Press Releases Strategies These Work for ANY Type of Business!
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1 Press Releases Strategies These Work for ANY Type of Business! Presenters Curt Maly Co-Founder of Black Box Social Media, LLC Co-Founder of Social Media in 7 Minutes Co-Founder of Social Media Manager Pro Tom Bukacek CEO of Black Box Social Media, LLC Co-Creator of Social Media in 7 Minutes Co-Creator of Social Media Manager Pro
2 In The Beginning...
3 Your Business Idea
4 Online Marketing 101 Your Business Website The BIG open ocean we call the Internet
5 Are You Even On The Map?
6 Now What? Where is Everyone?
7 Look I m Right Here!!!
8 Where Are Your Customers Looking?
9 Online Monetization Strategy 101
10
11 Build It And They Will Come!
12 You just have to know where your audience is...
13 Monetizing Online Marketing
14 Now What?
15 Now What?
16 We Will Give You Our Step-by-Step, Easy to Follow Plan!
17 We have consulted with and managed online marketing for: and soooo many more!
18
19 Our CEO Even Wrote a National Best Selling Book on Marketing with Marketing Legend Dan Kennedy.
20 These simple processes will show you the FASTEST WAY to MONEY online for ANY type of business
21 It s Time Your Business Gets Found
22 Your Customers Are Waiting
23 Your Customers Map Online There are Thousands of Online Maps Your Customers COULD use!
24
25 The Largest Online Map
26 Almost Everyone Uses It
27 Google Is The Biggest, Most Intelligent Search Engine In The World
28 Google Is All Knowing & Always Learning
29 How?
30 The Google Algorithm
31 The Google Algorithm Counts Your Votes
32 More Votes Means Your Business Gets The Best Spot on Google s Map Local SEO 201 Level
33 When You Search Most Popular Social Vote
34 Votes Are Counted For How Other People Vote & Engage
35 Your Personal Gmail
36 Social Sharing
37 Trending News
38 The Most Important Vote? YOU
39 Google Knows All
40 www.
41 Google Is Always Learning & Changing
42 No One Outside of Google Knows Exactly How Google s Algorithm Works
43 There are a LOT of Different Opinions & Theory's
44 At SMI7M We Surround Ourselves With Industry Experts, Sought After Professionals and We Spend $THOUSANDS$ Per Year Attending Conferences, Meetings & Highly Profile Mastermind Groups
45 We Take That Information And TEST Monitor & Review Improve TEST Improve Quantify Results Share Results in SMI7M Test Again Keep Monitoring for Changes
46 Do The Same For Your Business YOU
47 It All Depends On What You Know! YOU
48 You Now Understand The Simple Basics of SEO & Google
49 Let s Focus on 1 Money Map
50 What is a Press Release? And how you can use Press Releases to Build Your Brand, Generate More Clients & Promote Your Products Online
51 A Press Release is a written or recorded communication directed at members of the news media for the purpose of announcing something newsworthy.
52 Websites have changed the way press releases are submitted. There are literally thousands of free online press release websites available making news distribution more affordable and a level playing field for smaller businesses.
53 The use of press releases is common in the field of public relations (PR). Typically, the aim is to attract favorable media attention to the company, provide credibility to a business.
54 The use of press releases can also provide high quality back links to the site in order to help it get ranked higher in the search engines.
55 They are often used in generating a feature story or are sent for the purpose of announcing news conferences, upcoming events or a change in corporation.
