32ND EDITION WHAT S DAIRY DELI BAKERY CHEESE TRENDS REPORT

Size: px
Start display at page:

Download "32ND EDITION WHAT S DAIRY DELI BAKERY CHEESE TRENDS REPORT"

Transcription

1 32ND EDITION $399 WHAT S IN STORE 2018 DAIRY DELI BAKERY CHEESE TRENDS REPORT

2 WHAT S IN STORE 2018 IDDBA Analysis Consumer Lifestyles Playing Larger Role in Bakery Department Success Through its What s in Store research, IDDBA has identified three key trends impacting consumer shopping and purchasing in in-store bakeries, which, when analyzed separately and together, could provide innovative solutions to retailers looking to capitalize on the changing palates of today s shoppers. The first trend is growing interest in mini, singleserve, and smaller-sized varieties of baked goods. Several industry factors are contributing to this trend. This includes: household size, as nearly two-thirds of American households are now comprised of one to two people, who are less likely to purchase family-sized or larger-portioned products; more interest in trying new flavors, products, and ingredients without having to commit to purchasing the full-sized option; and onthe-go eating and snacking, whereby consumers are looking for quick, convenient, single-serve food that fit their busy and active lifestyles. Another trend is the importance of ISBs to deliver not only indulgence, but also products that appeal to the health and wellness shopper, who places on high emphasis on food containing better for you ingredients. Retailers should not view ISBs as onesize-fits-all departments. On the contrary, ISBs should feature products that appeal to a variety of consumer lifestyles. For the indulgent shopper, this could be decadent desserts, unique donut toppings, or flavorful cake and pie options. For the health and wellness shopper, this could be artisan bread made with whole or artisan grains, whole wheat products, or flatbreads. The third trend is the important role transparency and clean labeling play in shopper buying decisions. Today s consumers want to quickly know the ingredients of a product and where and how it was made. They also want to know if the products are free of ingredients they re looking to avoid, such as preservatives and artificial colors. ISBs are in the perfect position to promote these traits in their baked goods, given the minimal amount of ingredients, simplicity, and freshness of many baked products, especially storebaked bread. A Bit About Our Data Both Nielsen Fresh and IRI/FreshLook Marketing databases represent items sold in the supermarket service and self-service bakery, cheese, and deli departments, including System 2 items (or retailerassigned codes), and Universal Product Code (UPC) and Price Lookup (PLU) items. The data represented in this section is sourced from two different providers, and, therefore, variances in the numbers may be found and category definitions do not align. Nielsen FreshFacts historical data is projected to 100% ACV of the grocery channel, plus Walmart, Sam s Club and Target. Nielsen Fresh provides information for both standard (UPC) and retailer-assigned (PLU and system 2) items in the deli and bakery departments across the US. Data from the latest 52 weeks is not projected. It includes approximately 18,000 census stores from grocery, mass and club, but does not include alternative formats such as Whole Foods or Trader Joes. IRI/FreshLook s Fresh View is projected census-level sales of traditional grocery stores (with sales of $2 million or greater), including Walmart, Target, and Sam s Club International Dairy-Deli-Bakery Deli Association

3 The Bakery Economy Sales and Eating Retail Trends BAKERY DEPARTMENT GROWTH IN-STORE BAKERY PERFORMANCE In-store bakery (ISB) sales continued to grow in 2016, with almost 70% of respondents to Progressive Grocer s (PG) 2017 Retail Bakery Review reporting an increase throughout 2015; this compares to 52.8% who reported a sales increase in About 22% of respondents reported no change, while 9% said sales declined. Retailer optimism remains high for future growth. Sixty-one percent say they expect sales to increase through the end of 2017, 35% expect no change, and 4.3% project a decline. 1 Optimism corresponds to chain size: all survey respondents with 11 or more stores expected a rise in sales. Just half of respondents from chains of 10 or fewer stores project sales to remain the same. 2 Despite the rise in bakery sales, respondents view of ISB s role changed from Forty-three percent of respondents described their ISB s as part of onestop-shopping format, compared to 70% a year ago; 39% said it was an image builder (compared to 62% in 2015); 35% said it provides shoppers with basics/ necessities (compared to 61% the previous year); and 30% described it as a destination department (compared to 58% in 2015). IN-STORE BAKERY SALES-SYSTEM 2, UPC, AND PLU Nielsen Fresh reported ISB sales in the United States of $16.3 billion in 2016, a 3% increase from Matt Lally, manager of analytics and insights at Nielsen Fresh, told IDDBA that cakes contribute the most dollars to department growth, although the percentage is small because of the category s size. He added that sales of cupcakes and smaller dessert cakes continue to rise, while larger decorated occasion cakes are struggling. 3 Lally said the growth ISBs are experiencing is due, in large part, to the indulgence factor. Even health and wellness consumers are looking for ways to treat themselves with occasional indulgences, he said. figure 5.1 BAKERY SALES TRENDS REMAIN STABLE Desserts Breads and Rolls Breakfast Bakery Other Miscellaneous Bakery 50% 40% 30% 20% 10% 0% Source: Nielsen Perishables Group stable store historical database Key Insight ISBs have shown continued and consistent growth, despite the health and wellness trend. However, a factor in this growth has been inter-trading within the department, whereby stores focus their promotional efforts on specific products. For example, one year is an emphasis on rolls, the next year is an emphasis on cakes, and so on. You see this changing of the guard in terms of where the sales are coming from. Cupcakes and mini products have consistently been outpacing other products for several years, but there have not been any products that have truly revolutionized the department. If you think about areas of the store, it s taken trends like organic and deli-prepared items to take other fresh departments to the next level. There hasn t been an element like that in bakery departments to help them grow at a faster pace. These are the types of trends that can create opportunities in ISBs. Matt Lally, manager, analytics and insights, Nielsen Fresh 2017 International Dairy-Deli-Bakery Deli Association 93

4 WHAT S IN STORE Per Capita Cheese Consumption LBS LBS FRANCE US figure 6.5 US PER CAPITA CHEESE CONSUMPTION Per Capita Pounds per Year Cheddar Other than Cheddar 1 Mozzarella Other than Mozzarella Swiss 2 Cream and Neufchatel Total Processed Source: USDA 1 Includes Colby, washed curd, stirred curd, Monterey, and Jack. 2 Includes imported Emmenthaler and Gruyere. Per capita natural cheese consumption in the US increased 26% between 1996 and 2015, with Americans eating almost seven pounds more International Dairy-Deli-Bakery Deli Association

