A FEW INTERESTING FACTS ABOUT VIETNAM SOME BACKGROUND ABOUT US. Introduction to our services in Vietnam

Transcription

1 A FEW INTERESTING FACTS ABOUT VIETNAM Vietnam has 90 million inhabitants living in around 20 million homes. Put into perspective, it is the 65th largest country in the world by surface area, and the 13th largest by population, making it a very high potential location. Vietnam enjoys the 42nd largest economy by GDP with one of the fastest GDP growth rates world wide. Most of the biggest multi national brand owners are already implemented here to compete against strong local manufacturers, and both of them work with competitive local retailers and some of the most developed retail operators on the planet. RESEARCH SOLUTIONS, ADVANCED ANALYTICS AND TAILORED SERVICES THAT DELIVER CLARITY OF INSIGHT TO BOTH THE BIG PICTURE AND FINE DETAIL AND INSPIRE MORE SUCCESS SOME BACKGROUND ABOUT US To survive and grow within the fastest growing FMCG mar kets globally, it s critical for businesses to access to the right information. That s why our aspiration is to know more than anyone about when, where, what and why people buy and use consumer products. Through our accurate market moni toring, advanced analytics and tailored market research solu tions we have the depth and breadth of expertise and knowl edge to deliver unrivalled sharpness and clarity of insight to both the big picture and the fine detail. It s called High Defini tion Inspiration. Introduction to our services in Vietnam

2 A FEW INTERESTING FACTS ABOUT VIETNAM Vietnam has 90 million inhabitants living in around 20 million homes. Put into perspective, it is the 65th largest country in the world by surface area, and the 13th largest by population, making it a very high potential location. Vietnam enjoys the 42nd largest economy by GDP with one of the fastest GDP growth rates world wide. Most of the biggest multi national brand owners are already implemented here to compete against strong local manufacturers, and both of them work with competitive local retailers and some of the most developed retail operators on the planet. RESEARCH SOLUTIONS, ADVANCED ANALYTICS AND TAILORED SERVICES THAT DELIVER CLARITY OF INSIGHT TO BOTH THE BIG PICTURE AND FINE DETAIL AND INSPIRE MORE SUCCESS SOME BACKGROUND ABOUT US To survive and grow within the fastest growing FMCG mar kets globally, it s critical for businesses to access to the right information. That s why our aspiration is to know more than anyone about when, where, what and why people buy and use consumer products. Through our accurate market moni toring, advanced analytics and tailored market research solu tions we have the depth and breadth of expertise and knowl edge to deliver unrivalled sharpness and clarity of insight to both the big picture and the fine detail. It s called High Defini tion Inspiration. Introduction to our services in Vietnam

3 A FEW INTERESTING FACTS ABOUT VIETNAM Vietnam has 90 million inhabitants living in around 20 million homes. Put into perspective, it is the 65th largest country in the world by surface area, and the 13th largest by population, making it a very high potential location. Vietnam enjoys the 42nd largest economy by GDP with one of the fastest GDP growth rates world wide. Most of the biggest multi national brand owners are already implemented here to compete against strong local manufacturers, and both of them work with competitive local retailers and some of the most developed retail operators on the planet. RESEARCH SOLUTIONS, ADVANCED ANALYTICS AND TAILORED SERVICES THAT DELIVER CLARITY OF INSIGHT TO BOTH THE BIG PICTURE AND FINE DETAIL AND INSPIRE MORE SUCCESS SOME BACKGROUND ABOUT US To survive and grow within the fastest growing FMCG mar kets globally, it s critical for businesses to access to the right information. That s why our aspiration is to know more than anyone about when, where, what and why people buy and use consumer products. Through our accurate market moni toring, advanced analytics and tailored market research solu tions we have the depth and breadth of expertise and knowl edge to deliver unrivalled sharpness and clarity of insight to both the big picture and the fine detail. It s called High Defini tion Inspiration. Introduction to our services in Vietnam

4 A FEW INTERESTING FACTS ABOUT VIETNAM Vietnam has 90 million inhabitants living in around 20 million homes. Put into perspective, it is the 65th largest country in the world by surface area, and the 13th largest by population, making it a very high potential location. Vietnam enjoys the 42nd largest economy by GDP with one of the fastest GDP growth rates world wide. Most of the biggest multi national brand owners are already implemented here to compete against strong local manufacturers, and both of them work with competitive local retailers and some of the most developed retail operators on the planet. RESEARCH SOLUTIONS, ADVANCED ANALYTICS AND TAILORED SERVICES THAT DELIVER CLARITY OF INSIGHT TO BOTH THE BIG PICTURE AND FINE DETAIL AND INSPIRE MORE SUCCESS SOME BACKGROUND ABOUT US To survive and grow within the fastest growing FMCG mar kets globally, it s critical for businesses to access to the right information. That s why our aspiration is to know more than anyone about when, where, what and why people buy and use consumer products. Through our accurate market moni toring, advanced analytics and tailored market research solu tions we have the depth and breadth of expertise and knowl edge to deliver unrivalled sharpness and clarity of insight to both the big picture and the fine detail. It s called High Defini tion Inspiration. Introduction to our services in Vietnam

