SYDNEY FESTIVAL MARKETING MANAGER

Transcription

1 SYDNEY FESTIVAL MARKETING MANAGER 1 PURPOSE OF POSITION The Marketing Manager (alngside the Digital Marketing Manager, Publicity Manager and Ticketing and Custmer Services Manager) is a key player in the planning and implementatin f the verall marketing and prmtinal strategies and campaigns fr Sydney Festival. Wrking with the Head f Marketing and Custmer Services, the Marketing Manager will manage the delivery f marketing cllateral and prmtinal campaigns and is respnsible fr ensuring all campaign deadlines are met. 2. ORGANISATIONAL RELATIONSHIPS A. Psitin title f Supervisr Head f Marketing and Custmer Services B. Psitin titles which als reprt t Supervisr Publicity Manager Ticketing and Custmer Services Manager Digital Marketing Manager C. Titles f psitins that reprt t this psitin Graphic Designer (permanent psitin) Marketing Crdinatr (seasnal cntracted) Publicatins Crdinatr (seasnal cntracted) Signage Crdinatr (seasnal cntracted) 3. ORGANISATIONAL CONTEXT OF POSITION The psitin frms an integral part f Sydney Festival s marketing team, with the team respnsible fr the nging management f the integrity f the Festival brand; develpment f the Festival prfile as well as generating bx ffice incme. This is achieved thrugh an verarching integrated cmmunicatins campaign as well as targeted campaigns fr individual events, prductins and strands. The department als delivers marketing benefits t spnsrs. The department is respnsible fr ensuring the Festival is perceived as being successful, ethical and vibrant and therefre attractive t audiences, spnsrs and ther key stakehlders frm Bard members t current and ptential emplyees and cntractrs. Outside the department, the psitin liaises with Develpment, Prgramming, Ticketing, Prductin and Administratin departments as well as the Executive Office, and is in many cases the primary cntact fr many agencies and suppliers.

2 Key duties f the Marketing Manager are the planning and delivery f all marketing cllateral and advertising campaigns acrss traditinal media, management f media partnerships and staff management. 4. NATURE AND SCOPE OF WORK PERFORMED A. Wrk perfrmed The main functins f the Marketing Manager are: In cnsultatin with the Head f Marketing & Custmer Services, delivery f Festival marketing cllateral, including sme cpy writing, liaisn with designers, artistic cmpanies, internal and external stakehlders Planning and implementatin f the Festival prmtinal strategy acrss print, TV, radi, cinema, utdr and via spnsr channels including liaisn with the Festival appinted advertising agency. Respnsibility fr ensuring the timely executin f marketing campaigns including crdinatin f internal and external stakehlder requirements Cntributing t the develpment f the rganisatin s CRM capabilities Develpment and maintenance f supplier relatinships including graphic designers and cpywriters; print brkers and prductin huses; media buyers; data management and mailing huses; merchandise manufacturers Evaluatin f market research and data and utilisatin f results t imprve marketing strategies Develpment and maintenance f a brad range f crss prmtinal activity and relatinships, in particular with ther arts rganisatins Management and recruitment f cntractrs the Marketing Crdinatr, Publicatins Crdinatr, Signage Crdinatr and Graphic Designers Prvisin f detailed retrspective marketing infrmatin fr spnsrship reprts and funding acquittals Evaluating supplier agreements and relatinships with a view t streamlining and creating new efficiencies Cntributing t marketing department administratin and archiving Prvide marketing assistance acrss the rganisatin as required B. Challenges and prblem slving Challenges f the psitin include: Gaining a thrugh understanding f the Festival Directr s visin and artistic strategy fr the rganisatin Gaining a cmplete understanding f the rganisatin s business gals and strategic marketing bjectives Develping effective marketing strategies and mechanisms n limited budgets Ensuring the nging integrity f the Sydney Festival brand while maximising the marketing reach thrugh effective utilisatin f spnsr channels Reacting quickly and effectively t bx ffice sales and data during Festival time Managing ptentially cnflicting marketing and spnsr needs while achieving the Festival s business and brand management bjectives Wrking with the Develpment department t manage cntractual spnsr bligatins