5 The Cheese Economy Sales and Eating Retail Trends SPECIALTY CHEESE ACCOUNTS FOR TWO-THIRDS OF CHEESE SALES Pre-Sliced Cheese 5.9% 18.1 % Service Cheese 27.8% 0 % Jim Dimataris, director of processor relations, California Milk Advisory Board (CMAB), also agreed. He told IDDBA, Artisan/specialty cheeses are far from peaking as a trend. This category continues to expand with new users coming to the category to serve Millennials and Gen X customers. Young Boomers are still consuming as well, so expect this category to continue to experience strong growth. Consumers are looking to try new things and artisan cheese fits the bill, with so many award winning unique cheeses available today. 3 US CONSUMPTION figure 6.6 Deli Cheese Category Share of Dollars Source: Nielsen Fresh Nielsen Perishables Group FreshFacts 52 Weeks Ending 7/1/17 TOTAL.1 % Specialty Cheese 66.3% 2.2 % Per capita cheese consumption in the United States continues to grow, reaching more than 35 pounds per year in 2015, double the amount consumed in 1975, but only about 60% of the cheese consumed in France. While the United States may never reach France s nearly 60 pounds annual per capita consumption, Allen Hendricks, director of foodservice, Ellsworth Cooperative Creamery, believes that 40 pounds per year is within sight in the United States as food service, restaurants, and stores continue to look for ways to add cheese to the menu. He said As an ingredient and on the table, it complements everything. Furthermore, as more Americans snack rather than eat meals more cheese will be consumed because it is portable and nutrient dense. Cheese is the original convenience food. 4 The in-store deli continues to be an important place for shoppers to experience new cheese varieties with specialty cheese experiencing the largest share of dollars (66%) and the greatest increase in dollar growth from the previous year (2.2%). Italian-type cheeses like Parmesan (volume up 2.0%), Mozzarella (up 1.0%), and Romano (up 1.9%) continue their popularity and growth. In the future, however, look for other Italian-type cheeses to accelerate their growth. In fact, Fontina was one of the 10 fastestgrowing cheese types, up 25% in volume for the year ending 7/16/2017. Barry Sparks, Deli Business, attributes this growth to increased consumer knowledge gained from cooking and travel shows on the Food Network as many television chefs are preparing regional Italian recipes that incorporate some of the lesser-known types. 5 To learn more about deli cheese, UPC coded cheese, and private label cheese sales see our online data at iddba.org/wisdata. Dimataris, CMAB, notes that in the United States consumption patterns can change as we age. He told IDDBA that currently, We eat less cheese as we get older, with seniors indexing at a mere 51 versus young Boomers at 102, Gen X at 117, and Millennials at 115. IDDBA notes that this trend, however, may not last. As Gen X and Millennials age they may not give up their cheese eating habits acquired when they were younger, thus contributing to the continued rise Cheese is the original convenience food. Allen Hendricks, Ellsworth Cooperative Creamery 2017 International Dairy-Deli-Bakery Deli Association 117

6 WHAT S IN STORE 2018 figure 8.9 MEAL KIT CONNECTIVITY TO DELI TRENDS Cross- Merchandising Convenience Co-Creation Delivery Focus on Food Trends In-Store Pickup Meal Kits Everything In-Store Local Flair Incremental Growth Social Engagement Fresh Branding Opportunity Cross- Department Source: IDDBA not digitally engaged. Daymon advised, Seamless integration with mobile is a must, citing the need for conversational engagement to go beyond the walls of the store to allow for two-way feedback for both retailers and suppliers. This, Daymon labels, is the age of conversational commerce and is what strengthens the emotional bond between shoppers and their stores and brands. Essentially, it shows customers the industry listens to them and cares about what they have to say. While word-of-mouth advertising can go a long way toward building traffic, Schmansky told IDDBA, This cannot be the only source of marketing if delis want to continue to see growth. She suggested pushing advertising via social media during key meal times, develop meal-of-the-day promotions for lunch and dinner hours, or have themed events or days to generate excitement within the store, all of which can be promoted on social media. Two-thirds of Millennials and Generation Z say they follow foodservice outlets on social media. Datassential reported chefs and operators are designing food, and food preparation videos, specifically for social media; for example, Sonic developed square-shaped International Dairy-Deli-Bakery Deli Association

7 The Deli Economy Sales and Eating Retail Trends Key Insight MEAL KIT IDEA STARTERS Meal kits should appeal to a variety of shoppers needs. About one in three shoppers enjoy meal kits because they try new ingredients and learn new cooking techniques, according to Datassential. So experience is sometimes as important as convenience. Even though shoppers enjoy cooking outside the box occasionally, they don t always want to sacrifice the time to do it. So while flavor profiles can be endless, preparation time shouldn t be. Here are some ideas to get a meal-kit program in the bag. Pre-cut veggies and flavorful sauces for stir fry. Pre-seasoned proteins with preseasoned sides think ethnic flavors that might otherwise require consumers to purchase larger amounts of ingredients they otherwise wouldn t. Create a display area for shoppers to assemble their own meal kits using recipes or shopping lists with all the ingredients merchandised in the display. milkshakes for Instagram s square photo interface. Not only does this help in marketing, it holds operators more accountable to make the food look like it does in the picture. Digital engagement isn t limited to social media. Mobile apps and websites can easily give diners necessary information in the demand moment. Diners with kids and Millennials lead the way in looking up coupons and online offers for restaurants (57% and 51%, respectively). Slightly more Millennials (59%) than diners with kids (58%) read menus online before going to restaurants, followed closely by Gen Xers (53%). Use of review sites like Yelp by sharing food photos, posting menu changes, and responding to reviews is another avenue to bolster digital engagement with consumers. DELI DEPARTMENT FOOD TRENDS Influential food trends revolve around a few key themes: demand for authentic flavors, customized experiences, and food with purpose. The demand for authenticity and bolder flavors is on the rise, particularly among young people. Americanized versions aren t enough of an experience, especially as the population becomes increasingly multicultural. More than half (53%) of consumers want a wider variety of cheese in dips and spreads, like blue cheese and Feta as opposed to Cheddar. Consumers are moving beyond the traditional sandwich tray, opting for charcuterie boards and specialty cheeses. Dollar sales of mozzarella, basil, and prosciutto hors d oeuvres have increased by more than 76%, according to Nielsen. However, consumers look for customizable options to put their own touch on their food, despite the desire for authentic experiences. Functional foods are pushing the envelope in the name of health and wellness exposing a shift away from traditional American eating habits but opening the door to customer engagement on a deeper level. DESIRE AND RESPECT FOR AUTHENTIC FLAVORS The USDA ban on imported cured pork products for certain regions in Italy ended in Italy s Association of Meat and Cold Cut Products predicted the lift on the ban could bring an additional $9-13 million per year in Italian meats exported to the United States, like Prosciutto di Parma, Prosciutto di San Daniele, and mortadella. High-end salami and charcuterie are pushing the deli meat category to be a major growth opportunity as consumers reveal their willingness to spend more for better quality, authenticity, and variety in specialty meats and cheeses. Merchandising and incorporation into 2017 International Dairy-Deli-Bakery Deli Association 169

