Catalog Addendum. Entertainment Business Bachelor of Science Degree Program - Online. Internet Marketing

Transcription

1 Catalog Addendum 2009 Entertainment Business Bachelor of Science Degree Program - Online Internet Marketing Bachelor of Science Degree Program - Online

2 2 FU LL SAIL U NIVERSITY

3 Table of Contents ENTERTAINMENT BUSINESS OVERVIEW & OBJECTIVE 0 5 ENTERTAINMENT BUSINESS DEGREE PROGRAM 0 6 PROGR A M OU T L INE CHRONOL OGICAL ORDER OF COURSES COURSE DESCRIP T IONS INTERNET MARKETING OVERVIEW & OBJECTIVE 15 INTERNET MARKETING DEGREE PROGRAM 16 PROGR A M OU T L INE CHRONOL OGICAL ORDER OF COURSES COURSE DESCRIP T IONS ADMISSION INFORMATION 2 6 REQ UIREMEN T S F OR A DMISSION A DMISSION A PPL ICAT ION PROCESS IN T ERN AT ION A L A PPL ICANTS DEGREE PROGRAM PRICING 2 7 BACHELOR OF SCIENCE DEGREE PROGR A M DEGREE AWA RDED W HAT S INCL UDED INS T I T U T ION A L F EES F EES/ DEPOSI T S NON-SUF F ICIEN T F UNDS POLICIES & PROCEDURES 2 7 ONLINE EDUCATION AT FULL SAIL REF UND A ND REPAY MEN T POL ICY REPAY MEN T OF GOV ERNMEN T PROGR A M F UNDS L I V ING E X PENSE REPAY MEN T GR A DUAT ION REQ UIREMEN T S COMPA R AT I V E PROGR A M INF ORM AT ION {table of contents} Bachelor o f Science Degree Program 3

4 N E G O T I AT I N G CONTRACTS deals 4 FU LL SAIL U NIVERSITY

5 Overview In the Entertainment Business Bachelor of Science Degree Program, you ll make your way through a challenging curriculum that combines essential business and management skills like strategic planning, event management, leadership, finance, and entrepreneurship with entertainment-specific courses like Artist Management, Intellectual Property, and Entertainment Business Case Studies. Courses also focus on developing both your personal and professional skills, and the project-based environment recreates the same kinds of professional scenarios you ll encounter in today s business world. Objective Our goal is to provide you with the focused knowledge and understanding of essential business and management skills, further enhancing your ability to succeed in entertainment business in a variety of fields including film, music, digital media and web design, game development, and computer animation. In addition to technical proficiency and creative development, your education will help you develop critical thinking, problem solving, and analytical skills that contribute to life learning, providing you with tools to help sustain a long and productive professional career in the entertainment and media industry. And at the end of the program, you ll be tasked with leveraging your knowledge and experience to develop a final project related to your specific career goals and interests. This unique marriage of business and entertainment topics is designed to give you the full range of knowledge you ll need to begin a career within an existing entertainment company or to get your own entrepreneurial idea off the ground. In addition to business-specific skills, you ll also have courses focusing on computer business applications, personal finance management, communication skills, and how to prepare yourself for that first step into the entertainment industry. To help you make that transition, we ve also got a team of Career Development professionals that can help you polish your interviewing skills and get you ready to enter the industry. In addition, our Career Development services and advisors will be available for support and assistance throughout your career not just during your education. ENTERTAINMENT BUSINESS OVERVIEW & OBJECTIVE ENTERTAINMENT BUSINESS Bachelor o f Science Degree Program 5

6 Entertainment Business Bachelor of Science Degree Program - Online PROGRAM CORE Code Course Credit Hours MUB 481 Artist Management 4.00 ENTB 253 Business Ethics and Social Responsibility 2.67 ENTB 251 Business Law 3.60 CGS 1000 Computer Science and Internet 4.00 ENTB 485 Entertainment Business Case Studies 2.13 ENTB 161 Entertainment Business and Entrepreneurship 3.60 ENTB 354 Entertainment Business Marketing and Strategic Planning 3.73 ENTB 355 Entertainment Business Venture and Financing 3.60 ENTB 374 Entertainment Media Distribution 3.60 ENTB 410 Event Management 3.60 ENTB 361 Excel Data Reporting 2.13 ENTB 491 Final Project I 4.00 ENTB 492 Final Project II 4.00 MUM 4309 Information Systems and E-Commerce 2.80 ENTB 376 Intellectual Property 3.60 ENTB 280 International Business 2.53 REC 1111 Introduction to Media Arts 4.27 ACG 2021 Introduction to Accounting 4.00 MGT 200 Introduction to Management 4.00 MKT 210 Introduction to Marketing 4.13 BUL 4621 Music Business Law and Contract Negotiations 4.00 ACG 2071 Principles of Managerial Accounting 2.93 ENTB 482 Television Business 3.87 GENERAL EDUCATION Code Course Credit Hours ART 2007 Art History 4.00 CLP 1006 Behavioral Science 4.00 MUB 354 Business Statistics and Data Analysis 2.93 MGF 1213 College Mathematics 4.00 ENC 1101 English Composition 4.00 SPC 2140 Interpersonal Communications 4.00 STA 2026 Introduction to Statistics 2.67 MAN 3151 Leadership and Organization Behavior 2.53 REC 2051 Music History 4.27 ECO 1013 Principles of Macroeconomics 4.00 ECO 3028 Principles of Microeconomics 4.00 COM 3109 Professional Communication and Presentation 4.00 ENC 326 Professional Writing 4.00 Totals: TOTAL CREDIT HOURS: 129 TOTAL WEEKS: 100 These specific courses use the Florida Statewide Course Numbering System (SCNS). Totals: 80.6 Chronological Schedule by Months INTRODUCTION TO MEDIA ARTS BEHAVIORAL SCIENCE ENGLISH COMPOSITION COLLEGE MATHEMATICS COMPUTER SCIENCE & INTERNET ENTERTAINMENT BUSINESS & ENTREPRENEURSHIP PROFESSIONAL WRITING INTRODUCTION TO MANAGEMENT INTRODUCTION TO ACCOUNTING INTRODUCTION TO MARKETING BUSINESS ETHICS & SOCIAL RESPONSIBILITY INTRODUCTION TO STATISTICS PRINCIPLES OF MACROECONOMICS LEADERSHIP & ORGANIZATIONAL BEHAVIOR PRINCIPLES OF MICROECONOMICS BUSINESS LAW INTERNATIONAL BUSINESS ENTERTAINMENT BUSINESS MARKETING & STRATEGIC PLANNING PRINCIPLES OF MANAGERIAL ACCOUNTING ENTERTAINMENT BUSINESS VENTURE & FINANCING INTELLECTUAL PROPERTY MUSIC BUSINESS LAW & CONTRACT NEGOTIATIONS EXCEL DATA REPORTING PROFESSIONAL COMMUNICATION & PRESENTATION ENTERTAINMENT MEDIA DISTRIBUTION EVENT MANAGEMENT ARTIST MANAGEMENT ENTERTAINMENT BUSINESS CASE STUDIES INFORMATION SYSTEMS & E-COMMERCE BUSINESS STATISTICS & DATA ANALYSIS FINAL PROJECT I FINAL PROJECT II MUSIC HISTORY TELEVISION BUSINESS ART HISTORY INTERPERSONAL COMMUNICATIONS 6 FU LL SAIL U NIVERSITY

7 Course Descriptions Program Core MUB 481 Artist Management The Artist Management Course explores the career path of the manager. This position plays a significant role in the entertainment business community and in the career of the artist/band. Course topics include: the artist/ manager relationship, launching an artist s career, management contracts, development of an artist s career path, and sustaining an artist s career. Overview of the Artist Manager Developing the Artist/ Manager Relationship Launching the Artist s Career The Management Contract Planning the Artist s Career Making the Career Plan Work Career Maintenance and Control ENTB 251 Business Law The Business Law Course provides an overview of general business practices, including entity formation, insurance, taxes, and accounting. Students study the laws protecting intellectual property in relation to protecting their own work and legally incorporating the works of others. Students study the law and practices of contracts and negotiations. All concepts are explored through legal case studies and applied business projects. Overview of Entertainment Industries Business Practices An Introduction to Intellectual Property Clearances and Licensing Contracts and Business Law Total credit hours 3.60 ENTB 485 Entertainment Business Case Studies The Entertainment Business Case Studies Course requires students to apply business knowledge and skills learned in the first half of their program through discussion of current events and future trends in the entertainment business industry. The importance of visionary development and entrepreneurship within the industry are demonstrated through case studies of individuals, products, and companies. Students learn how to identify emerging business models, trends, and opportunities that will impact the entertainment business economy in the coming years. Examination of Entertainment Business Company Case Studies Examination of Entertainment Business Entrepreneurs Emerging Business Models Total credit hours 2.13 ENTB 161 Entertainment Business and Entrepreneurship The Entertainment Business and Entrepreneurship Course is an overview of the principles and practical aspects of entrepreneurship as they relate to the entertainment business industry. Students explore the differences between legal entities, such as sole proprietorships, partnerships, corporations, limited liability corporations, and limited partnerships. At the same time, they begin to develop an entrepreneurial state of mind through the study of starting new ventures, acquiring other businesses, and making existing enterprises profitable. Students begin developing their individual business proposal for their Final Project course, and are challenged to pull together ideas and information from their program of study as they develop their proposal and explore its potential for becoming a viable business. Business Principles and Terminology Principles and Practical Aspects of Entrepreneurship Business Identity Development ENTB 253 Business Ethics and Social Responsibility The Business Ethics and Social Responsibility Course presents students with complex, real world ethical problems associated with the management of a business. Through the study of historical and current case studies, students will debate the responsibilities of managers, broaden their awareness of personal, professional, and business ethics, and address the social responsibility of the entertainment industry. Ethics Historical and Current Event Case Studies Examination of Social Responsibility Business Issues CGS 1000 Computer Science and Internet The Computer Science and Internet Course introduces students to the basics of computer operation and their internal components, networks, and storage options. Students also study science as it relates to the world of computers and the Internet. In addition, several common software applications used in today s business world are taught. The history of computers and the Internet as well as their impact upon the world are also discussed. Hardware Peripherals Digital Information Processing Networking Total credit hours 3.60 Total credit hours 2.67 Internet and Security Computer Build Project This specific course uses the Florida Statewide Course Numbering System (SCNS). ENTERTAINMENT BUSINESS Bachelor o f Science Degree Program 7