5 ABOUT KANTAR WORLDPANEL OUR RANGE OF SERVICES Through our permanent, syndicated and representative consumer panels, we have been regularly and continuously collecting information on what consumers buy and use since 2002 in Vietnam. Our extensive portfolio covers more than 130 categories and 2,500 brands on the Fast Moving Consumer Goods sector (including food, dairy, beverages, personal care and household products). For many of these products we measure both the purchasing behaviour and the subse quent usage patterns across demographic criteria and retail channels. Each of our panels has a regular set of metrics that are used to monitor the performance of your markets and your brands. These include: Sales and shares (in volume and value) Price Penetration (proportion of people buying) Weight of purchase (how much each buys) Loyalty (for buyers of a product, what proportion of their sales does the product itself account for?) Repeat rate (what proportion of buyers buy more than once?) Frequency of purchase (how often bought) We also have a suite of tried, tested and trusted analyses that consider a specific element of our information and insights in depth: Brand switching Demographic analysis Trial and repeat analysis Repertoire analysis Heavy/Medium/Light buyers New/Lost/Repeat buyers For the last decade we have been extending and refining our services to meet the ever changing needs of our clients. YOU Service Definition Coverage/Sample Categories Date Urban urban households 2,150 households 2002 Drink Usage the drinking habits of the urban individuals 3,000 individuals aged beverage categories 2005 Baby urban mothers 2 key urban cities (HCMC, Hanoi) / 1,200 mothers with babies from 0-36 months 10+ baby categories 2007 Rural rural households 3 regions (North, Central, South) / 1,200 households 2008 Smart Shopper Provides holistic knowledge of Key Account Retailer performance on the full purchase decision process: media exposure, attitudes, images and real purchases 2,000 households Provides key consumer metrics at individual level and when the product is used Expert Services Provide answer to complex business questions on purchase behaviours (incl. Decision Tree, Shopper Mission, Price Targeter, etc.) 2010 LinkQ Provides an understanding on the why behind changes in behaviour by adding a qualitative element to the quantitative part 2011 Purchase+ HOW WE GIVE CLIENTS MORE We collect data, but our clients put more emphasis on the insights that come from our added value services and the experience and expertise of our people. Our real skill lies in the focus, precision and clarity we bring to the analysis and interpretation of our vast bank of informa tion. It means we can see things in true high definition seeing the patterns and making the connections that can so easily be missed. Our insights can help you strategically and tacti cally in four main ways: Brand strategy Exploit your brand s assets. Shape a strategic plan for its growth. Marketing tactics Understand how consumers respond to marketing stimuli. Optimise your tactics. Retail and shopper dynamics Discover shopper behaviour and retailer performance. Identify opportunities to opti mize both. Future territories Explore hot issues, emerging trends. Set new targets and opportunities. Kantar Worldpanel is the world leader in consumer knowledge and insights based on continuous consumer panels. Its High Definition Inspiration approach combines market monitoring, advanced analytics and tailored market research solutions to deliver both the big picture and the fine detail that inspire successful actions by its clients. Kantar Worldpanel s expertise about what people buy or use and why has become the market currency for brand owners, retail ers, market analysts and government organi sations globally. With over 40 years experience, a team of 3,000, and services covering more than 50 countries directly or through partners, Kantar Worldpanel delivers High Definition Inspira tion in fields as diverse as FMCG, impulse products, fashion, baby, telecommunications and entertainment, among many others. For further information, please visit us at OUR CLIENTS CANNOT DEPEND ON YOUR EYES WHEN YOUR IMAGINATION IS OUT OF FOCUS. OUR FOCUS IS CONSUMERS AND SHOPPERS: IN FACT WE KNOW MORE ABOUT WHAT THEY BUY AND USE AND THE ATTITUDES BEHIND THEIR BEHAVIOUR THAN ANYONE ELSE We enjoy very strong relationships with close to 500 clients in brand and private