The fastest, most effective way to take an idea to development RAPID CONCEPT WORKSHOP TM

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1 The fastest, most effective way to take an idea to development RAPID CONCEPT WORKSHOP TM

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4 NOTE While we focus on these stages, the RCW process will delve into the elements that are most important to your startup. You will discuss the areas you need to focus on with your strategist. 4

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10 WHAT DO WE DO IN THE RAPID CONCEPT WORKSHOP Pre-Workshop DELIVERABLE: 10 WHAT WE LL DO: WHAT YOU GET: Customer Interviews Undertake customer discovery with users matching your user profiles using Appster s proven 7 Point process A deep understanding of the 3 Largest Pain Points of your customers. We utilise this qualitative research to design products with true product/market fit in your RCW Tools to Assess Your Startup, the Problem You re Solving and Your Audience Give you the ability to assess your own strengths and weaknesses as a startup, identify your target audiences and define real world problems that you re looking to solve. A new angle from which to discuss the potential risks of problem/solution and product/market fit in your workshop

11 During Workshop MODULE: Strategic Business Modelling and Positioning WHAT WE LL DO TOGETGER: Review Lean Canvas Clarify Unique Value Proposition Establish Business Model, Key Metrics & Revenue Streams WHAT YOU GET: Clear understanding of your business model and the key drivers involved to make it a success. These will be used to help shape the strategy of your project. Identify Customer Segments & Relevant Lead Channels Review Unfair Advantage Defining Product Strategy (Product Hacking) Utilize Lean Startup Frameworks Investigate Appster Hacks : Habitual Dependence and Social Catalyst Engines Confidence knowing you have Product Strategy experts leaving no-stone unturned and designing every part of your product for maximum effectiveness. Flesh Out Potential User Acquisition Funnel through Acquisition, Activation, Retention, Revenue and Referral strategies Build Hooked Canvas and Identify Viral Media Channels Understand your critical first target customers How to Build Your Community 11

12 MODULE: Capturing Requirements WHAT WE LL DO TOGETGER: Produce User Stories (features) & Acceptance Criteria Make platform decisions Evaluate server and API requirements During Workshop Technical Review Spike feature feasibility questions to identify potential technical issues and areas of risk. Assess alternative options to features (if necessary) and receive in depth project analysis by technical team. Assemble True MVP (Minimum Viable Product) Evaluate User Stories (features) against your Critical Business Objectives Cut the fat and prioritize your most valuable features to define your True MVP 12 WHAT YOU GET: A clear road map for the development phase. At this point in your workshop you prioritise based on your budget and what ever delivers the biggest bang for your buck. Foresight to make informed business decisions with technical certainty. This helps you plan the path forward to execution. The leanest, meanest, least amount of investment possible version of your product that mirrors your realistic budget and critical business objectives. You can deliver this version of the product to market as quickly as possible to validate your assumptions.

13 Post-Workshop DELIVERABLE: WHAT WE LL DO: WHAT YOU GET: Post-Workshop Technical Analysis Gather the relevant tech team in our development centre to understand the entire concept and devise the best way to build your product. This involves making sure the structural support is there for the MVP and future features. Confidence in knowing that experts, across multiple skillsets, have reviewed your project inside out to make sure we ve removed, or flagged, potential risk areas. Our team will have prepared the project in the best way possible for you to continue into development. Finished User Stories and Final Costings Present you with the final User Stories based on our Minimum Viable Product and a breakdown of the costs of the project, point by point. A clear understanding of where your costs lie and the ability to change your project around, or add and remove User Stories in order to suit your budget or project objectives. 13

14 IMPORTANT NOTE Our RCW is a tailor-made process depending on your level of understanding and what type of project you have. We may or may not cover certain areas based on your exact needs. Before coming to the workshop, you will have the opportunity to highlight the areas that you think are most important to you and require extra focus during the workshop. 14