8 Course Descriptions Program Core ENTB 354 Entertainment Business Marketing and Strategic Planning The Entertainment Business Marketing and Strategic Planning Course explores general marketing concepts as they relate to the nuances of the entertainment business industry. Students construct strategic plans in the selection and development of media products and are introduced to entertainment licensing concepts and promotional avenues such as trade shows, trade publications, and the Internet. In addition, this course strengthens students understanding of analytical tools and strategic analysis of the entertainment business industry, knowledge that can facilitate the success of their creative work. Consumer behavior and its effect on the success of entertainment products are also examined. Marketing Principles and Terminology Advertising Competitive Tactics Marketing Plan Development Entertainment Licensing and Promotion Merchandising Public Relations Branding Total credit hours 3.73 ENTB 355 Entertainment Business Venture and Financing The Entertainment Business Venture and Financing Course provides students with essential knowledge to start and finance an entertainment business. Core business concepts are covered, such as obtaining business licenses and insurance, securing business assets, hiring employees, and signing employee agreements and non-disclosures. Students also examine financing avenues, create capital and operating budgets, and explore principles of investing, returns, and risk. Application of Core Business Concepts Obtaining Business Licenses and Insurance Securing Business Licenses and Insurance Hiring Employees Signing Agreements and Non-disclosures Creating Capital and Operating Budgets Financing, Planning, and Investing Small Business Administration and Loans Risk Management Total credit hours 3.60 ENTB 374 Entertainment Media Distribution The Entertainment Media Distribution Course explores various avenues of publishing, including publishing rights, international publishing issues, the role of publishing companies in the entertainment business industry, the mechanics of publishing companies, and their impact on the entertainment business professional. Forms of distribution are evaluated in relation to their effectiveness for various entertainment products. In addition, students are introduced to various royalty structures and methods of collection. Publishing and Distribution Principles and Terminology Publishing Companies Forms of Distribution Principles of Pricing Merchant Accounts and Credit Cards Royalty Structures and Collection Total credit hours 3.60 ENTB 410 Event Management The Event Management Course examines the business of event management, which has developed into a vital marketing tool for a variety of businesses. The many topics of study for event management include researching the product and company brand, identifying the target audience, creating an event concept, and developing a project management plan. This course will cover the application of project management tools for successful event planning and management. ENTB 361 Excel Data Reporting The Excel Data Reporting Course examines the software application of Excel and its multiple data reporting applications. Course topics include: understanding the Excel program, essential spreadsheet operations, working with Excel formulas and functions, advanced charting topics, understanding array formulas, and analyzing data with Excel. The Excel Program and Spreadsheet Basics Creating and Using Formulas Designing and Charting Data Analyzing Data with Excel Excel Data Reporting and the Entertainment Business Total credit hours 2.13 Overview of Event Management Event Concept Design Project Plan Management and Development Target Audience Research Location Scouting and Logistics Technical Event Development Total credit hours FU LL SAIL U NIVERSITY

9 ENTB 491 Final Project The Final Project Course teaches students how to research, develop and write a proposal for a new business concept. Students work individually on an entertainment business idea and conduct the necessary research in order to create a cohesive and compelling business proposal. The final project includes a comprehensive review of the student s entire academic experience, including the application of proper research methodologies, business writing skills and proposal preparation, and development of a financial report, marketing plan, management plan, and company website. Review of Business Concepts Business Proposal Writing and Development Research Report on the Entertainment Economy of Chosen Entertainment Industry Financial Report Marketing Plan MUM 4309 Information Systems and E-commerce The Information Systems and E-commerce Course addresses the power of technology and the impact of e-commerce on the entertainment business industry. Students reexamine traditional marketing principles and apply them to the digital environment. New challenges to the entertainment business professional presented by technology and e-commerce are explored. Students then use this information to develop an Internet marketing plan and position themselves on the World Wide Web. Introduction to Information Systems Overview of E-business E-commerce Introduction to Internet Marketing Internet Taxation Online Entertainment ENTB 280 International Business The International Business Course addresses the complexity and the diversity of business practices in the international business marketplace. A variety of related topics are addressed, including: consumer differences across key international markets; international marketing strategies; economic policies; political and cultural environments and their effect on international business; the impact of geography on business transactions and distribution; and laws, treaties and international labor issues that affect international business. International Business Consumer Marketing Strategies for International Business International Economics Political and Cultural International Environments Geographical Issues ACG 2021 Introduction to Accounting The Introduction to Accounting Course is a course on accounting that examines the accounting cycle, accounting terminology, the collection of accounting data, the recording of data into the accounting system, and the preparation and interpretation of basic financial statements. This course focuses on introductory accounting as it relates to the entertainment business world. Accounting Terminology Understanding the Accounting Cycle Recording Data into the Accounting Cycle Preparation of Basic Financial Statements Interpretation of Basic Financial Statements Bank Reconciliations Management Plan Website Total credit hours 2.80 Legal Issues International Labor Issues Total credit hours weeks ENTB 376 Intellectual Property The Intellectual Property Course examines trade secrets, trademarks, patents, and copyrights in connection with methods of protecting creative works. Students explore acquisition, licensing, sale, and transfer of rights as they relate to music, digital media, animation, gaming, film, and show production. Rights and issues related to independent contractors and work-for-hire employees are also addressed. Total credit hours 2.53 Intellectual Property Rights Fair Use Acquisition, Licensing, Sale, and Transfer of Rights Independent Contractor vs. Work for Hire Total credit hours 3.60 This specific course uses the Florida Statewide Course Numbering System (SCNS). ENTERTAINMENT BUSINESS Bachelor o f Science Degree Program 9

10 Course Descriptions Program Core MGT 200 Introduction to Management The Introduction to Management Course analyzes the management principles that lead to a successful company, as well as the nature of business decisions. Students learn about creating and maintaining organizational structure within leadership and legal contexts, and further examine human resource principles. The course also contains an introduction to risk management principles and practices, provides different types of risks and the strategies used to minimize them in relation to physical assets, legal liability, employee benefit programs, taxes, and retirement costs. Creating and Maintaining Organizational Structure in a Leadership vs. Legal Context Human Resource Principles Employee Benefit Programs and Taxes Local and National Labor Laws Risk Management Entertainment Business Management Case Studies MKT 210 Introduction to Marketing The Introduction to Marketing Course explores general marketing concepts as they relate to the nuances of the entertainment business field. Students construct strategic plans in the selection and development of media products, and are introduced to entertainment licensing concepts and promotional avenues, such as trade shows, trade publications, and the Internet. In addition, this course strengthens students understanding of analytical tools and strategic analysis of the entertainment business, knowledge that can facilitate the success of their creative work. Consumer behavior and its effect on the success of entertainment products are also examined. Marketing Principles and Terminology Advertising Competitive Tactics Marketing Plan Development Entertainment Licensing and Promotion Merchandising Public Relations Branding Total credit hours 4.13 REC 1111 Introduction to Media Arts The Introduction to Media Arts Course introduces students to the film, television, sound, live event, and digital media industries. The course provides fundamental terminology and the necessary understanding of the history, personnel, and production processes of the different media fields. Students explore how sound, visuals, and writing are all essential elements of successful media production. Creative Structure in Media Media Physics Visual Media Sound in Media and Show Production Digital Arts and Technology in Media Media History Course Specific Labs Total credit hours 4.27 BUL 4621 Music Business Law and Contract Negotiations Music Business Law and Contract Negotiations revisits and further expands on business law as it relates to the entertainment industry. Students are introduced to contract writing strategies as they examine strengths and weaknesses of real world entertainment contracts. Students are then given the opportunity to focus on their chosen creative industry and explore specific contract issues. Finally, the role of lawyers, business managers, and agents in the entertainment business industry is addressed. ACG 2071 Principles of Managerial Accounting The Principles of Managerial Accounting Course introduces the concepts, theory, and practice of the cost-control function of management with regard to planning operations, controlling activities, and decision-making. The focus of the class is on the internal use of data reporting for the entertainment business industry, as opposed to external reporting. Students learn what financial information is needed within a typical entertainment industry firm, where this information can be obtained, and how this information can be used by managers to plan, control, and make decisions. Concepts of Managerial Accounting Cost Models Data Analysis Decision-making and Operational Planning Budgeting Cost Control Total credit hours 2.93 Specific Legal Terminology Relating to the Music Business Industry Contract Writing and Negotiation Industry Contract Issues Lawyers, Business Managers, and Agents 10 FU LL SAIL U NIVERSITY

