NUREMBERG // GERMANY
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1 NUREMBERG // GERMANY
2 Structural data European Coatings Show Conference Media 1. STRUCTURAL DATA TOTAL GERMANY INTERNATIONAL Exhibitors Visitors Total exhibition space (in m 2 ) Exhibitor stand space (in m 2 ) Special shows (in m 2 ) 1,135 (1,024) 30,198 (28,481) 70,530 (66,400) 39,896 (36,529) 414 (493) 363 (343) 10,944 (10,704) ( ) 17,875 (17,121) 414 (493) 772 (681) 19,254 (17,777) ( ) 22,021 (19,408) ( ) 2. EUROPEAN COATINGS SHOW CONFERENCE 848 PARTICIPANTS FROM 49 COUNTRIES sourced information in: 10 introducing pre-congress tutorials 24 sessions with 144 presentations 3. MEDIA ,786 accredited journalists from 13 countries visits and 742,826 page impressions from 124 countries at from to
3 Visitor registration 4. VISITOR REGISTRATION 4.1 ORIGIN OF VISITORS 36%(38%) Germany TOP 10 COUNTRIES FOR INTERNATIONAL VISITORS 64%(62%) International NUMBER OF COUNTRIES 120(107) Italy The Netherlands Turkey Great Britain/Northern Ireland Switzerland Poland France USA Spain People's Republic of China STRUCTURE OF INTERNATIONAL VISITORS STRUCTURE OF GERMAN VISITORS 54% European Union (54%) 16% Rest of Europe (16%) 22% (22%) Africa Asia Australia Oceania 55% North/ West (52%) 5% East (6%) 40% South (42%) 8% America (8%)
4 Visitor registration 4.2 VISITORS BRANCHES* 34% Formulator of Coatings and Paints 26% Supplier of Raw Materials 15% Other 1% Supplier of Testing and Measuring Equipment 1% Industrial Applicator of Adhesives and Sealants 1% Industrial Applicator of Construction Chemical Products 2% Supplier of Laboratory and Production Equipment 4% Formulator of Printing Inks 5% 6% 6% Formulator of Adhesives and Sealants Industrial Applicator of Coatings and Paints Formulator of Construction Chemical Products 4.3 PROFESSIONAL STATUS OF VISITORS 50% Entrepreneur, partner and self-employed Director, board member and head of an authority Head and other employee with managerial responsibility Group head and project director Other employee, skilled worker Other position 11% (11%) 17% (17%) 22% (23%) 18% (20%) 24% (22%) 8% (7%)
5 Visitor registration 4.4 APPLICATION INDUSTRIES* (Multiple answers, extract) 41% Construction 29% Automotive 6% Wind power, renewable energies 22% Plastics and packaging industry 7% Aviation 9% Shipbuilding 9% Oil, gas and petrochemicals industry 17% Furniture industry 21% Printing 18% Processing industry, electrical industry, industrial machinery
6 Visitor survey 5. VISITOR SURVEY 5.1 DECISION-MAKERS How important would you rate your influence on decisions on purchasing and materials management? 88% (92%) of the visitors are... involved in purchasing decisions in their company. 5.2 MAIN REASONS FOR VISIT What are the main reasons for your visit to European Coatings Show 2017? (Multiple answers, extract) 43% (37%) Experience/exchanging information 59% (54%) Information about new products 40% (41%) Maintaining business contacts 14% (13%) Preparation for investment and purchasing decisions 5% (4%) Conclusion of contract/purchase 14% (14%) Observing competitors 25% (25%) Influence on product development 40% (35%) Further education/ extending knowledge 30% (34%) Initiating business contacts 36% (38%) General market orientation
7 Visitor survey 5.3 PRODUCT GROUPS (main interest of visitors) Which product groups mainly interest you at European Coatings Show 2017? (Multiple answers) Coating raw materials Laboratory and production equipment Testing and measuring equipment Application Adhesive raw materials Intermediates for construction chemicals Printing ink raw materials Environmental protection and safety at work Services 45% (37%) 33% (27%) 25% (22%) 21% (26%) 13% (16%) 13% (20%) 7% (7%) 6% (7%) 62% (65%) 5.4 SATISFACTION WITH EXHIBITS Were you satisfied with the range of products/services presented at European Coatings Show 2017? 23% (32%) 51% (53%) 20% (12%) 4% (2%) 1% (1%) 0% (0%) 98 % 98% (99%) of the visitors were satisfied with the range of products and services presented at the trade fair Very satisfied Very dissatisfied
