Agenda. Overview. Seller Center Interface. Content Creation. Order Management. Finance. Promotions. Seller Support

Transcription

1 SELLER ONBOARDING

2 Agenda Overview Seller Center Interface Content Creation Order Management Finance Promotions Seller Support 2

3 Overview E-Commerce market leader in South EastAsia

4 Zero Tolerance policy

5 Consequences What happens if you do not follow Lazada s rules?

6 Agenda Overview Seller Center Interface Content Creation Order Management Finance Promotions Seller Support 6

7 Seller Center Interface Seller shop name 2. Menu tab 3. Access to more functions- Finance, Promotions etc 3

8 Seller Center Interface Venture and Languages Distinguish venture with the country name & national flag on top Select language mode 2. Menu tab 3. Seller shop name 5 4. Four different panels for sellers Click on? button to check the details 5. Promotions 6. Statistics: Sales performance summary 7. Announcements: Latest news and updates 6 8

9 Seller Center Interface 9

10 Seller Center Interface Different Roles and Accesses: Seller Full Access Full access to Seller Center Seller Catalog Access Only access to Products tab Seller Order Access Only access to the Orders tab 10

11 Agenda Seller Center Interface Content Creation Order Management Finance Promotions Seller Support 11

12 Single Upload (Desktop site) 12

13 Content Creation: Single Upload 13

14 Content Creation: Single Upload Select the deepest category level Products with wrong categorization will be rejected during QC Products with wrong category will not be included in the promotions Category can be revised via mass update method only Category Tree Do not list any prohibited items / prohibited brands Do not list any duplicated SKUs 14

15 Content Creation: Single Upload Brand: All brands must be pre-registered in Lazada. Otherwise, sellers may temporarily input OEM. Brand name on the product image and the brand name in the brand field must match. Add brands, if needed, through the link (It may take 2-4 days) Mandatory attributes for the following sub-categories Fashion: Clothing Electronics: Mobiles & Tablets, Computers & Laptops, TV, Audio / Video, Gaming & Wearables, Cameras Attribute values will be either text or number (with single/multi-option) If you don t fill in all the mandatory attributes, you ll get an error message 15

16 Content Creation: Single Upload Bullet Points Name: For the products under the following categories, please refer to the product naming recommendation Electronics Home Appliances Product Description Use English sentences with neat layout Do not insert any link, including links for other SKUs. Click on Image and insert image URL. Description image preview will appear immediately if the link is valid. Insert Images Highlights Must have 3 to 8 highlights Must use bullet points: Click Insert / Remove Inserted List button Video URL Must use an embedded URL How to get an embedded URL: Video > Share > Embed > Copy the URL with the word Embed in it 16

17 Content Creation: Single Upload Color Family Size Sellers may insert size variations for the certain categories only: Category Type of SKU Fashion Attire, Shoes, bags Home & Living Sports & Outdoors Baby & Toddler Watches, Sunglasses & Jewelry Bed Linen Attire, Shoes Attire, Shoes Rings Complete Size Variation List: Categories in the link must have size variation; categories that are not in this list should not have any variation. Steps: Tick one or more color and/or size to create mix SKUs. Fill in relevant Price & Stock & Image for each SKU. Or you could copy last SKU information 17

18 Content Creation: Single Upload Click to activate or Inactivate SKU SellerSKU Product ID that enables sellers to distinguish their products Use 3-50 alphabets/numbers, - and _ are allowed; but do not use any other symbols, especially semicolon or comma (;,) to prevent errors Duplicated SellerSKU will lead to error; deleted SellerSKU can t be used again Measurements (Dimensions and Weight): - Insert numbers only, up to hundredth decimal points. - Length are in cm and weight are in kg by default. Do not input units. 18

19 Content Creation: Single Upload Quantity: Insert the actual inventory reserved for Lazada! Avoid inserting 999/100 for every products Price: Must include shipping fee, Lazada commission, Payment fee etc Special Price: Discount rate cannot be larger than 80% Prices must be in local currency, e.g. Singapore platform = Singapore Dollars Price must be reasonable: 1 USD < Price / Special Price < 1500USD; All products outside of the price range / discount range limit will go offline / rejected Start date of promotion & End date of promotion: Both fields must be filled in whenever you input a Special Price. 19

