Marketing COURSE NUMBER: 22:630:615 COURSE TITLE: Digital Marketing

Size: px
Start display at page:

Download "Marketing COURSE NUMBER: 22:630:615 COURSE TITLE: Digital Marketing"

Transcription

1 Marketing COURSE NUMBER: 22:630:615 COURSE TITLE: Digital Marketing COURSE DESCRIPTION This course will explore the exciting and ever changing world of online marketing. Students will not only learn the fundamental concepts and tools of the digital experience, but also apply these new skills to business problems. Subjects will include: websites, e-commerce, Search Engine Marketing, Social Media Marketing and Mobile Media. COURSE MATERIALS There is no required textbook for this course. We will utilize current articles, blogs, research reports, cases, books, presentations, and materials. LEARNING GOALS AND OBJECTIVES - To introduce students to the growing world of digital marketing. - To gain practical knowledge of the digital media landscape, platforms, tools, and technologies. - To understand how to apply that knowledge to real-world business opportunities. After completing the course, students will be able to - Understand the digital marketing industry and the how all the major players work together. - Recognize and utilize a variety of digital tools and applications. - Analyze and evaluate the development and execution of digital campaigns. - Develop and present a digital media plan. 1

2 Today, in a Connected World, Brands Must be Always-On The ways people interact with brands will expand exponentially through digital channels. It is time to think about a brand s ecosystem the brand s multiple touch points and how they interact with each other, from a digital out-of-home experience to a tablet, from mobile to the store. Source: Razorfish Class Format Lectures, presentations, videos In-Class exercises (team activities) Special project presentations Guest speakers Grading Policy The following grading scale will be used in the course: A 90 and above C 70 < 77 B+ 87 < 90 D 60 < 70 B 80 < 87 F Below 60 C+ 77 < 80 Digital Marketing Course Requirements Assignment Dates Points Facebook assignment (Individual) Due: Oct 9 20 Term Project (assignment + presentation) Digital Marketing Company Audit (Phase 1) Phase 2: Recommendations 2 P1: Oct 16 P2: Dec 11 Attendance / Participation Throughout 10 In-Class Team Activities + Team read-out Act #1: Sep 25 Act #2: Oct points Act #3: Oct Act #4: Nov 20 (Process) (Seven steps/building blocks) Step 1: Oct 2 Step 2: Oct 9 Step 3: Oct points Step 4: Oct 23 Step 5: Oct 30 Step 6: Nov 6 Step 7: Nov 13 Total Points

3 Perspective on Communications Channels and Involvement The Instructor s perspective on communications channels holds that consumers are adopting new technologies (smart phones, social media, etc.) at record rates. The high level of involvement with these devices and participation in social networks leads consumers to make and seek recommendations for brands and products via word-of-mouth, building trust. Word-ofmouth recommendations are the main source behind up to 50% of all purchasing decisions. While traditional marketing still plays an important role (typically referred to as outbound marketing), for the most part, traditional media is viewed as intrusive. Traditional channels such as newspaper and magazines are severely challenged in this new digital, real-time world. Accordingly, it is important for marketers to understand the use and application of new media in a world where consumers are more in control than ever over media and content consumption. Marketers who engage their audience with relevant content will win in the marketplace. 3

4 ASSIGNMENT DETAILS Attendance and Class Participation (Individual) Your participation is vital for the successful completion of this course. Participation grades will be based on the instructor s observation during the lectures, in-class activities and presentation discussions. The quality of your comments and frequency of your comments are equally important. To succeed, minimally, you need to show up. Therefore, attendance is important. Business Facebook Assignment (Individual) Background Facebook is reported to have over 1.4 billion users. Over 50% return daily and spend 20 + minutes. Many marketers are realizing that Facebook can be a viable solution for their business, offering a unique opportunity to create brand awareness, generate business leads, improve company reputation and to start an ongoing dialogue with customers. As a potential new marketing channel, creating Facebook business pages is an easy way to establish a presence in the number one social networking site. Companies typically run promotions, polls and send updates to their Fans. Facebook brand fans are by nature, supporters who may even become ambassadors for these brands. Brands with a Facebook presence can gain increased exposure and connect with customers. Assignment If you are not familiar with Facebook, I invite you to create your own page (optional) to understand the functionality and opportunity that has evolved over time from basic personal social networking to a true business application. Your assignment is to identify three leading companies in the same category, e.g., soft drinks, automotive brands, etc., who have established a business presence on Facebook and to analyze their strategy for using Facebook. What do you believe are their objectives? Who is their target audience? Do you believe the content presented on their page is relevant to their intended target audience? Lastly, compare and contrast the three Facebook sites you have selected. Format: Submit a Word document approximately 6 8 pages, double-spaced. TEAM ASSIGNMENTS Content Marketing Recently, digital research firm emarketer, stated that Content Marketing is a marketers #1 objective in With the abundance of communications channels available to marketers today and the inability to buy attention, there is a strong need to create relevant content that provides value to the audience. This is a team assignment that will be completed over seven weeks within our digital marketing course. Each assigned team will select one company to focus on and to follow throughout the semester. Suggestions should be sent to the Instructor for approval. On the assigned dates (see Course Schedule) each team will 4

