HOW TO IDENTIFY FOOD TRENDS. ulinary Trend Tracking Series White Paper

Size: px
Start display at page:

Download "HOW TO IDENTIFY FOOD TRENDS. ulinary Trend Tracking Series White Paper"

Transcription

1 HOW TO IDENTIFY FOOD TRENDS ulinary Trend Tracking Series White Paper

2 HOW TO IDENTIFY FOOD TRENDS FROM FOOD TRENDS TO FOOD OPPORTUNITIES....4 GOING BEYOND MEDIA TO FIND FOOD OPPORTUNITIES...5 USING RETAIL AND MENU TREND DATA TO VET FOOD TRENDS...6 Retail data...6 Menu data...6 TAPPING EXPERTISE FROM EXPERTS INTERNALLY AND EXTERNALLY...7 Chefs...7 Experts...8 Internal validation of trends...8 TAPPING CONSUMER DRIVERS TO IDENTIFY FOOD OPPORTUNITIES....9 FOOD OPPORTUNITIES IN ACTION...10 CONCLUSION...10 CULINARY TREND TRACKING SERIES...11

3 HOW TO IDENTIFY FOOD TRENDS

4 FROM FOOD TRENDS TO FOOD OPPORTUNITIES Food retailers, producers and foodservice organizations are diving deeper into understanding how food trends relate to their businesses. While many companies approach the matter cautiously, others react to food trends prematurely in order to avoid being characterized as followers or falling behind in a particular market or food category. However, those that selectively follow food trends to identify opportunities using data-driven techniques can successfully identify trends that have the most upside potential for their businesses. Over the past few years, we have witnessed several supposedly big trends that were expected to produce great opportunities, but they ve ended up being very short-lived and overhyped. Food companies, like restaurant chains, would be wise to spend human and financial resources on food opportunities, rather than just trends. This opportunityscape is engineered by analyzing data, consulting industry experts, monitoring media, using internal expertise and decision-making to identify a trend and understand consumer behavior. This white paper addresses researcher roles within food organizations that are tasked with vetting trends to uncover big opportunities. These roles can range from specific research & development professionals to marketing managers to senior-level executives. For our purposes, we ll refer to food trends as both food and culinary trends. Traditionally, a food trend would specifically symbolize a food or ingredient that is gaining attention and momentum in both the media and in the food marketplaces, both foodservice- and food retailer-based. Conversely, a culinary trend typically represents the selection, preparation or presentation technique of a food that is gaining attention in foodservice circles, mainly restaurants. For example, some culinary trends that are currently in circulation are fermenting and charring. A food trend would represent something like the growing penetration of a fruit or a grain in the food retailing and restaurant/foodservice sectors. Quinoa, a pseudo-grain seed, is a great example of a food trend that emerged as an opportunity for a variety of food manufacturers and restaurateurs. Food companies, like manufacturers, retailers and foodservice organizations that produce and/or sell products nationally, rely on such trends to translate into business and revenue-generating opportunities on a wide scale. 4

5 Data and analysis play an important role in plucking food opportunities from food trends. A data-driven approach is useful for looking at trends, and we ll discuss that more in length. Often, however, analysis of data is not enough to identify opportunistic food trends. One needs a balanced understanding of the consumer marketplace and how current consumer behaviors can help cement the identification of food opportunities. Now, let s take a look at the components of successful food-trend vetting. GOING BEYOND MEDIA TO FIND FOOD OPPORTUNITIES Media mentions are great because they can help represent and pinpoint where food trends are emerging and evolving. But, not every food trend is linear to production, so waiting for things to reach critical mass in major newspapers, food magazines and blogs may mean missing out on some very good opportunities. While mainstream or food media can help portray the penetration of a trend, it can also overhype a trend if its own analysis isn t comprehensive and representative of a cross-section of the market that it references. For example, assuming most profitable food trends are national, if a major regional newspaper discusses a food trend in a regional context, the trend may be specific to the preferences of that local marketplace. Therefore, skimming the article could incorrectly cause someone to infer that the food trend is, in fact, a national trend. Likewise, micro, or local, trends aren t well-represented by national trend-spotting efforts of major news sources and food publications. For these reasons, it s important to keep an eye on media, being very selective of the food trend topic that is culled from it and juxtaposing that against other data points and sources, like the ones we ve discussed. A deep dive into media may get you the latest and greatest, but it can also take you down the path of exotic and esoteric, which reflect microtrends that aren t easily replicated and that may not be accepted by consumers on a sizable scale. 5

6 USING RETAIL AND MENU TREND DATA TO VET FOOD TRENDS Data sources can help provide the substance behind food trends to size the potential reward for following or adopting a trend. The what and why are determined by the nature of your own food business and the context of your research. While a particular data source can be the best for a certain application or project, that same source can have less weight and relevance for another project. Let s look at some data types and sources. Retail data IRI s MarketView ondemand database gives industry analysts and executives a way to measure sales activity for food categories and subcategories and track this on a historical basis. Many forward-looking models can be developed by performing a trend analysis of the sales dollar and sales unit data that is aggregated in IRI. By using IRI, researchminded professionals can analyze sales trends of analogous food categories similar to the ones a food company is considering or look at the movement of that respective category. SPINS, a trade organization advocating for the independent, natural sector, offers another useful tool, SPINScan data, which provides transactional sales data for the independent (non-mass market) natural, organic and specialty products segment. This data is typically provided at the category level and can provide insight into category movement. Menu data Companies, such as Datassential or Food Genius, have access to menu penetration, or menu transactional data, which can give researchers, analysts and executives more insight into the foods that are appearing on menus. Food Genius can also provide location details on menus that are selling well in certain areas. Food Genius cross-tabulates data with pricing and location-specific attributes, which can add value to research on pricing, toppings, trends or menu examples in a target regional area. Menu penetration has been a good signal of how a food item s popularity is increasing or decreasing within the restaurant industry. Menu penetration and menu mix are good data points in measuring the relevancy of food and 6