11 Course Descriptions General Education ENTB 482 Television Business The Television Business Course delves into the business structures that are necessary to support the development, production, programming, and distribution of television content. Attention is given to all types of television outlets including broadcast, cable, satellite, and interactive platforms. The economics of the television business, the impact of technology, legal aspects, and the regulatory issues surrounding the industry are also addressed. Overview of Cable, Broadcast, Satellite, and Interactive Platforms Regulatory Environment Legal Aspects of Television Product Development Programming Models Licensing and Distribution Models Advertising and Revenue Development Total credit hours 3.87 ART 2007 Art History The Art History Course introduces students to selected monuments of art and architecture in the Western tradition - from the Greco-Roman era to the 20th century - studied in relation to the intellectual background of the ages and civilizations that produced them. Various visual mediums will propagate discussions of assigned readings in philosophical, religious, scientific, political, literary, and artistic contexts. To be able to learn and think in visual terms is a necessity in any branch of the entertainment business, but in order to do so you need to understand the foundations of Art and design. Ancient Art Medieval and Renaissance Art Modern Art Post-modern Art MUB 354 Business Statistics and Data Analysis The Business Statistics and Data Analysis Course presents advanced principles of statistics in the context of business-related decision-making. Students learn how to summarize, analyze, and interpret real world data related to the entertainment industry. They also begin to further develop advanced critical-thinking skills to identify how statistics may be used to influence people s perceptions and opinions. Descriptive Statistics Probability Sampling Data Analysis Total credit hours 2.93 ENC 1101 English Composition The English Composition Course is designed to help students refine their own writing processes while developing an in-depth personal and intellectual inquiry into a subject of their choosing. The course connects personal reflection with critical analysis, providing varied opportunities for writing and for strengthening language skills. As the course unfolds, a series of assignments leads students through a continually deepening creative research process, which then develops into a complex and detailed written project. Composition and Revision Critical Analysis Literary Devices Grammar and Structure Portfolio CLP 1006 Behavioral Science The Behavioral Science Course introduces students to the psychology of self-evaluation, self-motivation, self-awareness, and selffocus. This course provides an overview on current and historical theory as it pertains to the above-mentioned areas. Students are also introduced to techniques of time management, organizational skills, active listening, and producing effective presentations. Self-awareness Self-regulation Motivation Empathy Social Skills MGF 1213 College Mathematics The College Mathematics Course is designed to enable students to build skills and confidence in algebra that are required to succeed in future math and core courses. First-time algebra students or those needing a review will begin with basic concepts and build upon these ideas by completing work that uses algebra in practical situations. Sets & Logic The Real Number System Rational Exponents & Radical Expressions Fundamentals of Polynomials & Factoring Rational Expressions Linear Equations & Inequalities Proportions, Formulas, and Word Problems Mathematical Models SPC 2140 Interpersonal Communications The Interpersonal Communications Course is designed to provide strategies and skills to enable clear and professional communications in the workplace. The students are guided through the career planning process and are provided with strategies necessary for a lifetime of career-related decision-making. By establishing clear goals and a clear approach for attaining those goals, students will increase their own self-confidence with respect to the transition from student life to professional life. Assessment and Evaluation Research and Planning Writing Résumés and Other Documents Networking and Interviewing This specific course uses the Florida Statewide Course Numbering System (SCNS). ENTERTAINMENT BUSINESS Bachelor o f Science Degree Program 11

12 Course Descriptions General Education STA 2140 Introduction to Statistics The Introduction to Statistics Course introduces statistics as a tool for decisionmaking in the entertainment business field. The first part of this course reviews how to collect, present, and analyze data. The course then further explores the following topics: measures of central tendency and dispersion, statistical inference, index number, and time series analysis. The course also instructs students in how to present statistical data, construct frequency charts, and compute standard and quartile deviations. All of this knowledge is then applied in solving entertainment business problems in sampling, hypothesis testing, regression and correlation, and trend analysis. Overview of Business Statistics Business Statistics Terminology Collecting, Presenting and Analyzing Data Presentation of Statistical Data Problem-solving Using Statistics Business Statistics and the Entertainment Industry Total credit hours 2.67 MAN 3151 Leadership and Organizational Behavior The Leadership and Organizational Behavior Course consists of an inquiry into the characteristics essential in inspiring others to action. Students identify their personal strengths and weakness through self-assessment, expanding their awareness of these qualities to include their effect on other individuals and group behavior. The course provides strategies for decision-making and building effective teams, and encourages students to explore the difficulties, compromises, and rewards of the collaboration process. Leadership Group Dynamics Motivating Building Effective Teams Decision-making Conflict Resolution Total credit hours 2.53 REC 2051 Music History The American music industry has generated hits and new style combinations through every decade. The Music History Course surveys this rich evolution from its roots through modern times, through sound and video, while examining each musical style s respective sociological and technological precedents. ECO 1013 Principles of Macroeconomics The Principles of Macroeconomics Course examines the performance, structure, and behavior of the economy as a whole. The course provides students with an understanding of basic principles of macroeconomics, methods of national income accounting, inflation, unemployment, role of government, money and banking, monetary policy, and international economics. This course complements the microeconomics course, providing a solid understanding of economics and how economics effects the entertainment business industry. Basic Principles of Macroeconomics Macroeconomics Terminology Investment Role of Government Money and Banking Monetary Policy International Economics ECO 3028 Principles of Microeconomics The Principles of Microeconomics Course is designed to give students a thorough understanding of the principles of economics that influence individual decision-makers, both consumers and producers, within the economic system. This course provides an opportunity for students to understand the nature and function of product markets as well as the role the government plays in the economy. Economic Perspectives Consumer Behavior Supply and Demand Pricing Research and Structure Macroeconomics and Microeconomics Characteristics and Relationships Folk and Country Music Blues, Soul Gospel, and Jazz Popular Music of America Total credit hours FU LL SAIL U NIVERSITY

13 COM 3109 Professional Communication and Presentation The Professional Communication and Presentation Course exposes students to various forms of written and oral communication through technical, proposal, grant, electronic, and creative writing activities. Attention is given to the impact of audience analysis, image, and content. Through practice and development of written and oral skills, students sharpen their writing and speaking abilities while gaining confidence in both the content of their message and their ability to clearly convey it. Modes of Written and Oral Presentation Generating Ideas, Identifying Purpose, and Developing Content Audience Analysis Personal Image Presence and Image of Written Communication Presentation Strategies Technical Development of a Presentation ENC 326 Professional Writing The Professional Writing Course focuses on preparing students to write effectively and apply contemporary technologies and business communication best-practices in today s workplace. Students recognize the link between developing their writing skills and career success. The analysis of communication in organizations, including barriers and methods for overcoming those barriers, leads students to understand the ethical goals of a business communicator. From concept to practice, students learn and apply different business writing formats, styles, and techniques in writing business letters, professional and memos, and formal and informal reports. Multi-disciplinary Writing Strategies for Drafting, Revising, and Proofreading Professional Documents Manuscripts and Adaptations Reports and Proposal Writing This specific course uses the Florida Statewide Course Numbering System (SCNS). ENTERTAINMENT BUSINESS Bachelor o f Science Degree Program 13

14 FUNDAMENTALS ofweb design web INTERFACES 14 FU LL SAIL U NIVERSITY

15 Overview The Internet Marketing Bachelor of Science Degree addresses the complex worlds of Internet marketing, search engine optimization, web design, and consumer psychology, giving you the skills you need to meet the challenges of an industry affected by rapid advances and changes in technology. In this program, you ll learn how to create a viable marketing and strategic plan for selling products, develop and cultivate a brand, and protect that entity within the Internet community. During the course of this program, you ll study a full range of Internet marketing subjects, including search engine optimization, interactive advertising design, Internet law, web design, web metrics, and public relations. The program s curriculum culminates in the final capstone project, where you ll be tasked with developing and implementing a complete Internet marketing campaign. Objective Our goal is to provide you with the focused knowledge and understanding that will be useful in qualifying for entry-level positions in contemporary marketing organizations. This program is designed to develop marketing leaders who can adapt to the ever-changing business model of the Internet, and who understand how the fluid nature of the medium affects consumer behavior. Upon completion of the Internet Marketing Bachelor of Science Degree, students will have the ability to develop and implement a cohesive Internet marketing strategy. In addition to technical proficiency and theoretical knowledge, your education will help you develop critical thinking, problem solving, and analytical skills that contribute to life learning, providing you with tools to help sustain a long and productive career in the marketing field. In addition to courses developing your marketingspecific skills, you ll also have courses focused on computer business applications, personal finance management, communication skills, and how to prepare yourself for that first step into the industry. To help you make that transition, we ve got a team of Career Development professionals that can help you polish your interviewing skills and get you ready to enter the industry. In addition, our Career Development services and advisors will be available for support and assistance throughout your career not just during your education. INTERNET MARKETING OVERVIEW & OBJECTIVE INTERNET MARKETING Bachelor o f Science Degree Program 15