5 make a 10 minute (maximum) presentation in class based on the company they chose using the template provided by the Instructor. More assignment details will be provided. In-Class Team Activities The instructor will schedule four in-class activities during the semester that consist of providing a current case or marketing situation as background. The teams will respond to the case questions within a specified amount of time and provide a read-out to the class. Cases to be provided on the night of class. This exercise is performed in real-time. PLEASE NOTE: Please adhere to professional behavior in class. Cell phones should be absolutely shut off during class. For example, if you have an iphone 5, press Settings and touch Do Not Disturb to mute your device while in class. Please refrain from texting, chatting, checking Facebook or other distractions while in class. Wait for the break. Final Project - Digital Marketing Audit and Consultant Recommendations Students will conduct an audit of an existing company s digital marketing strategy. Students will develop criteria for the audit that is appropriate to the sector and industry then apply those criteria to assess the digital marketing capabilities of the company. The team should follow this company throughout the semester; sign-up for enewsletters, etc. Observations lead to recommendations. The team s job is to get to know this company. There are many secondary information sources available on the Web including the firm s website. Here is an outline to assess the digital strategy employed by the company you choose: Analysis Phase I - Situation Analysis (includes a description of the company s business and your analysis of the company's current digital marketing activities - Identify marketing objectives (what do they hope to accomplish using digital marketing) - Gather insights into the target audience (use of digital platforms, social media channels, key segments, etc) - Identify and analyze the key digital marketing platforms they are using - Integrated marketing communications -- identify examples of good or poor integration for digital and social integration - What is the Content marketing strategy to fuel digital and social channels? - What content is shared with their target audience? Is their website effective? - Identify the unique customer experience present in this company s digital and social channels - Metrics (how do you think they measure success) Note: Phase I is due on October 16. Format: Word document. Approach / Checklist 5

6 The team should establish a checklist for the audit that covers the visible elements of the brand's digital marketing strategy. What channels are used, e.g., display ads, ecommerce, mobile, search, blogs, Facebook, Twitter, YouTube channels, etc. Visible engagement metrics may include: # of tweets/retweets, visitors, are social share buttons present/visible, # of followers, likes, presence of a YouTube channel, are they gathering feedback from followers, etc. Recommendations: Phase II Now that the team has observed, audited and analyzed the company s digital and social marketing strategy and approach, phase two is to provide recommendations for how this brand can best meet its marketing objectives. Provide some new digital marketing ideas. How might social media channels be best used; are there opportunities to better integrate communications, etc. What metrics would you recommend? The team s recommendations should address the gaps you identify in your audit. Remember: think like marketing consultants. Note: the inclusion of videos, creation of animated videos, etc., as part of the project is encouraged. Make it interesting! Deliverable: PowerPoint Presentation on the final day of class. This assignment includes BOTH Phase I (submitted earlier) and Phase II. All team members must be present and participate to earn the points. Special Exception As with all graded assignments, a special exception can be made with the instructor for unusual circumstances, such as a family illness. It will be the obligation of the student to inform the instructor of the special circumstance. Once an exception is approved, the student must work with the instructor to complete the assignment(s). Disclaimer Please note that this syllabus is subject to change by the instructor and may be updated periodically. 6

7 Digital Marketing Course Schedule & Assignments All assigned readings are to be completed prior to class. The Instructor may include additional materials that will be posted to Blackboard. It is important that you stay on top of Blackboard announcements by checking on a regular basis. The course plan below is subject to change at the instructor s discretion. Date Weekly Content Plan Assignments Week 1 Sept 4 Week 2 Sept 11 Online only Week 3 Sept 18 Week 4 Sept 25 Week 5 Oct 2 Week 6 Oct 9 Welcome & Introductions, Review Syllabus, Course Expectations Introduction to Marketing s Changing Environment (presentation & discussion) Form Teams & Group-time Assignment to be posted to Blackboard What is a Social Business? start of seven step assignment based on the instructor s example Social Media Marketing Strategy : Step 1 (Audit) In-Class Activity #1 of 4 Teams present assigned exercise in class 10 minute read-out Search Marketing: SEO & PPC : Step 2 (BVP) Mobile Marketing : Step 3 (Persona) Are you there at the Zero Moment of Truth? (ZMOT) Form teams for group assignments See Blackboard for assignment Team Exercise #1 Step 1 due Facebook Assignment due Step 2 due 7

8 Week 7 Oct 16 Social Employees (New marketing channel) : Step 4 (Story) In-Class Activity #2 of 4 Teams present assigned exercise in class 10 minute read-out Read Chapter 6 Team Exercise #2 Step 3 due Final Digital Marketing Project Phase 1 due Week 8 Oct 23 Week 9 Oct 30 Corporate Blogging : Step 5 (Sourcing) Acura Case: Branding & Innovation Social Media Channels - Twitter and LinkedIn In-Class Activity #3 of 4 Teams present assigned exercise in class 10 minutes : Step 6 (Team) Step 4 due Team Exercise #3 Step 5 due Week 10 Nov 6 Week 11 Nov 13 Week 12 Nov 20 Week 13 Integrated Marketing Communications : Step 7 (Publish) Step 6 due Facebook and Google+ Step 7 due In-Class Activity #4 of 4 Teams present assigned exercise in class 10 minutes Thanksgiving Break Team Exercise #4 Nov 27 Week 14 Dec 4 Online only Week 15 Dec 11 Assignment to be posted to Blackboard Final Digital Marketing Project Team Presentations (PPT presentation includes Part 1 and Part 2) END 8 Assignment posted to Blackboard. Final Project Presentations

Short-Medium Term Marketing Plan template Voluntary Sector Organisation

Short-Medium Term Marketing Plan template Voluntary Sector Organisation Short-Medium Term Marketing Plan template Voluntary Sector Organisation Contents 1.0 Executive summary 2.0 Current situation Where are we now? 2.1 The Marketing audit 2.1.1 Financial summary current funding

More information

Introduction to digital marketing

Introduction to digital marketing Introduction to digital marketing with emphasis on social media DAVID FERNANDO TERRA FERMA MEDIA LTD www.terrafermamedia.com Marketing communications agency: website design & build social media marketing

More information

Social Media Marketing MKTG

Social Media Marketing MKTG Social Media Marketing MKTG 3230-090 Class Hours: Thursday 6:30-9:15 Classroom: McEniry 127 Office Hours: By Appointment Phone: 980-355-1333 Email: elyse.blouin@gmail.com REQUIRED READINGS: Social Marketology.