FRESH PERSPECTIVES ON BAKERY CONSUMERS. Prepared for the 2016 International Baking Industry Exposition

FRESH PERSPECTIVES ON BAKERY CONSUMERS. Prepared for the 2016 International Baking Industry Exposition FRESH PERSPECTIVES ON BAKERY CONSUMERS 2016 Prepared for the 2016 International Baking Industry Exposition THE CURRENT LANDSCAPE FOR BAKERY: BUSY LIFESTYLES DEMAND CONVENIENCE HEALTH & WELLNESS DRIVES

More information

Applying Performance and Consumer Insights for Success in Fresh Category Management

Applying Performance and Consumer Insights for Success in Fresh Category Management Applying Performance and Consumer Insights for Success in Fresh Category Management Presented by Bruce Axtman www.perishablesgroup.com Today s Agenda Perishables Group Background and Approach Total Perishables

More information

w h i t e p a p e r Category Management and the Consumer Part 1 of 3 Sponsored by

w h i t e p a p e r Category Management and the Consumer Part 1 of 3 Sponsored by w h i t e p a p e r Category Management and the Consumer Part 1 of 3 Sponsored by Letter A Letter From Tyson Supermarket retailing is more challenging today than it has ever been. Intense pressure on margins

More information

Organic Trends. March 2 nd, 2017

Organic Trends. March 2 nd, 2017 Organic Trends March 2 nd, 2017 Largest Processor of Salads & Vegetables Largest private label value added produce processor in North America Largest land base in North America Dedicated resources for

More information

THE MEAT DEPARTMENT S ROLE IN TOTAL STORE SUCCESS. Sherry Frey Nielsen Perishables Group

THE MEAT DEPARTMENT S ROLE IN TOTAL STORE SUCCESS. Sherry Frey Nielsen Perishables Group THE MEAT DEPARTMENT S ROLE IN TOTAL STORE SUCCESS Sherry Frey Nielsen Perishables Group TODAY Role of the Meat Department in Total Store Success Lens of Evolving Consumer Behaviors and Baskets Winning

More information

SPECIAL REPORT FRESH FOODS SURVEY

SPECIAL REPORT FRESH FOODS SURVEY SPECIAL REPORT FRESH FOODS SURVEY 2017 For more information on Supermarket News, click here to contact us GUARDING THE PERIMETER Food retailers are shoring up their food offerings with new product introductions,

More information

Organics in Produce: the retail gateway. April 12, 2018

Organics in Produce: the retail gateway. April 12, 2018 Organics in Produce: the retail gateway April 12, 2018 Background CP shared this presentation during the following CMA Organic & Natural Webinar Series Part 3 Thursday, April 12th @ 10 am CT Tom Barnes,

More information

Are Traditional Retailers Turning the Corner? Moderator: Brian Todd, The Food Institute

Are Traditional Retailers Turning the Corner? Moderator: Brian Todd, The Food Institute Are Traditional Retailers Turning the Corner? Moderator: Brian Todd, The Food Institute Speakers: Jim Hertel, Willard Bishop Bill Bishop, Willard Bishop Webinar: June 27, 2007 2:00 3:00 PM EDT Food Institute

More information

What s Really Driving Health and Wellness Trends and How to Remain Relevant on Shelf

What s Really Driving Health and Wellness Trends and How to Remain Relevant on Shelf What s Really Driving Health and Wellness Trends and How to Remain Relevant on Shelf Natural is the R&D of the CPG industry. Natural organic products are driving sustainable category growth across all

More information

2013: RETAIL TRENDS & DRIVERS OF CONSUMER PREFERENCES

2013: RETAIL TRENDS & DRIVERS OF CONSUMER PREFERENCES 2013: RETAIL TRENDS & DRIVERS OF CONSUMER PREFERENCES Steve Lutz January 31, 2013 AGENDA Presentation Overview Perishables Group Background Macro Trends Industry Trends to Consider Seafood Trends in Supermarkets

More information

2017 Monitor of Fuel Consumer Attitudes

2017 Monitor of Fuel Consumer Attitudes 2017 Monitor of Fuel Consumer Attitudes Australasian Convenience and Petroleum Marketers Association (ACAPMA) Conducted and prepared by Survey Matters. This research was commissioned by ACAPMA. ACAPMA

More information

General Session: The Power of Meat 2019: An In-Depth Look at Meat through the Shoppers Eyes

General Session: The Power of Meat 2019: An In-Depth Look at Meat through the Shoppers Eyes General Session: The Power of Meat 2019: An In-Depth Look at Meat through the Shoppers Eyes Anne-Marie Roerink, Principal, 210 Analytics LLC 1. With the emergence of digital and online purchasing, will

More information

Jim Splinter. Grocery Products

Jim Splinter. Grocery Products Jim Splinter Grocery Products By Serving The New American Family 2 The Family Unit is Undergoing a Fundamental Shift 3 Income Polarization 60% of households 40% of households < $62K Per Year Household

More information

Small Brand Strategies for Fueling Big Growth

Small Brand Strategies for Fueling Big Growth Small Brand Strategies for Fueling Big Growth Tim Clark & Brooke Smith Co- Directors, Center for Brand Excellence The new age of emerging brands 4 The new age of emerging brands 5 The new age of emerging

More information

How California Created the Dairy Industry of the Future

How California Created the Dairy Industry of the Future How California Created the Dairy Industry of the Future Highlights from a Case Study Developed by Columbia University s Graduate School of Business on the Success of the Real California Cheese Campaign

More information

WHAT GIVES A RETAILER A STRONG PRODUCE DEPARTMENT?