label manufacturing, fresh food supply, retailing and associated industries. For all of them our aim is to be their trusted partner; working with them to understand the business issues and opportunities they face; to answer these using the full range of services, knowledge and expertise we have; and to deliver High Definition Inspiration, through clarity of insights, that leads to positive action for a more successful. Kantar Worldpanel 58 Vo Van Tan St., Ward 6 District 3, Ho Chi Minh City T : F : Vietnam@kantarworldpanel.com Contact us: WHAT MAKES US SPECIAL? Because of the extent and scale of our business we believe we are uniquely placed to provide our clients with the best service. Our data quality is unparalleled we have continu ally invested in our information source, our panel. Whether this is in sample sizes, data collection methodologies or our panel member relationships, we have taken a deliberate decision to improve our data quality rather than cut our costs. Our aim is to provide our clients with the best possible value. We are specialists in consumer panels, which means we are both very experienced and real experts in our field. In fact, we believe we are not only world class, but world leading as well. And finally our services are the widest in the industry. No matter what the business subject, we are confident we have the tools to address the issue at hand, and the experience and expertise in how best to use them. Managing Director Vietnam, Indonesia and Philippines fabrice.carrasco@kantarworldpanel.com David Anjoubault Commercial Director Vietnam david.anjoubault@kantarworldpanel.com Nguyen Huy Hoang Account Director Vietnam huyhoang.nguyen@kantarworldpanel.com Photos credits : Julien Smith

6 ABOUT KANTAR WORLDPANEL OUR RANGE OF SERVICES Through our permanent, syndicated and representative consumer panels, we have been regularly and continuously collecting information on what consumers buy and use since 2002 in Vietnam. Our extensive portfolio covers more than 130 categories and 2,500 brands on the Fast Moving Consumer Goods sector (including food, dairy, beverages, personal care and household products). For many of these products we measure both the purchasing behaviour and the subse quent usage patterns across demographic criteria and retail channels. Each of our panels has a regular set of metrics that are used to monitor the performance of your markets and your brands. These include: Sales and shares (in volume and value) Price Penetration (proportion of people buying) Weight of purchase (how much each buys) Loyalty (for buyers of a product, what proportion of their sales does the product itself account for?) Repeat rate (what proportion of buyers buy more than once?) Frequency of purchase (how often bought) We also have a suite of tried, tested and trusted analyses that consider a specific element of our information and insights in depth: Brand switching Demographic analysis Trial and repeat analysis Repertoire analysis Heavy/Medium/Light buyers New/Lost/Repeat buyers For the last decade we have been extending and refining our services to meet the ever changing needs of our clients. YOU Service Definition Coverage/Sample Categories Date Urban urban households 2,150 households 2002 Drink Usage the drinking habits of the urban individuals 3,000 individuals aged beverage categories 2005 Baby urban mothers 2 key urban cities (HCMC, Hanoi) / 1,200 mothers with babies from 0-36 months 10+ baby categories 2007 Rural rural households 3 regions (North, Central, South) / 1,200 households 2008 Smart Shopper Provides holistic knowledge of Key Account Retailer performance on the full purchase decision process: media exposure, attitudes, images and real purchases 2,000 households Provides key consumer metrics at individual level and when the product is used Expert Services Provide answer to complex business questions on purchase behaviours (incl. Decision Tree, Shopper Mission, Price Targeter, etc.) 2010 LinkQ Provides an understanding on the why behind changes in behaviour by adding a qualitative element to the quantitative part 2011 Purchase+ HOW WE GIVE CLIENTS MORE We collect data, but our clients put more emphasis on the insights that come from our added value services and the experience and expertise of our people. Our real skill lies in the focus, precision and clarity we bring to the analysis and interpretation of our vast bank of informa tion. It means we can see things in true high definition seeing the patterns and making the connections that can so easily be missed. Our insights can help you strategically and tacti cally in four main ways: Brand strategy Exploit your brand s assets. Shape a strategic plan for its growth. Marketing tactics Understand how consumers respond to marketing stimuli. Optimise your tactics. Retail and shopper dynamics Discover shopper behaviour and retailer performance. Identify opportunities to opti mize both. Future territories Explore hot issues, emerging trends. Set new targets and opportunities. Kantar Worldpanel is the world leader in consumer