HOW BRANDS CAN ENGAGE THE OMNICHANNEL SHOPPER

Size: px
Start display at page:

Download "HOW BRANDS CAN ENGAGE THE OMNICHANNEL SHOPPER"

Transcription

1 HOW BRANDS CAN ENGAGE THE OMNICHANNEL SHOPPER P r e s e n t e d B y : A n a n d V o r a S t r a t e g i c P a r t n e r D e v e l o p m e n t M a n a g e r, G o o g l e Boston Dublin London Paris Shanghai

2 Housekeeping You can listen to the audio via telephone or through your computer speakers. Select I Will Call In to listen to the audio via your telephone. Select Call Using Computer to listen to the audio via your computer speakers Global Mobile Shopping Trends and Best Practices to Win the Digital Shelf All attendees are on mute. To ask a question, click the Q&A icon on the top of your screen, then enter your question on the Q&A box #omnichannelshopper

3 Continue the Conversation Global Mobile Shopping Trends and Best Practices to Win the Digital Shelf Follow #omnichannelshopper during the webinar to share key stats and insights from the webinar. #omnichannelshopper

4 About Clavis Insight The Global Hub of ecommerce Intelligence Global Mobile Shopping Trends and Best Practices to Win the Digital Shelf Our technology visits online retailers anywhere in the world Technology Excellence Global Footprint Comprehen sive Analytics Thought Leadership captures anything the shopper might see and delivers actionable insights to drive sales, protect brands and increase share #omnichannelshopper

5 About Google Manufacturer Center #omnichannelshopper

6 Today s Speaker Anand Vora is a Strategic Partner Development Manager for Google s emerging Shopping Global products. Mobile During Shopping his time at Google, Trends Anand has Best worked with both manufacturers and omnichannel retailers to improve performance in the digital channel. Practices to Win the Digital Shelf #omnichannelshopper

7 How Brands Can Engage the Omnichannel Shopper Anand Vora Strategic Partnerships - Google Shopping CONFIDENTIAL

8 Agenda Shifting consumer behavior Being useful on mobile Beyond mobile Investing in brands and manufacturers Confidential & Proprietary

9 We no longer go online We live online

10 +10% -5% 34% Overall time spent on mobile Decrease in time per mobile session (apps + web) of all U.S. online retail purchases happen on mobile Source: emarketer, 18, includes all time spent with non-voice activities on smartphones regardless of multitasking, U.S., April 2016; Google Data, Aggregated, anonymized data from Google Analytics for US retailers, April 2016

11 Google Confidential and Proprietary 7 properties with +1B users

12 +30% growth in mobile shopping searches Source: Google Data, Aggregated, anonymized mobile searches that are eligible for a Product Listing Ad, Global, May 10, May 9, 2016

13 70% of Prime members visit Google to shop Source: Google Consumer Surveys, January 2016, U.S. Online Population, n = 2,018

14

15 Be there, be useful on mobile

16 living room furniture ideas Google Shopping Ads Be everywhere your shoppers are Confidential & Proprietary

17 Shopping Ads on YouTube & Image Search

18 74% US internet users checked online reviews at least half of the time before making a purchase Source: emarketer,

19 Product Ratings Seller Ratings

20 83% Expert reviews more effective at lifting purchase considerations than user reviews Source: Nielsen

21 Editorial Reviews

22 2x Searches with local intent Source: Google Trends, Search for near me, U.S., 2015 vs. 2014

23 Local Inventory Ads & Beta with Store Pick-up link

24 Beyond Mobile

25 Longer term vision: Messaging apps and AI In-Home Devices Confidential + Proprietary

26 Investing in brands and manufacturers

27 Better data means better experiences The best performing CPG companies are pushing the boundaries of the perfect page online by providing rich product information and content...which give consumers all they need to know at the point of purchase. The Digital Future of Consumer Packaged Goods Companies - Oct 2015, McKinsey & Company Confidential & Proprietary

28 Of online shoppers: 44% Returned online purchases due to poor product content 66% 86% Have abandoned a sale due to limited product information Unlikely to make repeat purchases from retailers with incorrect product information Source: Shotfarm

29 Introducing Manufacturer Center Proprietary + Confidential Product data +25% Average conversion uplift

30 Bosch: +4% uplift in purchase conversions

31 Speakman: +8.1% uplift in purchase conversions

32 JanSport: +13% uplift in purchase conversions

33 Shopping Knowledge on Google

34 Shopping Insights Confidential & Proprietary

35 2x Increase in mobile searches for Burberry rainboots in Nov, YoY 4x More searches for scarves than boots in LA, but slightly more searches for boots than scarves in New York Confidential & Proprietary

36

37 Brands

38 Next Steps Invest in your structured product data Test with us Provide Feedback Confidential & Proprietary

39 Thank you Anand Vora

40 Questions and Answers Anand Vora Strategic Partner Development Manager Google #omnichannelshopper

41 How Manufacturer Center Works Confidential & Proprietary

42 The Manufacturer Center Overview page Confidential & Proprietary

43 Create your brands Confidential & Proprietary

44 Then upload your products Confidential & Proprietary

45 And access data Confidential & Proprietary

46 How Manufacturer Center Data is Used Confidential & Proprietary

47 Where Manufacturer Center Data is Used Within Google Shopping Title is displayed here Compiled using Descriptions and Product Details. Description is displayed here Variants are constructed using Color, Product Details, and Item Group ID Additional Images & Videos are accessed by clicking on the primary image Confidential & Proprietary

