HOW BRANDS CAN ENGAGE THE OMNICHANNEL SHOPPER
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1 HOW BRANDS CAN ENGAGE THE OMNICHANNEL SHOPPER P r e s e n t e d B y : A n a n d V o r a S t r a t e g i c P a r t n e r D e v e l o p m e n t M a n a g e r, G o o g l e Boston Dublin London Paris Shanghai
2 Housekeeping You can listen to the audio via telephone or through your computer speakers. Select I Will Call In to listen to the audio via your telephone. Select Call Using Computer to listen to the audio via your computer speakers Global Mobile Shopping Trends and Best Practices to Win the Digital Shelf All attendees are on mute. To ask a question, click the Q&A icon on the top of your screen, then enter your question on the Q&A box #omnichannelshopper
3 Continue the Conversation Global Mobile Shopping Trends and Best Practices to Win the Digital Shelf Follow #omnichannelshopper during the webinar to share key stats and insights from the webinar. #omnichannelshopper
4 About Clavis Insight The Global Hub of ecommerce Intelligence Global Mobile Shopping Trends and Best Practices to Win the Digital Shelf Our technology visits online retailers anywhere in the world Technology Excellence Global Footprint Comprehen sive Analytics Thought Leadership captures anything the shopper might see and delivers actionable insights to drive sales, protect brands and increase share #omnichannelshopper
5 About Google Manufacturer Center #omnichannelshopper
6 Today s Speaker Anand Vora is a Strategic Partner Development Manager for Google s emerging Shopping Global products. Mobile During Shopping his time at Google, Trends Anand has Best worked with both manufacturers and omnichannel retailers to improve performance in the digital channel. Practices to Win the Digital Shelf #omnichannelshopper
7 How Brands Can Engage the Omnichannel Shopper Anand Vora Strategic Partnerships - Google Shopping CONFIDENTIAL
8 Agenda Shifting consumer behavior Being useful on mobile Beyond mobile Investing in brands and manufacturers Confidential & Proprietary
9 We no longer go online We live online
10 +10% -5% 34% Overall time spent on mobile Decrease in time per mobile session (apps + web) of all U.S. online retail purchases happen on mobile Source: emarketer, 18, includes all time spent with non-voice activities on smartphones regardless of multitasking, U.S., April 2016; Google Data, Aggregated, anonymized data from Google Analytics for US retailers, April 2016
11 Google Confidential and Proprietary 7 properties with +1B users
12 +30% growth in mobile shopping searches Source: Google Data, Aggregated, anonymized mobile searches that are eligible for a Product Listing Ad, Global, May 10, May 9, 2016
13 70% of Prime members visit Google to shop Source: Google Consumer Surveys, January 2016, U.S. Online Population, n = 2,018
14
15 Be there, be useful on mobile
16 living room furniture ideas Google Shopping Ads Be everywhere your shoppers are Confidential & Proprietary
17 Shopping Ads on YouTube & Image Search
18 74% US internet users checked online reviews at least half of the time before making a purchase Source: emarketer,
19 Product Ratings Seller Ratings
20 83% Expert reviews more effective at lifting purchase considerations than user reviews Source: Nielsen
21 Editorial Reviews
22 2x Searches with local intent Source: Google Trends, Search for near me, U.S., 2015 vs. 2014
23 Local Inventory Ads & Beta with Store Pick-up link
24 Beyond Mobile
25 Longer term vision: Messaging apps and AI In-Home Devices Confidential + Proprietary
26 Investing in brands and manufacturers
27 Better data means better experiences The best performing CPG companies are pushing the boundaries of the perfect page online by providing rich product information and content...which give consumers all they need to know at the point of purchase. The Digital Future of Consumer Packaged Goods Companies - Oct 2015, McKinsey & Company Confidential & Proprietary
28 Of online shoppers: 44% Returned online purchases due to poor product content 66% 86% Have abandoned a sale due to limited product information Unlikely to make repeat purchases from retailers with incorrect product information Source: Shotfarm
29 Introducing Manufacturer Center Proprietary + Confidential Product data +25% Average conversion uplift
30 Bosch: +4% uplift in purchase conversions
31 Speakman: +8.1% uplift in purchase conversions
32 JanSport: +13% uplift in purchase conversions
33 Shopping Knowledge on Google
34 Shopping Insights Confidential & Proprietary
35 2x Increase in mobile searches for Burberry rainboots in Nov, YoY 4x More searches for scarves than boots in LA, but slightly more searches for boots than scarves in New York Confidential & Proprietary
36
37 Brands
38 Next Steps Invest in your structured product data Test with us Provide Feedback Confidential & Proprietary
39 Thank you Anand Vora
40 Questions and Answers Anand Vora Strategic Partner Development Manager Google #omnichannelshopper
41 How Manufacturer Center Works Confidential & Proprietary
42 The Manufacturer Center Overview page Confidential & Proprietary
43 Create your brands Confidential & Proprietary
44 Then upload your products Confidential & Proprietary
45 And access data Confidential & Proprietary
46 How Manufacturer Center Data is Used Confidential & Proprietary
47 Where Manufacturer Center Data is Used Within Google Shopping Title is displayed here Compiled using Descriptions and Product Details. Description is displayed here Variants are constructed using Color, Product Details, and Item Group ID Additional Images & Videos are accessed by clicking on the primary image Confidential & Proprietary
48 Where Manufacturer Center Data is Used On mobile Confidential & Proprietary
49 Where Manufacturer Center Data is Used Directly on Google.com Search Results Images & Video Brand, Title, Product Name Variants using Item Group ID, & Color Title, Product Line, Description, Color, & Product Detail Confidential & Proprietary
50 Thank you! Become a partner in 3 easy steps: 1. Create your Manufacturer Center account 2. Prepare & upload your product data 3. Provide feedback Learn More: Questions: Contact avora@google.com Confidential & Proprietary
51 About Clavis Insight Technology Visits online retailers on desktop, mobile web and mobile app, anywhere in the world Audit + Analysis captures anything the shopper might see Insights via web-based solution delivering actionable data, analysis & insights to drive sales and share. Portfolio/Availability Content Search & Menu Placement Rating, Reviews & Sentiment Media Price/Promotions Advanced Modules (e.g. POS Correlation) #omnichannelshopper
52 Questions and Answers Anand Vora Strategic Partner Development Manager Google #omnichannelshopper
53 Upcoming Events My Digital Shelf Online and Digital Grocery Summit November 3 Chicago, IL Best Practices in Establishing Your ecommerce Program Tuesday, November 15 #omnichannelshopper
54 Post Webinar Survey Complete the post-webinar event survey and receive access to our newest whitepaper Preparing to Win During Mega Shopping Days from Singles Day to Cyber Monday #omnichannelshopper
55 FOR MORE INFORMATION: VISIT: Boston Dublin London Paris Shanghai
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