Ohio. Market Guide. AEP Columbus Southern Power AEP Ohio Power Dayton Power & Light. Residential Customers:

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1 Market Guide Ohio ELECTRIC Duke Energy Ohio Cleveland Electric Illuminating Toledo Edison Ohio Power Dayton Power & Light Ohio Edison Columbus Southern Power NATURAL GAS Duke Energy Ohio UTILITIES SERVED AEP Columbus Southern Power AEP Ohio Power Dayton Power & Light Residential Customers: Dayton Power & Light Commercial Customers: Duke Energy The Illuminating Company (Cleveland Electric) Ohio Edison Toledo Edison WHAT S INSIDE Market Information AEP OHIO (Columbus Southern Power/Ohio Power) Enrollment & Billing DAYTON POWER & LIGHT Enrollment & Billing DUKE ENERGY (ELECTRIC & NATURAL GAS) Enrollment & Billing THE ILLUMINATING COMPANY (CLEVELAND ELECTRIC) Enrollment & Billing 4 OHIO EDISON Enrollment & Billing TOLEDO EDISON Enrollment & Billing JULY, 05

2 Market Information VIRIDIAN S HISTORY Viridian will begin marketing to Ohio customers in the summer of 04. RESIDENTIAL MARKET SNAPSHOT* MARKET SNAPSHOT* As of June 04,,86,900 Residential Customer Equivalents (RCEs) have chosen a third-party supplier, representing 50.% of the 4,56,700 eligible residential accounts in the state. In the commercial sector, 8.% of commercial accounts have chosen to be with a thirdparty supplier. 49.9% HAVE NOT CHOSEN 50.% HAVE CHOSEN A SUPPLIER LOCAL LANGUAGE In Ohio, third-party suppliers are called Competitive Retail Electric Suppliers (CRES). REGULATORS The Public Utilities Commission of Ohio (PUCO) is the regulator and can be accessed at COMMERCIAL MARKET SNAPSHOT* CONSUMER CHOICE SOURCES The PUC of Ohio has a website [ which offers consumers information about choosing an energy supplier for both electricity and natural gas. On that page is a link to a page called Compare Offers Now, which compares rates for the generation portion of the utility bill from all available suppliers. 7.9% HAVE NOT CHOSEN 8.% HAVE CHOSEN A SUPPLIER *Source: DNV GL Energy Outlook, published June 04. // VIRIDIAN OHIO MARKET GUIDE

3 WHAT THE STATE SAYS ABOUT CHOOSING A SUPPLIER For more than a decade now, millions of Ohioans have taken advantage of electric and natural gas choice. Energy choice allows consumers, from large industrial plants to residential households, the ability to shop for alternative rates on their electricity or natural gas supply. With energy choice, Ohio consumers can choose from a variety of offers and determine the plan that is right for them. Many Ohioans decide to shop in order to see savings off of their monthly energy bills, others value the certainty that comes from a fixed rate plan, and some switch to suppliers that will make a greater investment in renewable products. Source: CUSTOMER ELIGIBILITY GUIDELINES Government Assistance Customers in Ohio who are enrolled with a third-party supplier through a government-based program may not be pursued by other third-party suppliers. Customers using Government Assistance or who are on a Percentage of Income Payment Program (PIPP) are not eligible to enroll with energy suppliers. AEP OHIO: Enrollments/switches may be rejected if the customer has been returned to AEP Ohio bundled service as a result of non-payment of CRES charges (if customer is in arrears). Customers may switch no more than once per billing cycle to a new CRES Provider. ENROLLMENT AND BILLING Explain the Process Before you approach a potential customer to enroll with Viridian, you ll first want to make sure you know how to explain enrollment. The following pages will help you become familiar with electric and natural gas utility bills. You ll see a utility bill sample and where to find the information the customer will need for enrollment. You ll also see a sample bill that shows what the customer s bill will look like after enrolling with Viridian. Comparing Rates Your customer will likely ask to see a rate-to-rate comparison. To help you in that conversation, Viridian will include the utility s comparison rate, or Price to Compare on the State Rate sheets, whenever possible. Please remember that any comparisons are strictly estimates, as Viridian s rates and the customer s usage could vary. FOLLOW COMPLIANCE GUIDELINES Familiarize yourself with Viridian s Marketing Do s and Don ts, as well as the Associate Policies & Procedures, to ensure you are enrolling your customers compliantly. Failure to follow these guidelines may result in disciplinary actions. AGGREGATED MARKETS IN OHIO Budget Billing Customers should contact the utility prior to enrolling with Viridian to see how their monthly budget amount may change. SPECIAL CIRCUMSTANCES Customers enrolled with a third-party supplier through government-based programs may not be pursued by other third party suppliers. This program is known as Aggregated Supply. See the map to the right for affected areas. AGGREGATED COMMUNITIES City Village Township County VIRIDIAN OHIO MARKET GUIDE //

