TECHNOLOGY & MARKETING

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Violet Long
6 years ago
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1 TECHNOLOGY & MARKETING

THE RESTAINO Since the sale of a home is one of the most important financial transactions you participate in, you need a partner you can trust.

We strive to offer our clients every advantage in the real estate market by providing the best technology tools available. We never stop at good enough.

Our EDGE program represents the culmination of our efforts. THE EDGE PROGRAM Restaino & Associates has developed a technology marketing package designed to get your home sold.

That s why we focus on these platforms, to ensure better exposure for your home where 90% of home buyers start their home search.

2 THE RESTAINO Since the sale of a home is one of the most important financial transactions you participate in, you need a partner you can trust. The Realtor you choose to represent you can greatly influence the outcome you experience from the sale of your home. We strive to offer our clients every advantage in the real estate market by providing the best technology tools available. We never stop at good enough. We continuously seek new ways to improve and enhance our services, systems, and processes with technology so that we can go well beyond the standard level of service provided by most Realtors. Our EDGE program represents the culmination of our efforts. THE EDGE PROGRAM Restaino & Associates has developed a technology marketing package designed to get your home sold. We understand how modern technology (smartphones, tablets, social media, etc.) has overtaken traditional media in its effectiveness to reach consumers. That s why we focus on these platforms, to ensure better exposure for your home where 90% of home buyers start their home search. NATIONAL WEB SITES Restaino & Associates has an aggressive strategy for attracting home buyers to your listing. By distributing your listing information, along with photographs, to a wide array of premier consumer websites, we make sure to maximize every opportunity to attract qualified buyers to your listing. Here is just a snippet of all the websites where we ll submit your property once listed, and many have extended networks as well, resulting in exposure on up to 900 different sites! PROPERTY TOURS SLIDE SHOWS VIRTUAL TOURS In an industry where fluctuation is often the norm, we don t merely adapt. We create. We innovate. We lead. We discover solutions to new challenges and then make something remarkable, such as: View property photos, virtual tour & property map Printable brochure, mortgage calculator, Walk Score Driving directions, social sharing, instant contact notifications

IN-DEPTH SCHOOL INFORMATION Wondering where the schools are? What the school scores are like?

SHOWING REQUEST DIRECT LINK Taking the Next Step Buyers can request a private showing directly with your agent.

EASILY SEARCH OPEN HOUSES Buyers no longer have to go from website to website to find all the open houses. Instead, our website displays all open houses at the click of a button.

3 IN-DEPTH SCHOOL INFORMATION Wondering where the schools are? What the school scores are like? Our in-depth school information offers one-click functionality to see all the area schools, including a link to the school for additional contact information. SHOWING REQUEST DIRECT LINK Taking the Next Step Buyers can request a private showing directly with your agent. This direct link just a click away allows them to make the request while they are viewing your property so it s fresh and exciting in their mind. EASILY SEARCH OPEN HOUSES Buyers no longer have to go from website to website to find all the open houses. Instead, our website displays all open houses at the click of a button. ENHANCED REPORTING Knowing what your Realtor is doing to sell your home is important to you. That s why we create enhanced reports to include: How many times your property has been viewed online Showing appointment times and dates Showing feedback Communication between sellers, buyers, other Realtors and internal departments Listing Activities including the activities your agent does to get your property ready for the market and MLS Marketing Activities, advertising, open houses, brochures, direct mail and other items that get your home in front of buyers Updates on the market conditions in your area INSTANT MOBILE ACCESS With the Tap of Your Finger! Smartphones allow buyers to quickly find your home, view additional details, swipe through photos, view virtual tours, and even request a private showing or additional information. The Restaino App (for ios and Android) interacts with our vast information database. Your listing is front and center on today s fastest growing platform. INSTANT NOTIFICATIONS When someone wants more information, a showing, or to contact you regarding your listing, the notification and request are sent directly to your agent via and text message.

MORTGAGE CALCULATOR WITH TAX INFO The mortgage industry goes hand-in-hand with the real estate industry. Most buyers finance their home purchase, so it s important we give them the tools to do so.

4 MORTGAGE CALCULATOR WITH TAX INFO The mortgage industry goes hand-in-hand with the real estate industry. Most buyers finance their home purchase, so it s important we give them the tools to do so. Our enhanced online calculator includes three main features: Mortgage Calculator How Much Can I Borrow? How Much Can I Afford? This goes beyond the traditional mortgage calculator because it allows buyers to see how much they can comfortably afford and/or borrow based on their specific situation. This also includes current taxes in the mortgage payment giving buyers a more realistic idea of what their monthly payment might be. VIDEO OF YOUR LISTING NATIONAL EXPOSURE ON YOUTUBE! We instantly create an online video of your property out of your images and automatically list it on YouTube! It s the largest video sharing website on the internet and one of the biggest online search engines. YouTube videos are easily shared on multiple social media websites, smartphones and blogs. AVAILABLE MARKETING OPTIONS TEXT MESSAGE, CALL CAPTURE FOR FOLLOW-UP Text Data When Buyers Want it This technology allows Buyers to receive instant information and photos on Restaino & Associates listings by texting the code on the sign (Example: Edge01) to The Buyer will receive an instant message back with bulk information such as address, price, bedrooms, bathrooms, agent name, agent contact number and agent address. Following the first , the buyer will momentarily receive a second text allowing them to key in their choice of information desired. UNIQUE WEB PAGE SPECIFIC TO YOUR PROPERTY - Marketing and advertising your listings can be easy with a unique vanity web address. We offer a unique web address that goes directly to your listing. Use this on your marketing flyers, brochure box flyers, footer, postcards and more to get people directly to your listing! DIGITAL SIGNATURES - EASY & CONVENIENT Real estate deals don t just happen in the office. Now you can get documents securely signed online anytime, anywhere, on any device. Our digital signature program makes it easy and convenient. Just click a link within an your agent will send you to open the document on any device, then follow the tabs to sign. Done.

5 SHOWINGTIME.COM Providing unparalleled service to the Buyers and Sellers we serve is only part of the story. Providing great service to the real estate agents at Restaino and Associates, as well as the brokers we cooperate with from other firms throughout the Multiple Listing Service territory is another important role we play. Clear communication and an easy method for brokers to arrange tours of your home is key to getting the greatest number of showings. And it s certainly no surprise that the greater number of buyers that come through, the faster your home will sell. To make showing arrangements as easy as possible for everyone wishing to see your home, we contract with ShowingTime, a company whose sole responsibility is to provide a clear communication link between you and the agent wishing to show your home. By contracting with a third party professional, we are able to offer extended hours of service, advanced showing information record data and activity tracking to keep you informed every step of the way. ShowingTime is open 24/7/365. We have local and toll free numbers available to encourage all brokers from all markets to get involved in the sale of your home. It s just one more base we have covered to get you to the closing table fast!

6 The home page of RestainoHomes.com SEARCH THE ENTIRE MLS 1. Search by map 2. Search by school COMMUNITY INFORMATION 1. Employment 2. Entertainment 3. Local resources 4. News & weather 5. Schools & education OPEN HOUSE 1. Create your own open house tour RELOCATION 1. Information 2. Community packets 3. School comparisons AGENTS & OFFICES 1. Search by agent RestainoHomes.com s Map Search

Seller Strategy Guide

Seller Strategy Guide The K&M Realty Team welcomes you to an extraordinary home selling experience! The K&M Realty Team, founded by both Michael Peyton and Kevin Mejia, prides themselves on two concepts