More information

QUICK START GUIDE FOR CLUB SOCIAL MEDIA PAGES

QUICK START GUIDE FOR CLUB SOCIAL MEDIA PAGES QUICK START GUIDE FOR CLUB SOCIAL MEDIA PAGES Quick Start Guide for Club Social Media Pages January 2018 2 INTRODUCTION Social media is part of our everyday lives, both personally and professionally. To

More information

Introduction to digital marketing

Introduction to digital marketing Introduction to digital marketing with emphasis on social media DAVID FERNANDO TERRA FERMA MEDIA LTD www.terrafermamedia.com Marketing communications agency: website design & build social media marketing

More information

PRELIMINARY. Principles of Advertising Course Syllabus

PRELIMINARY. Principles of Advertising Course Syllabus PRELIMINARY Principles of Advertising Course Syllabus Instructor: Michelle Greenwald Class Schedule: Monday & Wednesday 1:30 2:50 PM Fall Term Starting August 30th Office Hours: Before class by appointment

More information

Certified Digital Marketing Specialist - Search

Certified Digital Marketing Specialist - Search Certified Digital Marketing Specialist - Search SPECIALIST 30 HOURS STUDY ONLINE www.springhouse.com 610-321-3500 info@springhouse.com Validated by the Industry Advisory Council. Including members from

More information

Small business Big ambitions

Small business Big ambitions HIRE MARKET SELL LEARN Small business Big ambitions Marketing Playbook for SMBs SMBs have the advantage of flexibility. Your business may be small, but your ambitions are huge. LinkedIn can help get you

More information

COURSE SYLLABUS & OUTLINE

COURSE SYLLABUS & OUTLINE COURSE SYLLABUS & OUTLINE Course Title: Social Media Marketing Course Number: 460.398 Quarter: FALL 2010 Instructor Beverly Macy Phone: 310 500-7139 E-mail: beverlymacy@gmail.com Karl Kasca Phone: 626

More information

Digital Marketing support for Ecommerce. Businesses

Digital Marketing support for Ecommerce. Businesses Digital Marketing support for Ecommerce Businesses Are your goals similar? Improve brand awareness in particular countries Decrease shopping cart abandonment by 3 percent in six months Increase email open

More information

UNDERSTANDING ONLINE MARKETING & SOCIAL MEDIA

UNDERSTANDING ONLINE MARKETING & SOCIAL MEDIA UNDERSTANDING ONLINE MARKETING & SOCIAL MEDIA A digital marketing workshop course designed for entrepreneurs by entrepreneurs This interactive course from CG Consulting - Inspiring Solutions shows you

More information

DIGITAL CAMPAIGNS. Overview of Planning, Implementation and Metrics

DIGITAL CAMPAIGNS. Overview of Planning, Implementation and Metrics DIGITAL CAMPAIGNS Overview of Planning, Implementation and Metrics By Rebecca L. Cooney, MSC Clinical Assistant Professor Washington State University In this digital world to succeed, you need an integrated

More information

Certificate Program in Digital Marketing

Certificate Program in Digital Marketing Certificate Program in Digital Marketing Months 3 months Hours 72 hours Fees Rs. 40,000 all inclusive 1. Introduction to Digital Media & Fundamentals The media shift from traditional media to Digital Understanding

More information

Digital Marketing Nanodegree Syllabus

Digital Marketing Nanodegree Syllabus Digital Marketing Nanodegree Syllabus Course 1: Marketing Fundamentals 2 Course 2: Content Strategy 3 Course 3: Social Media Marketing (Organic) 3 Course 4: Social Media Advertising (Paid) 4 Course 5:

More information

Planningyour Marketing Funnel

Planningyour Marketing Funnel Planningyour Marketing Funnel John Daniels Introductions What are your marketing challenges? What do you want from today? Marketing in a "big bowl of 55% of Visitors Read Your Articles wrong"... Are Conversion

More information

Inbound Marketing Certification

Inbound Marketing Certification Lesson 1: Inbound Marketing Fundamentals Buyers today are more empowered. Buyers have information readily available to them by simply doing a quick search on their mobile phone. As technology has changed

More information

The Zero Moment of Truth (ZMOT)

The Zero Moment of Truth (ZMOT) The Zero Moment of Truth (ZMOT) EVALUATING YOUR BRAND S HEALTH AT THE ZMOT BRANDING AND MARKETING FOR TODAY S BUSINESS PROFESSIONALS Context Consulting Group, LLC www.contextconsultinggroup.com 2017 The

More information

An Introduction to Inbound Marketing

An Introduction to Inbound Marketing An Introduction to Inbound Marketing What It Is, How It Works and Why You Need to Consider It. One in a Series of Marketing Guides X With 80% of people looking online for health information and 49% looking

More information

Specialist Diploma in Search Marketing

Specialist Diploma in Search Marketing Specialist Diploma in Search Marketing SPECIALIST 30 HOURS STUDY ONLINE digitalmarketinginstitute.com Validated by the Industry Advisory Council. Including members from Content Specialist Diploma in Search