knowledge and insights based on continuous consumer panels. Its High Definition Inspiration approach combines market monitoring, advanced analytics and tailored market research solutions to deliver both the big picture and the fine detail that inspire successful actions by its clients. Kantar Worldpanel s expertise about what people buy or use and why has become the market currency for brand owners, retail ers, market analysts and government organi sations globally. With over 40 years experience, a team of 3,000, and services covering more than 50 countries directly or through partners, Kantar Worldpanel delivers High Definition Inspira tion in fields as diverse as FMCG, impulse products, fashion, baby, telecommunications and entertainment, among many others. For further information, please visit us at OUR CLIENTS CANNOT DEPEND ON YOUR EYES WHEN YOUR IMAGINATION IS OUT OF FOCUS. OUR FOCUS IS CONSUMERS AND SHOPPERS: IN FACT WE KNOW MORE ABOUT WHAT THEY BUY AND USE AND THE ATTITUDES BEHIND THEIR BEHAVIOUR THAN ANYONE ELSE We enjoy very strong relationships with close to 500 clients in brand and private label manufacturing, fresh food supply, retailing and associated industries. For all of them our aim is to be their trusted partner; working with them to understand the business issues and opportunities they face; to answer these using the full range of services, knowledge and expertise we have; and to deliver High Definition Inspiration, through clarity of insights, that leads to positive action for a more successful. Kantar Worldpanel 58 Vo Van Tan St., Ward 6 District 3, Ho Chi Minh City T : F : Vietnam@kantarworldpanel.com Contact us: WHAT MAKES US SPECIAL? Because of the extent and scale of our business we believe we are uniquely placed to provide our clients with the best service. Our data quality is unparalleled we have continu ally invested in our information source, our panel. Whether this is in sample sizes, data collection methodologies or our panel member relationships, we have taken a deliberate decision to improve our data quality rather than cut our costs. Our aim is to provide our clients with the best possible value. We are specialists in consumer panels, which means we are both very experienced and real experts in our field. In fact, we believe we are not only world class, but world leading as well. And finally our services are the widest in the industry. No matter what the business subject, we are confident we have the tools to address the issue at hand, and the experience and expertise in how best to use them. Managing Director Vietnam, Indonesia and Philippines fabrice.carrasco@kantarworldpanel.com David Anjoubault Commercial Director Vietnam david.anjoubault@kantarworldpanel.com Nguyen Huy Hoang Account Director Vietnam huyhoang.nguyen@kantarworldpanel.com Photos credits : Julien Smith

7 ABOUT KANTAR WORLDPANEL OUR RANGE OF SERVICES Through our permanent, syndicated and representative consumer panels, we have been regularly and continuously collecting information on what consumers buy and use since 2002 in Vietnam. Our extensive portfolio covers more than 130 categories and 2,500 brands on the Fast Moving Consumer Goods sector (including food, dairy, beverages, personal care and household products). For many of these products we measure both the purchasing behaviour and the subse quent usage patterns across demographic criteria and retail channels. Each of our panels has a regular set of metrics that are used to monitor the performance of your markets and your brands. These include: Sales and shares (in volume and value) Price Penetration (proportion of people buying) Weight of purchase (how much each buys) Loyalty (for buyers of a product, what proportion of their sales does the product itself account for?) Repeat rate (what proportion of buyers buy more than once?) Frequency of purchase (how often bought) We also have a suite of tried, tested and trusted analyses that consider a specific element of our information and insights in depth: Brand switching Demographic analysis Trial and repeat analysis Repertoire analysis Heavy/Medium/Light buyers New/Lost/Repeat buyers For the last decade we have been extending and refining our services to meet the ever changing needs of our clients. YOU Service Definition Coverage/Sample Categories Date Urban urban households 2,150 households 2002 Drink Usage the drinking habits of the urban individuals 3,000 individuals aged beverage categories 2005 Baby urban mothers 2 key urban cities (HCMC, Hanoi) / 1,200 mothers with babies from 0-36 months 10+ baby categories 2007 Rural rural households 3 regions (North, Central, South) / 1,200 households 2008 Smart Shopper Provides holistic knowledge of Key Account Retailer performance on the full purchase decision process: media exposure, attitudes, images and real purchases 2,000 households Provides key consumer metrics at individual level and when the product is used Expert Services Provide answer to complex business questions on purchase behaviours (incl. Decision Tree, Shopper Mission, Price