Welcome to the Alcatel-Lucent Global Partner Program

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1 Welcome to the Alcatel-Lucent Global Partner Program

2 Alcatel and Lucent Technologies officially merged in December of 2006 to form Alcatel-Lucent. The strength and leadership of the combined company will offer many exciting opportunities and advantages for you and your customers. Alcatel-Lucent views its partner program as a critical component of its overall go-to-market approach and is fully committed to driving business through an indirect sales model. The merged company provides you with an opportunity to obtain access to a broader range of products and solutions based on your qualification skills and accreditation investments. You will benefit from a comprehensive portfolio to address the fastest growing areas of business transformation - from IP routing and broadband access, to wireless, transport, software, security, applications and services all backed by one of the industry s largest research and development capabilities. Alcatel-Lucent Fast Facts Alcatel-Lucent provides solutions that enable service providers, enterprises and governments worldwide, to deliver voice, data and video communication services to end-users. As a leader in fixed, mobile and converged broadband networking, IP technologies, applications, and services, Alcatel-Lucent offers the end-to-end solutions that enable compelling communications services for people at home, at work and on the move. With operations in more than 130 countries, Alcatel- Lucent is a local partner with global reach. The company has the most experienced global services team in the industry, and one of the largest research, technology and innovation organizations in the telecommunications industry. 2 Alcatel-Lucent Welcome to the Alcatel-Lucent Global Partner Program

3 Chairman of the Board Serge Tchuruk Chief Executive Officer Patricia Russo Incorporated in France Executive Offices 54 rue la Boétie Paris 75008, France Regional Executive Offices Europe & South: Velizy, France Europe & North: Antwerp, Belgium North America: Murray Hill, New Jersey, USA Asia-Pacific: Shanghai, China No. of Total Employees 79,000 (after completion of the Thales transaction) Worldwide presence 130 countries Sales Distribution 1/3 Europe, 1/3 North America, 1/3 Rest of World (RoW) (RoW: CALA, MEA, Asia Pacific regions) Traded on Euronext Paris and New York Stock Exchange Stock Symbol ALU Shares Outstanding 2.3 billion Research & Innovation 2.7 billion in R&D investment 25,000 active patents 6 Nobel Prizes in Physics (shared by 11 scientists) Portfolio Highlights #1 in wireline #3 in wireless Top 3 in services #1 in Europe for enterprise communications solutions #1 in Contact Center software (Gartner named Genesys as a leader in Contact Center Infrastructure in North America, APAC and EMEA) #3 in Contact Center agent positions worldwide in 2005 (Alcatel-Lucent & Genesys combined) (Gartner Dataquest) #1 in Enterprise Telephony, Western Europe in 2005 (Gartner) #1 in Total PBX, EMEA in 2005 (Dell 'Oro) #1 in Enterprise Telephony, EMEA for Q (Canalys) #1 in Voice Self-Service Portals worldwide (Gartner) #1 in IP Address Management Software (IDC, 2005) 65 million telephony lines shipped overall More than 1600 network management customers 12.8 million Ethernet ports shipped, 3Q 2005 (Dell'Oro Group) Alcatel-Lucent Welcome to the Alcatel-Lucent Global Partner Program 3

Sales Tools Product and Solution Information To support your efforts in the field with your customers the Alcatel-Lucent public web site is designed to provide you with all the necessary tools and

4 Sales Tools Product and Solution Information To support your efforts in the field with your customers the Alcatel-Lucent public web site is designed to provide you with all the necessary tools and information for you to be successful in selling Alcatel-Lucent Solutions. We have a variety of sales collateral available to you. Product and solution information and collateral can be found from in the Product Catalog. You can search by technology such as Access, Applications, Optical, Mobile or search for products from the A-Z alphabetical listing. Each product page includes features, benefits, related information and documents such as; datasheets, brochures, white papers, and more. The public site contains: Product Catalog Product descriptions, value propositions, datasheets, white papers and brochures Content News, events, press releases Get product brochures, marketing tools, presentations, technical information, success stories, training information, campaigns and lots more! Demo Equipment To support your selling efforts, Demo equipment is available to you. Demo equipment can be used as static or live displays, and will give your prospective customers a chance to kick the tires. You are also able to use co-marketing funds to purchase the Demo equipment. Promotions Alcatel-Lucent will frequently run promotions of various types such as volume discount, product trade-in, trade-up and more. Sales Incentive Programs Alcatel-Lucent also offers a Sales Incentive Program known as Vitalize which rewards your sales efforts with points based on the sale of Alcatel-Lucent solutions. These points can be redeemed for high quality merchandize via on-line catalogs. Training Alcatel-Lucent is committed to providing our Partners the training they need. Partner training options allow you to design, engineer and deliver an agreed upon solution set. Training is offered either through e-learning or instructor led classroom based training through the Alcatel-Lucent University. Contact your Alcatel-Lucent Channel Sales Manager to learn more about the referenced Sales Tools. 4 Alcatel-Lucent Welcome to the Alcatel-Lucent Global Partner Program

Co-Marketing Resources Co-Branded Marketing Materials For customer meetings, proposals and presentations, tradeshows and seminars, collateral such as brochures, datasheets, and posters are available