20 Content Creation: Single Upload Format: Quantity X Subject What s in the box : Must be in Quantity X Subjects/Product Name format Line up multiple objects and separate them by comma Free Items: If you have free items, use the same format as in What s in the box 20

21 Content Creation: Single Upload Mandatory Recommended Number of images - Minimum of 1 product image must be uploaded - 2 to 8 images to be uploaded Image size and resolution - Minimum image display of 500 x 500 pixel and maximum 2000 x 2000 pixel. - Image has minimum 72dpi resolution: product must look clear, sharp and neither blurry, grainy or pixelated - Product image display of 850 x 850 pixels and above - 1 x 1 image ratio is recommended - Product should cover more than 80% the canvas of the longest axis - Product image has white background Product view in image - Front view of the main product is clearly shown and not blocked or covered. - Multi product, multi view and multi color products are allowed in the same image yet the exact product being sold must be mentioned in the product name/ short description/ highlights - Product should be unwrapped. Wrapped products are only accepted for all categories as long as the product sold is shown clearly on the package - Product is displayed in correct shape, no stretched and proportionate in image - Product should have front view display or a 30 degree angle view of the product. - Product is professionally photographed in studio - The entire of product is shown in the canvas - Product has no reflection of people or other objects. - Product is clean and free from dust or fingerprints. - Product surface / material close-up is clearly shown Others - Product image is matching with the content - For lingerie, underwear, sleepwear, swimming suit cultural sensitivity of the local region to be taken into account on case by case basis to decide on model/mannequins or individual piece images. - Image does not contain watermark, text, logo or graphics. 21

22 Single Upload (Mobile site) 22

23 Content Creation: Single Upload Name: For the products under the following categories, please refer to the product naming recommendation Electronics Home Appliances Product Description Use English sentences with neat layout Do not insert any link, including links for other SKUs. Click on Image and insert image URL. Description image preview will appear immediately if the link is valid. Highlights Must have 3 to 8 highlights Must use bullet points: Click Insert / Remove Inserted List button Video URL Must use an embedded URL How to get an embedded URL: Video > Share > Embed > Copy the URL with the word Embed in it 23

24 Content Creation: Single Upload Select the deepest category level Products with wrong categorization will be rejected during QC Products with wrong category will not be included in the promotions Category can be revised via mass update method only Category Tree Do not list any prohibited items / prohibited brands Do not list any duplicated SKUs 24

25 Content Creation: Single Upload 25

26 Product overview 26

27 Quality Check 27

28 Product overview Live: Products that are visible to the customers Sold Out: Products that have no stocks and not visible to the customers Click to edit and add stock Click to edit products 28

29 Product Overview Rejected: Products that are not visible to the customers as it does not meet the requirement set by Lazada Inactive: Products that are not visible to the customers as it has been deactivated by the seller Click to edit products Click to activate products 29

30 Quality Check Note: o Every listing will be reviewed for quality check. However, products without images will not be reviewed. o Inactive (OFF status) products will not be reviewed. Contents can still be revised. o Quality Check may take up to 9 business days from the time it was last edited, not from the product creation date. Constant revision of the content/images before Quality Check approval will cause delay in the review process. o When you revise info of the products that are already live, the changes will go through Quality Check again. Until the change is approved and overwrite the previous information, the contents will remain unchanged on Lazada s website. Rejected Products: Revise them according to the rejection reasons. 30

31 Product Overview Add New: Add new product. Alternatively, seller can click on Add Products. 2. Export: Export existing SKU information in a CSV format per category 3. Import: Mass upload/mass update products 4. View History: View import history and export history 5. Search: Search SKUs by product name or seller SKU. 6. Action: Edit Details: in Content Creation Step 2 (SPU Information) Edit SKU & Image: in Content Creation Step 4 (SKU & Image) Delete Product: Cannot re-use the same sellersku 31

32 Agenda Seller Center Interface Content Creation: Single & Mass Upload Order Management Finance Promotions Seller Support 32

33 Manage Order(Desktop site) 33

34 Order Management

35 Order Management 3 35

36 Manage Orders 4 Click on Ready to ship button once your package is ready for collection 36

37 Manage Orders Step 1: Select Ninja Van API and click on Create Package Step 3: Click on Invoice & Shipping labels to preview and print the documents Step 2: Click on Save Invoice ID Step 4: Click on the Ready to ship button 37

