B2B DIGITAL TRANSFORMATION

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1 EIGHT REASONS TO INVEST IN ORACLE COMMERCE CLOUD FOR B2B DIGITAL TRANSFORMATION

2 ecommerce is a major growth opportunity for B2B businesses and sits at the heart of digital transformation initiatives. Whether selling online today or not, businesses are struggling to meet constantly evolving customer demands for their online sales channel. Businesses that are not utilizing a self-service channel are realizing the significant amount of money they can save by moving sales online. Businesses that are selling online today are often delivering a sub-par customer experience as the majority of their time and budget goes into managing complex integrations and heavy infrastructure rather than being able to focus on innovation. We need to take on more initiatives that allow our sales team to focus on new customers and new products. That means being more efficient in how we sell to existing customers. 1 Doug Berringer, Calix The mandate? Free up salespeople from lower-value transactions while providing a complete, professional, self-service ecommerce experience for business customers. The challenge for both of these scenarios is that businesses can t move fast enough. To succeed in this competitive era of commerce, B2B brands must begin to move more customer engagement and transactions online while lowering their costs. Oracle Commerce for B2B can drive this transformation. 1

3 Here are eight reasons why businesses should invest in Oracle Commerce for B2B digital transformation: 1. COMPLETE SUITE TO MODERNIZE B2B SALES You need an all-in-one solution to bring your sales into the digital era. Oracle has the most complete CX Suite on the market, from marketing to sales to commerce to service, to connect and support your customers interactions with your brand. Commerce is often at the center of these interactions and customer data is needed from a magnitude of applications. Oracle Commerce seamlessly integrates Leverage customer information throughout purchase transaction Sync product, pricing, customer, order data Oracle Broad portfolio to deliver accurate and relevant information Order ERP Integration Service Oracle Commerce CX Scaleable platform for delievering digital commerce experiences Java Service Marketing Service , marketing, orchestration, SMS, social Live chat, video chat, content, call center with CX applications and back-end systems (such as ERP) to ensure your business can move faster and capitalize on customer demands and growing Non-product catalog content (PDF, Video) Content Mobile Service Sales CRM capabilities for account management markets. Oracle is also investing in the newest and most innovative technologies like IOT, Big Data, and AI to elevate your customers sales experiences to a Build loyalty through superior experiences Customer Engagement CPQ Configure custom products new level.

4 2. 3. DELIVERED IN THE MODERN CLOUD FULLY FEATURED FOR B2B BUSINESSES Oracle Commerce takes the burden of infrastructure, custom development and costly upgrades off of your hands, and lets you focus exclusively on continually optimizing and innovating on the customer experience. Merchandisers and marketers can deliver experiences that drive more revenue faster. Developers can enable business teams to meet their goals, simplify integrations, and experiment with modern technology in a low-risk way. B2B buyers expect personalized experiences tailored to their business account. Oracle Commerce for B2B includes everything needed to sell online to other businesses including account management, account specific pricing and catalogs, approval workflows, scheduled orders, delegated administration, multi-level organizations, invoice payments, configuration, quoting and more.

5 4. BUILT ON TOP OF BEST-IN-CLASS COMMERCE PLATFORM With Oracle Commerce for B2B you get a customizable, out of the box responsive site that helps businesses get live quickly with fully featured experiences. Sites are supported in 35 languages and 60 global currencies. The site, which is easily configured by business users, can be customized and extended to meet branding and experience needs. B2B businesses need more than table stake B2B features to stay ahead of their competition, they need to offer B2C caliber experiences while meeting the complex requirements of their business. Oracle Commerce for B2B is an extension of the B2C solution and offers a superset of functionality on top of the core commerce platform. B2B companies can immediately leverage best-in-class, core-commerce capabilities such as guided search, merchandising, catalog management, personalization, promotions, native A/B testing, multi-site, and more. A Simplified and Unified Experience Using a Single Interface Catalog, Pricing, Inventory Responsive Design Experience Promotions Content Image Scaling Social Features Transactional s Connections to Oracle Apps & Intrastructure Integrated Tax Solutions Multisite Personalization Guided Search & Navigation A/B Testing Payment Gateway Integrations B2B ecommerce SEO Product Recommendations Akamai Edge Caching (CDN) Server-side extension framework

6 5. MODERN, API-FIRST ARCHITECTURE One of the core challenges for B2B businesses trying to move online is integrating with their ERP and back-end systems. These systems house mission-critical data such as pricing rules, contract data, customer profile information and more. Oracle Commerce was built with an API-first architecture and a complete REST Web Services framework for agile, standards-based development and simplified integrations. All functionality is accessible through easy-to-use REST Web Services. Oracle-built, partner-built and customer-built sites and applications all use the same APIs. And, the API and Webhooks framework allows for faster, cheaper, less complex integrations to Oracle, third party, and homegrown solutions.

7 NO MORE SEARCHING (AND PAYING TOO MUCH) FOR DEVELOPER RESOURCES BUSINESS TEAMS CAN DO MORE IN REAL TIME B2C AND B2B IN ONE UNIFIED PLATFORM Unlike other commerce solutions on the market, there is nothing proprietary about working with Oracle Commerce. Commerce leverages standards-based skills, allowing for fast development and scalability. The storefront is built in HTML5, CSS3, JavaScript, and NodeJS. Extensions can be built client-side and server-side depending on the requirement. Oracle Commerce was build with business users top-of-mind. Modern UIs enable business users to easily create experiences with a full drag-drop interface. With Oracle Commerce, traditionally complex IT tasks are now streamlined and accessible by the business team. Many B2B businesses also sell direct to their end consumer. Oracle Commerce simplifies how companies with multiple business models manage their site(s) and operations. In addition to delivering superior consumer shopping experiences, Oracle Commerce is designed to meet the complex needs of organizations selling to other businesses. It is the only enterprise SaaS commerce solution on the market than can support B2C and B2B sales natively, in a single platform.

8 INVESTING IN ORACLE COMMERCE CLOUD WILL ALLOW YOUR B2B BUSINESS TO: Open up new revenue streams by selling online. Enable online purchasing via any device or channel. Allow customers to configure complex products and request for quote via self-service. Give customers instant access to order history, order status, and account details. Get to market faster by allowing business users to impact the site experience with drag-anddrop tools, then preview and push updates live outside of IT. Deliver B2C-like experiences such as personalized recommendations that lead to sales based on order history, account-specific settings, and/or prior behavior on site. Give the Call Center and sales representatives a 360 view of the customer with tailored suggestions for superior service. Reactivate buyers and stalled online sales by sending triggered s to either customers or sales representatives to combat cart abandonment. Encourage customers to leverage service features like chat or knowledge centers while exploring products Oracle Commerce is the only SaaS commerce platform that can deliver the features, flexibility and brand control B2B businesses need to grow in the next era of commerce. Built for agility and scale while handling the complexity of B2B, Oracle Commerce will help you deliver modern online sales experiences to lead this change and grow. Transform your business with Oracle Commerce : Learn Request a Chat with More Live Demo Commerce Expert Copyright 2017, Oracle and/or its affiliates. All rights reserved. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners. VDL

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