48 Where Manufacturer Center Data is Used On mobile Confidential & Proprietary

49 Where Manufacturer Center Data is Used Directly on Google.com Search Results Images & Video Brand, Title, Product Name Variants using Item Group ID, & Color Title, Product Line, Description, Color, & Product Detail Confidential & Proprietary

50 Thank you! Become a partner in 3 easy steps: 1. Create your Manufacturer Center account 2. Prepare & upload your product data 3. Provide feedback Learn More: Questions: Contact avora@google.com Confidential & Proprietary

51 About Clavis Insight Technology Visits online retailers on desktop, mobile web and mobile app, anywhere in the world Audit + Analysis captures anything the shopper might see Insights via web-based solution delivering actionable data, analysis & insights to drive sales and share. Portfolio/Availability Content Search & Menu Placement Rating, Reviews & Sentiment Media Price/Promotions Advanced Modules (e.g. POS Correlation) #omnichannelshopper

52 Questions and Answers Anand Vora Strategic Partner Development Manager Google #omnichannelshopper

53 Upcoming Events My Digital Shelf Online and Digital Grocery Summit November 3 Chicago, IL Best Practices in Establishing Your ecommerce Program Tuesday, November 15 #omnichannelshopper

54 Post Webinar Survey Complete the post-webinar event survey and receive access to our newest whitepaper Preparing to Win During Mega Shopping Days from Singles Day to Cyber Monday #omnichannelshopper

55 FOR MORE INFORMATION: VISIT: Boston Dublin London Paris Shanghai

The Future of Online Category Management

The Future of Online Category Management The Future of Online Category Management 18 Oct 2017 Declan Carolan Co Chair, ECR Community Daniel Corsten, Professor at IE Business School Danny Silverman Head of Marketing Clavis Insight declancarolan@ecrireland.ie

More information

UK Laptop Category Report

UK Laptop Category Report Tweet this UK Laptop Category Report _UK LAPTOP CATEGORY REPORT 2 UK consumers spent 570mn on Laptops in 2015 With the Back to School season in full swing, Clavis Insight looked at the growing online laptop

More information

US Laptop Category Report

US Laptop Category Report Tweet this US Laptop Category Report _US LAPTOP CATEGORY REPORT 2 Consumer Electronics has one of the highest online penetration rates of any category. With the Back-to-School season heating up, Clavis

More information

The Performance & Impact of Mobile Rewarded Video

The Performance & Impact of Mobile Rewarded Video The Performance & Impact of Mobile Rewarded Video MMA Webinar Series November 16, 2016 Sponsored By: MMA Purpose WHO The People We Serve Prime Audience: Chief Marketers By helping Marketers do Mobile better,

More information

Holiday Optimization Guide 2013

Holiday Optimization Guide 2013 Holiday Optimization Guide 2013 Contents Yahoo! Bing Network Drives Value for the Retail Industry Audience Insights in Retail Category Optimization Strategies and Timelines Must-Haves for the Holiday Audience

More information

KROGER AND PERSONALIZATION: A GROCERY RETAILER BECOMING A MEDIA PLAYER?

KROGER AND PERSONALIZATION: A GROCERY RETAILER BECOMING A MEDIA PLAYER? KROGER AND PERSONALIZATION: A GROCERY RETAILER BECOMING A MEDIA PLAYER? 2018 KROGER ALWAYS STARTS WITH THE CUSTOMER 2,800 STORES IN 35 STATES 60MM+ Households 1 OUT OF 2 HOUSEHOLDS IN THE US Confidential

More information

A Clavis Insight Whitepaper: Adapting your Category Management Capability for the Fast Growing Online Channel

A Clavis Insight Whitepaper: Adapting your Category Management Capability for the Fast Growing Online Channel A Clavis Insight Whitepaper: Adapting your Category Management Capability for the Fast Growing Online Channel Digital truly is a whole new world for Consumer Packaged Goods / Fast Moving Consumer Goods,

More information

A DIGITAL MARKETING DEPOT WHITEPAPER. How to Grow Customer Lifetime Value with People-Based Search Marketing

A DIGITAL MARKETING DEPOT WHITEPAPER. How to Grow Customer Lifetime Value with People-Based Search Marketing A DIGITAL MARKETING DEPOT WHITEPAPER How to Grow Customer Lifetime Value with People-Based Search Marketing Table of Contents INTRODUCTION... 2 WHAT IS PEOPLE-BASED MARKETING?... 3 SEARCH CAMPAIGNS HAMPERED

More information

Prime Day 2018 Recap

Prime Day 2018 Recap Prime Day 2018 Recap Agenda 1 Prime Day recap 2 Is Prime Day worth doing? 3 What lessons can we learn? Despite a ruff start Biggest global shopping event in Amazon s history 100 million Products sold worldwide

More information

Helping Brokers & Consultants Grow. How employers are making better buying decisions & finding the right partners

Helping Brokers & Consultants Grow. How employers are making better buying decisions & finding the right partners Helping Brokers & Consultants Grow How employers are making better buying decisions & finding the right partners 1 Will the webinar be recorded? Yes! We will send you a link to the recording after the

