f r e e h u m a n p o t e n t i a l

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1 free human potential

2 imagine thousands of instructors promoting your brand on field every day wherever you want imagine to control them from a single web page imagine to have an uninterrupted amount of orders directly from your webiste with the r.o.i. that you decide! stop dreaming: enter in Sport Guru

3 What s Sport Guru? Sport Guru is a web platform that allows brands and online re-sellers to have access to an unlimited number of sport instructors and opinion leaders within their field of interest. With Sport Guru each brand partner has available thousands of instructors that every day have a real interest in advertising the brand to its clients or fans directing them to the brand s website. How? Giving them a percentage on the sold items. The percentage that the brand gives to the instructors isn t fixed, but is the brand itself that decides, basing on its income margins and its business model. We connect opinion leaders to brands login Register as brand or re-seller Register as school Register as promoter Full name Practised sport Country Are you an official winter sport instructor or athlete? Picture of the instructor card (for instructors only) or Facebook profile (mandatory for athletes) Sign up for free Choose the brands and re-sellers you want to work with Start earning + Add another profile SIGN UP

4 Why is Sport Guru the future? Facebook and Google Display networks allow to manage with one interface only, banners and adds that run on hundreds or thousands of personal profiles, websites and such, and for this reason have revolutionized the old advertising channels. Sport Guru allows to manage from one console only, setting up just a few parameters, the real promotion, on field, done by hundred thousands of instructors and athletes all over the world. Sport Guru represents, in managing promoters, what Google Display by Adwords has meant in managing online marketing on others websites. It is clear that the influence, over a purchase, a suggestion given from an instructor during a lesson has, is much greater than any other any banner seen online could have. This is why Sport Guru will become in the next few years one of the greatest instruments for brands, for a powerful and simple promotion. Gestione di un solo collegamento e possibilità di valutare i risultati in tempo reale e con precisione Gestione di un solo collegamento e possibilità di valutare i risultati in tempo reale e con precisione Cliente client Brand brand

5 How does Sport Guru work? 1) 2) 3) 4) 5) 6) The brand decides a series of parameters, among which there is the discount that the brand recognizes to its instructors (valid on personal purchases only) and the percentage given for the purchases made on its e-commerce. In just a few seconds thousands of opinion leaders are informed of the new brand partner and see on their homepage the percentages and discounts it offers. At this point, each time an instructor, or an opinion leader, enters in contact with a fan or a client he/she has all the interests in convincing them of the quality of the brand and in getting them to buy an item from the brand s official website. The instructors generate with the App a code, that is then sent via Whatsapp to the client. The code is valid ONLY on the website of the brand the instructor suggested and within the margins and limits the brand has decided. The client goes on the suggested website and inserts the code, getting a discount or a free gift as the brand decided. Sport Guru s plug-in, inserted in the brand s website, verifies that the order has a code generated by one of Sport Guru s promoters (Sport Guru s codes are identified by three digits that are always the same, so the brand has full control over the origins of the codes) and waits for the confirmation that the payment has gone through. 7) 8) 9) The plug-in sends to Sport Guru the code and the income it generated. Sport Guru requests the commissions to the brand that has already received the payment. Sport Guru forwards the commissions to the promoter that generated the order.

6 How does a promoter choose which brand to advertise? On the promoters homepage they will find all the brands inherent to their practiced/ taught sport and to their geographical area. The promoter is free to choose which brand to promote basing its choice on how much he/she appreciates a brand, how much it offers as commissions and also to the personal discount the brand offers. The same promoter may suggest different brands to different clients basing its suggestions on the client s personal experience and capability. How are the promoters selected? For what concerns the instructors, Sport Guru verifies the information provided on their instructor card. For what concerns opinion leaders, Sport Guru verifies via youtube, facebook, vimeo and instagram the real audience and the real technical skills of each of them (with algorithms able to calculate the real following basing not only on the likes they get). How does Sport Guru identify the orders? The brand must integrate within its website a little script or plug-in (already made for the most common e-commerce platforms) that at the arrival of an order verifies if the discount code has been generated by Sport Guru or not. This process doesn t require any communication between Sport guru s servers and the brand s server, but it s based on the three digits that characterize Sport Guru s codes; therefore, it doesn t slow down the ordering process.

7 All the benefits that only Sport Guru can give you: Sport Guru is today the most powerful existing promoting system in the sport field, and it ll revolution your business, here s why: 1) 2) 3) 4) 5) 6) 7) Strong brand awareness: there is nothing that comes close to the influence a suggestion given from an expert on field has, and there is no other way to reach a number this high of opinion leaders and instructors. It creates automatically a flux of orders directly on your e-commerce, without any effort from your side. You can choose where to operate, and you can monitor precisely the results the opinion leaders/the instructors are having with graphs and tables that are created automatically by Sport Guru for your evaluations. Becoming Sport Guru partners it totally free, there s no entry fee nor monthly/ yearly fee to pay. You will only pay the services Sport Guru provides once the payment has already been sent and registered on the brand s e-commerce. You can decide for yourself what R.O.I. to set, so that you can be mathematically sure that the partnership will increase your incomes. Everything happens in a quick and easy way: it only takes a minute to set or change all the parameters. Sport Guru offers a limited number of places and selects carefully its brand partners, since it wants to offer the promoters the best brands. If you will collaborate with Sport Guru, you ll limit the access to the services to your competitors, improving your competitive advantage.

