STRATEGIC DESIGN SOLUTIONS. 108H by Ryan McGuire is licensed under CC BY 2.0

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1 STRATEGIC DESIGN SOLUTIONS 108H by Ryan McGuire is licensed under CC BY 2.0

2 Strategic Design Solutions Our Strategic Design Solutions are aimed at any touchpoint where your public comes into contact with your brand. Naming and Visual identity NAME + TAG LINES, LOGO, BASIC APPLICATIONS AND MANUAL Digital touchpoints WEB, BLOG, APPS, NEWSLETTERS AND ONLINE ADS Physical touchpoints ENVIRONMENT, PRINTED MEDIA AND PRESENTATIONS Content design VIDEO, WRITTEN, PHOTOS AND GRAPHICS

3 Strategic Design Solutions: Buran Bank (Kuwait) Put your brand in people s hands... literally. Create an App for their mobile phone which puts them in charge Naming & Visual design App design Augmented reality brochure Communications design

4 Strategic Design Solutions: Ferrovial How can you represent Intelligence in a visual brand? The rationale The solution Modus Operandi will always be the same. Innovation + Efficiency = Intelligent solutions The new visual brand should represent Ferrovial s core values regardless of what they ve done in the past or what they re doing now. Whatever they do in the future, they'll do it with the same ethos. And the symbol has to represent that ethos. past future???

5 Strategic Design Solutions: CognoGeo Definition Visual Brand Design Creative communication development Your story and what makes you unique the idea As a person, what would you be like? the personality What you believe in beliefs & values Your SOUL Your reason for being (a promise) the culture the mission STAKEHOLDERS & USER S NEEDS I don t want just a software package I want the right solution for my company I want it from a trusted expert I want my provider to understand my needs (time, budget, requisites) I don t want to worry about the solution s upkeep I don t want to waste time trying to understand the complexities of the solution THE SWEET SPOT The common ground THE COGNOGEO BRAND My clients are not just buying a software package or digital tool, they re acquiring many years of expertise We take the time and have the experience to understand our client s needs and advise on the best solution We believe in long-term relationships with our clients and will always support them What makes us different from the others is that we Simplify the complex Brand Launch Short term Medium term Long term Visual Brand Basic Stationary PPT templates On/Off line Ad - templates Web/Blog Contents e-newsletter Twitter updates Linked In updates SEO specialist Presentation Kit Media Kit ESP version web Videos Smartphone App Social Media specialist Events/Conferencing Kit BTL Marketing Online reputation management specialist TTL Marketing

6 Strategic Design Solutions: Amadeus A Glocal (Global + Local) solution: We provide the framework for each partner country to place their own identity and content The problem The solution The deliverables The result Amadeus, one of the world leaders in travel IT, approached us with a double-barreled problem. 1. They needed a redesign of their corporate site. 2. They needed a redesign of 150 world-wide subsidiaries websites and be compliant with corporate Brand guidelines while at the same time allow for local flavour. Part of the solution was the unification of all the sites. We came up with a creative concept which would act as unifying theme for all Amadeus sites. The theme Navigation was chosen as being core to Amadeus brand and its activities. The second phase of the project dealt with the production of a Web development kit for Amadeus 150 subsidiaries around the world. The design, based on the one done for the Corporate site, was developed with the intention of being adaptable and flexible enough for the needs of any of Amadeus subsidiaries. The design of the site and the navigation structure allowed each countries site its individual local flavour. Thanks to this intelligent design, Amadeus has not only unified its Brand, but has saved money worldwide! Huibert Evekink, head of Amadeus WebCom Amadeus subsidiaries used both the Web development Manual and the Web site building extranet to develop their local Amadeus websites.

7 Strategic Design Solutions: Prusland (Spain) Explain what you do as if you were in a bar, talk to your users as if they re in front of you, and get to the point! before after

8 Strategic Design Solutions: Brand The Gap Brand the Gap is the first branding Meetup group in Spain conferences workshops networking

9 Experience

10 Methodology: Brand User Experience Brand User Experience is a methodology that combines user-centric tools, skills and deliverables which both enhances existing brands and creates new stronger ones. We search for insights that lead to strategic design solutions which answer questions such as: To whom is the brand communicating to? What ideas do we want to share about the brand? In what places does this communication take place?

11 Agencia YOU is a Branding consultancy created in February 2015 with headquarters in Madrid. We focus on developing the best brand strategy, creation, re-definition, activation and promotion solutions for our clients. Our brand communication solutions are developed both internally and externally. We follow our Brand User Experience methodology which guarantees that our solutions focus on brand users while taking into account our client s business objectives.

12 Strategic Design Solutions So tell me what you want, what you really really want We re very happy to listen to what you want to do with your Brand. We ll find a Strategic Design Solution to suit your needs and spice up your Brand. Just click on the below and we ll get straight back to you. wannabe@agenciayou.com

13 CONTACT YOU: strategic design solutions Agencia YOU: licensed under CC BY 2.0