India s Leading Govt. authorised digital marketing training institute for Fresher, Professional & Entrepreneur

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1 India s Leading Govt. authorised digital marketing training institute for Fresher, Professional & Entrepreneur

2 Become a Digital Manager Govt. Certi ed Training Institute Digital Marketing Course SmartBrains Track Record Trainees Trained in Skill Development Project in Various Sector Class Room & Live Online Training By Industry Experts

3 BE A GOOGLE CERTIFIED BE A GOOGLE CERTIFIED Digital Marketing

4 ABOUT SMARTBRAINS SmartBrains is the global market leader in providing high-level training services Provider to the IT sector (Software Development, Digital Marketing, Online Marketing, Internet Sales, Advertising, Media Industry, Public Relation Agency, E-commerce, Dotcom, Entertainment, Publishing, Online Branding). Operating nation wise over the last 8 years, our courses are widely acknowledged within the Digitalization community for quality and up-to- date information. Our success and distinguished reputation is down to our commitment to the industry, a high-level of expertise, sector knowledge, cultural diversity and experience that comes from organizing many courses. ACCREDITATION & AFFILIATION SmartBrains engineers and technologist Pvt Ltd. has received recognition, endorsement and af liation from National Skill Development Corporation of India (NSDC) and various Skill Sector Councils as an authorized training provider under various trades. SmartBrains provide skill based training for engineering/non-engineering candidates as per their interest. As a training institute we will provide complete practical knowledge based skill training, recognition & certi cation from NSDC & Sector Skill Councils. Students who successfully complete their certi cation from SmartBrains may be able to apply for recognition of their quali cation within the local education system. Trainees will be awarded by a National level certi cation approved & provided by National Skill Development Corporation of India (A PPP promoted by Ministry of Skill Development & Entrepreneurship, Govt. of India) which is broadly accepted & recognized across the globe. WHY SMARTBRAINS SmartBrains is the ultimate choice for all the working andfresher Graduates in IT Skill Development training requirements. Our extensive training courses Because: ü Get Training from Industry Expert ü Make yourself a Google & NSDC certi ed professionals to attain growth in IT industry ü Learn Digital Marketing Basic to Expert Level ü Practical Training on Live Project ü books and research materials & Industry study ü Build your Website under Training ü Free Doubt Session & Back up Support ü Get Job offer after Completion of Course

5 WHAT YOU WILL GAIN u Learn 80% Practical Training Session u Understand Google Algorithm & guideline for Digital Marketing u Practice on Live Project u Discuss after completion of Module u Search Engine Optimization u Google Adwords Practical u Create Shopping Advertisement u Learn to Create You Tube Channel u Learn Affiliate Marketing u Learn Start a Online Business u Make your own Website u Create Facebook Advertisement u Work as Freelancer u Tips of Digital Marketing Expert PURPOSE ü Our extensive portfolios of training courses are: ü 100% focused on Branding & Lead Generation techniques through online. ü G u i d e d b y i n d u s t r y r e n o w n e d professionals with unprecedented knowledge of Internet Marketing industry. ü High interactive program with practical and relevant case studies. ü Training by extensively researched self developed cutting edge techniques. ü Perfect opportunity to develop network and experiences with knowledge sharing. ü Designed for both fresh engineers and working professionals to attain growth in IT/Media/Dotcom industry ü Interactive, interesting and motivational training sessions. ü Access to enormous reference books and research materials. sessions. ü Skilled fresher & Graduates Digitally ü Profile opportunity in Digital Media Industries.

6 Introduction to Digital Marketing Fundamental of Digital Marketing What is Digital/Online/Internet Marketing Preface to online Marketing How Digital Marketing Works Importance of Digital Marketing Key Concepts of Digital Marketing Traditional vs Digital Marketing The Opportunity of Digital Marketing Characteristics of Digital Marketing Main Search Engine Process of Lead Generation Advantage of Digital Marketing Website Planning, Designing & Creation How To Choose a Domain Name Domain Hosting Under standing of Domain Extension Understanding Website Navigation Website Designing Basic Types of Website Difference Between Dynamic & Static Website Website vs Portal Word press Tutorial Website Structure Basic Graphic Design Shopping Website Fundamental In Hand-pratice Training Search Engine Marketing (SEO) Major Function of a Search Engine Different types of Keyword How search engine works Google trends & insight Steps in SEO Types of Backlink Page Rank, Alexa & Link Bait PA, DA, & PR Case Study of White Hat SEO Case Study of Black Hat SEO On-page Optimization Website analysis Keyword Analysis Creating Site-map Creating Robots File Meta Tag Development Optimize SEO Content Check Duplicate Content Off-page Submission Social Book marketing Classi ed Submission