7 beverages in restaurants. However, keep in mind that this type of data capture is limited in most cases to solely restaurants, missing its relevancy to food trucks, contract food establishments and foodservice within retailing. Missing out on these other menus shouldn t be a critical factor though. Prepared meals offerings in supermarkets or food served in sporting venues, for example, are part of trends that should already be reflected in restaurants and, therefore, that essence is already captured by menu databases. TAPPING EXPERTISE FROM EXPERTS INTERNALLY AND EXTERNALLY Chefs Chefs are excellent resources to an organization, peer group and the food industry as a whole. Chefs who have built successful restaurant franchises, earned the public esteem and have several happy investors are typically a sub-set that should be closely watched. Taking their art in balance with what the customer will accept and driving business and building sales, chefs are the ambassadors of culinary trends as a business. Some superstar chefs will take to a unique sophistication and unique craftsmanship in developing their dishes. Sometimes, that s not something consumers may follow or be able to afford, so there should be some caution when strictly following the most famous chefs outside of a data-driven context. R&D chefs and chef associations are another good source to track and can help provide first indications of where food is going. For example, in partnership with Sosland Publishing Company, the RCA (Research Chefs Association) publishes a magazine called Culinology. These types of publications, in addition to conferences, can provide insight into trends that are in experimentation throughout different markets. Chefs also provide a unique perspective and validate many trends that may be overhyped. The Food Network, and popular food shows on cable and streaming networks, host chefs that either cook or discuss emerging trends seen within their peer groups. This can also be tapped. Chef discussion and experimentation on TV shows can play a different role than what one sees through the media hyping that can occur on talk shows or in news channels. 7

8 Experts As a food researcher dives into the data and trend-scaping, they eventually become experts themselves. Other researchers, research firms and analysts are also important partners in the trend-vetting process. There are numerous consultancy experts working one-on-one with food retailers and foodservice organizations to develop and experiment with trends. Analysts also research and follow food organizations to conduct primary and secondary research of food marketplace opportunities. These individuals become great sources for identifying opportunities through their reporting and consultation, when applicable. Internal validation of trends Within an organization, the internal validation of a trend is also very important. For a food company that is looking to build new products based on the business opportunity of a food or culinary trend, key stakeholders can help define, vet and advocate for that opportunity. Sourcing concerns are definitely important. Food companies will need to weigh whether a food trend can be adopted. Can the ingredients to develop such a product be sourced or harvested with regularity and with a small chance of disruption? What are the costs to produce vs. the profit that can be derived from the product? The sheer numbers will drive economies of scale. A restaurant company can adopt a trend if the majority of its units can sell and ramp up the business for a particular menu item. And, before investing in production, a manufacturer is also likely to look at scale and market size to understand how to achieve optimal ingredient pricing and other sourcing considerations like transportation, delivery and territory. 8

9 TAPPING CONSUMER DRIVERS TO IDENTIFY FOOD OPPORTUNITIES There are numerous influences that impact customers purchasing decisions. Many of these may be based on needs, diet, alignment with a healthy lifestyle, illness treatment, mitigation or prevention and deeper persuasions like demographic influence, affluence, age, gender and race/ethnicity. There are also what we call drivers, which are discussed more in depth in the new Culinary Trend Tracking Series (CuTTS) published by Packaged Facts. Major drivers are mega-influences that are creating inertia for consumers to adopt trends. Some major drivers in the consumer market that CuTTS has identified are health & wellness, authenticity of foods and purposeful eating. Health & wellness drivers propel consumers to look at foods they consider are better for them. These types of foods may have a higher nutritional value or may contain lower caloric content. Authenticity drives consumers to purchase foods that are genuine to their heritage and have an easily-communicated tie to a regional food or technique. Purposeful eating, on the other hand, encompasses eating that prioritizes political, religious and personal belief systems, establishing what foods should and shouldn t be consumed. These, along with other major drivers, are currently weighing heavily on the success of food trends and food products. In terms of actually validating consumer drivers, surveys are important as they keep both quantity and quality top of mind. Ensuring that there is a sufficient survey sample size and that the sample or consumer panel represents a good cross-section of the demographic you re looking at is highly meaningful. In deciding whether to outsource or run surveys internally, keep quantity and quality prioritized and use the discovery of survey responses to better understand or breakdown consumers drivers being validated. 9

10 FOOD OPPORTUNITIES IN ACTION CuTTS recently vetted select Andean Superfoods, including pichuberry, quinoa and amaranth. Looking at retail product category data and observing analogous food items on restaurant menus, CuTTS was able to then look at these foods penetration in the media, discuss their application with experts and also analyze its own proprietary surveys and data within Experian Marketing Services Simmons Consumer to discern whether these food trends were truly food opportunities. Additionally, juxtaposing these data points and findings with our own understanding of current consumer drivers and the marketplace helped to determine these foods potential for businesses. Pichuberry, or Physalis Peruviana, is one of the foods that is continuing to gain ground in the retail marketplace and will emerge on menus in a big way in the shortterm. This superfruit is already gaining notable mentions from experts and may translate into expanded business opportunities for those who look at it as more than a trend. CONCLUSION Food opportunities can be a select subset of food trends. Leveraging data, the expertise of those in the know and the support of those who are already trend-vetting play a significant role in discerning food opportunities. There are those that advocate for breaking down trends into categories or assigning rankings, which is helpful in identifying the potential of a trend. In the end, the vetting process is what will help hone in on food trends that have big business opportunity. The vetting process, therefore, is all about using data tools, looking at and validating consumer drivers and tapping the expertise of resources like chefs and local experts. All of these elements are important in differentiating the opportunities in select food trends and taking advantage of those for the success of your business. 10

11 ulinary Trend Tracking Series The new Culinary Trend Tracking Series from CuTTS provides the essential tool kit for food manufacturers, retailers and food service organizations, including restaurant chains, to identify food opportunities found in today s food trend landscape. You may have the ingredients. We bring you the analysis, insights and perspectives for a successful recipe in food development. This new bi-monthly report series supports the menu and food manufacturing innovation of executives, strategists, chefs, and food research professionals in R&D/product development, market and consumer insights, brand management, and trade and consumer marketing. The Culinary Trend Tracking Series helps customers: Identify future opportunities in menu offerings and packaged foods & beverages Leverage the long-term drivers that are truly propelling food industry trends Track trends in fine dining restaurant, foodservice, retail prepared foods, and packaged foods Match emerging trends to their organization s ongoing menu and product development To learn more about what CuTTS does to help food industry innovators turn food trends into opportunities, contact our author and research expert Rick Zambrano at rzambrano@marketresearch.com. 11

