2018 MEDIA KIT BRAND BUILDING & MARKET ENGAGEMENT PLANNING GUIDE

Transcription

1 2018 MEDIA KIT BRAND BUILDING & MARKET ENGAGEMENT PLANNING GUIDE

2 TABLE OF CONTENTS Power of Retail Leader... 2 Total Market Solutions... 3 State of the Retail Industry... 4 Why Advertise?... 5 Audience Reach... 6 Retailer Subscribers... 6 Digital Engagement... 7 Digital Platforms... 8 Digital Products... 9 RL Print Overview...14 Editorial Calendar...15 Digital Rates & Specs...16 Print Rates & Specs...17 Contact Us...19

3 POWER OF RETAIL LEADER Retail Leader is uniquely prepared to deliver the most critical content to corner offices across all major retailing channels in the U.S. Retail Leader mission is to provide engaging, insightful and actionable business intelligence to senior executives across all retail channels and the consumer goods industry. We help executives be effective leaders, manage change and drive the future of retail. Our content-driven mission ensures we reach the hard-to-reach and high-value audience of senior level executives. EDITORIAL TEAM Mike Troy Editor-in-Chief Gina Acosta Managing Editor Our editorial staff, having more than 50 years of experience, is driven by their passion for retail, depth of knowledge and insight into emerging trends which is reflected in Retail Leader s approach to reporting on the constantly changing industry. Our staff brings a distinctive, engaging and analytical perspective that is valued and respected by all retail executives. MORE THAN 50 YEARS OF COMBINED EXPERIENCE INTEGRATED MARKETING RESOURCES PRINT DIGITAL EIQ SOLUTIONS POWERED BY: 2

4 TOTAL MARKET SOLUTIONS EnsembleIQ empowers CPGs, retailers, tech vendors and marketing agencies with an integrated network of database, research, media and marketing resources. ENSEMBLEIQ BRANDS Our full array of brands gives you access to all major retail markets. UNITED STATES COVERING ALL RETAIL CHANNELS CANADA PRACTICE BUSINESS POWERED BY: OpusIQ is the retail industry s only multidimensional integrated database and taps into a highly cultivated, engaged and motivated audience. The OpusIQ database includes 890,000 net records that integrate: 10 fulfillment databases 114 events 58 webinars 43 recurring newsletter feeds 24 websites 2 directory databases Tell us the market and contacts you are trying to reach, and OpusIQ can segment your audience based on demographics, geography, engagement, behavioral data, title, company and predictive purchase intent. Research Solutions covers the retail, consumer goods, travel, hospitality, grocery, mass merchandisers, pharmacy, convenience stores and gourmet retailers. Qualitative and Quantitative Research Opportunities B-to-B, B-to-C and industry research Customer experience Branding and messaging Product and pricing In-house research Some of Our Research Partners: Custom Marketing Solutions positions your company as an industry thought leader with high-impact marketing pieces custom print magazines, channel microsites, white papers, idea books, webinars, videos, newsletters, online conferences and more pieces that communicate your company s vision and story. Enterprise Solutions is your personal business partner, providing strategic consultation and customized, end-to-end business solutions. The Enterprise Solutions team will help you navigate the changing retail environment and engage your customers in the most powerful way possible. 3

5 STATE OF THE RETAIL INDUSTRY RETAILERS CAN ANTICIPATE CONFIDENT SPENDING, BUT EXPECT UNPRECEDENTED COMPETITION. Consumer spending appears to be solid heading into The labor market continues to strengthen, adding an average 194,000 jobs per month in Disposable personal income increased $122.1 billion, or 3.5% in the second quarter of As the labor market tightens, income growth is expected to edge up. This has boosted household wealth, thereby aiding consumer spending. And consumer confidence remains elevated. TOP RETAILERS IN 2016 Walmart The Kroger Co. Costco The Home Depot Walgreens Boots Alliance (Source: NRF, Top 100 Retailers 2016) TOP ISSUES FACING RETAILERS 1. The Amazon Effect 2. The Mobile Gap 3. Brands Selling Directly to Consumers 4. The Future and the Constant Change of Retail (Source: National Retail Federation, December 2016) (Source: Bureau of Economic Analysis, July 28, 2017) 4