38 Manage Order (Mobile site) 38

39 Manage order Updating order status Click on add products View your pending orders You can filter the pending orders by shipment type 39

40 Manage order- Updating order status Select the items to update the status, then click on Ready to Ship Select shipment provider and click Ready to Ship Click on the order to view the pending order detail page and click on Ready to ship to update the entire order status OR 40

41 Manage order- Updating order status Input tracking number and click on next Input Invoice ID and click on done 41

42 Manage order-cancel a pending order Click on the order number that needs to be cancelled Click on cancel order to cancel the entire order To cancel an item, select the item and click on cancel OR 42

43 Manage order- print documents Filter the orders with unprinted documents. Click on the order Click on print Indicates that the documents have been printed 43

44 Ninja Van Waybill 44

45 Ninja Van Auto Reservation 45

46 Ninja Van Drop-Off 1 Convenient retail locations where merchants can drop off their parcels 2 Merchants who drop off their parcels at Ninja Send are entitled to $0.50 discount for each parcel dropped off 46

47 Ninja Van Drop-Off Ninja Drop-Off Process Seller RTS order and prints the shipping label Seller brings parcel to Ninja Drop-Off Ninja van collects the parcel from Ninja Drop- Off at 2pm daily The parcel is brought back to Ninja hub for sorting Ninja Van proceeds to deliver the parcel to customer The customer receives the parcel 47

48 Shipping Rate Card Charged to Seller Customer Shipping Fee Seller Net Cost Ninja Van/ Ta-q-Bin Next Day Delivery Standard T1 0-4 kg T kg T kg T kg Ninja Van/ Ta-q-Bin 1-3 Days Delivery Economy T1 0-4 kg T kg T kg T kg

49 Singpost- Postal 49

50 Return Policy Delivered Status Up to 35 days Seller receive return item Customer will have to request for return from Lazada s website based on; 1. Change of mind 2. Product defect/ wrong item sent out by seller The product will be sent to Lazada s warehouse for verification purposes after collecting from the customer In the warehouse, we have a dedicated QC team who will access and check the return product. They will then decide if the customer is eligible for a refund or otherwise. Product will be sent to: 1.Seller (if return is legit) 2.Customer (if return reasons and requirements are not met) 50

51 Return Charges 51

52 Agenda Seller Center Interface Content Creation: Single & Mass Upload Order Management Finance Promotions Seller Support 52

53 Seller Center Interface Search orders with filters Export Export order details based on the filters 2 View Export History Download the recently exported files 3 53

54 Seller Center Interface 54

55 Agenda Seller Center Interface Content Creation: Single & Mass Upload Order Management Finance Promotions Seller Support 55

56 Join Lazada Promotions Time left till promotion ebtry entry closes Join Promotion Option 1 Click Join to view the promotion protion criteria criteria & join & join 56

57 Join Lazada Promotions 1 2 Sort the Campaigns - Open : new promotions that you can join - Review : promotions that you have submitted your deals - Active : on-going promotions that yours deals are included - Expired : past promotions Updates! o New - Promotion Banner o No more Criteria Types 3 Join Promotion Option 2 Click Apply from all the promotions under the [open] tab, view the details and join. 57

58 Join Lazada Promotions The number of products and sellers that have already been approved for the promotion. Criteria Promotion Dates New! Category, Discount and Brand Submission Deadline Click to add products for promotion 58

59 Join Lazada Promotions In the Add New Products tab, find all the live products under the relevant category (or categories). After adding the products, Lazada will examine the deals to ensure appropriate products are selected Click here to add all your products to the promotion. (Use cautiously) New! Current Stock Add single product to the promotion. System will calculate promotion price based on campaign criteria. You can lower it further to provide an attractive deal. 59

60 Join Lazada Promotions Check your submitted deals under Pending, Approved and Rejected. Monitor your promotions - Open : new promotions that you can join - Review : promotions that you have submitted your deals - Active : on-going promotions that your deals are included - Expired : past promotions 60

61 Agenda Seller Center Interface Content Creation: Single & Mass Upload Order Management Finance Promotions Seller Support 61

62 Seller Support Contact Us Form page Live Chat Operating Hours: Monday-Friday 9am-6pm 62

63 Seller Support 63

64 Thank you