A Swiss Army Knife for your Career or How LinkedIn and other online platforms can enhance your career path AND your daily job.

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1 A Swiss Army Knife for your Career or How LinkedIn and other online platforms can enhance your career path AND your daily job.

2 Why Are You On LinkedIn? Why you re on (or considering joining) LinkedIn What you hope or expect to gain from being there similar to the item above Whether you have or can create a profile that s professionally sound and communicates strong value If sheer numbers are your focus, maybe Facebook is a better place for you to be

3 The Start-Up of YOU Rediscovering the Entrepreneurial Spirit in All of Us The official book trailer for "The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career by Reid Hoffman and Ben Casnocha. Learn more at:

4 What do Product Managers Do? Product Managers like to solve problems; spend time understanding what customers need and want; develop solutions that solve these problems and satisfy the needs and wants; deliver and maintain financial benefit to the business; see things differently!

5 What if the Product is YOU? Your vision Your target market The problem statement The competition The solution Your unique value

6 Product Marketing Now, its time to Go-To-Market!

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8 Your Personal Brand What is a brand? Building your personal brand Make a conscious choice to use it for professional purposes Understand what your goals are Actively manage your digital footprint Demonstrate your digital proficiency Learn from your digital network What's Next?: The Art of Reinventing Your Personal Brand by Dorie Clark (Harvard Business Review Press, 2012)

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11 Remember SEO? Being found with your LinkedIn profile 100% completeness Customize your public URL Website listings Keywords and link-building Group creation & participation Making the most of LinkedIn Apps

12 Top 10 Overused Buzzwords extensive experience innovative motivated results-oriented dynamic proven track record team-player fast-paced problem-solver entrepreneurial

13 Be Visible and Contribute Give recommendations Make introductions Connect with everyone but make it personal Promote your personal LinkedIn link Using LinkedIn Apps Call to Action

14 Thought Leadership Tweets? Status update focus on quality LinkedIn Answers be an expert Groups Product Management networks/ sites Other networks

15 Continuous Career Management in 9 minutes a day! Build your network Building and maintaining relationships is a major component of a successful career Maintain relationships By recommending and congratulating others in their careers everyone enjoys being recognized Request recommendations from your networks as credibility is critical Document achievements and wins on LinkedIn to stay current and relevant Update your status every day and make sure your profile and photo s are current Expand on your thought leadership lead a forum or LinkedIn group; publish an article; start a blog; speak publicly, recommend a book on the Amazon Linkedin app. Use the power of video and create a video bio of yourself for your Linkedin profile. Source staff Research one of a manager s hardest jobs. If you build your brand community, you ll create fans who want to work for you. Make an effort to get to know more about your clients or partners and competitors LinkedIn is a great place to start 9aDay LinkedIn Group

16 Measure Your Progress Reach (over time) Group momentum Thought leadership trends Before and after events Website referral traffic Lead sources

17 Principles To Remember Do: Consider what potential employers or colleagues will see when they find you on social media you don't want them to see nothing Decide which social media channels you'll use for professional purposes it's ok to mix personal and professional Create content that others can forward, retweet, or repost Don't: Say you're an expert show it by posting compelling content Limit your social media activity to one topic participate in many conversations so you don't get pigeonholed Inadvertently violate company policy check what rules your employer has set around social media

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