More information

SEED Certified Digital Marketing Specialist

SEED Certified Digital Marketing Specialist SEED Infotech Ltd. : ' Panchasheel', 42/16, Erandawana, SEED Infotech Lane, Off Karve Road Pune - 411004. India www.seedinfotech.com Course Name Duration : 84Hrs. Product Code: ST-MD-60001 Everything is

More information

Business Startup. Bitmin Case Study. How The Smarketers Helped BitMin Achieve Inbound Success

Business Startup. Bitmin Case Study. How The Smarketers Helped BitMin Achieve Inbound Success Bitmin Case Study How The Smarketers Helped BitMin Achieve Inbound Success About BITMIN BitMin is a global cloud advisory and technology services firm. It is primarily looking to serve clients interested

More information

VIDEO 1: WHY IS SOCIAL MEDIA ESSENTIAL TO INBOUND?

VIDEO 1: WHY IS SOCIAL MEDIA ESSENTIAL TO INBOUND? VIDEO 1: WHY IS SOCIAL MEDIA ESSENTIAL TO INBOUND? Hi There, I m Markiesha, from HubSpot Academy, and welcome to the social media class. This class will cover why social media is a key component of inbound

More information

Active Web Group s Social Media Campaigns

Active Web Group s Social Media Campaigns Active Web Group s Social Media Campaigns AWG s Social Media Campaigns have the potential to benefit businesses of all types and sizes by boosting relevant site visitors, online conversions and likes or

More information

BRINGING THE QUALITY TO LIFE

BRINGING THE QUALITY TO LIFE BRINGING THE QUALITY TO LIFE ABOUT US AIVA is a digital marketing agency. We offer digital media services, website developing services, search engine services and graphic design services. We create and

More information

Certified Digital Marketing Specialist - Search

Certified Digital Marketing Specialist - Search Certified Digital Marketing Specialist - Search Align your skills with the needs of industry www.8pillars.com.au Content Certified Digital Marketing Specialist - Search Welcome Program Overview Program

More information

How To Attract Crowds To Your Webinar

How To Attract Crowds To Your Webinar How To Attract Crowds To Your Webinar Introduction The success of your webinar depends on attracting the right crowd. Of course, you ve already spent a lot of time preparing the event. Now make an extra

More information

octave A simple overview digital Digital Marketing Guide

octave A simple overview digital Digital Marketing Guide Digital Marketing Guide A simple overview A brief introduction Contents 1.0 Introduction 2.0 Changing Media 2.1 Internet Usage 2.2 User activity online 2.3 Social Media 2.4 Mobile 2.5 Ecommerce - Impact

More information

MARKETING SERVICES & PRICING

MARKETING SERVICES & PRICING MARKETING SERVICES & PRICING CONTENTS SEARCH ENGINE OPTIMISATION (LOCAL PLANS) 2 SEARCH ENGINE OPTIMISATION (NATIONAL PLANS) 6 SEARCH ENGINE OPTIMISATION (SPANISH PLANS) 12 DASHBOARD 22 FORM ANALYTICS

More information

CRI : 630 Advertising Theory and Practice Winter 2017

CRI : 630 Advertising Theory and Practice Winter 2017 CRI : 630 Advertising Theory and Practice Winter 2017 Instructor: Section/Time Classroom: Email: Phone: Tori Laurence Mondays 3:00-6:00 Room ENGLO5 vlaurence@ryerson.ca E-mails usually answered within

More information

Shannon Robinson Owner / Digital Strategist at CloverLabs

Shannon Robinson Owner / Digital Strategist at CloverLabs Shannon Robinson Owner / Digital Strategist at CloverLabs 13+ years experience in digital marketing with a focus on SEO, Paid Search and Social Media Have worked both in-house and agency side Experience

More information

TABLE OF CONTENTS: Picture This Moment! 4. You re Looking in The Wrong Place. 6. Benefit of Fans and Followers on Social Media 10

TABLE OF CONTENTS: Picture This Moment! 4. You re Looking in The Wrong Place. 6. Benefit of Fans and Followers on Social Media 10 2 TABLE OF CONTENTS: Picture This Moment! 4 You re Looking in The Wrong Place. 6 You can start by sharing research & statistic with your boss: - Worldwide social media users 7 - Middle East social media

More information

Semester-Long Project:

Semester-Long Project: Semester-Long Project: Part 5 / Planning, Implementation, Metrics Campaign #2 (approx. Mar 21 Apr 4) Semester-Long Project Breakdown Part 1 Part 2 Part 3 Part 4 Part 5 Part 6 Proposal: problems, vision,

More information

Digital Marketing Management Certificate Syllabus Fall 2018

Digital Marketing Management Certificate Syllabus Fall 2018 Digital Marketing Management Certificate Syllabus Fall 2018 LAURA SMOUS CERTIFICATE DIRECTOR Welcome to Digital Marketing Management! I'm Laura, and I am so excited by what is possible at the intersection

More information

DIGITAL MARKETING. Syllabus Digital Marketing Nanodegree Program

DIGITAL MARKETING. Syllabus Digital Marketing Nanodegree Program Syllabus Digital Marketing Nanodegree Program Syllabus Digital Marketing Nanodegree Program Course 1: Marketing Fundamentals Course 2: Content Strategy Course 3: Social Media Marketing (Organic) Course

More information

Professional Diploma in Digital Marketing. Become a leader in your industry by becoming a certified digital marketing professional

Professional Diploma in Digital Marketing. Become a leader in your industry by becoming a certified digital marketing professional Professional Diploma in Digital Marketing Become a leader in your industry by becoming a certified digital marketing professional Study in London. Make a difference. Course Information Introduction to

More information

Engagement Marketing. Take care of your company's brand by engaging potential clients

Engagement Marketing. Take care of your company's brand by engaging potential clients Engagement Marketing Take care of your company's brand by engaging potential clients TABLE OF CONTENTS 3 4 5 6 7 8 9 10 11 12 13 14 BUSINESS GOALS WOW EXPERIENCE - THE FIRST IMPRESSION NEWSLETTER EFFECTIVENESS

More information

WaYS TO BETTER COMMUNICATE WITH YOUR TARGET CUSTOMER HANDOUT.