5 Co-Marketing Resources Co-Branded Marketing Materials For customer meetings, proposals and presentations, tradeshows and seminars, collateral such as brochures, datasheets, and posters are available for our partners to cobrand with their wordmark/logo and call to action. This activity does have to be approved by your Channel Sales Manager. Alcatel-Lucent also offers advertisements, advertorials, and lead generation campaigns with your appropriate Alcatel-Lucent wordmark that can be co-branded with your company logo and call to action. In addition, Alcatel-Lucent offers the My Marketing Agency Program which is a "certified" independent marketing agency selected by Alcatel-Lucent to develop and support marketing campaigns. and solutions, however the activity must be approved by Alcatel-Lucent. Please note exceptions apply with respect to what co-marketing dollars can and can t be used for. Logos/Wordmarks To help you distinguish yourself against the competition Alcatel-Lucent provides a wordmark with your partner designation. This wordmark can be used for co-branding marketing collateral, lead generation s, placed on your company web sites, and used on letterhead and business cards. Contact your Alcatel-Lucent Channel Sales Manager to learn more about Co-Marketing Resources. Co-Marketing Program The Alcatel-Lucent Co-Marketing Program is a valuable benefit available to Alcatel-Lucent partners and it is designed to help you promote Alcatel-Lucent offers and to stimulate sales. Partners accrue co-marketing funds monthly. Depending on Partner status with Alcatel-Lucent, partners earn comarketing credits based on a percentage of sales. Partners can receive credit or reimbursement for expenses incurred in conducting specific marketing and lead generation activities that promote Alcatel-Lucent offers Alcatel-Lucent Welcome to the Alcatel-Lucent Global Partner Program 5

6 Channel Communication Partner Newsletter(s) Communicating to you the latest information from Alcatel- Lucent is one of our top priorities. Information about products, services, marketing programs, sales tools, competitive information, events, new promotions, training events and more are critical to managing your business. Our Alcatel-Lucent Partner newsletter will keep you abreast of this information and more, giving you a competitive edge in the marketplace. Our partner newsletter is distributed bi-monthly via or available in the Partner Portal of Alcatel-Lucent.com. This comprehensive newsletter is a must read with every issue, however if you do miss an edition you can access past issues by going to the Partner Portal on Alcatel-Lucent.com. To be sure that you get on the distribution list please send an with your name and address to gc3partners@alcatel-lucent.com. Client Reference Program This program provides a forum for Alcatel-Lucent, Partners and your key clients to communicate the innovative solutions we provide both internally within partners/clients companies and externally to large audiences. The program is designed specifically so that both Alcatel-Lucent and reference partners/clients benefit from the increase visibility of our relationship and our ability to deliver business results. Alcatel-Lucent currently has participation from over 200 member customers and partners. This program offers many options for participation including private references, case studies, success stories, recorded interviews and live peer-to-peer discussions. Benefits include increased market exposure, access to Alcatel-Lucent executives and participation in an active customer community. Contact your Alcatel-Lucent Channel Sales Manager and invite your customers to review our extensive client references. End Customer Communication Partner Locator As an Alcatel-Lucent Partner your name will be added to our Partner Locator. The Partner Locator is available to end-customers. The end-customer has the ability to search by Partner name, Country, State, Accreditation Solution or Product. A profile of the Partner is shown including service capabilities. If you find that your company listing is incorrect or absent from the locator please notify us at gc3partners@alcatel-lucent.com. 6 Alcatel-Lucent Welcome to the Alcatel-Lucent Global Partner Program

Alcatel-Lucent Executive Briefing Centers Host your customers in Alcatel-Lucent private briefing centers located throughout the globe which are

The demonstrations can be tailored to meet specific customer business requirements.

delivering the most compelling messages and most effective demos of solutions for their particular requirements.

These centers are located throughout the globe and are tailored to meet your customers exact needs.

7 Alcatel-Lucent Executive Briefing Centers Host your customers in Alcatel-Lucent private briefing centers located throughout the globe which are equipped with subject matter experts and state-of-the-art demonstrations. The demonstrations can be tailored to meet specific customer business requirements. The Alcatel-Lucent Global Executive Briefing Program and Team ensures that you and your customers are exposed to the most qualified experts delivering the most compelling messages and most effective demos of solutions for their particular requirements. Partners and customers from all regions are hosted at world-class briefing facilities and demo centers. These centers are located throughout the globe and are tailored to meet your customers exact needs. Contact your Alcatel-Lucent Channel Sales Manager to coordinate a customer visit. For additional information on the Alcatel-Lucent Global Partner Program visit Partners and Developers on Alcatel-Lucent looks forward to our mutual partnership to gain market share and revenue. Welcome to Alcatel-Lucent and let s Partner to Win! Alcatel-Lucent Welcome to the Alcatel-Lucent Global Partner Program 7

8 Welcome to the Alcatel-Lucent Global Partner Program Alcatel, Lucent, Alcatel-Lucent and Alcatel-Lucent logo are trademarks of Alcatel-Lucent. All other trademarks are the property of their respective owners. The information presented is subject to change without notice. Alcatel-Lucent assumes no responsibility for inaccuracies contained herein Alcatel-Lucent. All rights reserved. P/N Rev. 0 05/07

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