8 Prices Sport Guru requests as commissions the 2,95% of the orders, net of the VAT tax. These are very low commissions that include: 1) All the financial costs of collecting and distributing the commissions to the promoters, so the brand won t have to pay any financial commission! 2) All the online platform expenses. 3) Everything that concerns the fiscal management of the promoters (the brand will receive every week a normal invoice and can forget about any other complication) 4) Sport Guru assumes all the risks in case of insolvent brands, towards the promoters. Sign up now to have thousands and thousands of promoters who advertise your brand without any effort

9 F.A.Q. How can we be sure that the promoter won t use improperly its discount code to make multiple purchases from different brands? The promoter can t overuse its personal discount code, because Sport Guru s algorithms know what the promoter has purchased from any other channel, and in case of multiple purchases of the same category of item they will block the use of its personal codes. What do we lose if the platform doesn t generate any order? Nothing! Sport Guru doesn t have entry fees nor monthly or yearly ones, so it s impossible that Sport Guru s commissions will overcome your earnings. How do we pay Sport Guru? Is it safe? You ll pay Sport Guru using PayPal. Sport Guru s server will request every week (or once your brand has reached 2000 euros of commissions) the payment for the commissions up to the last payment. The payment is totally managed by PayPal. Sport Guru doesn t have any access to sensitive information like the bank account number, credit card number and so on. How does Sport Guru manage the partnership from the fiscal point of view? Weekly (or once your brand has reached 2000 euros of commissions) Sport Guru will create a normal invoice, wholly deductible. Our brand already has a team of promoters spread all over the world, can we manage them with Sport Guru? Absolutely, we totally suggest you to do so! You ll need your promoters to sign up on Sport Guru and select your brand from their homepage. You ll be able to track their results right away! You ll benefit from it because your promoters will finally have a serious reason to promote your brand, you ll be able to coordinate and track precisely their results and avoid any problem connected to their fiscal and commercial management. On the other hand, they will be able to earn actual money besides discounts or free gear.

10 Our brand only sells directly only in certain countries, how can we deal with it? From your brand s profile you can easily select in just a few seconds every nation in which you want to be promoted. Is there any risk that our re-sellers would be harmed by Sport Guru s promoters? No, it s actually the inverse, let s see why. When a promoter will explain your product to a client, only a few times this client will end up buying it from your website: if the purchase happens you will have sold your item to the highest possible price, but if the purchase isn t made (which happens inevitably in a certain percentage), the client still will have received a strong promotion of your brand from a qualified instructor and will be more likely to purchase your product from other channels, like your re-sellers. Vice versa not being Sport Guru partners, means to have thousands of promoters, promoting your competitors brands and creating inevitably a reduction of your sales made through the re-sellers. Shortly, even though Sport Guru s aim is to increase the sales made from your e-commerce, the collateral effect is a strong improvement of the brand awareness that will surely show in your indirect sales. We re afraid that Sport Guru codes could be used improperly from the clients friends and family. Does this risk exist? No, if the brand doesn t want it to exist. Each brand can decide for how many orders the code is valid, and can also limit the maximum possible purchase per order. Inserting a limited maximum purchase and limiting the validity of the code to one order only this possibility is excluded. Our brand sells products for various sport, how can we manage them all? You can insert each sport that your brand is about in your brand profile. Sport Guru will automatically select all the opinion leaders/instructors related to the chosen sports and in the selected countries.

11 What kind of inner controls does Sport Guru have? Sport Guru has countless control algorithms. They constantly map a lot of parameters like: number of created codes, conversion factor of the single promoters codes, coincidences of the cell phone numbers on which the clients receive the codes, weird conversion factors on a single website or with codes generated by a single promoter, a significant non causality of events in time, verification of action/position on the promoters devices via gps etc. How do we insert your script in our e-commerce? For the most common platforms Sport Guru has already made the plug-ins. For less common e-commerce platforms you ll have to make a simple integration starting from a base code and adapting it. For the technical details please see the technical tutorial. Once the plug-in is inserted and we have selected the parameters on the platform, what do we have to do? Nothing! You ll be ready to go. You ll receive a flux of visits on your e-commerce and won t have to worry about a thing. Everything will happen automatically following the settings you chose on the platform. In the same automatic way Sport Guru will request the commissions relative to the orders already paid by the clients. Does Sport Guru help in any way to the logistic management of the orders? No, Sport Guru only helps to sell. Any other activity connected to the purchase, like the shipping, is totally up to the brand. Do you still have doubts? Write us at: info@sport-guru.net