Cisco Live 2018 Exhibit and Sponsorship Prospectus

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1 Cisco Live 2018 Exhibit and Sponsorship Prospectus Where heroes of the digital age unite to make anything possible. Updated 4/6/18

2 WELCOME TO CISCO LIVE 2018 Welcome In this prospectus, you will find highlights and demographics from our 2017 event, as well as sponsorship and exhibit opportunities. Come experience why Cisco Live is the destination for education and inspiration for thousands of technology innovators. Through 5 action-packed days, attendees have access to 1,000+ technical and business sessions, hands-on learning experiences, expert demos, our top partners, and 1:1 networking activities. We continue to develop activities that drive attendee traffic and spaces that encourage conversation and personal connections. By exhibiting at Cisco Live, you make a lasting impression on the people who have an influential voice in the technology decisions their organizations make, you will: Generate new leads and interact with thousands of Cisco loyalists. Increase brand awareness and position your organization as one of Cisco s premier partners. Showcase your company as a thought leader in step with Cisco s future direction. We continue to drive innovations within the World of Solutions to create a dynamic, immersive experience for attendees and a more compelling venue for partners to showcase their company and solutions. We look forward to working with you on a great event. Sincerely, The Cisco Live Team

3 28,000 IN-PERSON ATTENDEES 107,300 SESSIONS ATTENDED CISCO LIVE 2017 LAS VEGAS At a Glance 1.2K PARTNER DAY ATTENDEES 114 EXECUTIVE SYMPOSIUM ATTENDEES 1.5K IT MANAGEMENT ATTENDEES 1K+ ENGAGEMENT CENTER MEETINGS 1.7K MEET THE EXPERT MEETINGS #CLUS TRENDED NATIONALLY FOR 4.5 HOURS BEGINNING WITH THE OPENING KEYNOTE 917M IMPRESSIONS 91.3K SOCIAL MENTIONS

4 CISCO LIVE 2017 LAS VEGAS At a Glance 2 MILLION STEPS GENERATED ENERGY FOR SCHOOLS IN NEPAL, POSITIVELY IMPACTING 30K STUDENTS ONLINE ATTENDANCE 350K ONLINE VIEWS 6 MILLION MINUTES VIEWED 567 SWITCHES DEPLOYED SAID WORLD OF SOLUTIONS PROVIDED THEM WITH THE 300+ EXHIBITS 395K LEADS 90 % OPPORTUNITY TO HAVE HIGH QUALITY INTERACTIONS WITH CISCO PARTNERS

5 JOB LEVELS PROJECT BUDGET CISCO LIVE 2017 LAS VEGAS Audience Demographics 34% 23% 19% 10% 9% 5% DEPARTMENT STAFF MANAGEMENT ADMINISTRATOR SENIOR MANAGEMENT EXECUTIVES OTHER 32% $100K - 499K 27% UNKNOWN 20% OVER $1M 17% $10K - 49K 13% N/A 8% $500K - 999K 7% $50K - 99K 3% NO BUDGET VERTICAL MARKETS 40% 15% 13% 12% 6% 4% 4% 4% 2% IT - OPS, TELCOM, DC, SECURITY, PLANNING ENGINEERING NETWORK MANAGEMENT SALES MARKETING / OPERATIONS CONSULTING / CONTRACTOR EXECUTIVE MANAGEMENT BUSINESS DEVELOPMENT OTHER 13% 11% 11% 10% 10% 9% 7% 7% 7% 4% 3% 3% 2% 2% 1% TECHNICAL SERVICES GOVERNMENT OTHER FINANCIAL SERVICES SERVICE PROVIDER HEALTHCARE EDUCATION MANUFACTURING PROFESSIONAL SVC ENERGY / UTILITIES RETAIL MEDIA / ENTERTAINMENT WHOLESALE / DISTRIBUTION TRANSPORTATION HOSPITALITY

6 JOB FUNCTION COMPANY SIZE CISCO LIVE 2017 LAS VEGAS Audience Demographics 60% 25% 9% 5% 1% USER OF APPLICATIONS / NETWORKING EQUIPMENT CHANNEL PARTNER / RESELLER TELECOMMUNICATIONS / CABLE SERVICE PROVIDER OTHER CISCO NETWORKING ACADEMY REPRESENTATION BY COUNTRY 36% 15% 14% 12% 12% 8% 3% 10,000+ 1,000-2, ,000-9, ,500-4, ,