Targeter, etc.) 2010 LinkQ Provides an understanding on the why behind changes in behaviour by adding a qualitative element to the quantitative part 2011 Purchase+ HOW WE GIVE CLIENTS MORE We collect data, but our clients put more emphasis on the insights that come from our added value services and the experience and expertise of our people. Our real skill lies in the focus, precision and clarity we bring to the analysis and interpretation of our vast bank of informa tion. It means we can see things in true high definition seeing the patterns and making the connections that can so easily be missed. Our insights can help you strategically and tacti cally in four main ways: Brand strategy Exploit your brand s assets. Shape a strategic plan for its growth. Marketing tactics Understand how consumers respond to marketing stimuli. Optimise your tactics. Retail and shopper dynamics Discover shopper behaviour and retailer performance. Identify opportunities to opti mize both. Future territories Explore hot issues, emerging trends. Set new targets and opportunities. Kantar Worldpanel is the world leader in consumer knowledge and insights based on continuous consumer panels. Its High Definition Inspiration approach combines market monitoring, advanced analytics and tailored market research solutions to deliver both the big picture and the fine detail that inspire successful actions by its clients. Kantar Worldpanel s expertise about what people buy or use and why has become the market currency for brand owners, retail ers, market analysts and government organi sations globally. With over 40 years experience, a team of 3,000, and services covering more than 50 countries directly or through partners, Kantar Worldpanel delivers High Definition Inspira tion in fields as diverse as FMCG, impulse products, fashion, baby, telecommunications and entertainment, among many others. For further information, please visit us at OUR CLIENTS CANNOT DEPEND ON YOUR EYES WHEN YOUR IMAGINATION IS OUT OF FOCUS. OUR FOCUS IS CONSUMERS AND SHOPPERS: IN FACT WE KNOW MORE ABOUT WHAT THEY BUY AND USE AND THE ATTITUDES BEHIND THEIR BEHAVIOUR THAN ANYONE ELSE We enjoy very strong relationships with close to 500 clients in brand and private label manufacturing, fresh food supply, retailing and associated industries. For all of them our aim is to be their trusted partner; working with them to understand the business issues and opportunities they face; to answer these using the full range of services, knowledge and expertise we have; and to deliver High Definition Inspiration, through clarity of insights, that leads to positive action for a more successful. Kantar Worldpanel 58 Vo Van Tan St., Ward 6 District 3, Ho Chi Minh City T : F : Vietnam@kantarworldpanel.com Contact us: WHAT MAKES US SPECIAL? Because of the extent and scale of our business we believe we are uniquely placed to provide our clients with the best service. Our data quality is unparalleled we have continu ally invested in our information source, our panel. Whether this is in sample sizes, data collection methodologies or our panel member relationships, we have taken a deliberate decision to improve our data quality rather than cut our costs. Our aim is to provide our clients with the best possible value. We are specialists in consumer panels, which means we are both very experienced and real experts in our field. In fact, we believe we are not only world class, but world leading as well. And finally our services are the widest in the industry. No matter what the business subject, we are confident we have the tools to address the issue at hand, and the experience and expertise in how best to use them. Managing Director Vietnam, Indonesia and Philippines fabrice.carrasco@kantarworldpanel.com David Anjoubault Commercial Director Vietnam david.anjoubault@kantarworldpanel.com Nguyen Huy Hoang Account Director Vietnam huyhoang.nguyen@kantarworldpanel.com Photos credits : Julien Smith

8 ABOUT KANTAR WORLDPANEL OUR RANGE OF SERVICES Through our permanent, syndicated and representative consumer panels, we have been regularly and continuously collecting information on what consumers buy and use since 2002 in Vietnam. Our extensive portfolio covers more than 130 categories and 2,500 brands on the Fast Moving Consumer Goods sector (including food, dairy, beverages, personal care and household products). For many of these products we measure both the purchasing behaviour and the subse quent usage patterns across demographic criteria and retail channels. Each of our panels has a regular set of metrics that are used to monitor the performance of your markets and your brands. These include: Sales and shares (in volume and value) Price Penetration (proportion of people buying) Weight of purchase (how much each buys) Loyalty (for buyers of a product, what proportion of their sales does the product itself account for?) Repeat rate (what proportion of buyers buy more than once?) Frequency of purchase (how often bought) We also have a suite of tried, tested and trusted analyses that consider a