4 AEP OHIO (Columbus Southern/Ohio Power) Enrollment & Billing ENROLLMENT RATES To enroll with Viridian, an AEP Ohio customer must provide his or her 7-character Service Delivery Viridian s rate will replace the Generation charge on the customer s Utility bill, but the Utility will still be Identifier (SDI) number. (This is not the account responsible for Transmission charges. Please look number.) in this section to see if your prospective customer has a current supplier. Credit checks will be performed for AEP customers at enrollment. AEP Ohio changes its Price to Compare frequently and it is specific to each customer. This can be Remember: When your customer completes a paper found above the usage table. enrollment application, it s important to ensure that the customer receives a copy of their signed enrollment form. Page of bill BEFORE enrolling with Viridian 4 // VIRIDIAN OHIO MARKET GUIDE

5 POST ENROLLMENT Utility Notification: Shortly after the customer s enrollment is processed, AEP will send a letter in the mail notifying the customer of the service change to an electric supplier. After a customer has enrolled with Viridian, the customer will continue to receive a bill from AEP as usual. A few things will look different. Viridian s information and charges will be listed on the bill. Viridian s rate will replace the Generation charge on the customer s Utility bill, but the Utility will still be responsible for Transmission charges. Please look in this section to see if your prospective customer has a current supplier. The customer will continue to pay the entire amount due to the utility. Page of bill AFTER enrolling with Viridian VIRIDIAN OHIO MARKET GUIDE // 5

6 Dayton Power & Light (DP&L) Enrollment & Billing ENROLLMENT RATES To enroll with Viridian, a customer must provide the first 0 digits of his or her account number. Credit checks will be performed for DP&L customers at enrollment. The price to compare, which is changed annually, is provided for Residential customers and includes the previous months of usage and the supplier price. Remember: When your customer completes a paper enrollment application, it s important to ensure that the customer receives a copy of their signed enrollment form. Page of bill BEFORE enrolling with Viridian DRAFT AMOUNT DUE AMOUNT PAID LATE PAYMENT PROMPT PAYMENT NAME/SERVICE USED AT BILL READY [CUSTOMER ADDRESS] [CITY, STATE, ZIP] YOUR ACCOUNT NUMBER EMERGENCY SERVICE (877) 4OUTAGE (877) ACCOUNT INFORMATION PRESENT ENTIRE BILL WHEN PAYING IN PERSON (800) NEXT METER THIS BILL DUE DATE FOR READING DATE MAILED PROMPT PAYMENT LATE PAYMENT PROMPT PAYMENT NOV 04 0 OCT 0 0 NOV SERVICE PERIOD METER READINGS SERV FROM TO DAYS PRESENT PREVIOUS USAGE AMOUNT EL SEP 0 OCT [SUPPLIER NAME] CHARGES Page of bill BEFORE enrolling with Viridian YOUR ACCOUNT BALANCE LAST MONTH PAYMENT RECEIVED SEP CR BALANCE FORWARD 0.00 TOTAL AMOUNT BILLED FOR THIS MONTH 94.4 YOUR TOTAL ACCOUNT BALANCE 94.4 PRICE-TO-COMPARE: IN ORDER FOR YOU TO SAVE MONEY, A NEW SUPPLIER MUST OFFER YOU A PRICE LOWER THAN DP&L'S PRICE OF $76.5, OR 9.7 CENTS PER KWH, FOR THE SAME USAGE THAT APPEARS ON THIS BILL. YOU MAY CONTACT DP&L FOR A WRITTEN EXPLANATION OF THE PRICE-TO-COMPARE MESSAGE. THE FOLLOWING DETAIL IS REQUIRED BY OHIO REGULATION. DP&L CHARGES: EL RATE 7 KWH 786 CUSTOMER CHARGE 4.5 DISTRIBUTION CHARGE 5.57 GENERATION RIDER 4.95 TOTAL 4.77 PREVIOUS MONTHS MONTH SEP AUG JUL JUN MAY APR KWH // VIRIDIAN OHIO MARKET GUIDE