Consumer Insights into the U.S. Gift Card Market: 2011

Consumer Insights into the U.S. Gift Card Market: 2011 Consumer Insights into the U.S. Gift Card Market: 2011 By First Data and Market Strategies International 2011 First Data Corporation. All trademarks, service marks and trade names referenced in this material

More information

HEALTH + WELLNESS DEEP DIVE

HEALTH + WELLNESS DEEP DIVE A BEST PRACTICES REPORT ON WAYS TO ACTIVATE MESSAGING AND COMMUNICATIONS WITHIN THE WORLD OF WELLNESS The Hartman Group series of health and wellness syndicated studies is the longest running consumer-centric

More information

CivicScience Insight Report

CivicScience Insight Report CivicScience Insight Report Out of Stock: A Comparative Look at Grocery Product Loyalists The majority of consumers have experienced going to a grocery store and finding an item on their list is out of

More information

ARE MOBILE NETWORKS IN DANGER OF BEING SEEN AS MERE UTILITY PROVIDERS?

ARE MOBILE NETWORKS IN DANGER OF BEING SEEN AS MERE UTILITY PROVIDERS? ARE MOBILE NETWORKS IN DANGER OF BEING SEEN AS MERE UTILITY PROVIDERS? INNOVATING THEIR PROPOSITIONS TO FIT EMERGING CONSUMER NEEDS WILL ENSURE THEY AREN T Mobile network providers are missing out on an

More information

REPORTS YOU CAN T LIVE WITHOUT

REPORTS YOU CAN T LIVE WITHOUT REPORTS YOU CAN T LIVE WITHOUT www.maitredpos.com Reports You Can t Live Without Restaurant owners and operators rely on the robustness of Maitre D reporting to manage operations and maximize profitability.

More information

TARGETING LOW & HIGH INCOME CONSUMERS AT RETAIL

TARGETING LOW & HIGH INCOME CONSUMERS AT RETAIL TARGETING LOW & HIGH INCOME CONSUMERS AT RETAIL THERE ARE MANY WAYS FOR MARKETERS TO SEGMENT THEIR AUDIENCE: Age, gender, interest and location being quite common. That said, consumer behavior weighs heavily

More information

DRIVING LEMON DEMAND. Building Effective Sales and Marketing Plans Kevin Fiori. August 25, 2014 PRODUCE MARKETING ASSOCIATION

DRIVING LEMON DEMAND. Building Effective Sales and Marketing Plans Kevin Fiori. August 25, 2014 PRODUCE MARKETING ASSOCIATION DRIVING LEMON DEMAND Building Effective Sales and Marketing Plans Kevin Fiori August 25, 2014 Agenda Issue Lack of international lemon demand Lower demand in existing lemon markets North America and Japan

More information

the Food evangelist moves from niche to the new normal

the Food evangelist moves from niche to the new normal the Food evangelist moves from niche to the new normal Food 2020: The Food evangelist Moves From Niche to the New Normal The shift in consumer attitudes and behaviors that began influencing the food industry

More information

FY17 Veal Supplemental Program Update. Did You Know?

FY17 Veal Supplemental Program Update. Did You Know? FY17 Veal Supplemental Program Update l Vea a z z Pi D w? o n u o Y id AR#1702P Committee Name: nnovation Tactic 3A: ntegrated Consumer and Channel Marketing Export Growth Protect & Enhance Consumer Trust

More information

YOUR FREE DATASSENTIAL TREND REPORT

YOUR FREE DATASSENTIAL TREND REPORT FOODBYTES MAY 2016 ISSUE 29 YOUR FREE DATASSENTIAL TREND REPORT PUT YOUR FINGER ON THE PULSE AND START STRATEGIZING GO INSIDE DATASSENTIAL S BRAND NEW 2016 PULSE REPORT ANALYZING FIFTEEN INDUSTRY SEGMENTS

More information

Video Analytics. Extracting Value from Video Data

Video Analytics. Extracting Value from Video Data Video Analytics Extracting Value from Video Data By Sam Kornstein, Rishi Modha and David Huang Evolving viewer consumption preferences, driven by new devices and services, have led to a shift in content

More information

7. What about foodservice?

7. What about foodservice? 7. What about foodservice? 40 41 7. What about foodservice? Over the past few decades, we have seen a steady trend towards more frequent out-of-home eating. People increasingly choose to dine out or to

More information

SEGMENTATION BENEFITS OF SEGMENTATION

SEGMENTATION BENEFITS OF SEGMENTATION SEGMENTATION BENEFITS OF SEGMENTATION Segmentation is an analytical process that identifies key segments within a target market and determines which segments are of higher or lower priority for a brand.

More information

SMB s using BI to gain a competitive

SMB s using BI to gain a competitive SMB s using BI to gain a competitive edge Eight advantages that BI brings to your business sales and marketing efforts The business value that business intelligence (BI) provides is the enhanced capability

More information

Transformation in Quick-Service Restaurants

Transformation in Quick-Service Restaurants The IT Innovator s Guide to Transformation in Quick-Service Restaurants 2018 Introduction Market Forces Driving Digital Transformation Technologies Enabling the New Dining Experience The Right Network

More information

How to drive profits with customer segmentation. A beginner s guide to breaking down your market into targetable groups

How to drive profits with customer segmentation. A beginner s guide to breaking down your market into targetable groups How to drive profits with customer segmentation A beginner s guide to breaking down your market into targetable groups Table of contents 3 5 Introduction Why segmentation? 8 9 11 13 17 21 5 steps to build

More information

Making Real-Time Moments Matter. The 2015 Wayin Real-Time Marketing Report

Making Real-Time Moments Matter. The 2015 Wayin Real-Time Marketing Report Making Real-Time Moments Matter The 2015 Wayin Real-Time Marketing Report Making Real-Time Moments Matter A look at how social media is powering impactful brand marketing strategies Marketing is no longer