More information

Mobile Retargeting for Retailers:

Mobile Retargeting for Retailers: BUY Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform February 2014 1.877.AMPUSH.1 info@ampush.com TABLE OF CONTENTS Executive Summary 3 The Mobile Advertising Opportunity 4 E-Commerce

More information

Introduction to Retail Readiness. May 2016

Introduction to Retail Readiness. May 2016 Introduction to Retail Readiness May 2016 Learning objectives Develop recommendations to clients to create successful campaigns Utilize best practices for campaign development in order to create successful

More information

Marketing opportunities 2019

Marketing opportunities 2019 Providing multi-channel marketing solutions for the maritime industry Publishing Events Data INTEGRATED MARKETING SOLUTIONS FOR THE MARINE ENGINEERING INDUSTRY 11,000 Bi-monthly print circulation 19,300

More information

Global Brand Research 2017

Global Brand Research 2017 Astound Commerce Global Brand Research 2017 By Lauren Freedman SVP Digital Strategy Astound Commerce Global Q1 2017 Brand Page Research 1 2017 Page 1 Agenda I. The Methodology and Topline II. Brand Manufacturer

More information

The Single Customer View : Driving Online & Offline Sales in a Multi-Touchpoint World

The Single Customer View : Driving Online & Offline Sales in a Multi-Touchpoint World WEBINAR SERIES SPONSORED BY The Single Customer View : Driving Online & Offline Sales in a Multi-Touchpoint World DON DAVIS Editor-in-Chief Internet Retailer MODERATOR LAUREN FREEDMAN President the e-tailing

More information

Impact of Technology on Retail

Impact of Technology on Retail November 20th, 2018 Impact of Technology on Retail Anoojan Vijayasri Cloud Customer Engineer The headlines read... And yet... "Our goal is to continue to create retail spaces that allow customers to truly

More information

DIGITAL TRANSFORMATION

DIGITAL TRANSFORMATION DIGITAL TRANSFORMATION VIA VAREJO Oct 2018 FLAVIO DIAS VIA VAREJO IN A NUTSHELL More than 50.000 employees More than 50.000 employees More than 60 MM customers Brazil s largest logistic network: 26 distribution

More information

Holiday Shopper Insight 2018

Holiday Shopper Insight 2018 Holiday Shopper Insight 2018 The tools you need to expand your reach this holiday season. Who Will You See Spending This Season? 51% WOMEN 49% MEN 18-24 (19%) 25-34 (26%) 35-44 (21%) 45-54 (17%) 55-64

More information

Global Commerce Review. Spain, Q3 2017

Global Commerce Review. Spain, Q3 2017 Global Commerce Review Spain, Q3 2017 Key Findings Today s shoppers are active on all browsing environments, they don t stay in walled gardens, and they re buying more on-the-go. Optimizing your app lets

More information

Opportunities & Challenges

Opportunities & Challenges 1 Opportunities & Challenges 1Challenges Arvind Sahay Regional Director, Vinculum MEA 11 th Global Supply Chain and Logistics Summit www.sclgsummit.org Retail & ecommerce Sales Worldwide What are Customers

More information

Global Commerce Review

Global Commerce Review Global Commerce Review Key Findings Today s shoppers are active on all browsing environments, they don t stay in walled gardens, and they re buying more on-the-go. Optimizing your app lets you connect

More information

The Digitally Engaged Food Shopper. Developing your Omnichannel Collaboration Model January 27, 2018

The Digitally Engaged Food Shopper. Developing your Omnichannel Collaboration Model January 27, 2018 The Digitally Engaged Food Shopper Developing your Omnichannel Collaboration Model January 27, 2018 Setting the Stage of our Three Year Digital Journey Digitally Engaged Food Shopper Update Industry s

More information

Grow Your Practice With Bill.com for QuickBooks Online

Grow Your Practice With Bill.com for QuickBooks Online QuickBooks Accounting Software Training Grow Your Practice With Bill.com for QuickBooks Online Presented by: Bonnie Nagayama, CPA 925-247-0100 x 106 Bonnie@AccountingSoftwareSecrets.com Using GoToWebinar

More information

COMPANY OVERVIEW APRIL 2017

COMPANY OVERVIEW APRIL 2017 COMPANY OVERVIEW APRIL 2017 TRIAD RETAIL MEDIA OVERVIEW: OUR BUSINESS MODEL OUR MISSION To be the best digital monetization partner for the world s top retailers by continuing to pioneer how leading brands

More information

GET FOUND ON GOOGLE SEARCH AND MAPS

GET FOUND ON GOOGLE SEARCH AND MAPS GET FOUND ON GOOGLE SEARCH AND MAPS How to Claim and Optimize Your Google My Business Page Sherry Bonelli, Digital Marketer & SCORE Mentor @sherrybonelli earlybirddigitalmarketing.com About Me 18+ years

More information

Communicate quickly and reliably, virtually anywhere

Communicate quickly and reliably, virtually anywhere Grow your business with global, highly secure and scalable connections business Communicate quickly and reliably, virtually anywhere Choose a highly secure and reliable provider to route your voice, data