56 Every Website should have a media page that displays the following items: About Us Mission statement Officers Product Information In the News Testimonials
57
58 Press Release Topics
59 Press Release Topics Company Growth, Milestones and Strategy Shifts New website or significant upgrade to existing website Creation of a new company or spin-off Milestone accomplishments Company anniversary (eg. 50 years in business) New office opening or relocation Company Name Change Strategic partnerships and alliances New executives and other personnel changes Transfer in ownership Company reorganization Holiday-related sales Major steps towards going green Stock offerings Financial and earnings updates Securing business funding or credit including venture capital or angel investments
60 Press Release Topics Products and Pricing Promotions New website or significant upgrade to existing website Free shipping offer/changes in shipping rates New products and services Product name change New product production process New products, services, pricing and promotions New contests and sweepstakes Holiday-related sales and promotions Unique and new uses for existing products New promotional programs like referral rewards Free consultations, trial offers and samples
61 Press Release Topics Market Trends and Thought Leadership New market studies, research, surveys and polls Helpful tips for customers, related to your business Market trends affecting your business A new award win Milestone accomplishments Free educational information, ebooks, newsletters and white papers Media and speaker appearances by executives Inspirational stories related to your business Predictions for your industry and supporting market analyst information Educational online and in-person events New technology trends affecting your industry Informative industry scam information Expert opinion on an important subject within your industry Debunking of common myths related to your industry Tips sheets or feature stories like Top 10 Valentine Gifts, Top 10 Common Mistakes of Social Media Marketing or How to Land a Job in 30 days. Commentary and product or business tie-ins to current events News of the Weird: an outrageous claim or outlandish event like Coffee Shop offers gourmet $200 latte!
62 Press Release Topics Customer Wins and Endorsements Significant customer win and case studies Customer acquisition milestones (100 th customer, 500 th customer, 1 million customers, etc) Celebrity and public figure endorsements or product purchase (be sure to get approval). Branding Business rebranding New website or significant upgrade to existing website Company name change Product name change
63 Press Release Topics Community and Charity Involvement with a charity Local event or team sponsorships Recent charitable contributions Inspirational stories Internship Programs Pro bono work Events Scheduling of in-person seminars Success of events Appearance at a trade show Scheduling and success of Web events Event sponsorship Holiday-related events
64 How to Use Keywords When Creating a Press Release
65 When developing SEO friendly press releases for your business, ask yourself the following questions: 1. How does this announcement coincide with my current SEO goal? 2. What are my company s top five keywords/phrases, and how can I include them in this press release 3. Are there specific pages on my website that I want to drive traffic to with this press release? 4. Can this announcement be enhanced by rich media content such as videos, photos, podcasts, etc.? 5. One time or series of related press releases (linking strategy)
66 When developing SEO friendly press releases for your business, ask yourself the following questions: A Properly Structured, Search Engine Optimized Press Release will have keywords in the following Title Summary 3 Times in the Body of the PR 1 time anchor text (if applicable) in the first 2 paragraphs Video Title (if applicable) Photo Alt Text (if applicable)
67 How to Structure a Press Release
68 7 Steps to Writing a Press Release 1.Headline 2.Intro Paragraph 3.Quote 4.Explanation Paragraph 5.Quote 6.Call to action 7.About us summary
69 7 Steps to Writing a Press Release Headline Should be engaging, interesting, and grab the readers attention
70 7 Steps to Writing a Press Release Intro Paragraph: Detail the who, what, when, why, & where Who: Black Box Social Media What: Releases Report When: Currently Available Where: On Website (include link) Why: To educate readers on how to analyze Facebook Analytics in order to improve reach and virality
71 7 Steps to Writing a Press Release Quotes- allow you freedom to describe the what or why in your own words. Press releases have to be neutral and written in third party formats. Quotes allow you to take a stance and use the word You.
72 7 Steps to Writing a Press Release Between quotes, you can 1- Further clarify 2- Ask a question that the next quote will answer 3- Summarize 4- Use a call to action
73 7 Steps to Writing a Press Release Final call to action Provide for the reader the link to click on to go to the site that you are promoting
74 7 Steps to Writing a Press Release About Us: At the bottom of the press release, I like to include a summary of the company writing the press release and how they can get more information. Link to About Us or Services or Media Page or Free Report Page
75 Free Press Release Sites Not free but still good:
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