WaYS TO BETTER COMMUNICATE WITH YOUR TARGET CUSTOMER HANDOUT. 15 WaYS TO BETTER COMMUNICATE WITH YOUR TARGET CUSTOMER HANDOUT www.becomeyourownbossbook.com welcome message 15 WAYS TO BETTER COMMUNICATE WITH YOUR TARGET CUSTOMER There are three main factors to consider

More information

Digital Marketing PRECISION EXAMS

Digital Marketing PRECISION EXAMS PRECISION EXAMS Digital Marketing EXAM INFORMATION Items 36 Points 41 Prerequisites NONE Grade Level 11-12 Course Length ONE SEMESTER Career Cluster MARKETING ARTS, A/V TECHNOLOGY AND COMMUNICATION Performance

More information

Digital Marketing PRECISION EXAMS

Digital Marketing PRECISION EXAMS PRECISION EXAMS Digital Marketing EXAM INFORMATION Items 36 Points 41 Prerequisites NONE Grade Level 11-12 Course Length ONE SEMESTER Career Cluster MARKETING ARTS, A/V TECHNOLOGY AND COMMUNICATION Performance

More information

SOCIAL MEDIA OPTIMISATION

SOCIAL MEDIA OPTIMISATION Did you know that Social Media is a growing source of leads and customers? The amount of time your target market spends on social media is ever-increasing. What is Social Media Optimisation? Social media

More information

Professional Diploma in Digital & Social Selling

Professional Diploma in Digital & Social Selling Professional Diploma in Digital & Social Selling SPECIALIST 30-48 HOURS www.kmdc.com.my Validated by the Industry Advisory Council. Including members from ONLINE / CLASS Content Professional Diploma in

More information

David Schuchman Princeton Technology Advisors LLC PrincetonTechAdvisors.com

David Schuchman Princeton Technology Advisors LLC PrincetonTechAdvisors.com David Schuchman Princeton Technology Advisors LLC 609.454.6010 PrincetonTechAdvisors.com John Biancamano LLC 609.865.7994 InboundDigital.net About Us David: Information Technology Consultant - Princeton

More information

John Biancamano Inbound Digital LLC InboundDigital.net

John Biancamano Inbound Digital LLC InboundDigital.net John Biancamano Inbound Digital LLC 609.865.7994 InboundDigital.net About Me Owner of Inbound Digital, LLC: Digital Marketing Consulting and Training Website Design Content Development SEO/PPC Social Media

More information

Social Media Checklist: Facebook

Social Media Checklist: Facebook Social Media Checklist: Facebook Introduction In the world of social media, there is one social network that outpaces all the rest: Facebook. With more than 1.7 billion active users each month, Facebook

More information

Focus in on the clients you wish to reach on-line.

Focus in on the clients you wish to reach on-line. The world of digital marketing seems foreign. However, all of the basic tenants of sales and marketing still apply. It s just a different platform and due to the vast numbers of platforms available and

More information

Social Media Manager Job Description: a Complete Guide

Social Media Manager Job Description: a Complete Guide - Social Media Manager Job Description: a Complete Guide Duties, responsibilities and qualifications required to succeed in today's digital marketing environment - Social Media Manager Job Description:

More information

SOCIAL BUSINESS: AN ENTERPRISE GUIDE TO SOCIAL MEDIA

SOCIAL BUSINESS: AN ENTERPRISE GUIDE TO SOCIAL MEDIA SOCIAL BUSINESS: AN ENTERPRISE GUIDE TO SOCIAL MEDIA It s been a few years now since social media first started gaining traction in business marketing. Things are a little different today than they were

More information

{Company Name} Social Media Strategy

{Company Name} Social Media Strategy {Company Name} Social Media Strategy Social Media Action Plan for 2014 Table of Contents Executive Summary...3 Current status...4 Specific Social Media Goals / Requirements / Expectations...4 Objectives

More information

Digital Marketing. Gabrielle K. Gabrielli, Ph.D.

Digital Marketing. Gabrielle K. Gabrielli, Ph.D. Digital Marketing Gabrielle K. Gabrielli, Ph.D. 4 April 2012 Ground Rules Silence any technology that makes noise (cell phones, especially!) Participate fully Arrive on time Complete any assignments to

More information

A Cure for the Common Cold-Call

A Cure for the Common Cold-Call Social Media Companies that market primarily on a business-to-business (B2B) basis have been slow to move beyond the traditional outbound marketing tactics to a more inbound, social marketing strategy.