3 Crdinating campaign delivery ver a shrt and cncentrated time frame Managing Festival campaign delivery t ensure external supplier deadlines are met Wrking effectively in a fast-paced and wrk-intensive envirnment C. Cmmunicatin In additin t members f the Marketing and Custmer Services Department, this psitin is required t cmmunicate with a range f internal and external parties Internal Executive Office: Executive Directr and Festival Directr Festival Departments: Prgramming, Develpment, Prductin, and Administratin Sydney Festival cntractrs and vlunteers External Graphic design cmpany Advertising agency Printing prviders Distributin cmpanies Artists representatives Freelance writers and phtgraphers Data management cmpanies Venues Festival spnsrs Crprate and gvernment partners 3 rd parties assciated with prmtinal activities D. Key accuntabilities Accurate representatin f Festival prduct via apprpriate cmmunicatins channels Delivery f effective marketing cmmunicatins cllateral n time and within budget Achievement f internal marketing bjectives and targets including bx ffice Supplier and stakehlder satisfactin Prvisin f a cmprehensive written reprt at the end f each Festival T be an active member f the marketing team and t wrk effectively with ther Festival staff t achieve the verall gals f the rganisatin T prmte Sydney Festival and its events as required and be an apprpriate representative f the Festival at public functins

4 5. KNOWLEDGE, SKILLS AND EXPERIENCE A. Knwledge A thrugh understanding f marketing practices and trends acrss all current and emerging mediums Knwledge f the Australian cultural sectr, its practices and supprters An interest in brader marketing and cmmunicatins slutins Knwledge f technlgy and its ptential marketing applicatins An understanding f the crprate sectr and spnsrship bjectives B. Skills Highly develped prject management skills Prven high level rganisatinal and time management skills High level attentin t detail and fllw-thrugh Prfing and editing skills Ability t think laterally, creatively and strategically Strng analytical and prblem slving skills Outstanding written and ral cmmunicatins skills Highly develped interpersnal skills Sensitivity twards artists and the creative prcess Ability t manage a team in a very busy envirnment Ability t wrk effectively in a team. Prven initiative and high levels f self-mtivatin, as well as the ability t wrk unsupervised Prven ability t wrk under pressure as well as plan and priritise an ften heavy wrklad D. Experience Demnstrated experience in marketing campaign delivery, preferably within the arts industry Experience in the develpment f innvative, effective and targeted marketing slutins Relatinship management acrss a brad range f stakehlders Experience in a high-prfile, busy and dynamic envirnment

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6 Applicatins fr the psitin shuld include the fllwing infrmatin. Persnal Details Full name Address wrk and hme Cntact telephne numbers including mbile Cnfidential address Natinality and citizenship Curriculum Vitae cvering Details f all psitins held, including dates and reprting lines, respnsibilities and key achievements Details f educatin, prfessinal training and qualificatins Any ther relevant infrmatin (e.g., speaking engagements, ffices held in prfessinal bdies, publicatins, etc.) Candidate s Statement Referees A statement f up t three pages cntaining an utline f what yu bring t the rle (which includes a brief respnse t each f the Selectin Criteria), yur understanding f Sydney Festival and yur assessment f the ptential pprtunities and challenges fr the Festival and hw yu wuld address them bth in the shrt and lnger-term. Cntact details f three referees including name, relatinship t candidate, current telephne number and address Please nte that referees will nt be cntacted until after cnsultatin with the candidate and nly if the candidate prceeds t the shrtlist phase. It is the candidate s respnsibility t ensure that their referees are willing t prvide ral reprts when cntacted. Date f Cmmencement Please prvide an indicatin f the earliest date n which yu culd cmmence in the rle. Applicatins clse Mnday 3 March 2014 and shuld be ed t tina.walsberger@sydneyfestival.rg.au