StorageCraft Partner Network Program Guide
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1 PARTNER NETWORK StorageCraft Partner Network Program Guide PARTNER NETWORK Become a StorageCraft Partner Today PARTNER NETWORK
2 Introduction to the StorageCraft Partner Network Change the game with the StorageCraft Partner Network Become a Partner Today The StorageCraft Partner Network is designed to support your business growth. We believe in building longterm partnerships uniquely positioned to generate new opportunities and increase profitability. The StorageCraft Partner Network is the basis for an alliance between StorageCraft and our partners. As a StorageCraft Partner, you will gain access to a wide range of exclusive sales, marketing and technical resources, that will drive recurring revenue and profit, close deals faster and provide your business with a point of differentiation. Our Commitment to our StorageCraft Partners "Thank you for becoming a part of the StorageCraft Partner Network. We exist to help you create more value for and earn more loyalty from the IT customers you serve. Every StorageCraft employee is relentlessly focused on bringing you more compelling technology to offer and making the partner experience easier and more profitable for you. The more you invest in your relationship with StorageCraft, the greater your potential return. When you take full advantage of the resources and rewards available to you in the StorageCraft Partner Network, your customers will rely on you as a trusted authority in intelligent data recovery. I look forward to celebrating your victories with you and welcome you to our global partner community." Matt Medeiros, Chairman & CEO 2
3 Why Partner with StorageCraft? StorageCraft is committed to strengthening our relationships with partners to develop a more robust partner community that delivers excellent partner support and enables partner growth. StorageCraft offers the best-in class technology, competitive pricing, local technical support and professional services and a fast-track to establishing recurring revenue. Join our Partner Network and receive: Access to award-winning products and services with proven reliability Lucrative margin opportunities that increase as you grow with StorageCraft Industry-leading deal registration rewards, starting as low as $1500 Valuable NFR software keys to ramp up your sales and technical teams Unlimited Academy elearning for sales and technical certification Ready-to-launch (and track) marketing campaigns included in your portal Market development funds to supplement your sales and marketing (MDF) 3
4 Partner Incentive Overview Our Recovery Guarantee Because of all the advancements in our product line, we re making plans to offer an unprecedented Recovery Guarantee, which will set your business continuity offering apart from every other Recovery Solution on the market. People Dedicated account managers Dedicated sales engineers Australian Based support team Products NFR product licenses A free copy of StorageCraft ShadowProtect IT Edition Sales and marketing Custom, turnkey sales and marketing tools Marketing development funds Your company listed in our find-a-reseller tool Training and Certification Free Academy elearning Discounted in-person training Free certification exams Online Resources Data sheets, recorded demos, and product info Ebooks on topics like selling disaster recovery as a service A robust blog filled with articles relevant to you Margin Incentives Deal registration as low as $1500 Volume incentives your margin improves as you grow Government, education, and non-profit pricing 4
5 Partner Network Requirements Our goal is to help you improve recurring revenue from disaster recovery and business continuity products and services. As you do more business with StorageCraft, you ll unlock more partner benefits to help you take your profits even higher. These are the requirements for each partner level: Requirements Annual Billing Requirements <US$30k US$30k - US$60k US$60K+ Number of Certified Employees StorageCraft Certified Sales Professional StorageCraft Certified Engineer 1 2 *Specific Terms and Conditions are linked to the benefits above. For more information, please contact StorageCraft Representative. 5
6 Partner Network Benefits Benefits Access to Partner Marketing Portal and Enablement Tools Dedicated Account Management and Technical Resources Sales and Technical On-Boarding Product Purchase Discount - Perpetual Licenses (Corporate) Product Purchase Discount - Perpetual Licenses (Govt/EDU/NFP) MSP Volume Pricing for Monthly Subscription Licenses MSP RAMP Program for Monthly Subcription Licenses (for large-scale deployments) Complimentary NFR Software for Internal Use, Evaluation and Training (Packs include: Server, Desktop, ImageManager) Unlimited Access to Academy elearning Courses (Sales and Technical) 1 NFR pack 2 NFR pack 5 NFR pack Academy Instructor-led Classroom Training (Includes One Exam per Course Completed) 50% Discount (Off MSRP) 50% Discount (Off MSRP) 50% Discount (Off MSRP) Monthly Partner Newsletter Deal Registration: $1,500 - $5,000, 5% Additional Margin $5,000 - $10,000, 10% Additional Margin $10,000 or more, 15% Additional Margin Quarterly IT Edition Partner Discount Purchase Benefit 4 4 Quarterly IT Edition Sales Incentive Program (Previous Quarter Sales of $5,000 or More) 1 2 Marketing Development Funds (MDF) 4 4 Quarterly Joint Business Development Plan 4 Access to Beta Products 4 StorageCraft Partner Certificates and Logos 4 Partner Locator on StorageCraft Website 4 Customisable Case Study Videos 4 *Specific Terms and Conditions are linked to the benefits above. For more information, please contact StorageCraft Representative. 6