WHAT GIVES A RETAILER A STRONG PRODUCE DEPARTMENT? WHAT GIVES A RETAILER A STRONG PRODUCE DEPARTMENT? 2 MANY FACTORS DRIVE STRONG PRODUCE PERFORMANCE WIDE ASSORMTNET BULK AND BAGGED QUALITY BRAND MIXTURE HEALTH GLOBAL LOW PRICES FRESHNESS BUT COMPETITION

More information

Beef s Value to Retailers: The Business of Beef

Beef s Value to Retailers: The Business of Beef Beef s Value to Retailers: The Business of Beef The Business of Beef Beef offers retailers: Financial value Marketing power Influence on a retailers image Make Beef a focal point of retail merchandising

More information

The Pork Consumer s Path to Purchase. September 2012

The Pork Consumer s Path to Purchase. September 2012 The Pork Consumer s Path to Purchase September 2012 What is the Path To Purchase? Every retailer should know how their customers make their decisions to buy (or not to buy). Your goal is to move people

More information

The content of this research report is a result of a study commissioned by IDDBA in partnership with Nielsen Perishables Group.

The content of this research report is a result of a study commissioned by IDDBA in partnership with Nielsen Perishables Group. The content of this research report is a result of a study commissioned by IDDBA in partnership with Nielsen Perishables Group. 1 Some may have heard or seen last year s connectivity research on specialty

More information

Consumer Transformation what does it mean for Agriculture. Executive Women in Agriculture Conference

Consumer Transformation what does it mean for Agriculture. Executive Women in Agriculture Conference Consumer Transformation what does it mean for Agriculture Executive Women in Agriculture Conference Today s Session U.S. Population Consumer Trends How to Reach Them A Case Study 2 U.S. Population 3 Now:

More information

This presentation shares the results of a study commissioned by IDDBA from Nielsen Perishables Group. Before we get into the methodology, first we

This presentation shares the results of a study commissioned by IDDBA from Nielsen Perishables Group. Before we get into the methodology, first we 1 2 This presentation shares the results of a study commissioned by IDDBA from Nielsen Perishables Group. Before we get into the methodology, first we need to re-frame the way we think about our products.

More information

Driving Long- Term Trust and Loyalty Through Transparency. The 2016 Label Insight Transparency ROI Study

Driving Long- Term Trust and Loyalty Through Transparency. The 2016 Label Insight Transparency ROI Study Driving Long- Term Trust and Loyalty Through Transparency The 2016 Label Insight Transparency ROI Study Executive Summary The Label Insight Food Revolution Study, released in June of 2016, found that consumers

More information

Overview of Demand for Alternative Pork Products

Overview of Demand for Alternative Pork Products Overview of Demand for Alternative Pork Products Bill Knudson, Marketing Economist MSU Product Center for Agriculture and Natural Resources Meat: Something Almost Everyone Eats 90 percent of those surveyed

More information

Retail Meals-to-Go and the Battle for Dinner

Retail Meals-to-Go and the Battle for Dinner Issued By: Title: Hillphoenix Learning Center Retail Meals-to-Go and the Battle for Dinner Retail Meals-to-Go and the Battle for Dinner Supermarket retailers are facing new pressures as consumers increasingly

More information

The New Realities of Consumer Shopping Behavior

The New Realities of Consumer Shopping Behavior The New Realities of Consumer Shopping Behavior July, 2009 Steve Lutz Executive Vice President Perishables Group 509.884.2616 www.perishablesgroup.com Approach UNDERSTAND CHANGING CONSUMERS Time periods:

More information

GROCERYLIST++ TEAM ROLES PROBLEM AND SOLUTION OVERVIEW CONTEXTUAL INQUIRY CUSTOMERS ALYSSA

GROCERYLIST++ TEAM ROLES PROBLEM AND SOLUTION OVERVIEW CONTEXTUAL INQUIRY CUSTOMERS ALYSSA GROCERYLIST++ TEAM ROLES Project Management: Staci Menz Writing: Darrin Cole Design: Anna Kong Development: Peter Huss User Testing: Brian Chan PROBLEM AND SOLUTION OVERVIEW The problem we are trying to

More information

1. What are some examples of the specialty stores shown on slide 50? 2. Two questions regarding certifications relative to animal production practices

1. What are some examples of the specialty stores shown on slide 50? 2. Two questions regarding certifications relative to animal production practices The Power of Meat Anne-Marie Roerink, Principal, 210 Analytics LLC 1. What are some examples of the specialty stores shown on slide 50? These include stores such as Whole Foods, Sprouts, Mariano s, Dorothy

More information

Trip Drivers Top influencers driving shopper traffic

Trip Drivers Top influencers driving shopper traffic Trip Drivers Top influencers driving shopper traffic Shopping and hopping go hand in hand for today s grocery consumers. The days of one-stop grocery shopping are a thing of the past as 76 percent of shoppers

More information

Today s Agenda The Independent Consumer A National Survey of Grocery Shoppers

Today s Agenda The Independent Consumer A National Survey of Grocery Shoppers Today s Agenda The Independent Consumer A National Survey of Grocery Shoppers February 13, 2017 Who We Talked To 1,902 U.S. Adults, 18 years and older Shoppers who always shop at Independent, Regional,

More information

Satisfying the Me Generation

Satisfying the Me Generation Satisfying the Me Generation Losing more than a little sleep about attracting Millennials and Gen Z customers to your restaurant? You re not alone. These two generations represent 100 million potential