More information

Tune up your online business

Tune up your online business Tune up your online business Audio: Please connect to audio through your computer. Phone line not required. Submit questions through WebEx Q&A Webinar will begin at 2pm ET Helping local business owners

More information

MICRO MOMENTS THE NEW BATTLEGROUND FOR BRANDS CAMERON CLARK AGENCY DEVELOPMENT MANAGER

MICRO MOMENTS THE NEW BATTLEGROUND FOR BRANDS CAMERON CLARK AGENCY DEVELOPMENT MANAGER MICRO MOMENTS THE NEW BATTLEGROUND FOR BRANDS CAMERON CLARK AGENCY DEVELOPMENT MANAGER We don t go online. We live online. Buy festival tote for Splendour in the Grass next weekend 11:15pm 150 X per day

More information

HP Retail and Hospitality Solutions

HP Retail and Hospitality Solutions HP Retail and Hospitality Solutions Enzo Tumminaro Channel Manager, HP Retail Solutions Europe, Middle East & Africa HP s Strategy: Provide our customers with Mobility Cloud Social Omni-Channel that bridge

More information

HOW MOBILE. TRANSACTIONS Speaker images KILLING SOCIAL FOR DIGITAL COMMERCE. Sponsored by

HOW MOBILE. TRANSACTIONS Speaker images KILLING SOCIAL FOR DIGITAL COMMERCE. Sponsored by HOW MOBILE PAUL DEMERY Managing Editor, B2B E-Commerce Internet Retailer BOB EGNER VP Product Management EPiServer IS KILLING SOCIAL FOR DIGITAL COMMERCE TRANSACTIONS Speaker images Sponsored by Online

More information

Global Commerce Review

Global Commerce Review Global Commerce Review Key Findings Today s shoppers are active on all browsing environments, they don t stay in walled gardens, and they re buying more on-the-go. Optimizing your app lets you connect

More information

PPC MARKETING PROJECT THE OFFICIAL SILVERSMITH

PPC MARKETING PROJECT THE OFFICIAL SILVERSMITH PPC MARKETING PROJECT THE OFFICIAL SILVERSMITH Montana Silversmiths has been designing and selling hand-crafted silver buckles and jewelry in the US since 1973. The company is the official silversmith

More information

SaaS Retail Software & ecommerce ONE SYSTEM. TOTAL RETAIL.

SaaS Retail Software & ecommerce ONE SYSTEM. TOTAL RETAIL. SaaS Retail Software & ecommerce ONE SYSTEM. TOTAL RETAIL. Cloud SaaS Retail Software MANAGE YOUR ENTIRE RETAIL BUSINESS WITH ONE SYSTEM With so many Cloud-based, SaaS options in the retail software market,

More information

Longo s Ecommerce Overview. April 2015

Longo s Ecommerce Overview. April 2015 Longo s Ecommerce Overview April 2015 US IS THE MOST CONNECTED AND WIRED COUNTRY IN THE WORLD 1 st in time spent online 280M internet users spend 43 hours online each month Source: Comscore, March 2013

More information

Media pack Providing multi-channel marketing solutions for the maritime industry

Media pack Providing multi-channel marketing solutions for the maritime industry Providing multi-channel marketing solutions for the maritime industry 3rd Quarter 2018 WÄRTSILÄ CONNECTS THE DOTS TO THE FUTURE The market is being re-shaped by new ways of collaboration and smart technology.

More information

Google AdWords for Video with TrueView.Pay for

Google AdWords for Video with TrueView.Pay for Google with TrueView.Pay for the people you want. YouTube Size and Scope. #1 online video site. #2 largest search engine (behind Google). #3 largest site. 4 billion+ video streams per day. 60 hours of

More information

Omni-Channel Personalization at Scale:

Omni-Channel Personalization at Scale: Omni-Channel Personalization at Scale: How leading brands drive sales across channels March 27, 2018 1:00pm ET Speakers: Barry Levine, Senior Marketing Tech Reporter, Third Door Media Arpita Neelmegh,

More information

Improving the Performance of Mobile Coupons

Improving the Performance of Mobile Coupons Improving the Performance of Mobile Coupons February 2013 RadiumOne Copyright 2012 RadiumOne. All Rights Reserved. Study performed on RadiumOne networks (January 2013). If form ever follows function, then

More information

Google Your Way to Better Digital Marketing Campaigns. October 5th, 2016

Google Your Way to Better Digital Marketing Campaigns. October 5th, 2016 Google Your Way to Better Digital Marketing Campaigns October 5th, 2016 Link Walls, VP of Product Management, Digital Marketing Sudi Malloy, Team Lead, US Digital Marketing Services Agenda ChannelAdvisor

More information

Marketing Mail : 2019 Greater New Jersey PCC

Marketing Mail : 2019 Greater New Jersey PCC Marketing Mail : 2019 Greater New Jersey PCC March 13 th, 2019 Jeff Tackes Manager, Mail Innovations Jeffrey.j.tackes@usps.gov 1 Today s Discussion Evolution of Marketing & Competitive Marketplace for

More information

Global Commerce Review

Global Commerce Review Global Commerce Review Key Findings. Today s shoppers are active on all browsing environments, they don t stay in walled gardens, and they re buying more on-the-go. Optimizing your app lets you connect