16 Internet Marketing Bachelor of Science Degree Program - Online PROGRAM CORE Code Course Credit Hours IMK 443 Affiliate Marketing 3.20 ENTB 253 Business Ethics and Social Responsibility 2.67 CGS 1000 Computer Science and Internet 4.00 IMK 117 Digital Storytelling 3.00 IMK 451 Marketing Principles 3.20 IMK 495 Final Project 8.00 IMK 241 Fundamentals of Web Design 4.00 IMK 411 Global Internet Marketing Strategies 4.00 MUM 4309 Information Systems and E-Commerce 2.80 ENTB 376 Intellectual Property 3.60 IMK 213 Internet Business Models 3.73 IMK 223 Internet Consumer Behavior 2.13 IMK 333 Internet Law and Legal Issues 3.20 IMK 323 Internet Marketing Research Strategies 4.00 IMK 111 Introduction to Internet Marketing 2.13 MAN 2020 Introduction to Management 4.00 IMK 271 Introduction to Mobile Advertising 2.13 IMK 231 Introduction to Scripting Languages 2.13 IMK 253 Introduction to Web Interface and Usability 3.00 IMK 131 IT Communications 2.67 IMK 221 New Media Distribution Channels 3.73 IMK 483 Pay Per Click Campaign Development 2.67 IMK 263 Principles of Flash 4.00 IMK 371 Public Relations 2.13 IMK 353 Search Engine Optimization I 3.73 IMK 423 Search Engine Optimization II 3.20 IMK 431 Social Media Optimization 2.67 IMK 361 Viral Marketing 3.73 IMK 473 Web Analytics and Reporting 4.00 IMK 463 Web Banner Advertising 3.20 IMK 311 Website Advertising and Design Principles 3.73 Totals: GENERAL EDUCATION Code Course Credit Hours ART 2007 Art History 4.00 CLP 1006 Behavioral Science 4.00 MUB 354 Business Statistics and Data Analysis 2.93 MGF 1213 College Mathematics 4.00 IMK 301 Cultural Studies and the Web 4.00 ENC 1101 English Composition 4.00 SPC 2140 Interpersonal Communications 4.00 STA 2026 Introduction to Statistics 2.67 MMC 2000 Media and Society 4.00 Totals: TOTAL CREDIT HOURS: 138 TOTAL WEEKS: 100 These specific courses use the Florida Statewide Course Numbering System (SCNS). Chronological Schedule by Months BEHAVIORAL SCIENCE INTRODUCTION TO INTERNET MARKETING COMPUTER SCIENCE & INTERNET ENGLISH COMPOSITION INTRODUCTION TO MANAGEMENT INTERNET CONSUMER BEHAVIOR IT COMMUNICATIONS DIGITAL STORYTELLING COLLEGE MATHEMATICS INTERNET BUSINESS MODELS INTRODUCTION TO STATISTICS NEW MEDIA DISTRIBUTION CHANNELS INTRODUCTION TO SCRIPTING LANGUAGES PRINCIPLES OF FLASH FUNDAMENTALS OF WEB DESIGN WEBSITE ADVERTISING & DESIGN PRINCIPLES INTERNET LAW & LEGAL ISSUES SEARCH ENGINE OPTIMIZATION I INTRODUCTION TO WEB INTERFACE AND USABILITY VIRAL MARKETING INTELLECTUAL PROPERTY INFORMATION SYSTEMS & E-COMMERCE SOCIAL MEDIA OPTIMIZATION INTRODUCTION TO MOBILE ADVERTISING AFFILIATE MARKETING BUSINESS ETHICS & SOCIAL RESPONSIBILITY BUSINESS STATISTICS & DATA ANALYSIS PUBLIC RELATIONS MARKETING PRINCIPLES PAY PER CLICK CAMPAIGN DEVELOPMENT SEARCH ENGINE OPTIMIZATION II INTERNET MARKETING RESEARCH STRATEGIES ART HISTORY GLOBAL INTERNET MARKETING STRATEGIES CULTURAL STUDIES & THE WEB FINAL PROJECT WEB BANNER ADVERTISING WEB ANALYTICS & REPORTING INTERPERSONAL COMMUNICATIONS MEDIA & SOCIETY 16 FU LL SAIL U NIVERSITY

17 Course Descriptions Program Core IMK 443 Affiliate Marketing Affiliate marketing is a powerful and longstanding marketing method for the Internet. This type of marketing promotes Internet businesses in which affiliates are rewarded for every visitor, subscriber, customer, and/or sale provided by their efforts. Methodologies that assist the affiliate marketing structure are: search engine optimization, paid search engine marketing, marketing, and displayed advertising. The goal of the Affiliate Marketing Course is to teach students to evaluate whether affiliate marketing is the appropriate type of marketing for their product/service. Students will also evaluate and create financial overviews for an affiliate marketing campaign. The History of Affiliate Marketing Compensation Methods Affiliate Management Strategic Analysis Current Issues with Affiliate Marketing ENTB 253 Business Ethics and Social Responsibility The Business Ethics and Social Responsibility Course presents students with complex, real-world ethical problems associated with the management of a business. Through the study of historical and current case studies, students will debate the responsibilities of managers, broaden their awareness of personal, professional, and business ethics, and address the social responsibility of the entertainment industry. Ethics Historical and Current Event Case Studies Examination of Social Responsibility Business Issues Total credit hours 2.67 DGT 117 Digital Storytelling The Digital Storytelling Course leads the student through the methods and techniques of creating personal digital content using the Apple ilife Suite. In this course, students are asked to explore this powerful suite of tools to create many pieces of personal expression, including Podcasts, movies, and websites. The design concepts reinforced in this course show that they could be used across all types of media. iphoto and iweb imovie and Garage Band idvd and itunes ilife Project Total credit hours 3.00 IMK 451 Marketing Principles marketing is a form of direct marketing that uses electronic mail as a means to communicate a message. The goal of the Marketing Principles Course is to teach students how to determine if an marketing campaign is correct for their audience and products/services, and how to produce and create an effective campaign. Additional topics that will be covered include developing s with a creative purpose that facilitate sales and develop customer loyalty; creating s that attract new customers and encourage timely sales; and developing campaigns that perpetuate and strengthen a company s brand. Overview of Marketing Advantages of Marketing Disadvantages of Marketing Proper Writing Etiquette (Writing Composition) Case Studies CAN-spam Compliance Opt-in Advertising Total credit hours 3.20 CGS 1000 Computer Science and Internet The Computer Science and Internet Course introduces students to the basics of computer operation and their internal components, networks, and storage options. Students also study science as it relates to the world of computers and the Internet. In addition, several common software applications used in today s business world are taught. The history of computers and the Internet as well as their impact upon the world are also discussed. Legal and Ethical Issues Total credit hours 2.13 Hardware Peripherals Digital Information Processing Networking Internet and Security Computer Build Project This specific course uses the Florida Statewide Course Numbering System (SCNS). INTERNET MARKETING Bachelor o f Science Degree Program 17

18 Course Descriptions Program Core IMK 495 Final Project The Final Project Course teaches students how to research, develop, and write an Internet marketing proposal for a new business concept. Students work individually on an Internet marketing idea and conduct the necessary research in order to create a cohesive and compelling Internet marketing proposal. The final project entails a comprehensive review of students entire academic experience, including application of proper research methodologies, business writing skills and proposal preparation, and development of a financial report, various Internet marketing strategies, management plan, and company website. Internet Marketing Proposal Writing and Development Internet Consumer Profile The Digital Storyboard The Internet Business Model Report Financial Report Viral Marketing Campaign Global Internet Marketing Report Social Media Optimization Report Affiliate Marketing Study Marketing Report Web Analytics and Reporting Component Total credit hours 8.00 IMK 241 Fundamentals of Web Design The Fundamentals of Web Design Course overviews the process of Web page creation and it importance within Internet marketing. This course expands on the knowledge presented in the Introduction to Scripting Languages course by teaching students to identify CSS (Cascading Style Sheets) and how they are used to add style to Web documents. This course examines how graphics are used within Web pages and the various image file formats used on the Web. A brief overview of the Web page creation process is also covered. Introduction to CSS Graphics and the Web Web Image File Formats Web Page Creation Process IMK 411 Global Internet Marketing Strategies One of the most powerful components of the Internet is its ability to connect products and services to the global consumer. In the Global Internet Marketing Strategies Course, students learn how to evaluate the global Internet market through a variety of methodologies and incorporate them into a cohesive Internet marketing plan that will reach the global consumer. Course topics include: global Internet marketing concepts, campaign development, cultural assessments, global consumer behavior, marketing research methodologies, and ethical and legal issues. Global Internet Marketing Concepts Campaign Development Cultural Assessments Global Consumer Behavior Marketing Research Methodologies Ethical Issues Legal Issues MUB 4309 Information Systems and E-Commerce The Information Systems and E-Commerce Course addresses the power of technology and the impact of e-commerce on the entertainment business industry. Students reexamine traditional marketing principles and apply them to the digital environment. New challenges to the entertainment business professional presented by technology and e-commerce are explored. Students then use this information to develop an Internet marketing plan and position themselves on the World Wide Web. Introduction to Information Systems Overview of E-Business E-Commerce Introduction to Internet Marketing Internet Taxation Online Entertainment Total credit hours 2.80 ENTB 376 Intellectual Property The Intellectual Property Course examines trade secrets, trademarks, patents, and copyrights in connection with methods of protecting creative works. Students explore acquisition, licensing, sale, and transfer of rights as they relate to music, digital media, animation, gaming, film, and show production. Rights and issues related to independent contractors and work-for-hire employees are also addressed. Intellectual Property Rights Fair Use Acquisition, Licensing, Sale and Transfer of Rights Independent Contractor vs. Work for Hire Total credit hours FU LL SAIL U NIVERSITY

