FRANCHISING OPPORTUNITY
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1 FRANCHISING OPPORTUNITY
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3 ABOUT US DOLZ is a chain of ice cream shops "self-service" innovative, fun, young and inspired by all what it is fully natural. The quality is sought either in the design or the selection of ingredients. We studied and implemented management guidelines to optimize one of the most important resources, the human resources in our Stores. The strength of the communication of the new chain is linked to the concept of extreme freshness and genuineness of the product offered, which is customized by the final consumer, making him live a fun experience. The gelato is always fresh and creamy and whipped in real time! WHO WE ARE The founders are two young entrepreneurs who gained extensive experience in the retail sector over the course of their careers, starting and successfully managing different types of activities in the trade and retailing industries, public catering and specialized exercises, and accumulated valuable experiences on the formation and growth of human resources and the development of all the intangible elements important in successful companies, this side of big business nationally and internationally.
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5 THE CONCEPT Gelateria DOLZ is an innovative concept of ice cream in the store where the customer is the protagonist of a "game" having fun while shopping, actively participating in creating the final product as per his own taste and preferences. HOW TO DO: 1. take the cup or cone and fill with ice cream (type and quantity as required) 2. garnish with sprinkles, nuts, biscuits, sauces, etc. 3. checkout, and pay the product by weight The chain intends to stand out in design, care of details and in the continuous product innovation. Own experimentation and continuous improvement of all the performances are in the DNA of the founders, in order to unquestionably occupy a competitive position in the market.
6 STRENGHS: ü innovative concept ü wide range of customizable products ü top quality ingredients ü retail entertaining experience ü easy and simple store management ü zeroed procedures ü high appeal to customers ü wide cross-age targeted clientele ü no need of specialized personnel ü seasonal product mix adjustment ü high margins ü high return on investment
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8 THE PRODUCTS Gelato not just gelato Depending on the location, the shape and the size of the available space, you can opt to include other products in addition to the standard format of Gelato DOLZ: ü Waffel corner with freshly baked sourdough ü corner smoothies with fresh fruit ready to drink ü corner with Coffee to go
9 ADVANTAGES OVER AN ICE CREAM SHOP TRADITIONAL No need for specific skills and experience in the field. The equipment needed are less bulky and easier to use than in a traditional ice cream shop. The laboratory is not needed. In addition to the savings of laboratory personnel, the formula allows a Dolz Store to be run by managers with np specific expertise, so the staff can be easily replaced (once trained according to company standards). This allows then to start the ice cream shop DOLZ not being necessarily constantly in the store, so to be able to interpret the opening of DOLZ also as an activity that generates a constant revenue. Customers produce gelato! The customers you serve yourself! Riordino merci. Ordering goods and products through an easy proprietary online platform, 24h/24
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11 FRANCHISING OPPORTUNITY DOLZ search new Partners who will join the group to pass on their passion and develop business together. REQUIREMENTS Minimum area of the store area 30 sqm for corner point Avarage store 60/70 sqm Ideal store 80 sqm Catchment area of 40,000 inhabitants Ideal location: shopping centers, historic centers, squares and pedestrian streets with high visibility Experience in the area: No Investment: about 80,000 more tax (excluding masonry, electrical, plumbing) for an average point of sale seize. About more tax (excluding masonry, electrical, plumbing) for a corner seize. TERMS OF AFFILIATION Entrance Fee: yes Royalty: % of net sales, paid monthly Contract duration: 5 years renewable
12 WE OFFER - Area exclusivity - Incentive system for leads generation of new potential franchisees - Top quality products - Purchase price advantage, thanks to mother company economies of scale - Marketing and innovative social communication campaigns Also... - Analysis of the area in which it is located the store - Support in the shop analysis search and evaluation - Drafting of the forecasted income statement for assessment profitability and return on investment - Assistance for store through the support of a team of professionals and leading companies Assistance to the initial set-up (training, communication, mentoring employees) - On-site support during the opening - Supply of materials to support communication - Ongoing assistance - Research and development of new products (which allow you to seasonally adjust and the ice cream sales volumes increase) - Turnover depends on location and catchment area
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14 CONTACT Dolz is pleased to invite you at its headquarters in Milan, or at the pilot store in Villesse (GO), ITALY to demonstrate the potential of our business concept. For any further information: DOLZ Fulvia Piccoli T Support company franchise Development:
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