7 POST ENROLLMENT Utility Notification: After enrollment is accepted, Dayton Power & Light will send a letter to the customer informing them of the switch to a new supplier. Viridian s total charge and information will be listed on page and of the bill. Viridian s detailed charges will be shown on page of the bill. Page of bill AFTER enrolling with Viridian The customer will continue to pay the full amount due to the utility. NAME/SERVICE USED AT BILL READY [CUSTOMER ADDRESS] [CITY, STATE, ZIP] NEXT METER THIS BILL DUE DATE FOR READING DATE MAILED PROMPT PAYMENT NOV 04 0 OCT 0 0 NOV SERVICE PERIOD METER READINGS SERV FROM TO DAYS PRESENT PREVIOUS USAGE AMOUNT EL SEP 0 OCT YOUR ACCOUNT NUMBER PRESENT ENTIRE BILL WHEN PAYING IN PERSON (800) LATE PAYMENT EMERGENCY SERVICE (877) 4OUTAGE (877) ACCOUNT INFORMATION PROMPT PAYMENT VIRIDIAN ENERGY CHARGES Page of bill AFTER enrolling with Viridian YOUR ACCOUNT BALANCE LAST MONTH PAYMENT RECEIVED SEP CR BALANCE FORWARD 0.00 TOTAL AMOUNT BILLED FOR THIS MONTH 94.4 YOUR TOTAL ACCOUNT BALANCE 94.4 AS PART OF THE DP&L ELECTRIC CHOICE PROGRAM, YOUR GENERATION AND TRANSMISSION ARE BEING PROVIDED BY VIRIDIAN ENERGY, 055 WASHINGTON BOULEVARD 7TH FLOOR STAMFORD, CT 0690; THIS BILL REFLECTS CHARGES FOR THESE SERVICES AND DP&L CHARGES FOR ELECTRIC DISTRIBUTION SERVICE. YOUR BILL ACCOUNT NUMBER WITH YOUR SUPPLIER IS THE FOLLOWING DETAIL IS REQUIRED BY OHIO REGULATION. DP&L CHARGES: EL RATE 7 KWH 786 CUSTOMER CHARGE 4.5 DISTRIBUTION CHARGE 5.57 GENERATION RIDER 4.95 TOTAL 4.77 PREVIOUS MONTHS MONTH SEP AUG JUL JUN MAY APR MAR FEB JAN DEC NOV OCT TOTAL AVG KWH VIRIDIAN ENERGY CHARGES: PERIOD: FROM SEPT 0, 0 TO OCT 06, 0 Line : SUPPLIER FREE FORM CHARGE DESCRIPTION: * Line : SUPPLIER FREE FORM CHARGE DESCRIPTION: * 4.00 VIRIDIAN OHIO MARKET GUIDE // 7

8 Duke Energy (Electric & Natural Gas) Enrollment & Billing ENROLLMENT RATES To enroll with Viridian, a customer must provide the first 0-digits of his or her Account Number from Duke Energy. Credit checks are not required for enrollment. Remember: When your customer completes a paper enrollment application, it s important to ensure that the customer receives a copy of their signed enrollment form. On page of the customer s bill, Viridian s rate will replace the Generation Riders and Generation Charges. Look here to see if your prospective customer has a current supplier. Page of bill BEFORE enrolling with Viridian Page of bill BEFORE enrolling with Viridian 0 days Delivery Riders x.xx Total Delivery Charges $ x.xx Generation Riders $ x.xx Generation Charges Rider RC x.xx Rider RE x.xx Rider AERR x.xx Rider RECON x.xx Rider RTO x.xx Rider SCR x.xx Total Generation Charges $ x.xx $ xxx.xx 8 // VIRIDIAN OHIO MARKET GUIDE