More information

WHAT EVERY B2B MARKETER NEEDS TO KNOW

WHAT EVERY B2B MARKETER NEEDS TO KNOW WHAT EVERY B2B MARKETER NEEDS TO KNOW The news is out: B2B marketing isn t boring. In fact, traditional consumer-driven tactics are being adopted to create inspiring campaigns that help attract new prospects,

More information

GUIDE Introduction to Social Networks. A Guide to Getting Started on Social Media

GUIDE Introduction to Social Networks. A Guide to Getting Started on Social Media GUIDE Introduction to Social Networks A Guide to Getting Started on Social Media Introduction to Social Networks A Guide to Getting Started on Social Media Getting Started With a growing number of social

More information

A Case Study Presentation by Seven Boats. (Business: Optical Store)

A Case Study Presentation by Seven Boats. (Business: Optical Store) A Case Study Presentation by Seven Boats (Business: Optical Store) Business Name: i2i Optic Brief About the Project: i2i Optical today is renowned in Mauritius for range of branded lenses, contact lenses,

More information

Connecting With More Leads via Inbound & Outbound

Connecting With More Leads via Inbound & Outbound Connecting With More Leads via Inbound & Outbound #ActOnSW Presented by Sponsored by Welcome Webinar Attendees Type question here Follow this webinar on Twitter #ActOnSW About Demand Gen Report Launched

More information

Gain money doing what you like the most; blogging, sharing on your social networks or even writing articles

Gain money doing what you like the most; blogging, sharing on your social networks or even writing articles Gain money doing what you like the most; blogging, sharing on your social networks or even writing articles Become a publisher on Publisuites. It s free! 1. What is Publisuites? 2. How to gain money a.

More information

6 weeks to the Summit. Basecamp - Coursebook

6 weeks to the Summit. Basecamp - Coursebook 6 weeks to the Summit Basecamp - Coursebook Baseline Metrics at Basecamp Welcome to Basecamp! When I started to develop this program, I did not realise at the time that word Basecamp would fit so well

More information

MOBILE MARKETING VOL. 1

MOBILE MARKETING VOL. 1 MOBILE MARKETING VOL. 1 TITLE: Ideas For Using Mobile Marketing For The Best Results Author: Iris Carter-Collins Table Of Contents 1 Ideas For Using Mobile Marketing For The Best Results 4 Making Mobile

More information

A Study on Awareness of Digital Marketing amongst Students in Twin Cities

A Study on Awareness of Digital Marketing amongst Students in Twin Cities A Study on Awareness of Digital Marketing amongst Students in Twin Cities Ms. K. Jesmy Thomas Assistant Professor, St. Joseph s Degree & PG College Mrs. Tiljy Thomas Lecturer, St. Francis College for Women

More information

Digital Marketing: Trending Opportunities for Tourism Businesses. Liz Ward Tourism Tribe

Digital Marketing: Trending Opportunities for Tourism Businesses. Liz Ward Tourism Tribe Digital Marketing: Trending Opportunities for Tourism Businesses Liz Ward Tourism Tribe Change is the only constant Heraclitus Where did you start? www.oversixty.com.au/entertainment/technology/40-years-of-mobile-phones-in-pictures/

More information

DIGITAL MARKETING BEST PRACTICES

DIGITAL MARKETING BEST PRACTICES DIGITAL MARKETING BEST PRACTICES SCOTT SHEPHERD CHIEF COMMERCIAL OFFICER LAURA SHERMAN SENIOR DIRECTOR OF HOSPITALITY KEY PREMISE Deliver user-centric, contextual-based experiences that meet individual

More information

Digital Marketing. Most Demanded Brand for Shaping IT Career. Images in Photoshop and Image Ready. Website Planning & Creation

Digital Marketing. Most Demanded Brand for Shaping IT Career. Images in Photoshop and Image Ready. Website Planning & Creation Digital Marketing Duration - 6 Months Images in Photoshop and Image Ready File BrowserWelcome Window Introduction System Requirements Image size and resolution Scanning Images creating new images Opening,

More information

THE CHALLENGE OF KEEPING YOUR CURRICULUM CURRENT AND RELEVANT: HOW TO CONSTRUCT AN EFFECTIVE DIGITAL MARKETING (OR SOCIAL MEDIA MARKETING) COURSE

THE CHALLENGE OF KEEPING YOUR CURRICULUM CURRENT AND RELEVANT: HOW TO CONSTRUCT AN EFFECTIVE DIGITAL MARKETING (OR SOCIAL MEDIA MARKETING) COURSE THE CHALLENGE OF KEEPING YOUR CURRICULUM CURRENT AND RELEVANT: HOW TO CONSTRUCT AN EFFECTIVE DIGITAL MARKETING (OR SOCIAL MEDIA MARKETING) COURSE Dr. Richard C. Hanna Assistant Professor of Marketing June

More information

learningpeople.co.uk #work2live #RUdigital

learningpeople.co.uk #work2live #RUdigital Digital marketing is everywhere Our digital marketing training covers search engine optimisation, social media, Google Analytics, pay per click, strategy, planning, email marketing and lots more. Perfect

More information

THE DIGITAL MARKETING HANDS-ON MASTERCLASS

THE DIGITAL MARKETING HANDS-ON MASTERCLASS THE DIGITAL MARKETING HANDS-ON MASTERCLASS SECTOR / SALES AND MARKETING NON-TECHNICAL & CERTIFIED TRAINING COURSE In simplistic terms, digital marketing is the promotion of products or brands via one or

More information

Modern Internet marketing in the context of online product management

Modern Internet marketing in the context of online product management Modern Internet marketing in the context of online product management Georg Singer Email: Georg.Singer@ut.ee Twitter: @Georg_Singer, Linkedin: linkedin.com/in/gecko, Facebook: facebook.com/georg.singer

More information

Postgraduate Diploma in Digital Marketing ONLINE. Validated by the Syllabus Advisory Council (SAC)