More information

Allen Wysocki UF/IFAS Extension Food and Resource Economics

Allen Wysocki UF/IFAS Extension Food and Resource Economics Allen Wysocki wysocki@ufl.edu UF/IFAS Extension Food and Resource Economics General discussion of the food system The Farm Marketing Problem Food Marketing Channels Food Processing Foodservice Food Retailing

More information

Dunkin Donuts: Leveraging product, marketing and digital innovation to drive sales and differentiate our brand in a challenging QSR environment

Dunkin Donuts: Leveraging product, marketing and digital innovation to drive sales and differentiate our brand in a challenging QSR environment Dunkin Donuts: Leveraging product, marketing and digital innovation to drive sales and differentiate our brand in a challenging QSR environment 2 2014: Comp store sales growth more challenging than expected;

More information

First, we need to re-frame the way we think about our products. We need to think about the store as the consumer does; an ecosystem of products

First, we need to re-frame the way we think about our products. We need to think about the store as the consumer does; an ecosystem of products 1 First, we need to re-frame the way we think about our products. We need to think about the store as the consumer does; an ecosystem of products across the entire store that solve a purpose or fulfill

More information

Plan LONG RANGE Mission AMERICAN L AMB BOARD. Lamb Checkoff RESEARCH PROMOTION INFORMATION

Plan LONG RANGE Mission AMERICAN L AMB BOARD. Lamb Checkoff RESEARCH PROMOTION INFORMATION 2018-2022 AMERICAN L AMB BOARD LONG RANGE PROMOTION Plan INFORMATION RESEARCH Lamb Checkoff YOUR VOICE TO CONSUMERS Mission To increase the value of American Lamb for all segments contributing to the American

More information

13 th EDITION. Copyright 2016 Acosta, Inc. All rights reserved.

13 th EDITION. Copyright 2016 Acosta, Inc. All rights reserved. 13 th EDITION In the latest edition of The Why? Behind The Buy we find that shoppers views of food and grocery shopping are evolving into a means of self-expression. Millennials and shoppers with children

More information

Consumer and Market Insights: Bakery & Cereals Market in India. CS1889MF August 2015 Sample Pages

Consumer and Market Insights: Bakery & Cereals Market in India. CS1889MF August 2015 Sample Pages Consumer and Market Insights: Bakery & Cereals Market in India CS1889MF August 2015 Sample Pages Table of Contents Introduction Classifications and definitions Methodology Market Overview Macroeconomic

More information

Unlocking Growth in Convenience. Mr. Larry Levin IRI Worldwide

Unlocking Growth in Convenience. Mr. Larry Levin IRI Worldwide Unlocking Growth in Convenience Mr. Larry Levin IRI Worldwide Larry.Levin@iriworldwide.com Unlocking Growth in Convenience Larry Levin, Executive Vice President, Thought Leadership Today s Discussion Performance

More information

Rich s Insights for Growth is a quarterly newsletter designed to highlight current issues and trends impacting the in-store bakery industry.

Rich s Insights for Growth is a quarterly newsletter designed to highlight current issues and trends impacting the in-store bakery industry. June 2018 Volume 16 Introduction Rich s Insights for Growth is a quarterly newsletter designed to highlight current issues and trends impacting the in-store bakery industry. Each edition of Rich s Insights

More information

FOOD SHOPPING IN AMERICA 2017 REPORT OVERVIEW HIGHLIGHTS ORDER FORM HARTMAN GROUP NATIONAL SYNDICATED RESEARCH

FOOD SHOPPING IN AMERICA 2017 REPORT OVERVIEW HIGHLIGHTS ORDER FORM HARTMAN GROUP NATIONAL SYNDICATED RESEARCH FOOD SHOPPING IN AMERICA 2017 REPORT OVERVIEW HIGHLIGHTS ORDER FORM HARTMAN GROUP NATIONAL SYNDICATED RESEARCH Background & Approach Food Shopping in America 2017 As leaders in the study of American food

More information

The Staying Power of Local Food Demand Views from the National Landscape. Debra Tropp, Deputy Director Marketing Services Division

The Staying Power of Local Food Demand Views from the National Landscape. Debra Tropp, Deputy Director Marketing Services Division The Staying Power of Local Food Demand Views from the National Landscape Debra Tropp, Deputy Director Marketing Services Division Connection between consumer food preferences and rise in local food demand

More information

WEBINAR Economics and Consumer Behavior Impacting Beef Sales in the Channels. July 11, 2012

WEBINAR Economics and Consumer Behavior Impacting Beef Sales in the Channels. July 11, 2012 WEBINAR Economics and Consumer Behavior Impacting Beef Sales in the Channels July 11, 2012 Today s Agenda State of the beef industry Trevor Amen, Director, B2B Marketing Intelligence Consumer behavior

More information

IN 2015 ORGANIC PRODUCT SALES REACHED $43 BILLION. Largest Ever Dollar Increase For Organic

IN 2015 ORGANIC PRODUCT SALES REACHED $43 BILLION. Largest Ever Dollar Increase For Organic IN 2015 ORGANIC PRODUCT SALES REACHED $43 BILLION Largest Ever Dollar Increase For Organic THE ORGANIC MARKET LOOKS LIKE A HEALTHY PLATE FARM FRESH FOODS account for MORE THAN HALF of total organic food

More information

Lesson 8: Mastering Your Grocery Store

Lesson 8: Mastering Your Grocery Store Lesson 8: Mastering Your Grocery Store From the smells to the light,s to where the produce is located, to what items are on the end caps the entire layout of the grocery store is designed so you spend

More information

UNITED STATES CONSUMERS RETHINK GROCERY

UNITED STATES CONSUMERS RETHINK GROCERY 1 UNITED STATES CONSUMERS RETHINK GROCERY DISCOUNTER LIDL RECENTLY OPENED ITS FIRST STORES IN THE UNITED STATES, AND EARLY CUSTOMERS ARE IMPRESSED Lidl, one of the world s largest grocery chains, entered

More information

From Home or the Store - How Paying Attention to e-commerce Pays Off

From Home or the Store - How Paying Attention to e-commerce Pays Off Destination Promotion Optimization Advancing your Journey with TPM-TPO-Collaborative Marketing April 6-8, 2014 Chicago, IL From Home or the Store - How Paying Attention to e-commerce Pays Off Tim Dorgan,

More information

Our objective. An initiative led by

Our objective.   An initiative led by Our objective Peas Please brings together farmers, retailers, fast food and restaurant chains, caterers, processors, civil society organisations and government departments with a common goal of making

More information

Social Media. Engaging Consumers Through

Social Media. Engaging Consumers Through Engaging Consumers Through Social Media Danette Amstein, Principal December 2010 The way consumers send and receive information is changing rapidly. In today s branded digital world, consumers no longer

More information

MARKETING COMMUNICATIONS PLAN WENDY S IT S FAST. IT S FRESH. IT S YOU.