7 * Please Note: If your company is interested in collaborating to build a customized package please contact us. INFLUENCE EMERALD PLATINUM GOLD SILVER BRONZE 10x20 10x10 VILLAGE SOLUTIONS SHOWCASE** Exhibitor / Sponsor Packages Cisco Live Videotaping in Booth - A 2-hour videotaping in booth (based on availability) Theater Session Speaking session lasting 15 minutes, actual speaking time approximately 10 minutes (based on availability, approved by Cisco) Think Tank Session - A unique speaking session designed to stimulate thought-provoking discussions INTERACT In Village Exhibitor Passes Exhibitor Full Conference Passes INFORM Exhibit Space Custom Turnkey Experience*** 30 x x x x x x x 10 Engagement Center Suite Ancillary Meeting Space Opportunity to reserve ancillary meeting space at a nearby 10 x x x 10 * IMPACT Attendee Thank You Logo promotion Customer Appreciation Event - 10 VIP Passes to the CAE * Cisco Live Conference T-Shirt - Logo Promotion

8 * Please Note: If your company is interested in collaborating to build a customized package please contact us. EMERALD PLATINUM GOLD SILVER BRONZE 10x20 10x10 VILLAGE SOLUTIONS SHOWCASE** IMPACT Exhibitor / Sponsor Packages * Welcome Reception Co-Sponsorship (Day 1) - Includes signage and promotion on ciscolive.com/us Signage in World of Solutions - Logo Promotion Freestanding Meeting Pod - Escape from the crowds for a quick meeting or some quiet time with this branded meeting pod in the World of Solutions Keynote Exposure - Logo included in our Thank You to our Sponsors slide 2 person pod * Individual pod * Snacks & Swigs - Invite your customers to enjoy snacks and specialty beverages during Cisco Live. Includes signage and promotion on ciscolive.com/us Digital Signage - Develop your message for the Cisco Live video display network (displayed on monitors throughout the convention center) :60 Second :30 Second Still Image IMPRESS CiscoLive.com/us - Logo Promotion (Home Page) CiscoLive.com/us - Banner Ad CiscoLive.com/us - Logo Promotion (Exhibitors List Page)

9 Please Note: If your company is interested in collaborating to build a customized package please contact us. EMERALD PLATINUM GOLD SILVER BRONZE 10x20 10x10 VILLAGE SOLUTIONS SHOWCASE** IMPRESS CiscoLive.com/us Company Listing with Link 175 Words 150 Words 100 Words 75 Words 50 Words 50 Words 50 Words 25 Words 25 Words Exhibitor / Sponsor Packages Mobile App Company Listing Promotion Logo Co-Marketing Toolkit - A complete marketing toolkit designed to help you promote your organization s participation PUBLIC RELATIONS Registered Press Attendee List - Provided one week before Cisco Live ACCOUNT MANAGEMENT Dedicated Account Management Hotel Room Blocks Access - Opportunity to reserve conference hotel room blocks at negotiated conference rates. All room blocks LCD Monitor Header signage with logo (produced by Cisco) Internet drop Lead retrieval device Power strip/5 amp power drop per pod 4 days of cleaning Counter/kiosk with lockable storage Barstool Wastebasket Upgraded carpet with padding Villages (Invitation Only) Realizing the tremendous importance of focused partner integration, Cisco Live will have Villages for specific solutions. Take advantage of this opportunity or expand your footprint by participating in your own booth and one of these Villages to showcase your integration across multiple channels. Villages (subject to change): Collaboration Digital Building Enterprise Network Investments Security

10 Main Avenue Park Event Alignment Opportunities Provide a break, just when attendees need it most. Extend your brand with a Main Avenue Park sponsorship located within the aisles of the World of Solutions. Drive traffic and provide a unique and engaging twist on a traditional lounge. Your Main Avenue Park becomes an extension of your booth while providing a space to interact with attendees. Availability: 2 Sponsor Deliverables Deadline: May 4, 2018 Drive leads and showcase your latest technology innovations with the industry s most influential audience.

Snack and Swigs Event Alignment Opportunities Invite your customers to enjoy snacks and specialty beverages during the conference in this unique and engaging twist on a traditional break.

11 Snack and Swigs Event Alignment Opportunities Invite your customers to enjoy snacks and specialty beverages during the conference in this unique and engaging twist on a traditional break. Snacks and Swigs will be integrated into Cisco Live's marketing and onsite signage and will extend your brand at Cisco Live. Availability: Multiple Sponsor Deliverable Deadline: May 4, 2018 Drive leads and showcase your latest technology innovations with the industry s most influential audience.