More information

unique? WHERE ARE WE heading? OUR IDENTITY WHAT QUALITIES DO WE share? WHAT MAKES VENTURA FOODS

unique? WHERE ARE WE heading? OUR IDENTITY WHAT QUALITIES DO WE share? WHAT MAKES VENTURA FOODS WHAT MAKES VENTURA FOODS unique? OUR IDENTITY WHAT QUALITIES DO WE share? WHERE ARE WE heading? Successful companies spend time thinking about and then defining who they are. In doing so, they gain a better

More information

DAMA Chicago April 15, 2015 Ken Rabolt

DAMA Chicago April 15, 2015 Ken Rabolt DAMA Chicago April 15, 2015 Ken Rabolt THE NIELSEN COMPANY 2015 OUR MISSION The most complete understanding of consumers worldwide. OUR PROMISE An uncommon sense of the consumer for faster, smarter, more

More information

The 10 Most Valuable Insights from Accenture s SMB New Energy Consumer Report

The 10 Most Valuable Insights from Accenture s SMB New Energy Consumer Report The 10 Most Valuable Insights from Accenture s SMB New Energy Consumer Report In January, Accenture released the latest installment of its ongoing New Energy Consumer research, Serving Small and Medium-size

More information

1. What are some examples of the specialty stores shown on slide 50? 2. Two questions regarding certifications relative to animal production practices

1. What are some examples of the specialty stores shown on slide 50? 2. Two questions regarding certifications relative to animal production practices The Power of Meat Anne-Marie Roerink, Principal, 210 Analytics LLC 1. What are some examples of the specialty stores shown on slide 50? These include stores such as Whole Foods, Sprouts, Mariano s, Dorothy

More information

4 Threats to Small Business Banking and How to Defuse Them

4 Threats to Small Business Banking and How to Defuse Them EBOOK 4 Threats to Small Business Banking and How to Defuse Them Gaps in Bank Offerings are Resulting in Small Businesses Going Elsewhere. Find Out How to Turn This Trend Around and Create More Rewarding

More information

Seafood Consumer of the Future

Seafood Consumer of the Future Seafood Consumer of the Future Primary Research Findings and Segmentation Prepared for 7/19/2018 #17581 This report is authorized for use solely by the parties noted in the written contract. No part of

More information

How much has the efficiency of support functions improved?

How much has the efficiency of support functions improved? December 2018 Following the latest set of quarterly earnings results from major banks, it s clear that there is a renewed focus on cost management. Prior to the results, analysts closely studied how banks

More information

A Consumer-Centric Growth Innovation Strategy for Premium Brands

A Consumer-Centric Growth Innovation Strategy for Premium Brands disruption emerging from the edges culturally relevant growth defend to gain product attributes go-to-market strategy on trend % category Unit share A Consumer-Centric Growth Innovation Strategy for Premium

More information

CHAPTER 1 INTRODUCTION

CHAPTER 1 INTRODUCTION CHAPTER 1 INTRODUCTION 1.1 Background and significance of the study The main reason why people at present time of prosperity consume clean food is that it helps control their weight. It also tastes good

More information

STRATEGIC PLAN. Effective July 2016

STRATEGIC PLAN. Effective July 2016 STRATEGIC PLAN Effective July 2016 I. STRATEGIC PLAN MISSION, VISION, VALUES MISSION: Strengthen demand for U.S. Potatoes VISION: Create positive change in the industry through innovative and inspiring

More information

INFLUENCING GENERATION Y MILLENNIALS AND THE MODERNIZATION OF COUPONS

INFLUENCING GENERATION Y MILLENNIALS AND THE MODERNIZATION OF COUPONS INFLUENCING GENERATION Y MILLENNIALS AND THE MODERNIZATION OF COUPONS 2 Table of Contents Here s a quick overview of what we will cover OVERVIEW INTRODUCTIONS FINDINGS ANALYSIS WRAP-UP OVERVIEW 3 Quick

More information

The Staying Power of Local Food Demand Views from the National Landscape. Debra Tropp, Deputy Director Marketing Services Division

The Staying Power of Local Food Demand Views from the National Landscape. Debra Tropp, Deputy Director Marketing Services Division The Staying Power of Local Food Demand Views from the National Landscape Debra Tropp, Deputy Director Marketing Services Division Connection between consumer food preferences and rise in local food demand

More information

1st Annual. The Future of Plant Based Product Opportunities 2019 USA Trade & Consumer Insights Study

1st Annual. The Future of Plant Based Product Opportunities 2019 USA Trade & Consumer Insights Study 1st Annual The Future of Plant Based Product Opportunities 2019 USA Trade & Consumer Insights Study The market movement towards plant-based products includes food, beverages, supplements, even packaging.

More information

Growing your brand with influential experts

Growing your brand with influential experts The Experticity Resource Library no. 35 An Experticity How-To Guide Growing your brand with influential experts Nutrition version 01 We know your experts. Do you? Like it or not, everything you eat affects

More information

It s more than just what s on the menu

It s more than just what s on the menu 6 WAYS TO DRIVE SALES with Digital Menu Board Technology It s more than just what s on the menu Digital menu technology isn t just about electronic menu boards. It blends industry expertise, specialized

More information

CivicScience Insight Report

CivicScience Insight Report CivicScience Insight Report An In-Depth Look at the Market Maven Persona Once seen as an individual who is an expert in financial markets, a market maven is now a term not only limited to someone who has

More information

COGENT REPORTS. Agile Experienced. Powerful. Accurate. Offering unique, dynamic solutions designed to meet the evolving needs of our clients

COGENT REPORTS. Agile Experienced. Powerful. Accurate. Offering unique, dynamic solutions designed to meet the evolving needs of our clients cogent-reports.com COGENT Agile Experienced Reliable Powerful Revolutionary Accurate Trusted Consultative REPORTS Offering unique, dynamic solutions designed to meet the evolving needs of our clients Our

More information

A food offer to delight our consumers

A food offer to delight our consumers Santander Improving quality of life at Santander: a case study focusing on Health & Wellbeing, Social Interaction and Ease & Efficiency A food offer to delight our consumers A food offer to nurture productivity

More information

Building Value! Through Branding! Food & Nutrition. By Peter Leighton!