MARKETING COMMUNICATIONS PLAN WENDY S IT S FAST. IT S FRESH. IT S YOU. MARKETING COMMUNICATIONS PLAN WENDY S IT S FAST. IT S FRESH. IT S YOU. [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract

More information

#segmeatation. Midan Marketing, LLC 2017

#segmeatation. Midan Marketing, LLC 2017 1 Midan Marketing, LLC 2017 Background Today s consumers are very diverse in their attitudes, behaviors, knowledge and available time. This diversity translates to a wide range of approaches to purchasing

More information

Who is the Today Grocery Buyer? Insights into just who the Today Network main grocery buyer is and their shopping habits.

Who is the Today Grocery Buyer? Insights into just who the Today Network main grocery buyer is and their shopping habits. Who is the Today Grocery Buyer? Insights into just who the Today Network main grocery buyer is and their shopping habits. Let the Today Network help you build awareness with grocery buyers. Today listeners

More information

Gen Z Report. Based on the Criteo Shopper Story

Gen Z Report. Based on the Criteo Shopper Story Gen Z Report Based on the Criteo Shopper Story Introduction Move over Millennials there s a new generation of shoppers in stores. Criteo surveyed thousands of members of Gen Z in the US, UK, France, Germany,

More information

Millennials and Generation Z: Championing a healthier Food-on-the Go lifestyle

Millennials and Generation Z: Championing a healthier Food-on-the Go lifestyle Millennials and Generation Z: Championing a healthier Food-on-the Go lifestyle TED UTOFT PRS IN VIVO WILLIAM REEVE PRS IN VIVO 1 We know = Photo cred: ZeroCater 2 but there are similarities which enable

More information

BENEFITS OF USING A CLIENT CHOICE SYSTEM OF DISTRIBUTION IN YOUR FOOD PANTRY

BENEFITS OF USING A CLIENT CHOICE SYSTEM OF DISTRIBUTION IN YOUR FOOD PANTRY BENEFITS OF USING A CLIENT CHOICE SYSTEM OF DISTRIBUTION IN YOUR FOOD PANTRY For your pantry: Less food waste, as clients do not throw away foods they don t like or can t use Your pantry can monitor what

More information

Canadian Market Overview and Strategies for Success

Canadian Market Overview and Strategies for Success Recipes for Growth Canadian Market Overview and Strategies for Success FACHSYMPOSIUM LEBENSMITTELEXPORT NACH KANADA Presented to the Austrian Ministerial Delegation Toronto, Canada 10 April 2017 Birgit

More information

General Population and Low-Income Population Focus Groups

General Population and Low-Income Population Focus Groups General Population and Low-Income Population Focus Groups Summary The purpose of the group discussions was to assess how people get food in an effort to understand how our community can improve the accessibility

More information

More consumers are shopping for sales more often, using coupons more, and buying store brand and generic products. The State of the Consumer

More consumers are shopping for sales more often, using coupons more, and buying store brand and generic products. The State of the Consumer As the economy changes for better or worse, consumers learn to adapt and make changes, specifically when it comes to budgeting and cutting costs. This research report covers the current state of the consumer

More information

Tracking consumption trends and buyer preferences INDUSTRY METRICS

Tracking consumption trends and buyer preferences INDUSTRY METRICS Eye on Economics: Much More Than Dollars and Cents BY ROBERTA COOK PH.D. Tracking consumption trends and buyer preferences INDUSTRY METRICS Many factors have affected food consumption patterns over the

More information

Packaging Matters Pulse

Packaging Matters Pulse JULY 2017 Packaging Matters Pulse White Paper ABOUT THE STUDY At WestRock, we believe packaging matters to brands, retailers and consumers. And so we study it in depth through the entire packaging lifecycle:

More information

ORGANIC AFFORDABILITY & ACCESSIBILITY Thursday, September 14, :00-5:00 p.m.

ORGANIC AFFORDABILITY & ACCESSIBILITY Thursday, September 14, :00-5:00 p.m. ORGANIC AFFORDABILITY & ACCESSIBILITY Thursday, September 14, 2017 4:00-5:00 p.m. SPEAKERS Maxine Wolf, Publisher, KIWI Magazine / Mom s Meet Andrew Mandzy, Director of Strategic Insights, Nielsen Patrick

More information

SPANISH SPEAKERS ORDER TAKEOUT: SE HABLÁ ESPAÑOL? MARCH 2018

SPANISH SPEAKERS ORDER TAKEOUT: SE HABLÁ ESPAÑOL? MARCH 2018 MARCH 2018 SPANISH SPEAKERS ORDER TAKEOUT: SE HABLÁ ESPAÑOL? Hispanic consumers and takeout: a pairing that could bring a piece of $1.8 trillion to the industry s table if restaurants get the recipe right.