Postgraduate Diploma in Digital Marketing ONLINE. Validated by the Syllabus Advisory Council (SAC) Postgraduate Diploma in Digital Marketing ONLINE Validated by the Syllabus Advisory Council (SAC) Content Postgraduate Diploma in Digital Marketing Welcome Course overview Course content How is the course

More information

Class Participation, individual 30% MCQ Assessment / Case Study, individual 20%

Class Participation, individual 30% MCQ Assessment / Case Study, individual 20% MKT 3415 Marketing in the Digital Age Course Outline August 2016 Instructor: Danny Kim Objective of the course Technology and digitization has changed many aspects of how businesses are run in the recent

More information

PR Manager s Guide to HIRING. a Social Media Manager

PR Manager s Guide to HIRING. a Social Media Manager PR Manager s Guide to HIRING a Social Media Manager HIRING THE RIGHT PERSON Hiring the right person is of great value to your company and your brand. Your social media manager is not only posting content,

More information

ng.com

ng.com www.esgroupmarke ng.com -515-574-2354 Welcome to Our Wheelhouse We saw an opportunity to change an industry and turn the tide on overused buzzwords and empty promises. At ES Group, we re passionate about

More information

NONPROFIT FUNDRAISING CHECKLIST. Marketing Strategies to Engage More Donors in 2018

NONPROFIT FUNDRAISING CHECKLIST. Marketing Strategies to Engage More Donors in 2018 NONPROFIT FUNDRAISING CHECKLIST Marketing Strategies to Engage More Donors in 2018 PLAN AHEAD Fundraising Marketing Checklist If you re like most nonprofits, you re getting ready for your next run/walk,

More information

CONTENT MARKETING. Case Study

CONTENT MARKETING. Case Study CONTENT MARKETING Case Study A case study of how content marketing increased relevant website traffic and improved inbound lead generation for a B2B logistics provider. www.bopdesign.com // info@bopdesign.com

More information

Nuclear Insurance Association of Canada. Case Study

Nuclear Insurance Association of Canada. Case Study Nuclear Insurance Association of Canada Case Study What We Do 1 Henderson Robb s process begins with an assessment and then a development of a client s Brand/Product/Service. 2 Following this process we

More information

LYFE MARKETING:MEET THE PUBLISHER

LYFE MARKETING:MEET THE PUBLISHER The Best Social Media Platforms for Social Media Marketing in 2018 LYFE MARKETING:MEET THE PUBLISHER LYFE Marketing is a digital marketing agency. We help small businesses develop and implement digital

More information

Building our brand Phase 2 campaign launch PLANNING ADVISING INVESTING

Building our brand Phase 2 campaign launch PLANNING ADVISING INVESTING Building our brand Phase 2 campaign launch Brand position prior to launch Unprompted awareness of Tilney was only 1% Prompted awareness 28%, placing Tilney 2nd bottom of our competitor set. HL 9% TILNEY

More information

Certified Digital Marketing Professional

Certified Digital Marketing Professional Certified Digital Marketing Professional ENTRY-LEVEL 30 HOURS STUDY ONLINE www.springhouse.com 610-321-3500 info@springhouse.com Validated by the Industry Advisory Council. Including members from Content

More information

ELLEV ADVERTISING AGENCY COMPANY & SERVICES OVERVIEW

ELLEV ADVERTISING AGENCY COMPANY & SERVICES OVERVIEW We re full of bright ideas! ELLEV ADVERTISING AGENCY COMPANY & SERVICES OVERVIEW WWW.ELLEV.COM INFO@ELLEV.COM 843.902.7107 WELCOME HERE IS A BIT ABOUT WHAT WE DO AND HOW WE SUCCESSFULLY MARKET YOUR BUSINESS

More information

Location marketing made easy

Location marketing made easy Location marketing made easy Learn how to get your products, services and location seen by people shopping locally. 75% of consumers look for local information Local marketing made easy Why is location

More information

A Total Marketing Solution to Grow Your Business Cost Effectively!

A Total Marketing Solution to Grow Your Business Cost Effectively! Mobile Social Media SEO & Directory Print Online A Total Marketing Solution to Grow Your Business Cost Effectively! Our Online Audience is Recession Proof Growing Audience 183,857 unique readers each month

More information

Pay Per Click. September 2016

Pay Per Click. September 2016 Pay Per Click September 2016 How Pay Per Click advertising works Pay Per Click (PPC) advertising is a model of internet marketing in which advertisers pay a fee each time a person clicks one of their ads.

More information

SOCIAL MEDIA & HR. Contents

SOCIAL MEDIA & HR. Contents 10 Best Practices SOCIAL MEDIA & HR Increasing exponentially in usage and influence, a multitude of social media offerings can be leveraged by companies to further extend both their external brand awareness

More information

Developing and Maintaining Customer Relationships through Social Media. Peter webdoc Martin

Developing and Maintaining Customer Relationships through Social Media. Peter webdoc Martin Developing and Maintaining Customer Relationships through Social Media. Peter webdoc Martin 1 out of every 5 minutes spent online is on social. Ask Your Customers If They Are Happy Social continues to

More information

SOCIAL MEDIA MARKETING (413)

SOCIAL MEDIA MARKETING (413) DESCRIPTION Students will understand the role of social media in marketing; how to use social networks as a marketing tool, including Facebook, LinkedIn, advertising promotions, and setting up a campaign;

More information

DIGITAL MARKETING PACKAGE

DIGITAL MARKETING PACKAGE DIGITAL MARKETING PACKAGE DIGITAL MARKETING PACKAGE The RAWR Agency is a full-service Advertising & Marketing firm. Think of us as your outsourced marketing department. We focus on your leads, so you can

