Unit 3- Chapter 5: The Free Enterprise System (Marketing Essentials 2012) Unit 7- Chapter 21: Channels of Distribution
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1 UNIT/ORGANIZING PRINCIPLE: : Entrepreneurial & School Based Enterprise ESSENTIAL QUESTIONS: PACING: 18 Weeks Unit Number: 1 1. What economic principles serve as foundations for marketing functions? 2. What mathematical and reading skills are necessary for an employee to have to succeed in the workplace? 3. What skills are needed in order to operate a business? 4. What are current business opportunities? STANDARDS BENCHMARKS TEXTBOOK ALIGNMENT RESOURCES 32. Apply Economic Principles to Marketing Explain economic trends as they relate to marketing. Unit 3- Chapter 5: The Free Enterprise System (Marketing Essentials 2012) Explain role of the profit motive in the marketing of products Explain role of marketing in a free enterprise system Describe channels of distribution for marketing. Unit 7- Chapter 21: Channels of Distribution 33. Apply product and service technology Apply economic concepts to marketing including pricing, risk, productivity, competition, and cycles Demonstrate appropriate techniques Unit 4- Chapter 9: Technology for Marketing 1
2 and terminology for selling. (Marketing Essentials 2012) 34.0 Demonstrate merchandising skills appropriate for marketing Demonstrate principles in the marketing of products Discuss inventors and entrepreneurs who have had a major influence on the marketing industry Identify past, present, and future marketing products, styles, and services Supervise basic stock keeping techniques, such as sorting by color, size, and/or classification; and cleaning merchandise fixtures Supervise initiatives in maintaining stock, such as rehanging merchandise, studying hang tags, and restocking merchandise. UNIT 6- Chapter 18: Visual Merchandising and Display (Marketing Essentials 2012) Demonstrate sales promotion technique of locating advertised 2
3 merchandise on the selling floor Demonstrate techniques to perform a merchandise inventory Assist in preparation of merchandise displays by demonstrating knowledge of design principles and elements, kinds of displays, patterns of arrangement, color principles, and appropriate displays for given types of merchandise Plan a promotional campaign for a product or line to include types of media, promotional mix, and evaluation of effectiveness Demonstrate ability to follow a floor plan. 35. Implement Marketing Operational Techniques Implement accident prevention techniques in work Unit 11- Chapter 34: Risk Management (Marketing 3
4 situations. Essentials 2012) Demonstrate receiving and checking techniques Demonstrate techniques to prevent security problems, including correct procedures for recognizing and monitoring potential shoplifters. Unit 11- Chapter 34: Risk Management (Marketing Essentials 2012) 36. Demonstrate proficiency in applying higher level mathematical skills unique to marketing Demonstrate procedures relative to employees role in preventing internal loss Implement guidelines that address concerns and issues that relate to the operation of a business including safety practices Conduct an orientation for new employees Collect and analyze sales information to determine stock turnover and stock-sales UNIT 5- Chapter 16: Using Math in Sales (Marketing Essentials 2012) 4
5 ratio for merchandise Apply standard industry formula to determine markup and markdown on merchandise or service Analyze standard industry formulas relative to discount date and due date to determine the amount of payment on an invoice Determine amount of merchandise to be reordered utilizing model stock by collecting, organizing, representing, and interpreting data and predicting outcomes Complete pricing problem involving fixed or variable pricing, oddcent pricing, and loss leader pricing. Unit 8- Chapter 27: Pricing Math (Marketing Essentials 2012) Calculate sales productivity Calculate sales per hour. 5
6 36.08 Calculate average items and average dollars per transaction. 37. Apply promotional planning techniques and procedures to product marketing Analyze role of promotion in marketing and merchandising Develop a promotion plan for a given product or situation Develop a promotional mix for a product Identify the market(s) for the promotion plan Prepare a promotional calendar of events Prepare a written advertisement layout Select and evaluate a variety of advertising media to carry the advertising message. Unit 6- Chapter 17: Promotional Concepts and Strategies (Marketing Essentials 2012) Apply steps 6