7 Google Adwords/PPC Advertising Understanding of Google Adwords Why use Google Adwords Understanding Advertising Goals Techniques of Keyword Research Creating Campaign and ad Group What is Bidding Bidding Strategy in Adwords Campaign Optimization Campaign Report Creation Billing & Account Method PPC/Search Advertising Module Display Advertising Module Video Advertising Module Mobile Ads Marketing Module Remarketing Techniques Keyword Planning for Advertising Landing Page Creation Google Adword Strategy Location Target Ads Creation Campaign designing Conversion Tracking Google API What is KPI Mobile Ads Tracking Shopping Ads Creation Android Apps Ads Techniques Search Media Marketing Facebook P Creating Strong Pro les on Facebook P Creating Pages & Groups P Product Brand Promotion Techniques P Facebook Advertising Module P Lead Generation on Facebook P Brand Awareness P Facebook marketing Apps Linkedin P Creating Strong pro les on Linkedin P Creating Brand Pro le P Product Brand Promotion Activites P Linkedin Advertising P Branding on Linkedin Network Google+ P Imprtance of Google+ P Bene ts of Pro le P Search Engine Empacts P What we implement? Twitter P Creating Strong Pro le on Twitter P Product Brand Advertisement P Retweetin, Hash Tag, Tagging

8 Af liate Marketing Fundamental of Af liate Marketing What is af liate Marketing Af liate Management Agencies How to Sell Product on Shopping Site Product & Service Marketing How to Get Traf c from Af liate Network Commission Based Lead Generation Earn Money from Af liate Network Targeting- International & Geographic Based Internet Marketing Tools Based on Geo Targeting Keyword Selection Based on Location Targeting How to Target International Country Keyword Selection Based on Geographic Targeting Launch International Campaign & Lead Generation Content Management & Marketing Importance of Content Marketing in SEO Content Writing Strategy Content Distribution Check Duplicity Tool Various Content Publish Network Writing Skill Management Article, Blog, Press Release Writing Techniques Keyword Density in Content How to create Catchy Healing Understanding of Hyperlink Concept of Online Reputation Management Brand Building How to Suppress Negative Result in Google SERP Rebuilding Brand Image Brand Building Tools & App Positive Negative Brand Building Increase Review on Product Page Increase Brand Reputation Techniques & Tools for ORM Various Network for Brand Building Management of Negative Comments How to solve Negative query.

9 Google Web Analytics Introduction to Google Analytics How to set up analytics account How to add analytics code in website E-commerce Tracking How Google analytics works Google analytics account structure Create goals and conversions Google analytics insights Starting with Google analytics Techniques of setup goals Different types of goals Understanding bounce & bounce rate Understanding of exit rate & bounce rate How to reduce bounce rate? Monitoring traf c sources Monitoring traf c behavior Links AdWords and analytics account Bene ts of integrating AdWords & analytics Create customized reports E-commerce Understanding of E-commerce industries Types of E-commerce Sector What is E-commerce Strategy How to Work on E-commerce Website Include 10 more Topics in E-commerce Marketing International E-commerce Strategy Video Marketing Video Creation Various types of Video Creation Tools Advertising on YouTube Branding & Lead Generation with YouTube Uploading and Managing Videos How to promote Videos Understating of Video Network Site Optimizing Videos for Search Engine Search Engine Optimization of Videos

10 Marketing Fundamental of marketing? What is SMTP Means of IP address Roles of Sender Id How works? Issue in sending bulk s Techniques for Sending Bulk Mail Various Tools for Sending Bulk Types of marketing- Opt-in & bulk ing Setting up marketing account Creating a broadcast What are auto responders? Creating auto responders Best practices to send bulk s Strategy for bulk mail land in inbox instead of spam folder Top marketing software's How to testing Main in Inbox? Implementing Effective Campaigns Designing Principle for NewsLetter How to Create a HTML ? Google AdSense What is AdSense? Bene ts of Google AdSense How to Get approval from AdSense? Placing ads on your Blog or Website Do's and Don'ts of AdSense approval Top 10 Ads Website Become a Blogger How to do Blogging Make your Blog Popular Select theme for Blogger Become a Blogger Various Network for Blogging Build your Brand as Blog Writing Blog Techniques Mobile Marketing Mobile Marketing Concept of Mobile Marketing Development of Mobile Marketing Various form of Mobile Marketing Strategy for Mobile Marketing Various Tool & Techniques for Mobile Marketing How consumer use Mobile Marketing Mobile Apps Advertisement & Analysis Techniques of Measuring & Managing your Campaigns Apps Installation Advertisement

11

12 NOIDA OFFICE H-86, Sector-63, Noida Land Mark: Behind Haldiram Phone : , Info@smartbrains.in, Web :

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