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16 PRICING AND LENGTH OF RAPID CONCEPT WORKSHOP Each day starts at 9:30am, with a one hour break for lunch, and ends at 4:00pm; giving our team time to make the The workshop generally goes for 2 days with a 1-on-1 focus on your product, and is priced at $7,500 crucial crossover to our development teams in the evening. All that we ask is you turn off your cellphone and give us your undivided attention, as there is a lot to get through in the time we spend together. Who will be involved? It s important to note that although you ll be working with one core Product Strategist, there is a well-choreographed team behind the scenes who will continue working on your project after you go home. Senior Technical Architects, Business Analysts, UX consultants, Product Managers, Specialist Programmers and even our Chief Technical Officer are brought on to perform a rigorous technical review to prepare you for development. When you re ready to jump in, please contact your consultant so that we can book you in as soon as possible. 16

17 Product Strategist You Technical Team CTO WARNING Due to the quality of the RCW and the specialist effort required, spots are limited. This means workshops are in high demand and book out FAST. 17

18 WE DID THINGS THE OLD WAY, IT DOESN T WORK: Why We Don t Do Prototypes or Design Before Development INDUSTRY STANDARD SCOPING 18 RAPID CONCEPT WORKSHOP (THE APPSTER STANDARD) Takes up to weeks to do RIGHT Takes 10 working days Resources may be working on multiple projects which leads to incomplete focus Total one-on-one focus on your project and your project alone Complex projects take up to s and comments to have proper preparation and define final scope (impossible for busy people!) 2 days total focus

19 INDUSTRY STANDARD SCOPING RAPID CONCEPT WORKSHOP (THE APPSTER STANDARD) 25 Days of Waste waiting for changes from requirements team and vice versa Real-time collaboration with your team and when you go home for the day, our technical team works overnight Due to lengthy scoping process, getting your first shippable product to market may take 6-9 months We often have the first shippable version of your product to market before the industry standard project is finished scoping. How s that for Rapid? Risk of cost blowouts without controlled focus on MVP and collaboration on final product decisions Total control of your budget, together we focus on MVP. YOU decide what you want to spend and we target that budget throughout the entire process Waiting and incorrect focus leads to losing sight of your critical business objectives You can be completely focused on outcomes and driven by business objectives which gives you the best possible chance of success 19

20 F.A.Q. How do I qualify for the RCW? The RCW is not for everyone. To qualify for the RCW you Why don t you design clickable prototypes? must have the appropriate budget for your development. Due to the demand and comprehensive set up involved, we Our philosophy follows Lean Start-Up principles. We only run the RCW for qualified clients. believe a clickable prototype (or ANYTHING that is not working software) is a waste of time & money. Spend your budget on Agile development for a tangible working MVP (Minimum Viable Product). The commercial reality is that factual data and user feedback trumps guesswork and theory every time. 20

21 I know everything I need to know about my idea, can I just skip the RCW? Why do you charge for the RCW? The RCW is a comprehensive process that requires a lot of orchestration. Often involving 10+ people that work behind the scenes to assess your idea and the technicality of it. Whilst there is a cost to do the workshop, there is no The RCW is as much about downloading all of your economic benefit for us in workshopping, aside from truly thoughts from your head into ours, as it is about Product understanding the needs of your project. We succeed on Strategy, Technical Oversight and everything else we a business level when we WOW you as a client and you do in the workshop. Without proper preparation and a continue your journey with us into development. comprehensive understanding of your concept by your technical partner, you leave yourself open to project failure in development. We consider the RCW to be nonnegotiable when moving you into development. 21

22 STILL SKEPTICAL? Why You Should NEVER Start Development Without Doing a RCW 98.5% of Entrepreneurs would recommend the RCW to a friend

23 Watch real people just like you, talking about their experience with RAPID CONCEPT WORKSHOP You can also checkout our Google+ verified customer reviews HERE or watch a Youtube reel of the testimonials by clicking HERE 23

24 Challenge Assumptions, Disrupt the Status Quo, Build Things which change the world.

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