12 Speaking Opportunities Event Alignment Opportunities Showcase your company s thought leadership and educate attendees on your solution. Prior to the event, your session title and description is available on the Cisco Live conference scheduler. Availability: Multiple Sponsor Deliverable Deadline: June 1, 2018 Drive leads and showcase your latest technology innovations with the industry s most influential audience.

Customer Appreciation Event: VIP Networking Opportunities Event Alignment Opportunities Wow your guests at Universal Studios Florida theme park.

13 Customer Appreciation Event: VIP Networking Opportunities Event Alignment Opportunities Wow your guests at Universal Studios Florida theme park. For extra sizzle and impact, create a unique experience at the Customer Appreciation Event. We have reserved the entire park and have created exciting sponsorship opportunities including unique VIP experiences for groups as small as 30 or parties up to 300. Availability: Multiple Sponsor Deliverable Deadline: May 4, 2018 Drive leads and showcase your latest technology innovations with the industry s most influential audience.

Secure a private engagement suite (sizes vary from 10x10, 10x20 to our Executive Boardroom) or secure one of our networking or

14 Host Meetings and Experiences in the Engagement Center Event Alignment Opportunities Engage with attendees in a place that will leave a lasting impression. Secure a private engagement suite (sizes vary from 10x10, 10x20 to our Executive Boardroom) or secure one of our networking or hospitality sponsorships to create the ideal VIP environment during Cisco Live. Availability: Multiple Sponsor Deliverables Deadline: May 4, 2018 Drive leads and showcase your latest technology innovations with the industry s most influential audience.

15 Certification Testing Center Sponsorship Event Alignment Opportunities Drive leads and showcase your latest technology innovations with the industry s most influential audience. Certification testing is one of Cisco Live s primary draws. Your sponsorship of the Certification Testing Center raises your profile with the more than 2,500 highly engaged attendees who participate in on-site testing. Availability: Exclusive Production Responsibility: Exhibit/Sponsor provided logo in EPS format, screensaver artwork and flyer or postcard artwork designed to Cisco Live guidelines. One or more of your representatives must attend the Testing Center onsite training meeting. SOLD OUT

Conference Lanyards Event Alignment Opportunities All attendees receive an official Cisco Live 2018 lanyard when they pick up their badges during registration.

16 Conference Lanyards Event Alignment Opportunities All attendees receive an official Cisco Live 2018 lanyard when they pick up their badges during registration. As the lanyard sponsor, your company logo will be paired with Cisco s on this prominent wearable that attendees see multiple times each day of the conference. Availability: Exclusive Sponsor Deliverable Deadline: April 1, 2018 Drive leads and showcase your latest technology innovations with the industry s most influential audience.

Take Note Event Alignment Opportunities Make sure attendees take note of your company with a branded notebook and pen that will be included in every conference bag.

17 Take Note Event Alignment Opportunities Make sure attendees take note of your company with a branded notebook and pen that will be included in every conference bag. This giveaway can maximize your exposure throughout the year. Availability: Exclusive Sponsor Deliverable Deadline: April 1, 2018 Drive leads and showcase your latest technology innovations with the industry s most influential audience.

18 Large Format Signage Opportunities Event Alignment Opportunities Showcase your brand in strategic locations throughout the convention center. Availability: Multiple Sponsor Deliverable Deadline: May 4, 2018 Drive leads and showcase your latest technology innovations with the industry s most influential audience.

19 Water Bottle Event Alignment Opportunities Be the official sponsor of the reusable water bottle. Get maximum brand exposure with your company logo as you help attendees stay hydrated. Each attendee will receive a high quality and environmentally friendly water bottle to carry during the conference and take home afterward. Availability: Exclusive Sponsor Deliverable Deadline: May 1, 2018 Drive leads and showcase your latest technology innovations with the industry s most influential audience.

20 Take advantage of a variety of exhibit, sponsorship packages, and Event Alignment Opportunities designed to help you maximize visibility. To discuss participating in Cisco Live 2018, contact: Contact Information Companies A-G Julie Craig Julie.Craig@freeman.com Companies H-Q Lesley Mendoza Lesley.Mendoza@freeman.com Companies R-Z Hellena O Dell Hellena.ODell@freeman.com

Cisco Live 2018 Exhibit and Sponsorship Prospectus

Cisco Live 2018 Exhibit and Sponsorship Prospectus Where heroes of the digital age unite to make anything possible. Updated 11/30/17 WELCOME TO CISCO LIVE 2018 Welcome In this prospectus, you will find