Building Value! Through Branding! Food & Nutrition. By Peter Leighton! Building Value! Through Branding! Food & Nutrition By Peter Leighton! Value of! Branding! A customer of the moment is one who buys your product; a customer for life is the one who joins it. --Faith Popcorn!

More information

5 COMMON MISCONCEPTIONS ABOUT PROGRAMMATIC VIDEO

5 COMMON MISCONCEPTIONS ABOUT PROGRAMMATIC VIDEO 5 COMMON MISCONCEPTIONS ABOUT PROGRAMMATIC VIDEO Introduction 2016 marked the first year that more digital video was transacted programmatically than not.¹ However, many premium publishers remain resistant

More information

SAS ANALYTICS AND OPEN SOURCE

SAS ANALYTICS AND OPEN SOURCE GUIDEBOOK SAS ANALYTICS AND OPEN SOURCE April 2014 2014 Nucleus Research, Inc. Reproduction in whole or in part without written permission is prohibited. THE BOTTOM LINE Many organizations balance open

More information

Foodservice Category Management. Better Insights. Enhanced Collaboration. Maximum ROI

Foodservice Category Management. Better Insights. Enhanced Collaboration. Maximum ROI Foodservice Category Management Better Insights. Enhanced Collaboration. Maximum ROI Changing Dynamics in the Foodservice Industry The foodservice industry today is in a state of intense competition and

More information

THE DIGITAL DAYS OF MARKETING. Pay-Per-Click s Role in the Automotive Industry A MOTIVATED MARKETING WHITE PAPER

THE DIGITAL DAYS OF MARKETING. Pay-Per-Click s Role in the Automotive Industry A MOTIVATED MARKETING WHITE PAPER THE DIGITAL DAYS OF MARKETING Pay-Per-Click s Role in the Automotive Industry A MOTIVATED MARKETING WHITE PAPER WELCOMING A NEW AGE OF CONSUMERISM While the brick-and-mortar shops that line city blocks

More information

Prime Performance Modeling. Changing the face of modeling through superior techniques

Prime Performance Modeling. Changing the face of modeling through superior techniques Prime Performance Modeling Changing the face of modeling through superior techniques Information is power Power to see. Power to understand. Power to act. Information is the power that drives business

More information

Farmers Markets: Peat, Repeat, and Say It Again - Marketing Your Shoppers Won't Miss

Farmers Markets: Peat, Repeat, and Say It Again - Marketing Your Shoppers Won't Miss Farmers Markets: Peat, Repeat, and Say It Again - Marketing Your Shoppers Won't Miss Thursday morning 9:00 am Where: Grand Gallery (main level) Room C For many busy farmers, marketing slips down the long

More information

Leveraging Patron Loyalty to Increase Sales, Donations & Public Perception by Margaret Williams & Dale Hedding

Leveraging Patron Loyalty to Increase Sales, Donations & Public Perception by Margaret Williams & Dale Hedding Leveraging Patron Loyalty to Increase Sales, Donations & Public Perception by Margaret Williams & Dale Hedding In recent years, the phrase "patron loyalty" has become a hot topic across the arts and culture

More information

Modern Marketing in the New Media Environment. Annual Meat Conference February 20, 2017

Modern Marketing in the New Media Environment. Annual Meat Conference February 20, 2017 Modern Marketing in the New Media Environment Annual Meat Conference February 20, 2017 How Media Is Changing the Way We Market and Consume Food And What Can We Do About It? New Media, Brand Relationships,

More information

Satisfying the Me Generation

Satisfying the Me Generation Satisfying the Me Generation Losing more than a little sleep about attracting Millennials and Gen Z customers to your restaurant? You re not alone. These two generations represent 100 million potential

More information

THE DATA STRATEGY BLUEPRINT SERIES DATA QUALITY & INTEGRATION

THE DATA STRATEGY BLUEPRINT SERIES DATA QUALITY & INTEGRATION THE DATA STRATEGY BLUEPRINT SERIES DATA QUALITY & INTEGRATION "It is not the beauty of a building you should look at; it s the construction of the foundation that will stand the test of time." David Allan

More information

Understanding Assortment Expandability and Saturation

Understanding Assortment Expandability and Saturation Understanding Assortment Expandability and Saturation For Revenue Growth Copyright 2015 The Nielsen Company 1 Summary Perhaps the only thing more staggering than the large number of new products each year

More information

The Entrepreneurs Guide to Info Product Marketing

The Entrepreneurs Guide to Info Product Marketing The Entrepreneurs Guide to Info Product Marketing BITESIZE BUSINESS SCHOOL Introduction You ve come up with a great idea. Now you re ready to share it with the world. But how exactly is that done? If you

More information

IT Executive Programs

IT Executive Programs IT Executive Programs Why IDC? 50 years of providing global, regional and local IT advisory services to businesses and governments on technology and line-of-business related issues, in 110 countries. 1,100

More information

MARKETING GETS PERSONAL. Analytics and smarter data enable marketers to build trust with customers

MARKETING GETS PERSONAL. Analytics and smarter data enable marketers to build trust with customers MARKETING GETS PERSONAL Analytics and smarter data enable marketers to build trust with customers Marketers today have the ability to connect with customers in new and exciting ways. Powerful new analytical

More information

Pre-Workshop Training: Niche Research

Pre-Workshop Training: Niche Research Pre-Workshop Training: Niche Research Overview One of the fundamental mistakes new email marketers make is picking the wrong niche to build a list and market products to. To start you off right, I'm going

More information

B2B LOYALTY THE ESSENTIAL GUIDE. Chapter Five: Best Practices in B2B Loyalty. By David Harwood and Rick Ferguson. Published by

B2B LOYALTY THE ESSENTIAL GUIDE. Chapter Five: Best Practices in B2B Loyalty. By David Harwood and Rick Ferguson. Published by B2B LOYALTY THE ESSENTIAL GUIDE By David Harwood and Rick Ferguson Chapter Five: Best Practices in B2B Loyalty Published by Defining your loyalty objectives In our previous chapters of the Essential Guide