More information

2018 MEDIA KIT BRAND BUILDING & MARKET ENGAGEMENT PLANNING GUIDE

2018 MEDIA KIT BRAND BUILDING & MARKET ENGAGEMENT PLANNING GUIDE 2018 MEDIA KIT BRAND BUILDING & MARKET ENGAGEMENT PLANNING GUIDE TABLE OF CONTENTS Power of Retail Leader... 2 Total Market Solutions... 3 State of the Retail Industry... 4 Why Advertise?... 5 Audience

More information

3 FACTORS THAT CAN IMPROVE YOUR SEO AND CONVERSIONS TODAY. Presented By: Crystal Wiltshire

3 FACTORS THAT CAN IMPROVE YOUR SEO AND CONVERSIONS TODAY. Presented By: Crystal Wiltshire 3 FACTORS THAT CAN IMPROVE YOUR SEO AND CONVERSIONS TODAY Presented By: Crystal Wiltshire Housekeeping Items All lines are muted Submit questions via dashboard Q&A session at end Webinar is being recorded

More information

REACH BEYOND IMPRESSIONS

REACH BEYOND IMPRESSIONS REACH BEYOND IMPRESSIONS 50% OF ONLINE ADS MISS THEIR INTENDED AUDIENCE 2 CONSUMERS ARE AHEAD OF THE CURVE 3 ENGAGING MORE BEIJING 2008 LONDON 2012 1.5bn internet users worldwide 2.3bn 130m total Facebook

More information

Global Commerce Review

Global Commerce Review Global Commerce Review Key Findings Today s shoppers are active on all browsing environments, they don t stay in walled gardens, and they re buying more on-the-go. Optimizing your app lets you connect

More information

SPONSORSHIP GUIDE 2018 CATEGORY MANAGEMENT & SHOPPER INSIGHTS CONFERENCE

SPONSORSHIP GUIDE 2018 CATEGORY MANAGEMENT & SHOPPER INSIGHTS CONFERENCE 2018 CATEGORY MANAGEMENT & SHOPPER INSIGHTS CONFERENCE May 7th 9th, 2018 at the Gaylord Opryland Convention Center Nashville, Tennessee SPONSORSHIP GUIDE Lorem ipsum About the 2018 Category Management

More information

CREATING ORDER DISCOUNT OFFERS WITH MANAGE PROMOTIONS. Increase your average order size or transaction amount

CREATING ORDER DISCOUNT OFFERS WITH MANAGE PROMOTIONS. Increase your average order size or transaction amount CREATING ORDER DISCOUNT OFFERS WITH MANAGE PROMOTIONS Increase your average order size or transaction amount WANT TO SELL MORE? When online shoppers have more retail options at their fingertips, buyer

More information

Achieving i total t retail

Achieving i total t retail www.pwc.com Achieving i total t retail Consumer expectations driving the next retail business model January, 2014 Jeff Holmes PwC Retail & Consumer Managing Director Contents Hypothetical case study discussion

More information

ECOMMERCE BENCHMARK REPORT Q2 ECOMMERCE BENCHMARK REPORT Q2 2016

ECOMMERCE BENCHMARK REPORT Q2 ECOMMERCE BENCHMARK REPORT Q2 2016 ECOMMERCE BENCHMARK REPORT Q2 2016 @DEMACMEDIA ECOMMERCE BENCHMARK REPORT Q2 2016 97% INCREASE IN CONVERSION RATE BETWEEN THE FIRST AND SECOND SITE VISIT. REPORT HIGHLIGHTS 97% OF MOBILE REVENUE IS DRIVEN

More information

Toys & Games Global Online Category Report: Revealing The Top Performers This Holiday Season

Toys & Games Global Online Category Report: Revealing The Top Performers This Holiday Season Toys & Games Global Online Category Report: Revealing The Top Performers This Holiday Season 2 With the festive shopping season in full swing, it is a critical time of year for brands in the Toys & Games

More information

MARKETER S GUIDE Four Keys to Website Design in 2017

MARKETER S GUIDE Four Keys to Website Design in 2017 MARKETER S GUIDE Four Keys to Website Design in 2017 Four Keys to Website Design in 2017 With every New Year comes dozens of resolutions; we all make promises to improve our lives in the next year. But

More information

Global Commerce Review. France, Q3 2017

Global Commerce Review. France, Q3 2017 Global Commerce Review France, Q3 2017 Key Findings Today s shoppers are active on all browsing environments, they don t stay in walled gardens, and they re buying more on-the-go. Optimizing your app lets

More information

Social Media Marketing. Improving your Social Media Marketing Greg Lindberg, SBA

Social Media Marketing. Improving your Social Media Marketing Greg Lindberg, SBA Social Media Marketing Improving your Social Media Marketing Greg Lindberg, SBA Agenda Social Media Stats Social Media as a Business Strategy Marketing your Business on Facebook Ways to Increase Facebook

More information

BUS 168 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local

BUS 168 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local Consumers Online: The Internet Audience and Consumer Behavior Around 84% of U.S. adults use the Internet in 2015 Intensity and scope of use both increasing Some demographic groups have much higher percentages

More information

Global Commerce Review. Brazil, Q1 2018

Global Commerce Review. Brazil, Q1 2018 Global Commerce Review Brazil, Q1 2018 Key Findings Today's shoppers are active across all browsing environments, and they're buying more on-the-go. Optimizing your app lets you connect with more of today's