More information

Small Farmers Opportunities for Direct Marketing to Consumers and Retailers in KY

Small Farmers Opportunities for Direct Marketing to Consumers and Retailers in KY Small Farmers Opportunities for Direct Marketing to Consumers and Retailers in KY Angela Caporelli Kentucky Department of Agriculture Aquaculture Coordinator and Marketing Specialist angela.caporelli@ky.gov

More information

THE Dairy focus. Newsletter October Kantar Worldpanel

THE Dairy focus. Newsletter October Kantar Worldpanel THE Dairy focus Newsletter October 2016 Welcome Welcome to the Autumn issue of our quarterly Dairy newsletter. This newsletter aims to give you our opinion on relevant industry news and consumer trends

More information

Health & Wellness Today

Health & Wellness Today Health & Wellness Today Bridging Perishables and Center Store to Save Shoppers Diana Sheehan, DIrector ECRM Frozen, Deli, Meat, Dairy & Bakery EPPS August 20 th, 2017 Agenda Macro Trends in Health and

More information

Natural organic products are fueling sustainable growth across all categories

Natural organic products are fueling sustainable growth across all categories Natural organic products are fueling sustainable growth across all categories Natural and organic products are responsible for growing sales in most every category. Shoppers are now able to find natural

More information

DEFENDING SUPERMARKET SHARE WHEN COMES TO TOWN

DEFENDING SUPERMARKET SHARE WHEN COMES TO TOWN DEFENDING SUPERMARKET SHARE WHEN COMES TO TOWN CATALINA MEASURES THE OF LIDL OPENINGS ON EXISTING RETAILERS CATALINA FINDINGS In today s highly challenging, uber-competitive retail environment, attention

More information

HOW TO INCREASE REVENUE AT YOUR RESTAURANT WITH MOBILE TECHNOLOGY

HOW TO INCREASE REVENUE AT YOUR RESTAURANT WITH MOBILE TECHNOLOGY HOW TO INCREASE REVENUE AT YOUR RESTAURANT WITH MOBILE TECHNOLOGY 2 The use of the Internet, text messages and mobile technology to order food from a restaurant or other foodservice outlets grew by 18

More information

1. Identify money saving hints for grocery shopping 2. Determine one strategy to try within the next month to improve their grocery shopping skills

1. Identify money saving hints for grocery shopping 2. Determine one strategy to try within the next month to improve their grocery shopping skills Title: It s In the Bag Target Audience: Pregnant, breastfeeding and postpartum women and caregivers of infants and children 1-5 years of age Objectives: The client will: 1. Identify money saving hints

More information

THRILL OF THE CHASE THE NIELSEN GLOBAL RETAIL GROWTH STRATEGIES SURVEY

THRILL OF THE CHASE THE NIELSEN GLOBAL RETAIL GROWTH STRATEGIES SURVEY THRILL OF THE CHASE THE NIELSEN GLOBAL RETAIL GROWTH STRATEGIES SURVEY Part of the fun of shopping is the thrill of the chase and 59% of global respondents say they enjoy taking the time to find bargains.

More information

Save Money When Grocery Shopping by Jeffrey Strain

Save Money When Grocery Shopping by Jeffrey Strain Save Money When Grocery Shopping by Jeffrey Strain Unlike a fixed monthly cost such as your mortgage or car payment, the amount you spend on groceries each month is somewhat flexible. While the common

More information

China is the world s largest consumer market for food & beverages. (meatx4 in 30 years)

China is the world s largest consumer market for food & beverages. (meatx4 in 30 years) World s largest food market China is the world s largest consumer market for food & beverages. (meatx4 in 30 years) Confidence in domestically produced food has declined (for 61%). 28% intend to buy imported

More information

Marketing to Millennials 2017 Page 1

Marketing to Millennials 2017 Page 1 Marketing to Millennials 217 Page 1 MARKETING TO MILLENNIALS 217 Several recent studies have shown that millennials are less brand loyal than preceding generations. A recent Daymon Worldwide global study1

More information

Grocery Products Segment Investor Day Presentation

Grocery Products Segment Investor Day Presentation Grocery Products Segment Investor Day Presentation Ron Fielding, Executive VP Grocery Products Scott Aakre, Vice President Grocery Products Marketing Our products are generally found in the center of the

More information

BrandShare ecommerce Media Sampling Digital Engagement

BrandShare ecommerce Media Sampling Digital Engagement ecommerce Media Sampling Digital Engagement Targeted ecommerce Sampling and Shopper Marketing Solutions 275 Madison Avenue, Suite 1305 New York, NY 10016 646-476-6088 brandshare.us Offers A 33-Year Heritage

More information

Restaurant Digital Crossroads: The Race to Meet Guest Expectations

Restaurant Digital Crossroads: The Race to Meet Guest Expectations POINT OF VIEW Restaurant Digital Crossroads: The Race to Meet Guest Expectations IN PARTNERSHIP WITH The dining journey has changed, as have guest expectations of what makes a great dining experience.

More information

Seafood Consumer of the Future

Seafood Consumer of the Future Seafood Consumer of the Future Primary Research Findings and Segmentation Prepared for 7/19/2018 #17581 This report is authorized for use solely by the parties noted in the written contract. No part of

More information

Un Futuro Prometedor:

Un Futuro Prometedor: Un Futuro Prometedor: Profiling the Hispanic Shopper Devora Rogers Senior Director, Retail Marketing Insights About Inmar Manages more print and digital retail content than any other company globally Largest

More information

CONSUMER INSIGHTS September 2017

CONSUMER INSIGHTS September 2017 CONSUMER INSIGHTS September 2017 CONSUMER FOCUS: YOUNG CONSUMERS Consumers often retain the habits that they build up early on in life as they age. There is an argument that younger generations are living

More information

The Scorecard: Misunderstood and Misused

The Scorecard: Misunderstood and Misused Of all the steps in the category management seven-step process, I believe that the scorecarding step is the most misunderstood and misused. That is because the scorecard step is the linchpin of category

More information

Partnership Opportunities

Partnership Opportunities Partnership Opportunities 1 in 8 people struggles with hunger. Since partnering with Feeding America in 2015, Produce for Kids and our partners have provided 10 million meals to families in need. $1= 10

More information

How Much Should You Spend on Organic Food?

