Visual Merchandising Guidelines. How to dress-up the iremit Retail Store

Transcription

1 Visual Merchandising Guidelines How to dress-up the iremit Retail Store

2 INTRODUCTION Welcome to the iremit Visual Merchandising (VM) Guidelines! They say a picture is worth a thousand words. This Visual Merchandising Handbook has been prepared to provide inspiration and practical ideas to assist branch managers in the initial set-up or maintenance of every foreign office. All areas of the physical space are covered from the street level to the interior of the store. The store design and layout require in-depth knowledge of our product mix and what our business needs to communicate. These includes access, customer and sales staff-friendly fixturing. Everything is interconnected and design needs to reflect the intent of our business, whether for a full retail office, an open-store inside the mall, a kiosk, or even an area with the agent s or tie-ups. A consistent and better visual store display will inspire, excite, educate and stimulate the customer, resulting in healthy sales and ongoing patronage. Knowing the core of our business will assist in communicating the story and creating a more sustainable business. Visual Merchandising communicates to our customers about our products and services, our corporate values, and what the brand iremit stands for. VM will imprint our brand s individual image anywhere in world.

3 OUTDOOR COMMUNICATION DISPLAY Start from the Street Level: OUTDOOR SIGNAGE The outside of the store is the most import part of selling. From the signage to the smallest item in the window the shop front should be considered to be a tactical marketing method with the same appeal and branding ability as any advertising campaign. Outdoor signage not only highlights the name of our company but it also adds to the visual beauty of the streetscape. Signage should be clear, bold and reflect the point of difference of our business from the competition.

4 OUTDOOR COMMUNICATION DISPLAY OUTDOOR LIGHTED SIGNAGE

5 OUTDOOR COMMUNICATION DISPLAY FRONT OF RETAIL STORE Full Retail Store

6 WINDOW DISPLAY Create a dynamic statement and aid in the sales of product Windows are essentially a three-dimensional advertising space for the store. It is usually the first point of communication with the customer. Good window displays will enhance communication of the product, brand and image. Equally the window can communicate a viewpoint or trigger an emotional response, giving the customer a reason to enter the store. Stores only have a few seconds to get the customer s attention:

7 WINDOW DISPLAY OPTION 2

8 WINDOW DISPLAY Brand Statement (RETAIL POSTER) Core Product Display (RETAIL POSTER) Store Schedule (ACRYLIC BOARD) Promo Display (EASEL STAND)

9 INDOOR DISPLAY INDOOR SIGNAGE

10 BRAND COMMUNICATION DISPLAY BRAND STATEMENT A brand statement poster speaks about the brand, and what it stands for in the mind of the customer. BRAND COMMUNICATION: Left Side store entrance

11 BRAND COMMUNICATION DISPLAY --- DOOR --- BRAND COMMUNICATION: Left Side store entrance

12 BRAND COMMUNICATION DISPLAY MISSION-VISION MESSAGE DISPLAY It speaks the corporate values and what the company stands for in the eyes of the public.

13 BRAND COMMUNICATION DISPLAY

14 PRODUCT COMMUNICATION DISPLAY CORE-PRODUCT DISPLAY The core product display speaks of our resident products and services. This include the debit card, bank to bank, notify to pay, door to door and auxillary services. The core product display is found in front of the retail store PRODUCT COMMUNICATION: Right Side store entrance

15 PRODUCT COMMUNICATION DISPLAY Corporate Social responsibility (LIGHTED-BOX) Community Board Service Rate Board (ACRYLIC MOUNT) PRODUCT COMMUNICATION: Right Side store entrance

16 POINT-OF-TRANSDACTION (POT) PROMO DISPLAY : EASEL STANDEE A nice promo display attracts customers and gets their initial interest on the product. Once we have that, it is a short matter to take their interest all the way to a sale or transaction. The Promo display should be located infront of the retail store to catch the attention of the customers and other prospects..

17 POINT-OF-TRANSDACTION (POT) Digital Display FX Rate Board (ACRYLIC MOUNT) Promo Announcement (ACRYLIC STANDEE) Take-One Flyer (ACRYLIC HOLDER) iremit Logo (INDOOR METAL SIGNAGE) Suggestion Box

18 POINT-OF-TRANSDACTION (POT) --- DOOR --- Vision-Mission Statement (ACRYLIC MOUNT) FX Rate Board (ACRYLIC MOUNT)

19 POINT-OF-TRANSDACTION (POT) PROMO COMMUNICATION WOBBLERS for NEW PRODUCTS A hanging mobile is also a great way to bring some life to the store. It can rouse the interest of customers and is perfect to use to communicate promotions and new products.

20 POINT-OF-TRANSDACTION (POT) PROMO COMMUNICATION DYNAMIC PROMOTIONAL DISPLAY We can utilize multimedia displays for TVCs/infomercials, major company event coverage, partnerships and the likes. In addition, we can use this to air instructional videos and info on new products.

21 ALTERNATIVE STORE DISPLAY OUT-DOOR KIOSK

22 ALTERNATIVE STORE DISPLAY OUT-DOOR KIOSK Mission-Vision Statement (ACRYLIC MOUNT) Take-One Flyer (ACRYLIC HOLDER) Promo Announcement (ACRYLIC STANDEE) Products & Services (DECAL STICKER) Store Schedule (ACRYLIC BOARD) Promo Announcement (REGULAR POSTER) Exchange Rate Board (ACRYLIC BOARD)

23 ALTERNATIVE STORE DISPLAY IN-DOOR KIOSK

24 ALTERNATIVE STORE DISPLAY IN-DOOR KIOSK Products & Services (ACRYLIC STANDEE) Exchange Rate Board (ACRYLIC BOARD) Promo Announcement (ACRYLIC STANDEE) Take-One Flyer (ACRYLIC HOLDER)

25 ALTERNATIVE STORE DISPLAY AGENT/TIE-UP OUT-DOOR DISPLAY IN- DOOR DISPLAY

26 ALTERNATIVE STORE DISPLAY AGENT/TIE-UP Take-One Flyer (ACRYLIC HOLDER) Promo Announcement (ACRYLIC STANDEE) Product & Services (ACRYLIC STANDEE) Brand Statement (RETAIL POSTER)