More information

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network 9 46456 9378 2478 2478 Retargeting on Facebook by the Numbers 2015 456 2 2478 46 27841 92 29 FACEBOOK BY THE 46 9378 34 8 RESEARCH REPORT NUMBERS 2015 Key findings on the trends and benefits of retargeting

More information

Retail Omni-Channel Strategies: Implication for the Produce Sector

Retail Omni-Channel Strategies: Implication for the Produce Sector Retail Omni-Channel Strategies: Implication for the Produce Sector Miguel I. Gómez Dyson School of Applied Economics and Management Cornell University Amsterdam Produce Summit 2018 Amsterdam, November

More information

Putting UGC to Work for Brands and Retailers Q & A. July 30, or (Toll Free U.S)

Putting UGC to Work for Brands and Retailers Q & A. July 30, or (Toll Free U.S) Putting UGC to Work for Brands and Retailers Q & A July 30, 2015 1. What is the typical lift in conversion you see from UGC? The lift ranges by brand and vertical, but overall we see that shoppers who

More information

5 Things All Businesses Need to Know About Mobile

5 Things All Businesses Need to Know About Mobile 5 Things All Businesses Need to Know About Mobile Who We Are WE RE MORE THAN GREAT CODERS We are an award-winning mobile strategy and development company focused on creating native mobile applications

More information

What is the ultimate CX?

What is the ultimate CX? What is the ultimate CX? Customer experience is high on the agenda of every marketer today How to scale this CX anno 2017... in order to meet the rising customer expectations! Make smart use of new technologies!

More information

Organizing for ecomm. The New Disruptive Retail Partner: Commerce Captain

Organizing for ecomm. The New Disruptive Retail Partner: Commerce Captain Organizing for ecomm The New Disruptive Retail Partner: Commerce Captain Source: Predicting the Turn (Dave Knox) Source: Predicting the Turn (Dave Knox) ecomm Capabilities Pyramid ecomm Capabilities Pyramid

More information

2015/2016 The Shotfarm Product Information Report

2015/2016 The Shotfarm Product Information Report 2015/2016 The Shotfarm Product Information Report Executive Summary Quality and completeness of product presentation in online retail has a quantifiable and direct impact on product sales. But often, data

More information

Marketing. Business: It Starts with a Plan! Kate Dunn. Director, Keypoint Intelligence/InfoTrends

Marketing. Business: It Starts with a Plan! Kate Dunn. Director, Keypoint Intelligence/InfoTrends Marketing Your Business: It Starts with a Plan! Kate Dunn Director, Keypoint Intelligence/InfoTrends Event Host Welcome! Kurt Konow Director, Creative and Content Marketing Ricoh USA, Inc. Business Development

More information

Addressing Omni- Channel Through Intelligent Material Handling

Addressing Omni- Channel Through Intelligent Material Handling Addressing Omni- Channel Through Intelligent Material Handling Presented by: Matthew Kulp, St. Onge Company Bryan Duncan, Wynright PRESENTATION TITLE 2017 MHI Copyright claimed for audiovisual works and

More information

THE 2018 GUIDE TO DISPLAY ADVERTISING

THE 2018 GUIDE TO DISPLAY ADVERTISING THE 2018 GUIDE TO DISPLAY ADVERTISING Ad investment in the auto industry rose 25% in 2018. For auto dealers, digital ads are here to stay. Digital advertising investment in the auto industry increased

More information

PREDICTIVE ANALYTICS IN RETAIL:

PREDICTIVE ANALYTICS IN RETAIL: TOTAL BUSINESS VISIBILITY PREDICTIVE ANALYTICS IN RETAIL: The next stage of the retail analytics journey The next step in this journey is predictive analytics. INTRODUCTION Analytics is already a common

More information

2017 GUIDE TO DISPLAY ADVERTISING

2017 GUIDE TO DISPLAY ADVERTISING THE 2017 GUIDE TO DISPLAY ADVERTISING FOR AUTO DEALERS, DIGITAL ADS ARE HERE TO STAY. Digital advertising investment in the auto industry increased 22 percent in 2016, and is expected to jump another 17

More information

Relationship Marketing: Attract New Shoppers and Nurture Repeat Business

Relationship Marketing: Attract New Shoppers and Nurture Repeat Business Relationship Marketing: Attract New Shoppers and Nurture Repeat Business Lily Tung Crystal November 14, 2012 Introducing Magento Go Launched February 2011 Ready-to-use professionally designed themes CSS-based

More information

From Clicks to Bricks and why Physical Stores Matter More than Ever

From Clicks to Bricks and why Physical Stores Matter More than Ever From Clicks to Bricks and why Physical Stores Matter More than Ever August 6, 2015 Click here to go to the recorded webinar in Brighttalk Submit additional questions or comments after the webinar in Twitter.

