ISV Partner Forum Learn. Grow. Engage. Smarter Commerce. Graham Crooks Industry Architect ISV and Developer Relations

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1 ISV Partner Forum Learn. Grow. Engage Smarter Commerce Graham Crooks Industry Architect ISV and Developer Relations 1

2 Today s Discussion What s driving the smarter consumer revolution? How is IBM addressing this requirement? Working with ISVs to complete the solution 2

3 Today s Discussion What s driving the smarter consumer revolution? How is IBM addressing this requirement? Working with ISVs to complete the solution 3

4 Today s Smarter consumer sees one brand, not multiple channels

5 Consumers have come to expect seamless cross-channel retail execution

6 Consumers expect marketing offers to be personalised

7 Consumers cross-channel expectations are high

8 Retailers challenge

9 Cross-channel retailing has many facets

10 Cross-channel visibility is foundational to cross-channel retailing

11 Cross-channel analytics reveal actionable insights

12 Cross-channel marketing seeks to deliver a consistent personalised brand experience

13 But, marketing only addresses the pre-purchase part of the brand experience

14 Cross-channel retailing must also include purchase and post-purchase experiences

15 And, the post-purchase phase of the brand experience is crucial

16 Cross-channel order management begins at order initiation

17 Value chain connectivity/integration is essential for visibility

18 Today s Discussion What s driving the smarter consumer revolution? How is IBM addressing this requirement? Working with ISVs to complete the solution 18

19 IBM s integrated portfolio for Smarter Commerce Innovation and business value Innovating and aligning business models to drive value to the customer VALUE CHAIN STRATEGY AND SERVICES Market and customer mgmt Aligning sales, marketing and operations to engage with customers Operating and organization models Designing operations, supply chain and the organization model to deliver customer value CORE BUSINESS SOLUTIONS Core Business Processes Buy Market Sell Service Sourcing Supplier Life Cycle Management Supplier Integration & Management Supply Chain Optimization Logistics Management Payments and Settlements 19 Customer Awareness & Analytics Social Media Marketing Brand Experience Cross-channel Campaign Mgmt Digital Marketing Optimization Marketing Resource Mgmt Cross-channel Selling Distributed Order Management Customer Integration & Collaboration Fulfillment Store Solutions Payments & Settlements Contract Management Advanced Analytics Store analytics Purchase analytics Consumer loyalty Predictive and prescriptive Social Analytics Master data management Workload Optimized Systems (Z-Enterprise, Power, X, Storage and Systems Software) focused on agility, integration and automation to drive relevant business outcomes Delivery, Service, & Support Customer Self-Service Reverse Logistics Case Management

20 Value chain connectivity/integration is essential for visibility CORE BUSINESS SOLUTIONS Buy Market Sell Service Emptoris Spend Analysis Sourcing Contract Management Supplier Lifecycle Management Category Compliance Management Sterling Commerce Transportation Management Supply Chain Visibility B2B Integration Supplier Portal Vendor Compliance Unica Resource Mgmt Campaign Mgmt Marketing execution Performance Analysis Coremetrics Analytics & Reporting Segmentation Search Optimization WebSphere Commerce Cross-Channel Selling Customer-centric Shopping Experience B2C/B2B Storefronts Precision Marketing Emptoris Contract Management Sterling Commerce Order Management Configuration, Pricing, Quoting Multi-vendor catalog Warehouse Management Transportation Management Supply Chain Visibility B2B Integration Sterling Commerce Delivery & service Scheduling Reverse Logistics IBM Case Manager Case Design, Run-time, Analytics Collaboration Rules & Events ILOG Supply Chain Product Optimization Inventory Optimization DemandTec Price, Promotion, Merchandising Marketing Analytics Retail Store Solutions Retail POS Solutions Self-Service Portal/Kiosk POS Applications ILOG Supply Chain Network Optimization Transportation Optimization Unica Service messaging Notifications CUSTOMER VALUE STRATEGY 20 CUSTOMER INSIGHT SOLUTIONS

21 Today s Discussion What s driving the Smarter Consumer Revolution? How is IBM addressing this requirement? Working with ISV s to complete the Solution 21

22 Can we do this alone? We need an eco-system of Partners to complete the solution

23 ISV Partner Forum Learn. Grow. Engage Smarter Commerce Deep Dive Graham Crooks Industry Architect ISV and Developer Relations 23

24 Today s discussion Partner identification How do we engage? Smarter Commerce ISV s engagement Q & A 24

25 Today s discussion Partner Identification? How do we engage? Smarter Commerce ISV s Engagement Q & A 25

26 ISV identification Identified or Innovative Customer identified Sales opportunity identified IDR identified Innovative 26

27 Examples innovation & requirements RFID in apparel 27

28 Examples innovation & requirements Live Chat Proactive chat is the ability to target a website visitor and then, using visual cues and coordinated sound effects, to deliberately invite that visitor to engage in a live chat interaction. The invitation can be an image or a small chat window with a custom message that says, for example, "Questions? I'm available for chat!" Invitations can be made manually - with the user determining which invitation to send and to which visitor - or automatically through the implementation of one or more rules. 28

29 Examples innovation & requirements Social Commerce The Science behind the Solution Social science tells us that consumer behavior is psychologically motivated. Social Conversion Solution incorporates these insights: For people who go online to shop, Social Commerce provides social experiences that attract consumers to your online destination with relevant content and conversation For people who are doing research online, Social Commerce creates an environment where staff and consumer subject matter experts serve up lots of high-value content For people who are looking for assurance, Social Commerce surfaces content and experiences that establish you as trustworthy and credible 29

30 Today s discussion Partner identification How do we engage? Smarter Commerce ISV s engagement Q & A 30

31 How do we engage Business development Initial meeting Identify customers Identify customer Client Execs in IBM Joint win plans Go To Market activities Marketing plans and activities WinWires 31

32 How do we engage - Technical Initial meeting Technical talk Architectural assessment Integration strategy Plan & scope of work Work assessment Port and integration Integrated into enhanced Smarter Commerce solution Demonstration in other IICs 32

33 Today s discussion Partner Identification How do we engage? Smarter Commerce ISV s engagement Q & A 33

34 Smarter Commerce ISV s engagement 34

35 WebSphere Commerce Architecture 35

36 WCS and Sterling order management integration 36

37 Integrating with Fluid content delivery network 37

38 Integrating with Fluid content delivery network Fluid Solution built on Javascript WebSphere exposes JavaBeans to JSTL <c:set var="fluidstr" value="${product.description.fullimage}" scope="request"/> <c:if test="${fn:startswith(fluidstr, 'FLUID')}"> <c:out value="${fluidstr}"/>" <c:set var='fluidimage' value="true" scope="request"/> </c:if> <c:set var="leftstr" value="${fn:substring(fluidstr, 0, 5)}" scope="request"/> <c:set var="locstr" value="${fn:substring(fluidstr, 6, 12)}" scope="request"/> <c:set var="typestr" value="${fn:substring(fluidstr, 13, 22)}" scope="request"/> fluid.defineconfiguration("display:1468:<c:out value=" LOCATION= ${locstr}"></c:out>:external", config); 38

39 Building Fluid on IBM Software Fluid stack consists of Tomcat server MySQL Database Amazon Cloud Moving to WebSphere Application Server Port to DB2 Moving to IBM Smarter Cloud 39

40 Questions

41 Want to know more? Questions on Smarter Commerce / Smarter Cities? Contact: Michael Stevens-Jones msjones@au1.ibm.com or Want to know how to integrate your solution with IBM s technology? Contact: Graham Crooks gcrooks@au1.ibm.com or

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