7 involved in planning and setting up displays Identify factors to consider when evaluating completed displays Differentiate between promotional displays and institutional displays Implement strategies to be used for public relations Establish promotion plan sales quotas and incentives Evaluate the overall promotion plan. 38. Apply entrepreneurial concepts to marketing Describe importance of entrepreneurship to related industries Analyze advantages and disadvantages of selfemployment. UNIT 11- Chapter 33: Entrepreneurial Concepts (Marketing Essentials 2012) Analyze risks involved in ownership of 7
8 a business Analyze advantages and disadvantages of the primary forms of business ownership Discuss future prospects for entrepreneurship and intrapreneurship in marketing Assess education, aptitudes, attitudes, and skills recommended for entrepreneurs and intrapreneurs Assess personal potential to become an entrepreneur and/or intrapreneur Develop a plan to establish and open a business. 39. Apply marketing management principles to a business Explain marketing management functions Explain how a marketing manager manages people, ideas, time, money, and Unit 11- Chapter 34: Risk Management (Marketing Essentials 2012) 8
9 materials Explain why effective communication is critical to the marketing manager Apply the steps in the management problem-solving process Demonstrate strategies the marketing manager can use to motivate employees Evaluate how the marketing concept influences marketing. Develop a marketing plan. UNIT/ORGANIZING PRINCIPLE: International Marketing & Career Planning ESSENTIAL QUESTIONS: 1. What are current global trends? 2. How does technology aid marketing functions? 3. What skills are required to be employable in marketing? PACING: 18 weeks Unit Number: 2 STANDARDS BENCHMARKS TEXTBOOK ALIGNMENT RESOURCES 9
10 UNIT/ORGANIZING PRINCIPLE: ESSENTIAL QUESTIONS: 1. PACING: Unit Number: 3 STANDARDS BENCHMARKS TEXTBOOK ALIGNMENT RESOURCES 10
11 UNIT/ORGANIZING PRINCIPLE: ESSENTIAL QUESTIONS: 1. PACING: Unit Number: 4 STANDARDS BENCHMARKS TEXTBOOK ALIGNMENT RESOURCES 11
12 UNIT/ORGANIZING PRINCIPLE: ESSENTIAL QUESTIONS: 1. PACING: Unit Number: 5 STANDARDS BENCHMARKS TEXTBOOK ALIGNMENT RESOURCES 12
13 UNIT/ORGANIZING PRINCIPLE: ESSENTIAL QUESTIONS: 1. PACING: Unit Number: 6 STANDARDS BENCHMARKS TEXTBOOK ALIGNMENT RESOURCES 13
14 14
15 UNIT/ORGANIZING PRINCIPLE: International Marketing & Career Planning ESSENTIAL QUESTIONS: 1. What are current global trends? 2. How does technology aid marketing functions? 3. What skills are required to be employable in marketing? PACING: 18 Weeks Unit Number: 2 STANDARDS BENCHMARKS TEXTBOOK ALIGNMENT RESOURCES 40. Analyze global trends in marketing Compare and contrast global marketing trends in selected industries Analyze impact of global marketing Identify foreign markets and distributors Analyze multicultural influences on global marketing trends Demonstrate methods of researching specific global markets. Marketing Essentials Unit 2- Chapter 4 Marketing Management Knowledge and Skill Chapter 13 Marketing Essentials Unit 1- Chapter 2 Marketing Internship Project - SWOT Analysis Marketing & Business Administration Research and Curriculum Center (MBAResearch) - Marketing Education Resource Center (MarkEd) MEA - Marketing Education Association Discuss the role of the Internet in facilitating global marketing. 41. Demonstrate applications of technology to Demonstrate mastery of computers and technology currently used in marketing. Marketing Essentials Unit 4- Chapter 9: Technology of Marketing InDesign Certification Marketing Management 15
16 marketing Identify use of satellite transmissions in marketing training. Marketing Essentials Unit 7- Distribution Ch Knowledge and Skill Case 2 Apple, Inc Demonstrate use of the computer and information networks in marketing. 42. Apply a career plan to marketing Develop a plan for pursuing a specific career in marketing, including training and educational requirements, needed skills and abilities, and steps for reaching career goals in the chosen career. Marketing Essentials Unit 12 Chapter 37 Identifying Career Opportunities, Chapter 38 Finding and Applying for a Job DECA - For Secondary students. Delta Epsilon Chi (DEX) - For Postsecondary students Demonstrate competencies required for career sustaining and midlevel management positions in a chosen marketing field Demonstrate specific technology applications related to the student s marketing career plan Develop forms of documentation for inclusion in a marketing career portfolio. 16
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