More information

From Conversation to Conversion: Getting Smart About Retail Digital Marketing

From Conversation to Conversion: Getting Smart About Retail Digital Marketing From Conversation to Conversion: Getting Smart About Retail Digital Marketing Understanding Your Brand, Social Media and the Basics of Digital Advertising September 11, 2014 Copyright ChannelAdvisor 2014

More information

Copyright 2014, Oracle and/or its affiliates. All rights reserved. 2

Copyright 2014, Oracle and/or its affiliates. All rights reserved. 2 Copyright 2014, Oracle and/or its affiliates. All rights reserved. 2 Oracle Cloud Marketplace: An Innovation Ecosystem for Partners and Customers Neelesh Gurnani Sr. Director Product Development Ajay Seetharam

More information

STATISTICS Cheat Sheet

STATISTICS Cheat Sheet STATISTICS Cheat Sheet Social Media Statistics There are more than 2 billion active social media users 74% of internet users are using social media, with women (76%) having a slight edge over men (72%).

More information

Discovering Shopper Behavior Through New In-Store Metrics

Discovering Shopper Behavior Through New In-Store Metrics Discovering Shopper Behavior Through New In-Store Metrics Phase I: In-Store Traffic Analytics September 2013 September 2013 2013 Center for Advancing Retail & Technology LLC 1 Report Structure Section

More information

Committee on Information Technology

Committee on Information Technology Committee on Information Technology Regular Meeting October 18, 2018 1 Dr. Carlton B. Goodlett Place, City Hall, Room 305 San Francisco, CA 94102 1 Agenda Call to Order by Chair Roll Call Approval of Meeting

More information

75%of MARKETERS plan to stay in marketing

75%of MARKETERS plan to stay in marketing Photo credits: Sylw ia Bartzel, N ic o la Perantoni, Patrick Goethe, M u gley CAREERS IN BRAND MANAGEMENT Presented by Joseph Liu, Oct 2018 CAREERS IN BRAND MANAGEMENT Which marketing sector INTERESTS

More information

Looking Glass brings online personalization into the retail store.

Looking Glass brings online personalization into the retail store. Looking Glass brings online personalization into the retail store. Looking Glass is an in-store intelligent digital ad platform that delivers personalized ads which increase conversions and provide a critical

More information

Winning The Back-To-School Race For Revenue. How To Make The Most Of Your Online Marketing Budget This Fall

Winning The Back-To-School Race For Revenue. How To Make The Most Of Your Online Marketing Budget This Fall Winning The Back-To-School Race For Revenue How To Make The Most Of Your Online Marketing Budget This Fall 1 Ecommerce Opportunity It s high summer, and every parent, student, and retailer who caters to

More information

2018 Consumer Holiday Shopping Report

2018 Consumer Holiday Shopping Report 2018 Consumer Holiday Shopping Report With surging confidence in their own economic outlook, consumers plan a strong showing this holiday season fueled by significant shifts in how, when and where they

More information

Digital transformation: it starts with smart data

Digital transformation: it starts with smart data Digital transformation: it starts with smart data Data is a source of competitive advantage Brands Transactions Product data enables: The product cornerstone of retail Optimized product assortment Reduced

More information

The Future of the Buyer Navigating Omnichannel Successfully

The Future of the Buyer Navigating Omnichannel Successfully The Future of the Buyer Navigating Omnichannel Successfully John Kinsella VP & Sr. Consultant, FitForCommerce AAPEX November 1, 2017 Las Vegas 1 2 Do you feel like being a retailer in today s digital world

More information

Engaging your mobile shoppers in-store. Todd Sherman, CMO

Engaging your mobile shoppers in-store. Todd Sherman, CMO Engaging your mobile shoppers in-store Todd Sherman, CMO Omnichannel (Omni-channel) All about In-Store Opportunity Technologies/Features Results Getting started (No, we re not covering mobile payments

More information

MOBILE AUDIENCE INSIGHTS REPORT MAY 2015

MOBILE AUDIENCE INSIGHTS REPORT MAY 2015 MOBILE AUDIENCE INSIGHTS REPORT MAY 2015 Table of Contents Mobile s Role in Product & Brand Discovery... 3 Cross-Device Trends... 4 Performance by Proximity... 5 6 Mobile Programmatic Benchmark... 7 Mobile

More information

Danske Bank & YouTube. Carina Gjerløv, Martin Stenner, Inge Selawry - 27 February, 2017

Danske Bank & YouTube. Carina Gjerløv, Martin Stenner, Inge Selawry - 27 February, 2017 Danske Bank & YouTube Carina Gjerløv, Martin Stenner, Inge Selawry - 27 February, 2017 Our pillars of Collaboration with Companies 1. Insights 2. Media 3. Innovation 4. Results 5. Capability Agenda Digital

More information

Global Commerce Review. South East Asia, Q1 2018

Global Commerce Review. South East Asia, Q1 2018 Global Commerce Review South East Asia, Q1 2018 Key Findings Today's shoppers are active across all browsing environments, and they're buying more on-the-go. Optimizing your app lets you connect with more

More information

Customer Centric ecommerce Marketing

Customer Centric ecommerce Marketing Customer Centric ecommerce Marketing Aligning Paid Media Strategy Across Key Channels AdDiego Summit 2017 Presented by CPC Strategy & Google Speakers Lewis Brannon Sr. Retail Search Manager KC Simmons

More information

A View of Retail at Zebra Investor Presentation. January 12, 2015

A View of Retail at Zebra Investor Presentation. January 12, 2015 A View of Retail at Zebra Investor Presentation January 12, 2015 Agenda Zebra s Expanded Retail Solution Offering Anders Gustafsson, Chief Executive Officer Mega Trends in Retail Driving the Need for Increased

