for the purpose of illustration and should not be understood as typical results. Reader assumes full responsibility for use of information contained herein. The author and publisher assumes no responsibility or liability whatsoever on the behalf of the reader of this literature. If you do not accept these terms, please close this publication and discontinue using it immediately. Welcome to Instant Profit Silos My name is Mark Bishop and for those of you who don t know me I make most of my living from niche marketing (often in weird or embarrassing niches). Fortunately, and after a great many failures I mastered niche marketing getting it down to simple to replicate formulas (Instant Profit Silos being one of them). Before I explain what Instant Profit Silos is and how it works I d like to assure you that niche marketing is a very real, viable and profitable business model which can provide constant passive income for years to come.

4 4 Here s an example: A little while ago I built a website in an embarrassing niche selling a digital product (PDF) for $37. Within weeks I was making $100s a day, in the first 4-5 months my daily sales were $500-$800. At the end of the first 6 month period that one site had made me over $124,000. Really 1 website + 6 months = $124,000 Sure that sounds like hype, but I assure you it s true, I have all the documented proof to back those claims too. Why am I telling you this? Simple many people will tell you that niche marketing doesn t work or it s not profitable enough. But they are wrong, very wrong; niche marketing is very profitable indeed when it s done right. Now let me state: Instant Profit Silos won t make you six figures in six months (well not unless you do a lot of scaling), but it will make you money really fast (often within hours). What is an Instant Profit Silo? An Instant Profit Silo is a combination of highly targeted paid traffic and a product specific content silo. If that sounds complicated I apologise it wasn t meant to & it s actually really easy.

5 5 Instant Profit Silos is actually best explained via video, this PDF is meant as a summary. So please make sure you watch all of the videos from start to finish before building your first income stream. What you will need 1. 1 domain as generic as possible 2. Hosting for your domain 3. A Wordpress theme: in the case study I use OP2 but there are many free themes which you can use instead. 4. Initial investment (for ads to run) $25 will do How it works: 1. Find a niche. Look for a niche audience who are hungry to purchase products online. An audience who are more likely to purchase over the internet, for example a solution to an embarrassing problem (see embarrassing / desperate niche PDF). 2. Choose a product: which solves the problem or provides a solution and become an affiliate. You can use Instant Profit Silos to make money promoting digital and tangible products, but the product must be good and ideally have an affiliate commission of $25 per sale or more.

6 6 A great place to start is ClickBank (for digital products). In the case-study I chose to target the urticaria / hives niche (skin condition) & picked a product called Get Rid of Hives 3. Keywords: Find a buying related keyword with a high monthly search total (competition is not important). A buying keyword or trigger keyword should be a phrase which someone looking for a solution to a specific problem is likely to type into a search engine. In the case study I chose the buying phrase How to get rid of hives. Use the Google Keyword Planner to find buying keywords with high monthly search totals. Once you have one buying phrase come up with 3 or more product related phrases (these are used for your silo). For example: Product XYZ Reviews Product XYZ Warning / Scam etc Product XYZ Cost How Product XYZ Works Etc Etc 4. WordPress: Install WordPress onto your domain. Add a theme which allows versatility; preferably one which allows

7 7 you to NOT have a menu and can be set to full page with no sidebar. I used Optimize press 2, if you have it, it s perfect for Instant profit Silos, if you don t and you don t want to purchase a copy then use a free theme. There are thousands of free themes to choose from. Add Plugins (see video). 5. Construct your landing page. This is the page that everyone who clicks your ad will land on. Use existing content from the product website where possible reword where applicable (but don t worry about duplicate content). Same with the graphics (use product graphics). Case study landing page: Your landing page should be optimized for your main buying key-phrase as well as including the name of the product. The landing page (as well as all silo pages) should include numerous buttons / opportunities to visit the vendor website. All links to the product / vendor website should contain your affiliate link. In the case study I have cloaked my affiliate link using a PHP script, you could use a WordPress plugin such as Prettylink to achieve the same (you don t have to cloak if you don t want to).