How Much Should You Spend on Organic Food? How Much Should You Spend on Organic Food? Six tips for shopping with your family s budget, health, and priorities in mind By Kaitlin Marinelli While standing in the checkout line at the supermarket today,

More information

The Benefits of Eating Organic

The Benefits of Eating Organic The Benefits of Eating Organic There is a good chance that you have seen an organic food aisle at one of your local grocery stores. In fact, you may have even driven past a farmers market where organic

More information

How Consumers React to Gas Prices. Insights from NACS Consumer Fuels Surveys on consumer perceptions related to gas prices and the economy overall

How Consumers React to Gas Prices. Insights from NACS Consumer Fuels Surveys on consumer perceptions related to gas prices and the economy overall How Consumers React to Gas Prices Insights from NACS Consumer Fuels Surveys on consumer perceptions related to gas prices and the economy overall May 2018 How Consumers React to Gas Prices Nearly 40 million

More information

Nestlé Investor Seminar 2014

Nestlé Investor Seminar 2014 Nestlé Investor Seminar 2014 Nestlé in the USA Paul Grimwood Chairman & CEO Nestlé USA June 3 rd & 4 th, Liberty Hotel, Boston, USA Disclaimer This presentation contains forward looking statements which

More information

Defining Shopper Value in a Multigenerational Marketplace

Defining Shopper Value in a Multigenerational Marketplace Defining Shopper Value in a Multigenerational Marketplace These are truly unique times for marketers. For the first time in history, three generations of consumers are active in the marketplace; and each

More information

Americas retail report

Americas retail report Americas retail report Redefining loyalty for retail June 2015 Redefining loyalty for retail Today, American consumers have more shopping choices than ever before. They have access to more diverse retailers

More information

Department of Agricultural and Resource Economics, Fort Collins, CO

Department of Agricultural and Resource Economics, Fort Collins, CO May 2007 AMR 07-03 Department of Agricultural and Resource Economics, Fort Collins, CO 80523-1172 http://dare.colostate.edu/pubs BUY LOCAL, BUY FRESH? EXPLORING LOCAL FRESH PRODUCE CONSUMER MOTIVATIONS

More information

Bakery Superconsumers Phase 1: Setting the Stage

Bakery Superconsumers Phase 1: Setting the Stage Bakery Superconsumers Phase 1: Setting the Stage Commissioned by IDDBA June 2017 Agenda 1. Overview 2. Bakery Superconsumers Released July 7, 2017 3. Cheese Superconsumers Released July 14, 2017 4. Dairy

More information

ONTARIO. Bring Home. World. the. Improving Access to Ontario s World Foods

ONTARIO. Bring Home. World. the. Improving Access to Ontario s World Foods ONTARIO Bring Home the World Improving Access to Ontario s World Foods Contents Message from the Minister 4 Introduction 5 World Foods in Ontario 5 A World of Opportunity 7 Government Actions and Successes

More information

October Morning Session

October Morning Session October 2017 Morning Session Disclaimer: Forward Looking Statements This presentation/announcement may contain forward looking statements with projections regarding, among other things, the Group s strategy,

More information

The Food Institute s Food Industry Review, 2018 Edition. Table of Contents. Charts are indicated in italics

The Food Institute s Food Industry Review, 2018 Edition. Table of Contents. Charts are indicated in italics The Food Institute s Food Industry Review, 2018 Edition Table of Contents Charts are indicated in italics CHAPTER 1: CONSUMER TRENDS...1-9 A Look at the Industry s 2018 Food Trends...1 Consumers Prefer

More information

SEASONAL PACKAGING: A How to guide to increasing your share of the $800 billion consumers spend annually for holidays and events

SEASONAL PACKAGING: A How to guide to increasing your share of the $800 billion consumers spend annually for holidays and events SEASONAL PACKAGING: A How to guide to increasing your share of the $800 billion consumers spend annually for holidays and events CONSUMER HOLIDAY SPENDING OFFERS A HUGE OPPORTUNITY TO BOOST RETAIL SALES.

More information

The # Canadian Greek Yogurt

The # Canadian Greek Yogurt 1 The # Canadian Greek Yogurt * GREEK, THE SEGMENT WITH THE STRONGEST GROWTH IN THE YOGURT CATEGORY.** $ EVOLUTION GREEK SEGMENT IN CANADA 2011 2012 2013 WHY IS OIKOS THE FAVOURITE? Exquisite creamy texture

More information

AUTHORIZATION REQUEST FOR FY 2018

AUTHORIZATION REQUEST FOR FY 2018 AUTHORIZATION REQUEST FOR FY 2018 CBB Budget Category: Promotions Name of Contractor: North American Meat Institute Name of Organizations Subcontracting: End Date: September 30, 2018 AR #1801 P I. OVERVIEW

More information

Eating Healthy for the Long Run

Eating Healthy for the Long Run Eating Healthy for the Long Run South Beach, Atkins, Paleo, Raw Food, Five-Bite, these are the fad diets we have heard about, possibly tried for ourselves. However, food choices are no longer a quick month-long

More information

Winning in convenience: the rise of the recipe box

Winning in convenience: the rise of the recipe box AHDB Consumer Insight Snapshot Winning in convenience: the rise of the recipe box Susie Stannard, Senior Consumer Insight Analyst, AHDB March 2018 UK consumers are increasingly cash-rich and time-poor.

More information

CivicScience Insight Report

CivicScience Insight Report CivicScience Insight Report Out of Stock: A Comparative Look at Grocery Product Loyalists The majority of consumers have experienced going to a grocery store and finding an item on their list is out of

More information

Steve Binder. Executive Vice President and President, Hormel Business Units

Steve Binder. Executive Vice President and President, Hormel Business Units Steve Binder Executive Vice President and President, Hormel Business Units Refrigerated Foods Org Chart Hormel Refrigerated Foods Meat Products Foodservice Affiliated Foods Operations Fresh Pork Deli Retail/Club

More information

Market Analysis (Ted Spitzer, Market Ventures, Inc.)

Market Analysis (Ted Spitzer, Market Ventures, Inc.) Market Analysis (Ted Spitzer, Market Ventures, Inc.) Public Market Hall, Pittsburgh The purpose of the market analysis is to quantify the potential demand for fresh and prepared foods at a public market

More information

2017 Consumer Content Report: Influence In The Digital Age

2017 Consumer Content Report: Influence In The Digital Age 2017 Consumer Content Report: Influence In The Digital Age White The State Of Content In The Digital Age Digital ad investment is skyrocketing worldwide. Beginning to surpass TV ad expenditure for the

More information

Trader Joe s. Social Media Strategy

Trader Joe s. Social Media Strategy Trader Joe s Social Media Strategy A Bit of Background Specialty grocery store founded in 1958 474 stores in 43 states as of 2017 Seems to always open stores with terrible parking lots Source: https://www.mbaskool.com/brandguide/lifestyle-and-retail/9643-trader-joes.html

More information