7 Partner Network Portal Getting Started StorageCraft partners have always had an unfair advantage because of our fast, reliable recovery technology. Our new online community makes it even easier for you to cash in on StorageCraft Partner Network benefits like deep product discounts, free online training, deal registration, and powerful automated marketing tools. Everything you need to profit from Disaster Recovery as a Service in a free, single-sign on portal. Not only can you sign up for free, you ll also get access to $1,500 in NFR software you can start using immediately in your internal environment. Become a partner today and see how you can get an unfair advantage. Get to know your channel account manager and sales engineers Explore the resources in the StorageCraft Partner Portal Sign up for our monthly webinar series Familiarise yourself with our custom marketing campaigns Host an MDF event The StorageCraft Partner Network is designed to help partners build skills around 3 core competencies: Marketing Sales Enablement Technical Enablement Marketing Launch Kit MDF support White Label or Co-branded Collateral Digital Content Marketing Tools (web content, marketing, social content) Partner Campaign Builder Battle cards Product Collateral Sales Training Competitive Intelligence Quarterly Business Development Plans Onboarding Webinars Technical Instructor-led Training StorageCraft Academy elearning Pre-sales Engineering Support Product Training Technical Workshops 7
8 Partner Resources Sales Tools The Partner Portal is your main resource for everything from sales and marketing tools to training and more. In addition to turnkey marketing campaigns, pricing calculators, and other things, our partner portal houses ebooks on everything from how to sell disaster recovery as a service to how to price your backup and disaster recovery offerings. Sales Assets on the Partner Portal include: Onboarding Material (Webinars and Guidebooks) elearning Materials How-to-Sell materials Pricing Calculator StorageCraft Monthly Partner Broadcast Sales Cheat Sheets Battle Cards Solution Briefs Product Collateral Quarterly Business Development plans Onboarding Webinars Get Trained on How to Sell the StorageCraft Solutions Now 8
9 Partner Resources Technical Tools The StorageCraft Partner Portal offers innovate tools to minimize time-to-market time and maximize profitability. Empower your IT service team with step-by-step training on how to install and support all of the products and services that make up the StorageCraft Recovery Solution. It s a commitment that produces greater rewards as you grow. Technical Tools on the Partner Portal include: White Papers Best Practice Guides Videos and Deep Dives Datasheets/FAQs Technical Certification StorageCraft Academy elearning On-site Product Overview Professional Services Technical Workshops Technical Instructor-led Training Pre-Sales Engineering Support Get Technically Trained on Our StorageCraft Solutions Now 9
10 Partner Resources Marketing Tools Launch integrated marketing campaigns with a few clicks and watch your pipeline grow. StorageCraft offers access to a diverse range of useful self-service and assisted marketing resources. Whether you're a seasoned marketer or just taking your first steps to promote your technical expertise, you'll find your one-stop-shop to all things StorageCraft Marketing. Our Marketing Launch Kit include: Case Studies Co-branded Collateral Digital Content Marketing Tools (web content, marketing, social content) Quarterly Marketing Plan Sponsored Events and Event Updates Campaign Library: Our Campaign Builder helps you create your own marketing campaigns for StorageCraft products and services, showing your company branding and call to action s Marketing Guidelines and Logos Start Building Your StorageCraft Campaign Now 10
11 Deal Registration StorageCraft Deal Registration is designed to accelerate your business growth by protecting your sales opportunities and earning up to 15% extra points of margin. Reap the benefits of Deal Registration by simply registering any qualifying deal on our self-service portal. Deal Registration is open to all StorageCraft Partners and is a great way for you to obtain additional sales margin while protecting your opportunities. Protect your investment Protect your opportunities by locking in your deals and secure extra margin in the process. Who qualifies? All authorised StorageCraft partners in APAC. Here is a breakdown of our current Deal Registration Levels: 5% USD$1,500 - $5,000 10% USD$5,000 - $10,000 15% USD $10,000+ Register a Deal Now 11
12 Useful Links Partner Network Portal: Video Tutorials: StorageCraft Website: Downloads and User Guides: StorageCraft Training Academy Support Requests: Get a Trial: Request a demo: StorageCraft Deal Registration: StorageCraft Support Centre and Community: StorageCraft Enquiries: General: AsiaSales@StorageCraft.com.au Production information: Failure is not an option. Recover from any IT Disaster. Are you ready? Become a Partner Now 12
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