19 IMK 213 Internet Business Models When examining the Internet, a prospective entrepreneur must understand a variety of business models that apply to the Internet and e-commerce. The Internet Business Models Course covers both traditional and unique Internet business models that can facilitate the growth of a company s product and/or services. This knowledge assists students in evaluating the model that works best for their product/ services, and will encourage consumers to buy and become loyal customers. Historical Perspective of Business Models Business Models Specific to the Internet Evaluation of Internet Business Models Product/Services Pricing and Strategies Integration of Internet Business Models and the Internet Marketing Campaign Development Total credit hours 3.73 IMK 223 Internet Consumer Behavior The Internet Consumer Behavior Course examines how people buy products online, as well as what and why they buy online. The course studies the Internet consumer from a psychological perspective in order to understand how to design a successful Internet site and to create a marketing message that reaches the consumer. Students in this course examine several specialized topics that relate to the online consumer, and through these topics attempt to understand and predict online buyer decision-making. Overview of Internet Consumer Behavior Integrating Internet Consumer Behavior Strategies Into Internet Marketing Campaigns Evaluating the Power of Online Communities Advertising and Internet Consumer Behavior Website Design and Consumer Behavior Total credit hours 2.13 IMK 333 Internet Law and Legal Issues The Internet is a complicated world when it comes to law and legal issues. In the Internet Law and Legal Issues Course, students examine a variety of course topics covering all of the subject areas related to this complex digital medium. It is vital that students understand how to protect their company and how to respect their consumer. A large portion of this course consists of examining case studies and analyzing controversial legal decisions regarding the Internet. Overview of Internet Law Current Internet Legal Issues Jurisdiction and Sovereignty Issues Freedom of Speech Issues Intellectual Property Issues Governance Global Internet Issues Case Studies Total credit hours 3.20 IMK 323 Internet Marketing Research Strategies In the Internet marketing field, it s vital to know how to extract from business resources data that will provide information about your product/service, as well as your consumer s behavior. The Internet Marketing Research Strategies Course focuses on accomplishing these goals through research and understanding research methodologies that are specific to the Internet. Internet marketers must be able to conduct research that constructs a marketing vision substantiated by data and facts, ultimately validating the financial investment of the company. Topics that will be covered in this course include: researching competitors, consumer behaviors, proper messaging, correct ricing, market behavior, and exit strategies. Internet Research Strategies Demographic and Consumer Research Strategies Validation of Financial Investment Understanding Primary Online Marketing Objectives Through Proper Market Research Identifying Primary and Secondary Target Markets Through Research This specific course uses the Florida Statewide Course Numbering System (SCNS). INTERNET MARKETING Bachelor o f Science Degree Program 19

20 Course Descriptions Program Core IMK 111 Introduction to Internet Marketing The Introduction to Internet Marketing Course presents an overview of the exciting and effective world of marketing of products/ services over the Internet. This course addresses all of the creative and technical aspects of maintaining a marketing website, including the importance of web design, web development, advertising, public relations, and sales. This course also defines key terms, such as: search engine marketing, display advertising, marketing, affiliate marketing, interactive advertising, new media distribution, blog and viral marketing, and search engine optimization. Traditional Marketing Components Introduction to Internet Marketing Internet Marketing Terminology Elements of Internet Marketing Total credit hours 2.13 MAN 2020 Introduction to Management The Introduction to Management Course analyzes the management principles that lead to a successful company, as well as the nature of business decisions. Students learn about creating and maintaining organizational structure within leadership and legal contexts, and further examine human resource principles. The course also contains an introduction to risk management principles and practices, provides different types of risks and the strategies used to minimize them in relation to physical assets, legal liability, employee benefit programs, taxes, and retirement costs. Creating and Maintaining Organizational Structure in a Leadership vs. Legal Context Human Resource Principles Employee Benefit Programs and Taxes Local and National Labor Laws Risk Management Entertainment Business Management Case Studies IMK 271 Introduction to Mobile Advertising The Introduction to Mobile Advertising Course covers creating mobile advertisements, as well as evaluating this type of advertising for an Internet product/service. In addition to understanding this business model, students must learn how to integrate and strategically develop their products/ services for the mobile market. The main goal of this course is to address the specific topics related to advertising for mobile phones and other mobile products. Other topics covered include privacy issues and legal issues. Evaluation of the Types of Mobile Advertising Advertising and Mobile Games Mobile Phone Rings and Advertising Click-to-Call Functionality Sending Marketing Information via Test (SMS), Picture, Audio or Video Message (MMS) Introduction to Mobile TV Advertising Mobile Advertising Metrics Total credit hours 2.13 IMK 231 Introduction to Scripting Languages The Introduction to Scripting Languages Course examines the process of understanding the languages that create the Web and how they can be used in marketing for the Internet. Students will learn how to identify the languages of HTML (HyperText Markup Language) and XHTML (extensible HyperText Markup Language) and how they are used in the creation of web pages. This course will also provide a basic understanding of JS (JavaScript) and its use-cases. HTML Overview Basic HTML tags and their uses Basic Metadata uses JavaScript Overview Total credit hours FU LL SAIL U NIVERSITY

21 IMK 253 Introduction to Web Interface and Usability The Introduction to Web Interface and Usability Course teaches students the concepts and strategies needed to create successful web interfaces. In this course, students examine the foundation of creating logical, intuitive, and clear web interfaces used by companies worldwide. This course examines design principles relating from usability, visualization, and functionality constructs. Interface Usability Concepts Interface Visualization Elements Interface Functionality Interface Accessibility Total credit hours 3.00 IMK 131 IT Communications In the IT Communications Course, students learn how to properly communicate with the information technology (IT) team. Students in this course gain foundational knowledge that will assist them in considering the technological limitations of their company. This course also addresses technical topics that must be considered when creating a marketing website and user interface. IT Structural Overviews IT Terminology and Concepts IT and Website Design Limitations Internet Security Issues Total credit hours 2.67 IMK 221 New Media Distribution Channels The New Media Distribution Channels Course teaches students how to analyze which new media distribution channel is appropriate for their product/service. Students examine a variety of new media components, assess which distribution channel suits their needs, and integrate their product/service into that channel. The following new media distribution channels will be studied: the Internet, mobile devices, video games, virtual worlds, web mash-ups, blogs and wikis, , interactive TV, and podcasting. New Media Distribution Channels Defined and Examined New Media Distribution Evaluated for a Variety of Products and Services New Media Distribution Legal Issues New Media Distribution Strategic Development New Media Distribution Case Studies This specific course uses the Florida Statewide Course Numbering System (SCNS). Total credit hours 3.73 IMK 483 Pay Per Click Campaign Development Pay per click is an advertising model used on search engines, advertising networks, and content websites/blogs where advertisers only pay when users actually click on their ad to visit their website. Students in the Pay Per Click Campaign Development Course explore this advertising model and strategize the most productive way to integrate it into their marketing strategy. Ad networks such as Google Ad Words, Yahoo! Search Marketing, and Microsoft Ad Center are examined, and the structure of these ad networks is studied. Course topics include: pay-per-click advertising model overview, keyword strategic development, click fraud, pay-per-click metrics, and pay-per-click campaign development. Pay Per Click Advertising Model Overview Keyword Strategic Development Content Networks Sites Click Fraud Pay Per Click Engines Pay Per Click Metrics Pay Per Click Campaign Development Total credit hours 2.67 IMK 263 Principles of Flash The Principles of Flash Course explores Flash on the Internet and how to best leverage the Flash Player s abilities to promote websites. Students will learn how to identify various Flash use-cases and how they relate to current industry marketing techniques and trends. This course will also provide students with a basic overview of the Flash authoring environment including Flash file types, Flash symbol editing, Flash libraries, and Flash publishing profiles. The Flash Player Leveraging Flash for Marketing Identify Flash Deployment Use-cases Overview of Flash Authoring Environment IMK 371 Public Relations In the Public Relations Course, students examine the topic of public relations (PR) and how this marketing component is different within the Internet community. Students evaluate their products and services and research how the public will perceive these products and services. Students also evaluate PR challenges and strategize how to enhance PR opportunities for their Internet marketing campaign. In this course, students are responsible for creating a variety of PR tools such as media releases, media kits, blogs, and Internet placements. Overview of Public Relations Public Relations and Internet Marketing Public Relations Writing and The Internet Ethics and Objectivity Legal Considerations Social Media Releases Total credit hours 2.13 INTERNET MARKETING Bachelor o f Science Degree Program 21