More information

Leveraging Brand & Marketing Strategies to Increase Participation. Meg Bohart, RDN, LD October 2018

Leveraging Brand & Marketing Strategies to Increase Participation. Meg Bohart, RDN, LD October 2018 Leveraging Brand & Marketing Strategies to Increase Participation Meg Bohart, RDN, LD October 2018 Learning Objectives After this presentation, the audience will be able to: 1. Discuss the why behind marketing

More information

10 Key Traits Found In The Perfect PPC Account Manager

10 Key Traits Found In The Perfect PPC Account Manager 10 Key Traits Found In Google s Enhanced The Perfect PPC Account Manager Campaigns - 5 things you need to know What the AdWords Update Means for Your Paid Search Strategy 10 Key Traits Found In The Perfect

More information

WITH SPATIAL INSIGHTS

WITH SPATIAL INSIGHTS A Marketer s Guide to Location Analytics CAPTURE MORE LEADS & SALES IN EVERY CAMPAIGN WITH SPATIAL INSIGHTS TABLE OF CONTENTS 1. INTRODUCTION 2. WHAT IS SPATIAL ALYSIS? 3. METRICS MADE EASY 4. KNOW YOUR

More information

CANADA S 100 BEST NOBODY KNOWS FOOD LIKE

CANADA S 100 BEST NOBODY KNOWS FOOD LIKE 2018 MEDIA KIT NOBODY KNOWS FOOD LIKE CANADA S 100 BEST EVERY DAY WE INTERACT WITH THE MOVERS & SHAKERS OF THE FOOD WORLD: CANADA S BEST CHEFS, BARTENDERS + RESTAURATEURS. LET US HELP YOU BUILD A MEANINGFUL

More information

Business Intelligence & Analytics. 6 High Impact Business Intelligence Trends for 2016

Business Intelligence & Analytics. 6 High Impact Business Intelligence Trends for 2016 Business Intelligence & Analytics 6 High Impact Business Intelligence Trends for 2016 6 High Impact BI Trends for 2016 What does the future hold for BI in 2016 and beyond? Here s a look at 6 high impact

More information

Growth Fuel Rethinking trade spending in consumer products

Growth Fuel Rethinking trade spending in consumer products Growth Fuel Rethinking trade spending in consumer products Contents Introduction 3 How should we be using trade to drive profitable growth? 4 How can we make smarter bets with individual retail partners?

More information

ABOUT - INDIAN FRANCHISE ASSOCIATION

ABOUT - INDIAN FRANCHISE ASSOCIATION ABOUT - INDIAN FRANCHISE ASSOCIATION Indian Franchise Association (IFA) is India s premier, non-political, not-for-profit body representing Indian Franchise Sector. IFA s endeavor is to promote, promulgate

More information

PLAYING TO WIN: BUILDING A MULTIPLATFORM, INTERACTIVE LOCAL SALES STRATEGY

PLAYING TO WIN: BUILDING A MULTIPLATFORM, INTERACTIVE LOCAL SALES STRATEGY PLAYING TO WIN: BUILDING A MULTIPLATFORM, INTERACTIVE LOCAL SALES STRATEGY SEPT. 19, 2013 WWW.BIAKELSEY.COM INFO@BIAKELSEY.COM Welcome & Introduction Thank you for joining us We are going to do a rapid

More information

Five amazing shows. The BBC Good Food Shows attract over 220,000 food enthusiasts across the country.

Five amazing shows. The BBC Good Food Shows attract over 220,000 food enthusiasts across the country. Five amazing shows The BBC Good Food Shows are the UK s most established food and drink events with 25 years heritage. Attracting over 220,000 food enthusiasts throughout the year, the BBC Good Food Shows

More information

The # Canadian Greek Yogurt

The # Canadian Greek Yogurt 1 The # Canadian Greek Yogurt * GREEK, THE SEGMENT WITH THE STRONGEST GROWTH IN THE YOGURT CATEGORY.** $ EVOLUTION GREEK SEGMENT IN CANADA 2011 2012 2013 WHY IS OIKOS THE FAVOURITE? Exquisite creamy texture

More information

March 26, 2015 CIBC 2015 Retail & Consumer Conference. Welcome to the 2014 Annual General Meeting

March 26, 2015 CIBC 2015 Retail & Consumer Conference. Welcome to the 2014 Annual General Meeting March 26, 2015 CIBC 2015 Retail & Consumer Conference A stronger platform for growth Welcome to the 2014 Annual General Meeting 1 Forward Looking Information This discussion contains forward-looking statements

More information

THE EMERGING FRANCHISE BRAND S ROADMAP TO SUCCESS

THE EMERGING FRANCHISE BRAND S ROADMAP TO SUCCESS THE EMERGING FRANCHISE BRAND S ROADMAP TO SUCCESS Introduction We ve all heard the failure rate for new business concepts. As much as 50 percent of new businesses fail within their five years of operation,

More information

Marketing on A Budget

Marketing on A Budget Marketing on A Budget Lessons Learned & Possibilities Barbara J Pyper, MS, RD, SNS, FCSI, FAND Marketing What Is It? Webster: The process or technique of promoting, selling and distributing a product or

More information

The Future of Sourcing Begins Now

The Future of Sourcing Begins Now : The Future of Sourcing Begins Now Clay Calhoun ISG WHITE PAPER 2017 Information Services Group, Inc. All Rights Reserved INTRODUCTION Enterprises and public sector organizations have long depended on

More information

HEALTH & WELLNESS 2015

HEALTH & WELLNESS 2015 UNDERSTANDING THE BUILDING BLOCKS THAT REFLECT CONSUMERS LIFESTYLE JOURNEYS Health and wellness continues to evolve: 44 percent of consumers say they have changed their health and wellness views in the

More information

branded research inc. Community Experience Hearing Directly from the Branded Community on the Survey Taking Experience

branded research inc. Community Experience Hearing Directly from the Branded Community on the Survey Taking Experience branded research inc. Community Experience Hearing Directly from the Branded Community on the Survey Taking Experience Superior Community Experience = Superior Market Research At Branded Research, the

More information

WHAT ARE TWITTER CHATS?

