Creating a Share of Business Report

Transcription

1 Creating a Share of Business Report In your report templates folder, double-click on a Share of Business report template. On the Data Selection tab, complete the four required selections: 1. Market (Your market may already be selected) 2. Media Type (Options depend on Media Category) 3. Report Period Select interval & date range 4. Measures Units, $$$, Demos (TV only), etc Note: If this is an Auto Run report, set the Report Period interval to Current Week, Current Month, etc. Then, select that period from the Auto Run Report drop-down on the Data Selection tab. Double-click each item to make the desired selections for each. The four required must be completed in order. Once the required selections are complete, you can make any other Optional Selections using the items in the list. Select the Exclude Direct Response and/or Exclude Promos and PSAs checkboxes, if desired. Click the OK button to continue to the Submit Report screen. Select the main Archive folder or a sub-folder to store your report in, change the file name as desired, and select your notification option. Click the Submit button to send the report to the Ad*Views server for processing.

2 Zero Share Report Sorts and Constraints After opening the completed report, click the PROPERTIES button in the toolbar. CONSTRAINTS: In Properties, click the CONSTRAINT tab and ADD a new line. Use the drop-down boxes to select your options, then click OK. Example: Zero share of WBBB s spending SORTING: In Properties, click the SORT tab and ADD a new line. Constrain On = Share of Report Column = Station you d like to target, i.e. WBBB Measure = $$$ (000) Operator = Equal sign (=) Value = 0 (zero) Use the drop-down boxes to select your sort options. Select the sort direction with the checkbox. Desc box checked for Descending and unchecked for Ascending and then click OK. Constraining on Share of (%) constraints and Value (Units or $$$) provide qualifiers to show items with a measure greater than (>), greater than and equal to ( ), less than (<), less than and equal to ( ) or equal to (=) the number specified in the Value field. High, Low and Zero Share reports use these constraints most often.

3 Using Sorts and Constraints Open a completed report, and click the yellow PROPERTIES button the toolbar. The Properties window appears for your report. SORT TAB: Use the Sort Tab to reorder your report. Sorting your report will not change the number of pages. The most common sort is highest to lowest dollars, shown below: Click the Add button to add a row and use the drop-down boxes to select your sort options. Select the sort direction with the checkbox. Desc box checked for Descending and unchecked for Ascending and then click OK. CONSTRAINT TAB: Use the Constraint Tab to filter your report. Constraining your report can reduce the number of pages and produce a more targeted report. Click the Add button to add a row and use the drop-down boxes to select your constraint options. You can use a combination of constraints together. You can filter your report to down, until you don t have any selections. Top N will automatically sort in descending order based on the Report Column and Measure you choose. With Top N, the Value field determines the number of top items you would like to see on the report. Top 100 Spenders example is pictured above.

4 Common Sorts and Constraints Action Constraint on Report Column Measure Operator Value Zero share of spending on your station (Option: Sort highest to lowest dollars) Zero share of spending on your station and spent more than dollars (i.e. $2,000) in the market. (Option: Sort highest to lowest dollars) Share of Your Station $$$ = 0 Share of Your Station $$$ = 0 and Value of Total $$$ 2 Low share on your station (i.e. less than 20%) Share of Your Station $$$ 20 Exclusive share on your station (i.e. 100%) Share of Your Station $$$ = 100 Top 25 spenders in the market Top N Total $$$ n/a 25 Top 25 spenders on your station Top N Your Station $$$ n/a 25 Accounts spending more than dollars (i.e. $50,000) in the market Value of Total $$$ 50

5 Brand Schedule In your report templates folder, double-click the Brand Schedule report. On the Data Selection tab, complete the four required selections: 1. Market (Your market may already be selected) 2. Media Type (Options depend on Media Category) 3. Report Period Select interval & date range 4. Measures Units, $$$, Demos (TV only), etc When targeting a specific brand, double-click the Brand item In the Optional Selections list to open the Brand Selector box. Find the brand(s) you need using the Brand Selector and select them. (See reverse for help finding brands using the Brand Selector tool.) Click the OK button to add the selected brand(s) to the report. Click the OK button to move to the Submit Report screen. Select the main Archive folder or a sub-folder to store your report in, change the name as desired, and select your notification option. Finally, click the Submit button to send the report to the Ad*Views server for processing.

6 Finding a Brand If you know part of the brand name you are searching for, enter it in the search box in the upper-right quadrant of the dialog box. You must have at least 4 characters to search. If needed, use the percent (%) symbol as a wildcard character. If the name you are searching for is not exactly the start of the brand name, select the Contains option. Click the Find Brands button to begin the search. Use the Category view to browse by product category name or code (the entire code must be entered if browsing by code). Use the Advertiser view to browse by Parent or Subsidiary. Once a list of categories or advertisers is found, double-click on the folder until you get to the level at which you want to start the brand search. With the Find Brands field empty, click the Find Brands button to find all brands in the selected folder. Use the arrows to select brands. Select individual items from the Available list and use the single arrow button (>) to select them. Use the double arrow button (>>) to select all the items regardless of what is highlighted. Click OK to accept selections.

7 Spot Television Methodology Basics COMMERCIAL OCCURRENCES Monitor-Plus captures local TV advertising spots with a duration between seconds that fall within a 5AM-2AM broadcast day, as of October 2003 data. Prior to October 2003, monitoring hours were 6AM-1AM. Monitor-Plus utilizes a network of computerized monitoring sites designed specifically to collect and identify program occurrence information. Patented technology known as passive pattern recognition allows Monitor-Plus to identify commercials and other broadcast material based on their unique audio and video content. EXPENDITURE DATA The source for Nielsen Monitor-Plus expenditure data is SQAD Cost Per Point (CPP) information which is based upon actual spot television buys placed by various media buying services. The costs for spots on non-spanish stations are computed using SQAD s Low Household CPP data by daypart and Nielsen Station Index (NSI) Quarter Hour ratings data. Expenditures for direct response commercials are computed at 50 percent of estimated expenditure rates of other commercial types, to more closely represent their actual purchase price. GROSS RATING POINTS Spots are associated with the NSI Viewers in Profile (ViP) ratings by report book month, station, day of week and quarter hour. In set-meter and LPM markets, quarter-hour metered ratings are available for Household data. ViP sweep data is available for all set-meter and diary markets for November, February, May and July diary panels. October, January and March are also available in appropriate markets. As of January 2005, demographic data is available for all twelve cycles in LPM markets. Demographic ratings in LPM markets for data prior to January 2005 are available for pre-lpm measurement periods only. Since most occurrence data is available prior to the completion of the ViP book, ratings may be estimated by applying the most recent sweep period to the DMA HUT/PUT viewing levels of the prior year s sweep period. The November estimate uses the May station share. For more detailed methodology information, go to the Message Center in Ad*Views, select the Monitor-Plus Methodology folder and double-click on a Media Type.

8 Data Load Schedule For Various Media Types MEDIA TYPE DATA TYPE FREQUENCY AVAILABLE Spot TV Units/GRPs/Exp/Creative Weekly 2 weeks after end of week Local Newspaper Units/Expenditures Monthly 7 weeks after end of month Local Sunday Supplement Units/Expenditures Monthly 7 weeks after end of month Local Magazine Units/Expenditures Monthly 7 weeks after end of month Spot Radio Units Weekly 4 weeks after end of week Spot Radio Expenditures Monthly 4 weeks after end of month FSI Coupon Units/Expenditures Weekly 3 weeks after end of week Outdoor Expenditures Monthly 8 weeks after end of month For more information on Data Availability, browse to the Data Availability folder in the Ad*Views software.