22 Course Descriptions Program Core IMK 353 Search Engine Optimization I In the Search Engine Optimization I Course, students are introduced to the complex topic of search engine optimization (SEO), the process of improving the volume and quality of consumer traffic to a website from search engines through search results. This course examines different kinds of searches, including image searches, local searches, and industry-specific vertical search engines. Internet consumer behavior is examined in order to teach students how to increase a website s relevance and determine how people search for products and services. An Introduction of Search Engine Optimization An Overview of a Variety of Types of Web or Internet Searches Search Engines Consumer Behavior Case Studies Total credit hours 3.73 IMK 423 Search Engine Optimization II The Search Engine Optimization II Course builds upon the foundational knowledge imparted in Search Engine Optimization I. This course addresses advanced topics such as link building, site structure improvements, conversion tracking, research and development, keyword strategic development, and understanding barriers of search engine optimization. The main goal of the course is to examine Search Engine Optimization strategies and to develop methodologies to increase quality website consumer traffic. Advanced Search Engine Optimization Topics Search Engine Optimization and Website Coding Troubleshooting Search Engine Optimization Problems Creating Content that will Assist In the Search Engine Optimization Effort Case Studies Total credit hours 2.67 IMK 431 Social Media Optimization Social Media Optimization (SMO) is a set of methods for generating publicity through social media, online communities, and community websites. The course topics for Social Media Optimization include adding RSS feeds, adding blogging opportunities, and incorporating thirdparty community functionalities such as photo slides, galleries, and video sharing. Social media optimization is an integral part of a successful Internet marketing campaign. A progressive aim of any social media effort is to add value to the web community experience and to strengthen the brand s presence within these communities. Evaluating the consumer s mindset and altering the Internet marketing efforts to match these demands completes this complicated task. The goal in this course is to teach students how to incorporate these methodologies into their Internet marketing campaign to create a strong presence in online communities. Social Media Optimization Overview Social Media Optimization Techniques RSS Feeds, Blogging, Third-Party Communities, Social Media Optimization, and Viral Marketing Strategic Implementation Legal Issues Linkability - Increasing Inbound Links IMK 361 Viral Marketing Viral marketing is based on natural behavior, uses preexisting social networks, and produces increased brand awareness through self-replicating processes similar to the spread of a computer virus. There are several methodologies inherent in viral marketing, such as: producing video clips, creating interactive flash games, developing images, or even sending text messages to the consumer. The goal of viral marketing is to inspire consumers to tell others about a product or service in order to increase brand awareness and inspire consumer loyalty. In the Viral Marketing Course, students learn how to evaluate if this marketing approach is appropriate for their product and/or brand. In this course, students are tasked with creating and producing their own viral marketing campaign. Viral Marketing Concepts and Overview Ethical Responsibility In this Type of Marketing Production of Viral Marketing Campaigns Viral Marketing Strategic Development Legal Considerations with Viral Marketing Total credit hours 3.73 Total credit hours FU LL SAIL U NIVERSITY

23 Course Descriptions General Education IMK 473 Web Analytics and Reporting The Web Analytics and Reporting Course shows students how to evaluate whether a website is accomplishing its marketing objectives, and how to report the productivity of the website to the company/client. This data is critical to financial investment in a website, and to forecasting where future monetary investments should go towards strengthening the website s marketing presence online. This course shows students to correct problems that will in turn strengthen the website s Internet marketing presence and productivity. Web Analytics Overview and Technologies Web Server Logfile Analysis Advantages Page Tagging Advantages Website Traffic Reporting and Data Analysis Response Rates Data Analysis Direct Mail Campaign Data Analysis Sales and Lead Information Analysis User Performance Data Web Analytics and Financial Reporting IMK 463 Web Banner Advertising Web banner advertising is a form of display advertising that uses several digital formats to create advertisements on a web page. The main goal of banner ads is to attract traffic to a website by linking the consumer to the website of an advertiser. In the Web Banner Advertising Course, students learn not only the basics of this type of advertising, but also how to integrate it with the Internet marketing structure. Along with evaluating the impact of banner advertising in an Internet marketing campaign, students learn how to use various techniques to create banner ads. Web Banner Advertising Principles Web Banner Advertising Digital Formats Web Banner Technologies Web Banner Business Agreements with Outside Partners Web Banner Strategic Placement Web Banner Metrics Intellectual Property and Copyright Total credit hours 3.20 IMK 311 Website Advertising and Design Principles The Website Advertising and Design Principles Course explains how to create a website that embodies web design principles that enhance the marketing message and promote consumer sales. The course covers the following topics: traditional and Internet advertising principles, website design and functionality, web design principles that enhance the consumer experience, and branding. The overall goal of the course is to cover website advertising and website design principles that are specific to the Internet marketing field and will sustain consumer activity and loyalty. Introduction to Advertising Principles Internet Advertising Principles Advertising and Website Design Principles Branding Consumer Experience Regulations and Law Total credit hours 3.73 ART 2007 Art History The Art History Course introduces students to selected monuments of art and architecture in the Western tradition - from the Greco-Roman era to the 20th century - studied in relation to the intellectual background of the ages and civilizations that produced them. Various visual mediums will propagate discussions of assigned readings in philosophical, religious, scientific, political, literary, and artistic contexts. To be able to learn and think in visual terms is a necessity in any branch of the entertainment business, but in order to do so you need to understand the foundations of Art and design. Ancient Art Medieval and Renaissance Art Modern Art Post-modern Art CLP 1006 Behavioral Science The Behavioral Science Course introduces students to the psychology of self-evaluation, self-motivation, self-awareness, and selffocus. This course provides an overview on current and historical theory as it pertains to the above-mentioned areas. Students are also introduced to techniques of time management, organizational skills, active listening, and producing effective presentations. Self-awareness Self-regulation Motivation Empathy Social Skills This specific course uses the Florida Statewide Course Numbering System (SCNS). INTERNET MARKETING Bachelor o f Science Degree Program 23

24 Course Descriptions General Education MUB 354 Business Statistics and Data Analysis The Business Statistics and Data Analysis Course presents advanced principles of statistics in the context of business-related decision making. Students learn how to summarize, analyze, and interpret real-world data related to the entertainment industry. They also begin to further develop advanced critical-thinking skills to identify how statistics may be used to influence people s perceptions and opinions. Descriptive Statistics Probability Sampling Data Analysis Total credit hours 2.93 IMK 301 Cultural Studies and the Web The Cultural Studies and the Web course emphasizes the relationship between cultural context and promotional content on the web. This analysis will examine the significance of cross-cultural variation to web content, web access, and consumer behavior. Case studies and empirical research will be evaluated to explore the costs and benefits of cultural relevance as a component of strategic planning and Internet marketing practice. Cultural Variation Consumer Behavior and Culturally Relevant Promotional Content Geo-demographics, Cultural Context, and Internet Marketing Practice Technology and Consumerism SPC 2140 Interpersonal Communications The Interpersonal Communications Course is designed to provide strategies and skills to enable clear and professional communications in the workplace. The students are guided through the career planning process and are provided with strategies necessary for a lifetime of career-related decision-making. By establishing clear goals and a clear approach for attaining those goals, students will increase their own self-confidence with respect to the transition from student life to professional life. Assessment and Evaluation Research and Planning Writing Résumés and Other Documents Networking and Interviewing STA 2140 Introduction to Statistics The Introduction to Statistics Course introduces statistics as a tool in decisionmaking in the entertainment business field. The first part of this course will review how to collect, present, and analyze data. The course then further explores the following topics: measures of central tendency and dispersion, statistical inference, index number, and time series analysis. The course will also teach the student how to present statistical data, construct frequency charts, and compute standard and quartile deviations. All of this knowledge is then applied in solving entertainment business problems in sampling, hypothesis testing, regression and correlation, and trend analysis. Overview of Business Statistics Business Statistics Terminology Collecting, Presenting and Analyzing Data Presentation of Statistical Data Problem-solving Using Statistics Business Statistics and the Entertainment Industry MGF 1213 College Mathematics The College Mathematics Course is designed to enable students to build skills and confidence in algebra that are required to succeed in future math and core courses. First-time algebra students or those needing a review will begin with basic concepts and build upon these ideas by completing work that uses algebra in practical situations. Sets & Logic The Real Number System Rational Exponents & Radical Expressions ENC 1101 English Composition The English Composition Course is designed to help students refine their own writing processes while developing an in-depth personal and intellectual inquiry into a subject of their choosing. The course connects personal reflection with critical analysis, providing varied opportunities for writing and for strengthening language skills. As the course unfolds, a series of assignments leads students through a continually deepening creative research process, which then develops into a complex and detailed written project. Total credit hours 2.67 Fundamentals of Polynomials & Factoring Composition and Revision Rational Expressions Critical Analysis Linear Equations & Inequalities Literary Devices Proportions, Formulas, and Word Problems Grammar and Structure Mathematical Models Portfolio 24 FU LL SAIL U NIVERSITY

25 MMC 2000 Media and Society The Media and Society Course explores media s impact on society and culture historically through present day. Areas of concentration including advertising, ethics, censorship, and globalization are examined from psychological and sociological perspectives. Through the use of discussion, lecture, visual media, research, and projectbased assignments, students develop essential analytical and life skills. Advertising Ethics/Censorship Research and Effects Globalization of Media Media Theory Course Specific Labs This specific course uses the Florida Statewide Course Numbering System (SCNS). INTERNET MARKETING Bachelor o f Science Degree Program 25