WHAT ARE TWITTER CHATS? Ultimate Twitter Chat Guide 2 WHAT ARE TWITTER CHATS? Twitter chats have been around for years, helping Twitter users connect and share information over a specific industry or interest. Some chats are

More information

Consumer Insights. Market Research Team Rick Husted, John Lundeen, Alison Krebs, Colleen Moore, Shawn Darcy

Consumer Insights. Market Research Team Rick Husted, John Lundeen, Alison Krebs, Colleen Moore, Shawn Darcy Consumer Insights Market Research Team Rick Husted, John Lundeen, Alison Krebs, Colleen Moore, Shawn Darcy State of the Beef Industry Agenda 1 2 3 4 5 Beef Supply & Demand Herd expansion Growth in per

More information

Seven Key Success Factors for Identity Governance

Seven Key Success Factors for Identity Governance WHITE PAPER Seven Key Success s for Identity Governance Insights and Advice from Real-World Implementations You have been given a high-profile mission: address urgent audit and compliance requirements

More information

2019 FINANCIAL FORECASTING & TRANSFORMATION SUMMIT MARCH 25-26, 2019 SAN FRANCISCO, CA

2019 FINANCIAL FORECASTING & TRANSFORMATION SUMMIT MARCH 25-26, 2019 SAN FRANCISCO, CA 2019 FINANCIAL FORECASTING & TRANSFORMATION SUMMIT MARCH 25-26, 2019 SAN FRANCISCO, CA DAY 1 - MONDAY, MARCH 25 TH, 2019 7:45am Registration and Breakfast 8:15am Welcome and Opening Comments 8:30am Opening

More information

THE PRODUCT MINDSET 2013

THE PRODUCT MINDSET 2013 CONSUMERS THE PRODUCT MINDSET 2013 MANUFACTURERS THE PRODUCT MINDSET 2013 The Product Mindset is an annual study created to better understand manufacturer and consumer concerns and priorities about the

More information

Digital Tracking Playbook:

Digital Tracking Playbook: Digital Tracking Playbook: Putting Digital Tracking into practice December 2017 DigitalTracking Purchased cinema tickets Looked up restaurants With Digital Tracking, you can accurately gauge customer behavior

More information

W5 on Ethnography. What is Ethnography? Why Use Ethnography?

W5 on Ethnography. What is Ethnography? Why Use Ethnography? Ethnography Ethnographic marketing research helps organizations remain abreast of consumer relationships with brands, products, and services through in-context interviews and observations. It is an ideal

More information

GUIDE TO STARTING YOUR SMALL BUSINESS MARKETING STRATEGY

GUIDE TO STARTING YOUR SMALL BUSINESS MARKETING STRATEGY GUIDE TO STARTING YOUR SMALL BUSINESS MARKETING STRATEGY Table of Contents Before you started your business, chances are you came up with a business plan. You outlined your intentions, a goal, and specific

More information

6 VIDEOS EVERY ENTERPRISE SHOULD BE PRODUCING IN-HOUSE Take your videos further with multi-camera production

6 VIDEOS EVERY ENTERPRISE SHOULD BE PRODUCING IN-HOUSE Take your videos further with multi-camera production 6 VIDEOS EVERY ENTERPRISE SHOULD BE PRODUCING IN-HOUSE Take your videos further with multi-camera production INTRODUCTION VIDEO RULES. NOW IT S TIME TO RULE VIDEO. VIDEO RULES. NOW IT S TIME TO RULE VIDEO.

More information

Successful Selling: Acing Advanced Analytics to Drive Commercial Growth

Successful Selling: Acing Advanced Analytics to Drive Commercial Growth Successful Selling: Acing Advanced Analytics to Drive Commercial Growth By Bhargav Mantha and Maria Kliatchko March 2018 This article has been republished with the permission of Medtech Insight, a medical

More information

Managed IT Services HCTechGuys.com

Managed IT Services HCTechGuys.com The Top Business Drivers for Managed IT Services The Top Business Drivers for Managed IT Services Before we dive into the benefits of managed IT services, let s first define what it is. Managed IT services

More information

Risks and Leverage the Power of the Cloud

Risks and Leverage the Power of the Cloud White Paper How to 14/18pt Mitigate Regular subtitle the Month Year Risks and Leverage the Power of the Cloud Table of Contents The time to move to the cloud is now...3 Cost benefits of a cloud-based approach...3

More information

NINTHDECIMAL Television

NINTHDECIMAL Television NINTHDECIMAL Television TABLE of CONTENTS 3 The Changing TV Landscape 4 Marketers Digital-Inspired Demands 5 Defining Your Audience 8 Reaching Your Audience The CHANGING TV LANDSCAPE Much has been written

More information

NINTHDECIMAL Television

NINTHDECIMAL Television NINTHDECIMAL Television TABLE of CONTENTS 3 The Changing TV Landscape 4 Marketers Digital-Inspired Demands 5 Defining Your Audience 8 Reaching Your Audience The CHANGING TV LANDSCAPE Much has been written

More information

Nestlé Investor Seminar 2014

Nestlé Investor Seminar 2014 Nestlé Investor Seminar 2014 Perry Miele President Nestlé Professional June 3 rd & 4 th, Liberty Hotel, Boston, USA Disclaimer This presentation contains forward looking statements which reflect Management

More information

Maximizing the value from technology investments Spending smart instead of just spending big

Maximizing the value from technology investments Spending smart instead of just spending big Maximizing the value from technology investments Spending smart instead of just spending big Contacts Chicago Michael Cooke Principal, PwC US +1-312-578-4639 mike.cooke @strategyand.us.pwc.com Los Angeles

More information

The emily PosT how-to dine out

The emily PosT how-to dine out The Emily Post how-to dine out THE EMILY POST: how-to DINE OUT Retro Rad Emily Ellyn drops some knowledge on the new era of restaurant etiquette he restaurant experience is changing. Not so T long ago,