9 POST ENROLLMENT Utility Notification: customers will receive a letter from Duke Energy informing them of their new supplier. After a customer has enrolled with Viridian, the customer will continue to receive a bill from Duke Energy as usual. A few things will look different. Viridian s name and phone number will appear on page of the bill. On pages and of the customer s bill, Viridian s rate will replace the Generation Riders and Generation Charges. Page of bill AFTER enrolling with Viridian The customer will continue to pay the full amount due to the utility. Page of bill AFTER enrolling with Viridian VIRIDIAN OHIO MARKET GUIDE // 9

10 The Illuminating Company (Cleveland Electric) Enrollment & Billing ENROLLMENT RATES To enroll with Viridian, a customer must provide his or her 0-digit Customer Number. (This is not the Account Number.) Credit checks will be performed for The Illuminating Company customers at enrollment. Remember: When your customer completes a paper enrollment application, it s important to ensure that the customer receives a copy of their signed enrollment form. On the customer s bill, Viridian s rate will replace the supplier charges. Look in this section to see if your prospective customer has a current supplier. The Message section of the bill contains riders and the Price to Compare, which includes a subtotal of all the avoidable riders (EDR, Gen, Gen Phase In, Transition, NDU, AER). Page of bill BEFORE enrolling with Viridian 0 // VIRIDIAN OHIO MARKET GUIDE

11 POST ENROLLMENT After customers have enrolled with Viridian, they receive the same bill from their utility as they always have. A few things will look different. Utility Notification: Upon enrollment, a letter will be sent to inform the customer by The Illuminating Company. The customer will see Viridian s information listed in the Billing Information section. Viridian s charge, which includes generation, transmission and sales tax, will be in the Basic Charges section. The customer will continue to pay the entire amount due to the utility. Page of bill AFTER enrolling with Viridian VIRIDIAN OHIO MARKET GUIDE //

12 Ohio Edison Enrollment & Billing ENROLLMENT RATES To enroll with Viridian, a customer must provide his or her 0-digit Utility Customer Number. (This is not the Account Number.) Credit checks will be performed for Ohio Edison customers at enrollment. Remember: When your customer completes a paper enrollment application, it s important to ensure that the customer receives a copy of their signed enrollment form. On the customer s bill, Viridian s rate will replace the supplier charges. Look here to see if your prospective customer has a current supplier. The Message section contains riders and a PTC that changes frequently to reflect differences in the Transmission, Ancillary, or Fuel riders. Page of bill BEFORE enrolling with Viridian // VIRIDIAN OHIO MARKET GUIDE

13 POST ENROLLMENT After customers have enrolled with Viridian, they receive the same bill from their utility as they always have. A few things will look different. The customer will see Viridian s information listed in the Billing Information section. Viridian s charge, which includes generation, transmission and sales tax, will be in the Basic Charges section. The customer will continue to pay the entire amount due to the utility. Page of bill AFTER enrolling with Viridian VIRIDIAN OHIO MARKET GUIDE //

14 Toledo Edison Enrollment & Billing ENROLLMENT RATES To enroll with Viridian, a customer must provide his or her 0-digit Customer Number. (This is not the Account Number.) Credit checks will be performed for Toledo Edison customers at enrollment. Remember: When your customer completes a paper enrollment application, it s important to ensure that the customer receives a copy of their signed enrollment form. On the customer s bill, Viridian s rate will replace the supplier charges. Look in this section to see if your prospective customer has a current supplier. The Message section contains riders and a PTC that changes frequently to reflect differences in the Transmission, Ancillary, or Fuel riders. Page of bill BEFORE enrolling with Viridian 4 // VIRIDIAN OHIO MARKET GUIDE

15 POST ENROLLMENT After customers have enrolled with Viridian, they receive the same bill from their utility as they always have. A few things will look different. The customer will see Viridian s information listed in the Billing Information section. Viridian s charge, which includes generation, transmission and sales tax, will be in the Basic Charges section. The customer will continue to pay the entire amount due to the utility. Page of bill AFTER enrolling with Viridian VIRIDIAN OHIO MARKET GUIDE // 5