DIGITAL ADVERTISING OPPORTUNITIES FOR EXHIBITORS
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1 + DIGITAL ADVERTISING OPPORTUNITIES FOR EXHIBITORS
2 2 MAKE THE MOST OF YOUR IMEX INVESTMENT. Reach more customers with custom crafted content that amplifies your presence at the show. EventManagerBlog.com provides quality resources, research and insights to event professionals from around the world. Started 2007, it is the most influential website in the industry with over 200,000 monthly readers and a global reach. The IMEX Group has entered into a partnership with EventMB to be the exclusive digital content service providers to its exhibitors.
3 ADVERTISING KIT 3 EventManagerBlog.com is the go-to resource for TRENDS INNOVATION TECHNOLOGY INSPIRATION JOB PROFILE 35% 20% 15% 15% 10% 5% CORPORATE EVENT PLANNER Our readers plan their events in NORTH AMERICA EUROPE ASIA EVENT MANAGER/COMPANY 42% 29% 22% ASSOCIATION MEETING PLANNER FESTIVAL/EXPERIENTIAL PLANNER OUR READERS EVENT MARKETER 53% plans more than 10 events per year EXHIBITOR MANAGER POWER READERS 15% of Fortune 500 top planners and marketers read EventMB resources regularly. 76% are decision makers or influencers 75% are decision makers or influencers in choosing VENUES 20% are CMPs 42% annual budget is $500k+ 30% are members of either MPI, ILEA or PCMA
4 4 KEY FACTS ABOUT EVENTMB #1 INFLUENCER IN THE INDUSTRY MEDIA REACH 4,000 46,000 2,500,000 PAGEVIEWS PER YEAR 370,000 25,000 3,000 4,000 4,600 2,500 LOYAL READERS 20K SUBSCRIBERS TOP 5 COUNTRIES FOR TRAFFIC 1. UNITED STATES 2. UK 3. CANADA 4. AUSTRALIA 5. NETHERLANDS
5 5 WHAT YOUR PEERS SAY Kristi Strowbridge NATIONAL Public Relations for Halifax Convention Centre EventMB is a fantastic partner, always thinking about how their products and services can better serve clients. They are patient and collaborative, willing to go above and beyond to ensure our clients are well represented in a way that maximizes the investment and delivers measurable outcomes. It is a pleasure working with the EventMB team.
6 6 BRANDS THAT TRUST EVENTMB Lead Generation Manager VP of Marketing Director of Digital Marketing We re 110% satisfied. Being a sponsor not only drives return on investment, but elevates our brand trust. helping us to deliver thought leading content. Head of Marketing & Communication Marketing Director, International CEO a lot of support and flexibility from the team. The team went that extra mile to ensure that our requirements were met. we ve always been thrilled with the results. Founder Communications Manager Co-Founder & CMO EventMB have delivered instant results. We are really satisfied....has generated valuable traffic.
7 7 PORTFOLIO
8 8 DIGITAL CONTENT OPPORTUNITIES FOR IMEX EXHIBITORS
9 9 1. ARTICLES The most direct way to connect with your target audience, before during and after the show. The easiest way to anticipate the excitement about what will be showcased at the show or to wrap up after. Articles will be media rich collections of either the activities at the show to remember the highlights, engaging content about a property or a destination to warm up attendees before the show, or a year long showcase of the opportunities available at your venue or in your destination. This feature includes: Full content scoping and production Project management Media collection WHITE-LABEL OR WITH DISTRIBUTION ON EVENTMB FROM $1,950 EA.
10 10 2. CASE STUDIES A vertical feature aimed at showcasing very specific opportunities available in the destination or at the venue. Usually in line with the marketing narrative, case studies are produced as collaterals to present at the show or to engage with buyers before and after the show. Case studies offer the ability to display highly relatable scenarios, showcasing clear ROI, results and achievements of those who selected the client s destination or venue. This feature includes: Full content scoping and production Liaising with case study s subject Complete design and production WHITE-LABEL OR WITH DISTRIBUTION ON EVENTMB FROM $2,600 EA.
11 11 3. WEBINARS Webinars present the opportunity to offer real time content with thought leaders in the event industry. These are 45 minute long sessions on content in line with your marketing narrative. Webinars can happen as a year long activity or during the show. This feature includes: Full content scoping and production Webinar platform, if needed Expert recruiting Slide design WHITE-LABEL ONLY FROM $2,750 EA.
12 12 4. VIDEOS DESTINATION SPOTLIGHT. A look at five to ten experiences in a destination (city, country or region). This can be a collection of activities, property showcases, attractions and landmarks. The video will be of high quality production and in a travel vlogging style. Aimed primarily at distribution via Youtube channels and Facebook pages. PROPERTY SPOTLIGHT. Similarly to the destination spotlight, this feature will look at showcasing experiences and facilities available at hotels and convention centres. The video may includes a behind the scene of the property in action, display of catering and AV capabilities as well as a look at rooms and meeting rooms. This feature includes: Full shooting of the video Video Editing Video scripting and speaker WITH DISTRIBUTION ON EVENTMB ONLY SINGLE VIDEO: FROM $5,300 + EXPENSES BUNDLE (DESTINATION+PROPERTY): FROM $8,100 + EXPENSES
13 ADVERTISING KIT CUSTOM RESEARCH Counting on the largest community for event professionals online, EventMB can produce fresh research on meaningful topics in line with clients' destination and venue narrative. Each research will include analysis and commentary from the most recognised industry voices. This feature includes: Research scope and definition Research distribution and data collection Analysis and commentary Expert recruiting WHITE-LABEL ONLY PRICING UPON REQUEST
14 ADVERTISING KIT CUSTOM REPORTS AND WHITE PAPERS Current trends, popular debates, in-depth analysis of the overarching topics affecting the event industry with an eye to the your brief. A strong content compliment to any marketing activity. Written by popular expert names in the industry, these publications offer a solid lead generation opportunity or simply a valuable content collateral to offer prospects at the booth or in between shows. This feature includes: Full content scoping and production Project management Complete design and production (in line with your branding) Expert recruiting WHITE-LABEL OR WITH DISTRIBUTION ON EVENTMB PRICING UPON REQUEST YOUR AD HERE
15 15 CONTACT To discuss your needs and receive a custom proposal, contact your dedicated EventMB representative: Carmen Boscolo IMEX.LINE@EVENTMANAGERBLOG.COM or (Pacific Time business hours)
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