More information

5 Best Practices for Transforming Financial Planning and Analysis

5 Best Practices for Transforming Financial Planning and Analysis WHITE PAPER 5 Best Practices for Transforming Financial Planning and Analysis Accenture s Findings on Transforming Finance Table of Contents 1 Why Transform Finance? Closing the knowledge gap: the Accenture

More information

From Customers to Brand Ambassadors How to find them, create them & keep them working for your brand

From Customers to Brand Ambassadors How to find them, create them & keep them working for your brand From Customers to Brand Ambassadors How to find them, create them & keep them working for your brand 1 Customer A person that buys goods or services. Brand Ambassador-Advocate An army of deliriously happy

More information

Game Changer: Cone Survey Finds 4-out-of-5 Consumers Reverse Purchase Decisions Based on Negative Online Reviews

Game Changer: Cone Survey Finds 4-out-of-5 Consumers Reverse Purchase Decisions Based on Negative Online Reviews Game Changer: Cone Survey Finds 4-out-of-5 Consumers Reverse Purchase Decisions Based on Negative Online Reviews 89 Percent of Consumers Find Internet Channels Trustworthy Sources and Will Seek Online

More information

COMMUNICATION & CHANGE MANAGEMENT SUMMIT SEATTLE, WASHINGTON JULY 28 30, 2019 CALL FOR PRESENTATIONS SESSION DESCRIPTIONS

COMMUNICATION & CHANGE MANAGEMENT SUMMIT SEATTLE, WASHINGTON JULY 28 30, 2019 CALL FOR PRESENTATIONS SESSION DESCRIPTIONS COMMUNICATION & CHANGE MANAGEMENT SUMMIT SEATTLE, WASHINGTON JULY 28 30, 2019 CALL FOR PRESENTATIONS SESSION DESCRIPTIONS COMMUNICATION TRACK SESSION 1 CONNECTING WITH ELECTED OFFICIALS Elected officials

More information

The 2015 Retail Graduate Programme W E S T A N D O U T B E C A U S E O F YOU

The 2015 Retail Graduate Programme W E S T A N D O U T B E C A U S E O F YOU The 2015 Retail Graduate Programme W E S T A N D O U T B E C A U S E O F YOU ...from store colleagues to store support, food scientists to retail strategists... from new graduates to our new Chief Executive...

More information

ANALYTICS FOR RESTAURANTS

ANALYTICS FOR RESTAURANTS ANALYTICS FOR RESTAURANTS Make the right decision every time Through insights about every area of your restaurant business Increase Customer Engagement Identify Growth Opportunities Democratize Analytics

More information

HOW TO LEVERAGE FACEBOOK TO SUCCESSFULLY GROW YOUR BUSINESS PUBLISHED BY:

HOW TO LEVERAGE FACEBOOK TO SUCCESSFULLY GROW YOUR BUSINESS PUBLISHED BY: HOW TO LEVERAGE FACEBOOK TO SUCCESSFULLY GROW YOUR BUSINESS PUBLISHED BY: Index 3 Introduction 5 Facebook Statistics 6 Top 7 Benefits Of Facebook Advertising 10 Types of Facebook Ads 17 Conclusion Introduction

More information

The Connected Customer Journey. Connect your marketing so you can connect to your customers.

The Connected Customer Journey. Connect your marketing so you can connect to your customers. The Connected Customer Journey Connect your marketing so you can connect to your customers. CONNECT New rules to achieve personalization at scale, galvanize your company s culture and make decisions that

More information

The State of Sustainable Business Results of the 10 th Annual Survey of Sustainable Business Leaders 2018

The State of Sustainable Business Results of the 10 th Annual Survey of Sustainable Business Leaders 2018 The State of Sustainable Business 2018 Results of the 10 th Annual Survey of Sustainable Business Leaders 2018 Table of Contents Introduction + Key Findings 3 Sustainability Priorities 9 Sustainability

More information

This presentation contains offering materials prepared solely by Martenero, Inc without the assistance of SI Securities, and not subject to FINRA

This presentation contains offering materials prepared solely by Martenero, Inc without the assistance of SI Securities, and not subject to FINRA MAY 2018 This presentation contains offering materials prepared solely by Martenero, Inc without the assistance of SI Securities, and not subject to FINRA Rule 2210. In addition, this presentation may

More information

Many retail organizations have begun moving away from traditional profit- and product-focused strategies

Many retail organizations have begun moving away from traditional profit- and product-focused strategies AMR Research Custom Executive Summary in Collaboration With JDA Software The Trend Toward Consumer-Centric Merchandising Requires Assortment Management and Space Planning Investments September 2009 by

More information

Demand Express. Breadman Breadmaker. For More Information, Contact: Stephen Bohnet Direct: Main:

Demand Express. Breadman Breadmaker. For More Information, Contact: Stephen Bohnet Direct: Main: Demand Express Breadman Breadmaker For More Information, Contact: Stephen Bohnet Direct: 925.327.2032 Main: 925-820-7350 stephen.bohnet@ipsos.com September 2009 Linking Market Research to Market Performance

More information

Cloud Sales Strategy How to Master Cloud Sales in a New Era of Digital Transformation

Cloud Sales Strategy How to Master Cloud Sales in a New Era of Digital Transformation Cloud Sales Strategy How to Master Cloud Sales in a New Era of Digital Transformation The Cloud opens a world of opportunities to help you scale quickly, enter new markets, and fill your pipeline. But

More information

Cloud Sales Strategy for SAP How to Master Cloud Sales in a New Era of Digital Transformation

Cloud Sales Strategy for SAP How to Master Cloud Sales in a New Era of Digital Transformation Cloud Sales Strategy for SAP How to Master Cloud Sales in a New Era of Digital Transformation SAP Cloud offerings like SAP Cloud Platform, SAP HANA and SAP S/4HANA open a world of opportunities to help

More information

17 WAYS TO FIND CONSULTING CLIENTS

17 WAYS TO FIND CONSULTING CLIENTS 17 WAYS TO FIND CONSULTING CLIENTS The following list isn t an exhaustive list, it s a short list of some of the many ways you can find new clients for your consulting, coaching or agency business. 1.

More information