More information

Q Financial Results. Investor Presentation October 2018

Q Financial Results. Investor Presentation October 2018 Q3 2018 Financial Results Investor Presentation October 2018 Safe harbor statement This presentation contains forward-looking statements that are based on our management s beliefs and assumptions and on

More information

Marketing Automation:

Marketing Automation: Marketing Automation: the enabler of personalised omnichannel communication Martin Clark, Apteco GmbH 24.04.18 Agenda What is MA Why MA Trend report highlights Use case MA building blocks How to start

More information

Global Commerce Review. Netherlands, Q1 2018

Global Commerce Review. Netherlands, Q1 2018 Global Commerce Review Netherlands, Q1 2018 Key Findings Today's shoppers are active across all browsing environments, and they're buying more on-the-go. Optimizing your app lets you connect with more

More information

Elevate your brand online

Elevate your brand online Elevate your brand online The amazing opportunity for retailers to put their brand in front of potential customers ready to buy. Contents This E-Book will explore how the consumer buying journey has changed

More information

The SAP Hybris Summit Pocket Guide for Consumer Product Companies

The SAP Hybris Summit Pocket Guide for Consumer Product Companies The SAP Hybris Summit Pocket Guide for Consumer Product Companies With so much to see, people to meet and 100+ sessions to attend we ve created this pocket-size guide to help plan your time. In addition

More information

Source: Forrester - US Mobile Payments Will More Than Triple By 2021

Source: Forrester - US Mobile Payments Will More Than Triple By 2021 Digital disruption is revolutionizing the payments ecosystem. Traditional payment methods like cash, credit and debit cards, have been upgraded, while new payment methods such as Apple pay, Android Pay,

More information

UPS Pulse of the Online Shopper

UPS Pulse of the Online Shopper UPS Pulse of the Online Shopper Tech savvy shoppers transforming retail U.S. Study June 8, 2016 State of the U.S. Online Retail Economy Q1 2016 Data sourced from comscore s global panel of 2 million Internet

More information

Introduction ABOUT MAGIC LOGIX. Founded Integrated Marketing Agency. INC 500 List of America s Fastest Growing Companies

Introduction ABOUT MAGIC LOGIX. Founded Integrated Marketing Agency. INC 500 List of America s Fastest Growing Companies Introduction ABOUT MAGIC LOGIX Founded 2004 Integrated Marketing Agency INC 500 List of America s Fastest Growing Companies Web Design/Development, Search, Social, Marketing Automation, Ecommerce Only

More information

RETAIL PERFORMANCE MARKETING INDEX: Q4 2014

RETAIL PERFORMANCE MARKETING INDEX: Q4 2014 THE RETAIL PERFORMANCE MARKETING INDEX: Q4 2014 An Analysis Of Purchase-Stage Google Advertising Campaigns We Turn Browsers Into Buyers 2 Introduction With the scale and profitability of Google Shopping,

More information

ESTABLISHING BEST PRACTICES FOR EFFECTIVE PROMOTION EXECUTION

ESTABLISHING BEST PRACTICES FOR EFFECTIVE PROMOTION EXECUTION ESTABLISHING BEST PRACTICES FOR EFFECTIVE PROMOTION EXECUTION Laura Arnett Sr. Director, Retail and Loyalty Programs / Inmar Omni-channel: Integrate with all touch points Grocery shoppers are at the very

More information

2019 Retail C-Suite Viewpoint Survey

2019 Retail C-Suite Viewpoint Survey SURVEY INSIGHTS 2019 Retail C-Suite Viewpoint Survey Executive summary highlights from a global survey of 200+ C-suite leaders on key digital transformation imperatives. SPONSORED BY 1 Global Research

More information

SOCIAL MEDIA AUDIT. S t a t u s Q u o. J a n u a r y t o J u n e

SOCIAL MEDIA AUDIT. S t a t u s Q u o. J a n u a r y t o J u n e SOCIAL MEDIA AUDIT FinTech in the Social Web S t a t u s Q u o J a n u a r y t o J u n e 2 0 1 7 You Tube G+ b CONTENT 02 S h a r e o f V o i c e M e t h o d o l o g y01 03 N u m b e r o f P o s t s &

More information

Getting Started with SimilarWeb PRO Agencies. Win Over Your Customers with Digital Market Intelligence

Getting Started with SimilarWeb PRO Agencies. Win Over Your Customers with Digital Market Intelligence Getting Started with SimilarWeb PRO Agencies Win Over Your Customers with Digital Market Intelligence Win Over Your Customers with Digital Market Intelligence Lesson Agenda Build a comprehensive overview

More information

A MARKETER S GUIDE TO CUSTOMER DATA SOLUTIONS FOR CONSUMER PACKAGED GOODS

A MARKETER S GUIDE TO CUSTOMER DATA SOLUTIONS FOR CONSUMER PACKAGED GOODS A MARKETER S GUIDE TO CUSTOMER DATA SOLUTIONS FOR CONSUMER PACKAGED GOODS Copyright 2017 SessionM 1 WHITEPAPER INTRODUCTION CPG has long been thought of as a proving ground for Marketers because the supermarket

More information