More information

Social Media Playbook For SMEI Affiliates & Chapters

Social Media Playbook For SMEI Affiliates & Chapters Social Media Playbook For SMEI Affiliates & Chapters Passion! For the profession. SMEI Social Media Playbook Sales and Marketing Executives International, Inc. http://www.smei.org Prepared By: Shannon

More information

SMM (Social Media Marketing) PACKAGE

SMM (Social Media Marketing) PACKAGE SMM (Social Media Marketing) PACKAGE 1 2 3 4 5 6 7 SOCIAL MEDIA MARKETING Facebook Profile & Page Creation Select a Vanity URL Tab Creation Facebook Apps Installation Posting Updates graphical & text based

More information

Certified Digital Marketing Professional

Certified Digital Marketing Professional Certified Digital Marketing Professional Align your skills with the needs of industry www.imarcomms.com Validated by the Syllabus Advisory Council (SAC). Including members from Content Certified Digital

More information

My client is asking about social media. Now what?

My client is asking about social media. Now what? My client is asking about social media Now what? My Story Karen Emanuelson 20+ years of marketing experience Owner of Reciprocate LLC, a Marketing Solutions firm Develop and Implement Traditional and

More information

STEP 6: TRACK YOUR IMPACT

STEP 6: TRACK YOUR IMPACT STEP 6: TRACK YOUR IMPACT While you are planning your objectives, strategies, and tactics, it is important to think about how you will know if your initiative is successful. Developing your monitoring

More information

Professional Diploma in Digital Marketing

Professional Diploma in Digital Marketing Professional Diploma in Digital Marketing DELIVERED ONLINE Validated by the Syllabus Advisory Council (SAC) Content Professional Diploma in Digital Marketing Welcome Course Overview Course Content How

More information

Social Media Advertising. Visit https://grandemareopenseatoknowledge.wordpress.com/

Social Media Advertising. Visit https://grandemareopenseatoknowledge.wordpress.com/ Social Media Advertising List the Core Principles of Social Media Advertising Course Objectives Explain what is Social Media Explain what is Social Media Advertising Explain why is Social Media Advertising

More information

Table of Contents. The Culture Shift. Cost of Outbound vs. Inbound. Inbound Marketing Best Practices:Proving the ROl

Table of Contents. The Culture Shift. Cost of Outbound vs. Inbound. Inbound Marketing Best Practices:Proving the ROl Table of Contents 6 9 13 The Culture Shift Cost of Outbound vs. Inbound Inbound Marketing Best Practices:Proving the ROl *Much of the data you ll see here was collected from HubSpot s State of Inbound

More information

Cleansing Introduction Nurture Appointments Marketing Assets Lead Management Portal PIPELINE OUTBOUND B2B LEAD GENERATION

Cleansing Introduction Nurture Appointments Marketing Assets Lead Management Portal PIPELINE OUTBOUND B2B LEAD GENERATION Cleansing Introduction Nurture Appointments Marketing Assets Lead Management Portal PIPELINE OUTBOUND B2B LEAD GENERATION About Abstrakt Who We Are St. Louis B2B Business Growth Agency Over 250 A Players

More information

BLINDSPOT-ADVISORS.COM

BLINDSPOT-ADVISORS.COM BLINDSPOT-ADVISORS.COM STRATEGY WEBSITE SEO SOCIAL MEDIA CONTENT MARKETING PRINT DESIGN Strategy and Insight for the Digital Space BLINDSPOT ADVISORS At Blindspot we specialize in helping growing organizations

More information

Integrated online marketing platform to grow your business

Integrated online marketing platform to grow your business Integrated online marketing platform to grow your business Email Marketing Marketing Automation Landing Pages Webinars CRM Perfect for fast-growing businesses No long-term commitment Scalable pricing

More information

Successful B2B Social Media 101

Successful B2B Social Media 101 Take your business to the next level Successful B2B Social Media 101 Brought to you by www.dwsassociates.com 651-315-7588 Successful B2B Social Media 101 Brought to you by: About the DWS Associates Founded

More information

How Startups Can Leverage the Power of Social Media

How Startups Can Leverage the Power of Social Media How Startups Can Leverage the Power of Social Media Social media success is directly linked to your ability to connect. Be courageous. Be consistent. The Changing Face of Social Media 1 out of every 3

More information

JOB DESCRIPTION. Job Title: Social Media Officer Grade: SG6

JOB DESCRIPTION. Job Title: Social Media Officer Grade: SG6 JOB DESCRIPTION Job Title: Social Media Officer Grade: SG6 Professional Services Directorate: Communications and Recruitment Effective date of job description: January 2018 Directorate section: Marketing

More information

Developing an effective B2B content marketing strategy

Developing an effective B2B content marketing strategy Developing an effective B2B content marketing strategy Developing an effective B2B content marketing strategy requires an informed and coordinated approach. B2B companies should recognize how they differ

More information

1 01. Customer Acquisition vs. Customer retention: the big challenge The role of Retention Marketing in e-commerce

1 01. Customer Acquisition vs. Customer retention: the big challenge The role of Retention Marketing in e-commerce 1 01. Customer Acquisition vs. Customer retention: the big challenge 3 02. The role of Retention Marketing in e-commerce 6 03. Refine Customer Experience and drive customer retention with these 7 tips

More information

A Total Marketing Solution to Grow Your Business Cost Effectively!

A Total Marketing Solution to Grow Your Business Cost Effectively! Mobile Social Media SEO & Directory Print Online A Total Marketing Solution to Grow Your Business Cost Effectively! Our Online Audience is Recession Proof Growing Audience 183,857 unique readers each month

More information