Media Kit 2017 Delivering you an audience of engaged office products industry professionals.
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1 Media Kit 2017 Delivering you an audience of engaged office products industry professionals.
2 Stationery News Stationery News is the leading information resource for Australia s office products industry. Stationery News is passionately committed to keeping our audience of manufacturers, distributors, resellers and retailers informed by providing them with the latest market news and developments. Our integrated platform is the ideal vehicle through which your business can engage with the niche office product retailer and reseller network SUPPLIERS DIRECTORY NOVEMBER-DECEMBER 2016 Office products in focus Go on a creative journey into the world of colouring! PRINT POST APPROVED Use STAEDTLER pens and pencils my colouring book LOST OCEAN!
3 Our Audience, Your Customer The Stationery News Portfolio Stationery News attracts a diverse audience from all areas of the office products industry. But the majority of our audience consists of those key decision makers in the organisation. By job CEO/Owner/Director 5% General Manager 82% Buyer 7% Sales/Marketing 5% Information Services/RD 1% We deliver content across all media platforms, when and how our audience wants it. Magazine Each issue of Stationery News takes an in-depth and investigative look into special topics and issues impacting the industry (see Editorial Schedule). Distribution: 3,500 (Publisher s statement) Readership: 14,000 (Publisher s statement) Website The Stationery News website, delivers industry news, as it breaks, keeping our audience informed and up-to-date. Users: 4,211 (Oct 16) By business Newsagents 50% Independent resellers/ Dealer groups 43% Major resellers (chain & department stores) 4% Manufacturers/Suppliers/ Distributors/ Wholesalers/ Specialist store 3% Update frequency: Daily e-direct (enewsletter + edm) Stationery News e-direct service delivers the latest news and information straight to our audience when they need it most. Subscribers: 1,465 (Oct 16) enewsletter frequency: Weekly Social LinkedIn Twitter YouTube Facebook Events and programs Stationery News Live Reseller of the Year Supplier of the Year
4 Magazine Editorial Schedule Stationery News Marketing Solutions January/February Office Paper & Paper-based Products Writing Instruments, Markers & Highlighters Conference & Presentation Supplies March Sustainable Office & Office Furniture Stamps, Tapes, Adhesives & Packaging Supplies April Diaries, Organisers & Planners Canteen, Janitorial & Tax Time May Office Organisation & Filing Business Machines & MFDs June Technology Trends Newsagency Focus Writing Instruments & Desktop Accessories July Office Paper & Paper-based Products Data Protection & Security August Art & Craft Printer Consumables September Back-to-School Educational Products October Workwear & Safety Supplies Labelling & Packing Materials Reseller of the Year Awards November/December Writing Instruments & Fashion Stationery Eco-Friendly Products Stationery News Annual Directory By partnering with Stationery News, you will reach an engaged audience of office products industry professionals. You have access to a trusted integrated marketing-communications platform, offering you innovative channels and endless creative advertising and marketing solutions. In conjunction with the Yaffa Custom Content department, Stationery News can develop and deliver a tailored marketing package to help your brand achieve its specific strategic objectives, featuring elements including: Advertising (off- and online) Event partnership Direct marketing Native advertising Social Inserts and covers Video Custom events White papers and educational tools Profiles (organisations and people) Reviews Opinion pieces
5 Rate card and material specifications 2017 Magazine Rates Size Casual x Full page $3950 $3560 $3390 $3070 ½ page $2860 $2630 $2510 $2320 ¹ ³ page $2530 $2100 $2010 $1840 ¼ page $1750 $1520 $1390 $1290 Front Cover $4170 RATES EXCLUDE 10% GST. PREFERRED POSITION LOADING: OBC +30%, IFC +20%. Material Specifications Size Width Height DPS (trimmed) Full page (trimmed) ½ page vertical ½ page horizontal ¹ ³ page vertical ¹ ³ page horizontal ¼ page horizontal ¼ page square ALL SPECS ARE IN MM. PLEASE INCLUDE 5MM BLEED ON FP AND DPS ADS. Deadlines Issue Booking Material Publication Jan/Feb 14 Dec 12 Jan 30 Jan March 09 Feb 16 Feb 20 Mar April 10 Mar 17 Mar 18 Apr May/Jun 19 Apr 25 Apr 22 May Jul/Aug 15 Jun 21 Jun 17 Jul Sep/Oct 17 Aug 23 Aug 18 Sep Nov/Dec 17 Oct 23 Oct 17 Nov Website Rates Section Size Monthly Exclusive positioning Run of site Rails (x2)* $2200 Billboard* $2000 Extended Leaderboard $1950 Leaderboard $1600 MREC $900 SREC $550 Background Skin* $2500 Pop-up $1500 Video POA Leaderboard $1200 MREC $750 SREC $450 * DOES NOT DISPLAY ON MOBILE SITE. RATES EXCLUDE 10% GST. PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS. Material Specifications Size Width Height Background Skin Rails (x2) Pop-up (desktop) Pop-up (mobile) Billboard Extended Leaderboard Leaderboard MREC SREC Video ALL SPECS ARE IN PIXELS 16:9 aspect ratio enewsletter Rates edm Size Weekly Monthly $2750 (per broadcast) Banner $400 $1000 Medium Banner $300 $700 MREC $300 $700 RATES EXCLUDE 10% GST. PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS. Material Specifications Size Width Height edm Banner Medium Banner MREC ALL SPECS ARE IN PIXELS. Deadlines Website and enewsletter online material deadline is 7 days prior to publishing. edm broadcast material deadline is 14 days prior to publishing. Jennie Maclaren National Sales Manager P: P: jenniemaclaren@yaffa.com.au Content Marketing Custom content/advertorial options are available for all print and digital platforms. Card rates apply with a 30% production fee loading if Yaffa creates the content. Contact your sales manager for customised packages. ½ PAGE VERTICAL ¹ ³ PAGE VERTICAL ¹ 4 PAGE VERTICAL ¹ 4 PAGE SQUARE RAILS EXT. LEADERBOARD LEADERBOARD BILLBOARD MREC RAILS BANNER MEDIUM BANNER SREC MREC SREC ½ PAGE HORIZONTAL ¹ ³ PAGE HORIZONTAL ¹ 4 PAGE HORIZONTAL
6 Contact Jennie Maclaren National Advertising Manager P: E: Barrie Parsons Editor P: E: Lindy Hughson Publisher P: E: Stationery News is published by Yaffa Media Pty Ltd Bellevue Street Surry Hills NSW 2010 P: F:
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