Patron Spirits International AG: Company Profile:

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1 Patron Spirits International AG: Company Profile: In 1989 the Paul Mitchell Systems co-founder Jon Paul de Joria and entrepreneur Martin Crowley launched The Patrón Spirits Company, which is now based in Las Vegas (US). The ultimate goal of Patrón is nothing less than producing the best tequila in the world. Therefore, they use the 100% pure Weber blue agave, growing in the hills of Jalisco in Mexico. The entire production at Patrón is made by hand. The attention for details during the production combined with the ambition to produce premium spirits makes Patrón Tequila the world s No. 1 ultra-premium tequila. Patrón Tequila continues to set new sales records every year and was the first spirit brand in its price point category to sell one million cases. Twelve distinctive ultrapremium products now comprise The Patrón Spirits Company portfolio: Gran Patrón Burdeos tequila, Gran Patrón Piedra tequila, Gran Patrón Platinum tequila, Patrón Añejo tequila, Patrón Reposado tequila, Patrón Silver tequila, Patrón XO Cafe, Patrón Citrónge, Patrón XO Dark Cocoa, Pyrat Cask 1623 rum, Pyrat XO Reserve rum and Ultimat vodka - each of them the finest spirits in their category. Having its origins in Mexico and the United States it is no surprise that Patróns sales come to 85% from the U.S. Although Patrón products are available in 138 countries, for example in duty-free shops in ca. 114 airports worldwide, the company sees its greatest growth potential overseas. In order to implement Patrón products outside the U.S. market, the Patrón Spirits Company founded Patrón Spirits International AG with headquarters in Schaffhausen, Switzerland. Today s revenues of Patrón are growing fast in the international markets. The target of the Patrón Company is to double the sales volume within 3-5 years. As the international business is growing fast, the Global Duty Free Division needs to be managed with a clear focus, and a structured approach: with dynamics, drive, efficiency and consistent approach to deliver the expected results. To support our continued expansion and growth strategies for our Global Travel Retail Division, we are currently in the process of searching for a high calibre candidate for the new position of Marketing & Data Analyst, to be located at our International Office Schafhaussen, Switzerland. A comprehensive package will be offered to the successful candidate (Basic + Bonus)

2 Marketing and Data Analyst: Reporting to the Global Director Travel Retail Patron Spirits International AG John Kilmartin. Being a member of the Global Travel Retail Team, she/he will contribute broadly across the business, and will play a crucial role in the continuous development of Patron Brands in Global Travel Retail. Key relationships Reports to: Direct reports: Patron Global Duty FreeTeam: Dave Wilson, Global Chief Operating Officer & President of Patrón Spirits International AG: John Kilmartin, Global Director Travel Retail: Regional Director Americas Travel Retail: International Manager Asia / Pacific Travel Retail: International Manager Middle East Travel Retail: Operations Manager World Wide: Other key relationships: Analystics Manager USA / Team: Chief Marketing Officer, VP Marketing & VP Communications: Administrative / Finanace / Marketing & Logistics Team: External: Duty Free Operators, Distributors, Agencies

3 Responsibilities Responsible for analysis and reporting of Patron Spirits International Global Duty Free division commercial marketing, pricing, strategic activities, results against shipment and growth volume plans. Execution of brand equity strategy, goals as aligned with Global Duty Free brand plans, marketing plans and Operator and Regioal objectives. Evaluate result. Present data analysis business insight that is both financial and strategic in order to streamline and assist in the decision making process. 1. Project work: Drive/develop presentation of KPI s reporting. Work with the Global Duty Free Director, Regional Directors, Patron Spirits International Marketing, Finance, IT, and Logistics to optimize the presentation of business relevant analytics. 2. Give insights to the business on a Global, Regional, Operator, Country and Channel level. Extract key findings for Executive level use. In particular, the Business Insight Analyst will provide PSI Senior Management with analysis on business results, focusing on: Evaluating PSI - Operator Sell In: Value, Volume, Category and Mix: PSI Regional and Operator Pricing and on Shelf RRP Strategies: Evaluate A&P activities, execution, investment, ROI: New Launches, Merchandise initiatives: Identify opportunities for innovation through knowledge of competitor set activity/pricing and customer requirements/ trends, making recommendations for change/ development of new approaches current and future trends: Pro-actively identifying areas for improvement in processes. Participating in other projects. Essential functions: Monthly & Quarterly analysis of customer sell in, A&P Activities, ROI by region, country, operator and channel. Annual review of region, customer sell in and on shelf RRP pricing strategy Monthly Review of Airport Operator Retail Pricing for Patron Brands and Competitor Set: Support Global DF Team in analyzing Marketing results, post promotion activities detailing reasons for success, shortfall and making conclusions and proposals of how to improve Marketing effectiveness

4 Reporting results versus the goals and reconciliation to targets Constant research of Duty Free, Travel Retail, Operator/Channel Wines and Spirits Trends To support the Global DF Team and coordinate between internal (Global Duty Free, Marketing, Logistics Teams) and external (Operators, Logistics, Support Agencies) parties: Ensure Patron Operator A&P agreements are completed and executed as per schedule. Including final submission of required brand documentation, Training materials, GWP, sales collateral, media delivery, and liaising with external support agencies for production of media/artwork and staff support. Ensure Alignment of DF/TR operator market activities with those of Patron Spirits International. Job requirements: Bachelor degree / International Business administration / marketing degree. Excellent numerical/marketing skills in Brand, Consumer, digital - Social media, research presentation and planning. Proven understanding of market research and market trend information. Ability to identify, interpret current and potential future trends. Previous knowledge Wines / Spirits Luxury Goods / Duty Free Travel Retail Sectors advantageous. Multi- cultural mind set, team and goal focussed, willing to take initiative, demonstrating future leadership capabilities. Excellent communication and presentation skills (verbal and written) in Fluent English. Ability to influence and interface with Internal and external contacts. Fact-based decision making and ability to present with confidence. Commitment to organisational excellence, client focussed, detail orientated, proactive and works on own initiative. Advanced Knowledge Computer skills (Microsoft excel, power point, lotus notes, word processing, internet research, software. Knowledge of financial tools (P&L, ROI) Ability to travel. Ability to meet challenging deadlines. Be passionate about Patron. Conduct all business matters with the highest standards of integrity.

5 Other Personal Characteristics: High energy level with a results and action orientation. Tenacity and resilience. Genuine pride and passion for Patrón s portfolio of brands, products and consumers. A commitment to build Patrón s place in the EMEA geography and for the Company s core values. How to Apply: Please send CV and Cover Letter to jkilmartin@patronspirits.com Closure for final receipt of applications is Successful applicants will be invited to interview based strictly on their fit with the Role of Marketing / Data Analyst as advertised.