Starter BUSINESS SLOGANS. At the ready

Transcription

1 Starter BUSINESS SLOGANS At the ready

2 Starter - Recognise these? Match up the companies with their slogans! The slogans are on the right of the page The companies are on the left of the page Match them up

3 New to Btec At level 3: 4 Units to complete: Unit 1 Exploring business Unit 2 Developing a Marketing Campaign (CA) Unit 3 Personal and Business Finance (Exam) Unit 22 Market Research

4 Starter - Recognise these?

5 Learning Outcomes 1. Understand what is expected at level 3 BTEC 2. Understand what marketing is and the importance to a business 3) What a marketing campaign is 4) The impact that a successful marketing campaign can have.

6 At level 3 There are 4 units to complete for BTEC level 3 to achieve an extended certificate. Unit 1 Exploring a business (Internally assessed) Unit 2 Developing a marketing campaign (CA) Unit 3 Personal and business finance (External exam) Unit 22 Market Research Unit1, Unit 2 and Unit 3 all have to be completed. There is some choice on the 4 th Unit

7 At Level 3 All deadlines HAVE to be met Exams can be taken twice The syllabus is taught and then the coursework is completed from there.

8 Unit 2 - Introduction to Marketing Defining & understanding the purpose of marketing

9 Definition of marketing Marketing is the process of identifying, anticipating and satisfying the needs of customers profitably.

10 Research Task 1 o Identify two well-recognised, successful brands o Investigate how these brands market their products o Do this through independent internet research

11 Market Research Ways that you find out how good your product is and whether people will buy your product Two different ways Primary and Secondary We are now going to carry out some primary research to find about adverts

12 Advertising You are going to watch 4 different adverts A) Rolo C) Milk tray B) Cadburys Flake D) Cadbury dairy milk danddrinknews/ /the-9-mostmemorable-chocolate-adverts.html

13

14 Marketing Campaign Marketing campaigns promote a product through different media, including television, radio, print and online platforms. Businesses operating in highly competitive markets may initiate frequent marketing campaigns and devote significant resources to generating brand awareness and sales

15 Successful Marketing campaign Below is a video of a successful marketing campaign G6IU

16 Task How would you market a mobile app Start to create a marketing campaign for a mobile app. Decide what the app is going to do What will be the message of the campaign strap line Where will you be advertising the product Create an advert for the mobile app

17 Meaning of the definition Identifying use market research and other methods to understand customers Profitably add value to a product to ensure it is sold profitably Anticipating analyse data and use marketing skills to judge market opportunities Satisfying customer needs do everything possible to provide products that meet customer needs and provide great customer service

18 Effective Marketing To be effective it must work with the other functions of the business to influence: Product - what and how many are produced Price - at which products are sold Place where and how to sell it Promotion how to inform customers and persuade them to buy. = the 4 Ps: Product, Price, Place & Promotion = THE MARKETING MIX

19 Market v Product Orientation First carry out some market research Then produce what the customer wants Market orientation

20 Market v Product Orientation First come up with an idea & make a product Then try to find customers for it Product orientation

21 Marketing objectives o o o o Marketing objectives set out what a business wants to achieve from its marketing activities. They need to be consistent with overall aims and objectives of the business. They also provide an important focus for the marketing team. What makes a good marketing objective? It is often said that an effective marketing objective meets the SMART criteria:

22 Smart marketing objectives Some examples of marketing objectives which meet these criteria would be: o Increase company sales by 25% by 2016 o Achieve a market share of 30% for Product C within 3 years of launch o Increase the percentage of customers who rate service as "excellent" from 80% to 85% within 18 months

23 It is important that marketing objectives and marketing plans support the overall objectives of the business. This is an example of how business objectives translate into marketing objectives and activities