26 Admissions Requirements for Admission Applicants must submit the following to be considered for admission: Application for Admission Applicants must submit the completed application and fulfill all the requirements therein. $75.00 application fee The application fee must be submitted with the application. The application and application fee may be submitted prior to submission of the following supporting documents. Official Final High School Transcript, or GED test scores GED must be approved by your state s Department of Education.»» Full Sail requires that all applicants have completed high school and received a standard high school diploma or have passed the GED. High school seniors may still apply with official high school transcripts. Accepted applicants must provide their official final high school transcript before beginning any degree program.»» Transcripts must be sealed and may be included with the application or sent directly from the high school to Full Sail s Enrollment Department.»» Official GED test scores are required to prove high school equivalency.»» Home-schooled applicants are asked to provide home-school transcripts with the date of completion along with verification that the home school has been recognized by the applicant s state of residence. One Letter of Recommendation At least one letter should be written by a teacher, guidance counselor, employer or community leader. A second letter is recommended, and is preferred to be from the above, but may be a personal letter written on behalf of the applicant (but should not come from a family member). These letters should address the applicant s character, motivation, creativity and academic achievement. Application Questionnaire The applicant must submit the completed questionnaire which is designed to provide further insight into the applicants career dreams and goals. NOTE: ALL REQUIRED DOCUMENTATION THAT IS NOT IN ENGLISH MUST BE ACCOMPANIED BY A CERTIFIED ENGLISH TRANSLATION. IF NATIVE LANGUAGE IS OTHER THAN ENGLISH, VERIFICATION OF LANGUAGE PROFICIENCY IS REQUIRED. International Applicants International applicants must meet the standard admission requirements and provide the following: Language Proficiency - Applicants whose native language is not English must demonstrate the required level of language proficiency by providing documentation of one of the following: TOEFL (Test of English as a Foreign Language)»» Paper and pencil test: minimum score accepted is 550»» Computer-based test; minimum score accepted is 213»» New internet-based test; minimum score accepted is 79 IELTS (International English Language Testing System)»» The minimum required score is 6 Financial Guarantee - must be provided to verify available funding for tuition and related expenses for the duration of the chosen degree program. Foreign School Credentials - must be submitted to an outside evaluation service for determination of U.S. equivalency. Please contact your Admissions Representative or an International Liaison for recommended evaluation services. English Translation - any documentation not in English must be accompanied by a certified English translation. In an effort to minimize costs due to international currency exchange and bank surcharges, a wire transfer or a credit card is recommended for payment of all fees, deposits and tuition for International applicants and students. Regardless of payment method, all fees must be paid in United States currency. Please contact Full Sail s International Liaison for details. NOTE: REQUIREMENTS FOR ADMISSION APPLY EQUALLY TO ALL APPLICANTS WITHOUT REGARD TO RACE, COLOR, NATIONAL ORIGIN, SEX, DISABILITY, AGE, SEXUAL ORIENTATION, OR MARITAL STATUS. Information regarding Services for Students with Disabilities in the classroom can be found in the Full Sail Catalog. Admission Application Process The Admissions Department is prepared to assist with completing the application process. To apply simply: Complete the Application for Admission. Submit completed application along with $75 application fee. If applying for additional degree programs, a $200 deposit is required for each additional program. Applicants will be notified in writing in regards to acceptance upon completion and review of all required documents. The application fee and deposit(s) are credited to the cost of tuition but are not covered by financial aid. All deposits are fully refundable. 26 FU LL SAIL U NIVERSITY

27 Degree Program Price Bachelor of Science Degree Program Entertainment Business Enrollment Period 1 $ 11,000 Enrollment Period 2 $ 10,000 Enrollment Period 3 $ 14,000 Enrollment Period 4 $ 18,000 Total Price $ 53, 000 Internet Marketing Enrollment Period 1 $ 11,000 Enrollment Period 2 $ 10,000 Enrollment Period 3 $ 14,000 Enrollment Period 4 $ 18,000 Total Price $ 53, 000 Degrees Awarded Upon completion of the degree program, the student will be awarded a Entertainment Business Bachelor of Science or Internet Marketing Bachelor of Science degree. What s Included The cost of a Full Sail Degree Program includes expenses such as textbooks, manuals, media, production materials, lab fees, technology fees, and other associated costs except as noted. Institutional Fees Students will incur an additional fee (separate from tuition) for the cost of a computer and software, and equipment configured in accordance with program specifications which will change from time to time. Computer, software, and equipment prices and specifications will vary depending on degree program, start date, availability, and manufacturer changes. Please consult your Admissions Representative for information about the current institutional fee per degree program. Fees/Deposits A $75 application fee is required to apply for a Degree Program. For those applying for a second, or multiple degrees, an additional $200 refundable deposit is required. The application fee and deposit(s) are not covered by financial aid. The application fee and deposit(s) are included in the tuition prices listed. Non-Sufficient Funds A $25 fee will be charged for any check returned for non-sufficient funds. Online Education at Full Sail Online degree programs and courses are delivered over the Full Sail Online Learning Environment a secure web-based platform that employs modern multimedia technologies and is accessible 24 hours a day via the Internet. Online students use this system to view video content, receive and submit project work and assignments, take tests and quizzes, communicate with instructors and classmates, and review grades and course progress. On-campus students also use Full Sail s Online learning system for online-only courses, which are notated in their respective degree sections. Policies & Procedures Online Exceptions Most of the information in this catalog is applicable to both oncampus and online applicants. However, there are a few exceptions for online students, which are noted below: Institutional Fee Online students living outside the continental United States will incur an additional fee for the cost of shipping their computer, software, equipment, and educational materials configured in accordance with their degree program specifications, which will change from time to time. This shipping fee to students living outside the continental United States will be separate from tuition and in addition to the cost of the computer, software and equipment specific to their degree program. The shipping fee may vary depending on the online student s place of residence. Requirements Applicants to online-only degree programs will be required to complete an online orientation and assessment module. The assessment module confirms that the applicant has received sufficient instruction and information from the orientation module. The module explains the best practices for conducting online learning, overall operation of the online platform, procedures for troubleshooting problems and contacting the technical support team, and general school policy as it applies to the online format. Online Support The staff of Full Sail Online Support works together with students, faculty, and administration to make the student experience positive, reassuring, and seamless throughout our online courses and degree programs. Our mission is to provide the highest standard of technical support and to nurture students growth and development while allowing them to enhance the skills necessary to be successful in an online environment. Full Sail Support Specialists can assist with resolving technical issues associated with the functionality of the online platform. Support specialists are available either by phone or , Monday through Friday 8am 10pm, Saturday 3pm 10pm, and Sunday 5pm 12am Eastern Standard Time. Students can contact Online Support with the understanding that their concerns will be addressed promptly within 24 hours and communicated to the appropriate party. You can reach Online Support by phone at or by at FSOSupport@fullsail.com. Degree Program Pricing Bachelor o f Science Degree Program 27

28 Policies & Procedures Online Education at Full Sail, cont. Graduation Requirements In order to receive a Bachelor of Science Degree from Full Sail s Online Degree Program, a student must: 1. achieve a minimum GPA of 1.0 in each course, 2. complete all applicable courses within the degree, 3. not accrue in excess of 1.5 times the credits required to complete the program, 4. achieve an overall cumulative GPA of 2.0, and 5. fulfill all financial responsibilities. Class Times & Schedules Online students may log in to their courses and assignments at any hour and day they choose provided they meet all assignment deadlines. Full Sail reserves the right to adjust the order of courses and program content, staff or materials on a course-by-course basis as needed. Attendance As online students do not attend class on Full Sail s campus, their attendance is based on participation and timely completion of assignments. Refund and Repayment Policy Refunds Full Sail provides refunds in accordance with current state and federal regulations, and applicable accrediting standards. Refunds may result from either the federal Return to Title IV Refund calculation or the Full Sail Refund and Repayment Policy. The following categories of applicants are entitled to a full refund including the new application fee: 1. an applicant rejected by the college, 2. an applicant canceling application within five (5) business days of Full Sail s receipt of the application fee, 3. an applicant canceling enrollment within five (5) business days of Full Sail s receipt of a signed enrollment agreement, an applicant who cancels enrollment within five (5) business days after either successful completion of orientation or following a tour of the school facilities and inspection of equipment where training and services are provided, and 4. a student enrolled in the first enrollment period of the degree program who is dissatisfied with his or her progress and withdraws within the first five (5) days of instruction. Under any other circumstances, the $75 application fee is retained by Full Sail. Percentages of refunds are based on 100 percent of the contract price including the deposit. A student who is terminated, withdraws, or otherwise fails to complete his or her course of study may be eligible for a refund. Repayment of Government Program Funds If a student is terminated, withdraws, or otherwise fails to complete an enrollment period and received financial aid while enrolled, the Federal Government dictates how refunds (if applicable) are repaid. The return of financial aid is dictated by The Return of Title IV Funds calculation policy. If a refund results from this calculation, federal policy requires that these unearned funds be returned to the applicable Title IV financial aid fund source. Funds are refunded to the Title IV Programs in the following federally mandated order: 1. Unsubsidized Federal Stafford loans 2. Subsidized Federal Stafford loans 3. Federal PLUS loans 4. Federal Pell grants 5. Academic Competitiveness Grant (ACG) 6. National Science and Mathematics Access to Retain Talent (SMART) 7. Federal Supplemental Education Opportunity Grant (FSEOG) 8. Other grant or loan assistance authorized by Title IV of the HEA, as amended When a student withdrawal involves the repayment of Title IV funds, Full Sail returns these funds based upon a federally recognized payment period. Full Sail s federally recognized payment period is defined as half of an academic year. If a student withdraws on or before completing sixty (60%) of the federally recognized payment period (defined above), a portion of the total Title IV funds awarded will be returned. The Return of Title IV Funds calculation may result in the student owing a balance to the Federal Government and, in some cases, to Full Sail. Refunds are made within thirty (30) days of termination or withdrawal. Living Expense Repayment If a student is provided with living expense funds originating from a student financial assistance program and the student fails to complete the enrollment period for any reason, the student is required to return the unearned funds. Full Sail will notify the student of the amount owed. If the student fails to satisfy the repayment, he or she will be ineligible for any further federal student financial aid assistance. 28 FU LL SAIL U NIVERSITY