8 Visitor survey Development of visitors 5.5 ECONOMIC SITUATION IN SECTOR How do you rate the current economic situation in your sector? 16% (14%) Strong upturn 48% (42%) Slight upturn 1% (1%) Distinct downturn 6% (12%) Slight downturn 29% (31%) Steady 6. DEVELOPMENT OF VISITORS National International 25,955 25,845 30,198 28,481 22,791 19,886 19,756 16,229 14,866 10,682 4,174 5,470 6,788 9,131 26% 29% 34% 36% 39% 48% 51% 56% 59% 56% 63% 63% 62% 64%
9 Exhibitor survey 7. EXHIBITOR SURVEY 7.1 PRODUCT GROUPS (of exhibitors) Which group of products/services do you offer? (Multiple answers) Coating raw materials 59% (63%) Printing ink raw materials Adhesive raw materials Laboratory and production equipment Intermediates for construction chemicals Services Testing and measuring equipment Application Environmental protection and safety at work 26% (33%) 23% (26%) 15% (13%) 14% (15%) 11% (12%) 8% (6%) 5% (6%) 1% (1%) 7.2 EXHIBITORS OBJECTIVES* What were your company s objectives for exhibiting at European Coatings Show 2017? (Multiple answers, extract) Winning new customers General information about the range of products/services on offer Cultivation of customer relations Image building/representation Information about new products Exchange of experience Observation of competitors Preparing business transactions Direct conclusion of business transactions Recruiting 4% 13% 10% 27% 37% 36% 71% 61% 59% 57%
10 Exhibitor survey 7.3 TARGET GROUP ACCURACY Did you reach your most important target groups at this trade fair? 95 % 95% (98%) of the exhibitors reached their most important target groups during European Coatings Show NEW BUSINESS RELATIONS To what extent did your company make new business connections in the course of the fair? % 94 % 94% (95%) of the exhibitors established new business relations.
11 Exhibitor survey 7.5 FOLLOW-UP BUSINESS Do you expect follow-up business after making contacts and paving the way during the fair? % 87 % 87% (90%) of the exhibitors expect follow-up business due to contacts made during the exhibition. 7.6 QUALITY OF VISITORS How do you rate the quality of the visitors at your stand? 18% (18%) 45% (47%) 96 % 26% (22%) 7% (8%) 1% (2%) 1% (1%) 96% (95%) of the exhibitors were satisfied with the quality of the visitors at their stands Very good Very poor No answer: 3% (2%)
12 Exhibitor survey 7.7 OVERALL SATISFACTION How satisfied are you with exhibiting overall? 21% (16%) 49% (45%) 93 % 20% (23%) 3% (6%) 1% (2%) 1% (0%) 93% (90%) of the exhibitors were satisfied with their participation Very satisfied Not satisfied at all No answer: 5% (7%) 7.8 ECONOMIC SITUATION IN SECTOR How do you rate the current economic situation in your sector? 16% (9%) Strong upturn 42% (41%) Slight upturn 10% (9%) No answer 27% (31%) Steady 1% (1%) Distinct downturn 4% (9%) Slight downturn
13 Miscellaneous MISCELLANEOUS The structural data have been certified by FKM, the Society for Voluntary Control of Fair and Exhibition Statistics, Berlin. Further information is available at The representative surveys were carried out by a neutral market research institute in accordance with the FKM guidelines. This show report is also available in German. Other detailed results of the survey can be obtained from NürnbergMesse, Market Research, T , F , info@nuernbergmesse.de. May 2017 NürnbergMesse GmbH - Market Research -
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