specific element of our information and insights in depth: Brand switching Demographic analysis Trial and repeat analysis Repertoire analysis Heavy/Medium/Light buyers New/Lost/Repeat buyers For the last decade we have been extending and refining our services to meet the ever changing needs of our clients. YOU Service Definition Coverage/Sample Categories Date Urban urban households 2,150 households 2002 Drink Usage the drinking habits of the urban individuals 3,000 individuals aged beverage categories 2005 Baby urban mothers 2 key urban cities (HCMC, Hanoi) / 1,200 mothers with babies from 0-36 months 10+ baby categories 2007 Rural rural households 3 regions (North, Central, South) / 1,200 households 2008 Smart Shopper Provides holistic knowledge of Key Account Retailer performance on the full purchase decision process: media exposure, attitudes, images and real purchases 2,000 households Provides key consumer metrics at individual level and when the product is used Expert Services Provide answer to complex business questions on purchase behaviours (incl. Decision Tree, Shopper Mission, Price Targeter, etc.) 2010 LinkQ Provides an understanding on the why behind changes in behaviour by adding a qualitative element to the quantitative part 2011 Purchase+ HOW WE GIVE CLIENTS MORE We collect data, but our clients put more emphasis on the insights that come from our added value services and the experience and expertise of our people. Our real skill lies in the focus, precision and clarity we bring to the analysis and interpretation of our vast bank of informa tion. It means we can see things in true high definition seeing the patterns and making the connections that can so easily be missed. Our insights can help you strategically and tacti cally in four main ways: Brand strategy Exploit your brand s assets. Shape a strategic plan for its growth. Marketing tactics Understand how consumers respond to marketing stimuli. Optimise your tactics. Retail and shopper dynamics Discover shopper behaviour and retailer performance. Identify opportunities to opti mize both. Future territories Explore hot issues, emerging trends. Set new targets and opportunities. Kantar Worldpanel is the world leader in consumer knowledge and insights based on continuous consumer panels. Its High Definition Inspiration approach combines market monitoring, advanced analytics and tailored market research solutions to deliver both the big picture and the fine detail that inspire successful actions by its clients. Kantar Worldpanel s expertise about what people buy or use and why has become the market currency for brand owners, retail ers, market analysts and government organi sations globally. With over 40 years experience, a team of 3,000, and services covering more than 50 countries directly or through partners, Kantar Worldpanel delivers High Definition Inspira tion in fields as diverse as FMCG, impulse products, fashion, baby, telecommunications and entertainment, among many others. For further information, please visit us at OUR CLIENTS CANNOT DEPEND ON YOUR EYES WHEN YOUR IMAGINATION IS OUT OF FOCUS. OUR FOCUS IS CONSUMERS AND SHOPPERS: IN FACT WE KNOW MORE ABOUT WHAT THEY BUY AND USE AND THE ATTITUDES BEHIND THEIR BEHAVIOUR THAN ANYONE ELSE We enjoy very strong relationships with close to 500 clients in brand and private label manufacturing, fresh food supply, retailing and associated industries. For all of them our aim is to be their trusted partner; working with them to understand the business issues and opportunities they face; to answer these using the full range of services, knowledge and expertise we have; and to deliver High Definition Inspiration, through clarity of insights, that leads to positive action for a more successful. Kantar Worldpanel 58 Vo Van Tan St., Ward 6 District 3, Ho Chi Minh City T : F : Vietnam@kantarworldpanel.com Contact us: WHAT MAKES US SPECIAL? Because of the extent and scale of our business we believe we are uniquely placed to provide our clients with the best service. Our data quality is unparalleled we have continu ally invested in our information source, our panel. Whether this is in sample sizes, data collection methodologies or our panel member relationships, we have taken a deliberate decision to improve our data quality rather than cut our costs. Our aim is to provide our clients with the best possible value. We are specialists in consumer panels, which means we are both very experienced and real experts in our field. In fact, we believe we are not only world class, but world leading as well. And finally our services are the widest in the industry. No matter what the business subject, we are confident we have the tools to address the issue at hand, and the experience and expertise in how best to use them. Managing Director Vietnam, Indonesia and Philippines fabrice.carrasco@kantarworldpanel.com David Anjoubault Commercial Director Vietnam david.anjoubault@kantarworldpanel.com Nguyen Huy Hoang Account Director Vietnam huyhoang.nguyen@kantarworldpanel.com Photos credits : Julien Smith