29 Refund Chart Full Sail calculates a pro-rated refund for all students who do not complete thirty (30) percent of an enrollment period. Refunds are calculated by determination of the number of weeks of instruction attended by the student and dividing this figure by the total weeks of instruction required to complete the enrollment period. The resulting percentage is rounded up to the nearest ten (10) percent as the amount of the enrollment period the student has completed. The amount of tuition to be refunded is based on the amount of the enrollment period completed and is illustrated in the chart below. Comparative Program Information Comparative program information related to tuition and program length is available from:»» Accrediting Commission of Career Schools and Colleges of Technology 2101 Wilson Boulevard, Suite 302 Arlington, VA (703) % ENROLLMENT PERIOD COMPLETED % CONTRACT PRICE REFUNDED 1-10% % 10.1%-20% % 20.1%-30% % 30.1%-100% % Using the percentage completed as calculated in the chart above, cancellation after attendance has begun but prior to thirty (30) percent completion of the enrollment period will result in a pro-rated refund. Please note that after a student completes over thirty (30) percent of an enrollment period, he or she is responsible for one hundred (100) percent of the tuition for that enrollment period. The date from which the refund is calculated is either the date of the student s formal withdrawal or the date Full Sail terminated, withdrew, or otherwise determined a student failed to complete his or her course of study. Refunds are made within thirty (30) days of termination or withdrawal. The original source of any refunded amounts dictates the entity to which funds are returned. Refunds due to the student that are less than two dollars are not issued unless the student submits a written request. In the event of a student s prolonged illness, accident, death in the family or other circumstances that make completion of the enrollment period impossible or impractical, the school will attempt to make a fair and reasonable settlement. Full Sail reserves the right to modify these policies in order to remain in compliance with any changes in the applicable laws and regulations. Bachelor o f Science Degree Program 29

30 Policies & Procedures Policies & Procedures Florida s Statewide Course Numbering System Courses in this catalog are identified by prefixes and numbers that were assigned by Florida s Statewide Course Numbering System (SCNS). This numbering system is used by all public postsecondary institutions in Florida and 26 participating non-public institutions. The major purpose of this system is to facilitate the transfer of courses between participating institutions. Students and administrators can use the online Statewide Course Numbering System to obtain course descriptions and specific information about course transfer between participating Florida institutions. This information is at the SCNS website at Each participating institution controls the title, credit, and content of its own courses and recommends the first digit of the course number to indicate the level at which students normally take the course. Course prefixes and the last three digits of the course numbers are assigned by members of faculty discipline committees appointed for that purpose by the Florida Department of Education in Tallahassee. Individuals nominated to serve on these committees are selected to maintain a representative balance as to type of institution and discipline field or specialization. The course prefix and each digit in the course number have a meaning in the Statewide Course Numbering System (SCNS). The list of course prefixes and numbers, along with their generic titles, is referred to as the SCNS taxonomy. Descriptions of the content of courses are referred to as statewide course profiles. GENERAL RULE FOR COURSE EQUIVALENCIES Equivalent courses at different institutions are identified by the same prefixes and same last three digits of the course number and are guaranteed to be transferable between participating institutions that offer the course, with a few exceptions. (Exceptions are listed below.) PREFIX ENC EXAMPLE OF COURSE IDENTIFIER English Composition LEVEL CODE (FIRST DIGIT) Lower (Freshman) Level At This Institution CENTURY DIGIT (SECOND DIGIT) Freshman Composition For example, a freshman composition skills course is offered by 58 different postsecondary institutions. Each institution uses ENC_101 to identify its freshman composition skills course. The level code is the first digit and represents the year in which students normally take the course at a specific institution. In the SCNS taxonomy, ENC means English Composition, the century digit 1 represents Freshman Composition, the decade digit 0 represents Freshman Composition Skills, and the unit digit 1 represents Freshman Composition Skills I. In the sciences and certain other areas, a C or L after the course number is known as a lab indicator. The C represents a combined lecture and laboratory course that meets in the same place at the same time. The L represents a laboratory course or the laboratory part of a course, having the same prefix and course number without a lab indicator, which meets at a different time or place. Transfer of any successfully completed course from one participating institution to another is guaranteed in cases where the course to be transferred is equivalent to one offered by the receiving institution. Equivalencies are established by the same prefix and last three digits and comparable faculty credentials at both institutions. For example, ENC 1101 is offered at a community college. The same course is offered at a state university as ENC A student who has successfully completed ENC 1101 at the community college is guaranteed to receive transfer credit for ENC 2101 at the state university if the student transfers. The student cannot be required to take ENC 2101 again since ENC 1101 is equivalent to ENC Transfer credit must be awarded for successfully completed equivalent courses and used by the receiving institution to determine satisfaction of requirements by transfer students on the same basis as credit awarded to the native students. It is the prerogative of the receiving institution, however, to offer transfer credit for courses successfully completed that have not been designated as equivalent. NOTE: DECADE DIGIT (THIRD DIGIT) Freshman Composition Skills CREDIT GENERATED AT INSTITUTIONS ON THE QUARTER-TERM SYSTEM MAY NOT TRANSFER THE EQUIVALENT NUMBER OF CREDITS TO INSTITUTIONS ON SEMESTER-TERM SYSTEMS. FOR EXAMPLE, 4.0 QUARTER HOURS OFTEN TRANSFERS AS 2.67 SEMESTER HOURS. UNIT DIGIT (FOURTH DIGIT) Freshman Composition Skills I LAB CODE No laboratory component in this course 30 FU LL SAIL U NIVERSITY

31 THE COURSE PREFIX The course prefix is a three-letter designator for a major division of an academic discipline, subject matter area, or sub-category of knowledge. The prefix is not intended to identify the department in which a course is offered. Rather, the content of a course determines the assigned prefix to identify the course. AUTHORITY FOR ACCEPTANCE OF EQUIVALENT COURSES Section (7), Florida Statutes, states: Any student who transfers among postsecondary institutions that are fully accredited by a regional or national accrediting agency recognized by the United States Department of Education and that participate in the statewide course numbering system shall be awarded credit by the receiving institution for courses satisfactorily completed by the student at the previous institutions. Credit shall be awarded if the courses are judged by the appropriate statewide course numbering system faculty committees representing school districts, public postsecondary educational institutions, and participating nonpublic postsecondary educational institutions to be academically equivalent to courses offered at the receiving institution, including equivalency of faculty credentials, regardless of the public or nonpublic control of the previous institution. The Department of Education shall ensure that credits to be accepted by a receiving institution are generated in courses for which the faculty possess credentials that are comparable to those required by the accrediting association of the receiving institution. The award of credit may be limited to courses that are entered in the statewide course numbering system. Credits awarded pursuant to this subsection shall satisfy institutional requirements on the same basis as credits awarded to native students. EXCEPTIONS TO THE GENERAL RULE FOR EQUIVALENCY Since the initial implementation of the SCNS, specific disciplines or types of courses have been excepted from the guarantee of transfer for equivalent courses. These include varying topics courses that must be evaluated individually, or applied courses in which the student must be evaluated for mastery of skill and technique. The following courses are exceptions to the general rule for course equivalencies and may not transfer. Transferability is at the discretion of the receiving institution.»» Courses not offered by the receiving institution.»» For courses at non-regionally accredited institutions, courses offered prior to the established transfer date of the course in question.»» Courses in the _ series are not automatically transferable, and must be evaluated individually. These include such courses as Special Topics, Internships, Practica, Study Abroad, Thesis and Dissertations.»» College preparatory and vocational preparatory courses.»» Graduate courses.»» Internships, practica, clinical experiences and study abroad courses with numbers other than those ranging from »» Applied courses in the performing arts (Art, Dance, Interior Design, Music, and Theatre) and skills courses in Criminal Justice are not guaranteed as transferable. COURSES AT NONREGIONALLY ACCREDITED INSTITUTIONS The Statewide Course Numbering System makes available on its home page ( a report entitled Courses at Nonregionally Accredited Institutions that contains a comprehensive listing of all nonpublic institution courses in the SCNS inventory, as well as each course s transfer level and transfer effective date. This report is updated monthly. Questions about the Statewide Course Numbering System and appeals regarding course credit transfer decisions should be directed to (Name of Statewide Course Numbering System Institution Contact) in the (Office where Institution Contact may be located) or the Florida Department of Education, Office of Articulation, 1401 Turlington Building, Tallahassee, Florida Special reports and technical information may be requested by calling the Statewide Course Numbering System office at (850) or via the internet at Produced by Platinum Creative 2009 Full Sail, Inc. All rights reserved. The terms Full Sail, Full Sail University, Full Sail Real World Education, If you re serious about your dream, we ll take your dream seriously, You Can Get There From Here, and the Full Sail University Logo are either registered service marks or service marks of Full Sail, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners. The appearance of these marks does not necessarily indicate a formalized sponsorship or affiliation with other such companies. Bachelor o f Science Degree Program 31

32 Master s Bachelor s Associate s Degrees Full Sail University 3300 University Boulevard Winter Park, FL Toll Free: Local/International: fullsail.edu Catalog Addendum 2009 Accredited University, ACCSCT. Financial Aid available to those who qualify. Career development assistance.