8 8 6. Silo: Build the product specific content silo to support the landing page. These are simply additional pages, one for each of the product related keywords you choose, Example: Product XYZ Reviews Product XYZ Warning / Scam etc Product XYZ Cost How Product XYZ Works Each page (everything is page based / we don t use posts) must also be optimized for the product and main buying keyword where possible. 2-3 silo pages are usually enough. Each page must also contain links to all other pages in the silo at the bottom (preferably), see case study: This is achieved by hyperlinking text; highlight the text then click the link icon and choose from the specific silo pages.

9 9 All silo pages should have the main landing page as the parent page see picture: Note: The main landing page has NO Parent page. Each silo page should also contain buttons / links containing your affiliate link. Use content and graphics sourced from the product / vendor website where possible (as in step 5). 7. Ads: Set up Bing to run ads which will land on your landing page. In the case study I target all search types,

10 10 I.E. Broad, Phrase and Exact. If you are working to a budget begin by targeting only Exact. Bid for first page inclusion or best position bid on the phrases you chose providing it is not too expensive and competitive. If it is expensive work out your maximum bid as follows. Find commission total first, and then divide that figure by 50. E.G. $25 50 = 0.50 Your maximum bid would therefore be $0.50 This is based on the assumption that it may take up to fifty clicks to make a conversion (often far less in these niches). Aim to achieve a CTR of above 1.2% and a quality score of 5/10 or more. When targeting all search types weed out underperforming search types or make additions to pages to achieve a better performance. If using just Exact simply edit to raise performance. To target other related phrases in the niche build out the silo to include and optimize for the phrase

11 11 Conclusion If this little formula seems too easy, it s because it is. The fact that it s really easy doesn t mean it won t work, it does! Spend a little time, pick the right niches, find a great keyword (easy because competition isn t a huge factor) and your income stream is pretty much done. The content and graphics are right there for you to use (No duplicate content penalty as we are not trying to rank). Will you always make money in hours? That really depends on the niche, how you set things up and your keyword performance. Occasionally it may take a few days to get everything working properly and then it will work straight away other times. Providing you choose a niche where people are eagerly seeking a solution Instant Profit Silos should work, the more embarrassing and desperate the niche, the more inclined they will be to purchase. There is virtually no learning curve to navigate through with Instant Profit Silos. After the first is up and running and making money simply move onto the next. How much money can I expect to make?

12 12 Each profitable silo will continue to provide you with a passive income stream, often for months or years without additional work leaving you time to build more and more or concentrate on whatever else you do. It s not about making it big straight off the bat. Many people make the mistake of thinking they want a Million and then start looking for the one Holy Grail business idea which will bring them that kind of money. But the truth is; ideas like that are few and far between and when they do exist they usually require a huge investment. Instant Profit Silos is about making money quickly little income streams which are easy to set up, take no time to run and make you $10, $15, $30, $50 a day each, every day. $15 a day might not seem like the internet lifestyle everyone else promised, but that s still an extra $450 per month. If you had 10 Instant Profit Silos (*you could easily achieve 10 in a week) then at just $15 a day; you now have an additional income of $4500 per month. I m sure you get the idea: little steps add up and before you know it you will begin to hit all of your income goals. Thank you once again for purchasing Instant Profit Silos; I look forward to hearing your success stories soon. Now go build your first IPS.

13 13 Inspiration: The following video contains extracts from a video I made for the upgrade and shows a return on investment of over 3000% in four days. $1.51 spent on traffic resulted in 2 sales and around $50 profit. Here s the video: P.S If you like the idea of dominating weird little niches on a massive scale as I do, I recommend you take a look at my highly acclaimed Niche Marketing training platform called Niche Synergy (referred to on several occasions as the best niche marketing training ever produced). Niche Synergy will be changing this year to a monthly program but as I write you can still get access to the entire training platform for a small one off payment Click Here for details and real reviews. *Links to the old thread which hasn t been updated for a while as I am moving to self-hosted this year. But you can still buy it there and it s still bang up to date and highly profitable.

14 14 Resources OptimizePress 2 (as used in the case study) Pretty link (link cloaking)

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