6 WHY ADVERTISE? Retail spending hit $5.5 Trillion in (Source: U.S. Census Bureau) With increased consumer confidence and increased competition, we know that getting your brand out there is more important than ever. You need to break through to top executives so they know what you offer and why it is important to their business. Retail Leader can help. WHY ADVERTISE WITH RL? BRAND AWARENESS You can t grow sales without brand awareness. Delivering valuable messages in the market can help you build trust with prospects and help you become top of mind. HIGHLY TARGETED REACH Retail Leader has an engaged audience which includes hardto-reach retail executives across all retail industry channels. CREDIBILITY Retail Leader is a trusted brand backed by a suite of products from the EnsembleIQ family with brands and resources that cover all retail channels. LEADS With sophisticated digital products and unique advertising opportunities we can connect you and provide you with the leads to create successful business partnerships. 5

7 AUDIENCE REACH INDUSTRY PROFILE TOTAL PRINT AUDIENCE: 20,000 RETAILER SUBSCRIBERS Manufacturers 16.1% Supermarket/Grocery 25.7% Wholesalers/Distributors 5.8% Mass, Drug, Mass 9.5% Specialty Retailers 17.4% Convenience Store Chain 25.6% TITLE PROFILE CPG SUPPORTERS VP/SVP % Directors/GM % Buyers/Merchandisers...9.0% Sales & Marketing...3.0% Regional & District...2.0% Misc % C-Suite % Contoured Solutions for Your Success 6

8 DIGITAL ENGAGEMENT RETAILLEADER.COM NEWSLETTER DIGITAL EDITION 17,881...Users 38,388...Pageviews 25,118...Sessions 11,324...Organic Search Pageviews 8,051...Organic Search Sessions (Source: Google Analytics) RETAIL LEADER DAILY 33,251...Subscribers (Source: Self Reported Publisher s Statement) 18,129...Total Circulation (Source: Self Reported Publisher s Statement) 7

9 DIGITAL PLATFORMS WEBSITE HOMEPAGE & CATEGORY PAGES NEWSLETTER DAILY DIGITAL EDITIONS WEBINARS RetailLeader.com is the retail industry s source for up-to-date news, exclusive video interviews, in-depth reporting and original content. RetailLeader.com is a highly customizable website offering ample opportunities for impactful and unique advertising. The Retail Leader Daily newsletter is forward thinking and full of content tailored for the most current information in business trends, leadership, best practices and addresses the challenges of the retail industry. With a dedicated opt-in audience each newsletter provides optimal awareness for your brand. RetailLeader.com has a full archive of the print publication. The online version allows for additional exposure and is an interactive and engaging user experience that can be viewed on any mobile device. Digital Edition Circulation: 18,129 Webinars are a great way to provide a content rich experience for retailers and are an effective lead generation tool. Retail Leader offers seasonal webinar series lead by our Editor-in-Chief, Mike Troy. Retail Leader Daily provides advertising opportunities to optimize your target audience reach. 8

10 DIGITAL PRODUCTS BUILD BRAND AWARENESS WEBSITE DISPLAY ADS NEWSLETTER DISPLAY ADS REMARKETING EXIT INTENT 728x90 728x90 Put your brand forward. Connect with the executives that visit our website by displaying your ads as they continue to search and browse the web. This results in between tens of thousands of additional ad impressions and scores of additional ad clicks. The opposite approach to remarketing, these responsive ads appear when readers attempt to leave the website and are designed to produce high click-through rates. 1. Executive visits our website. 300x x Once identified, the executive sees your relevant ad across the web. 3. Your ad drives increased awareness. 9

11 DIGITAL PRODUCTS GENERATE LEADS WITH INNOVATIVE CUSTOMER ENGAGEMENT PRODUCTS SPONSORED CONTENT Labeled as Sponsored on Homepage and Category Pages Title has a shaded background Included in sponsor flow WHITE PAPER LANDING PAGE Labeled as Sponsored Content Customizable PDF Download Page Also available for gated HTML content (formerly known as native advertising) Leads will be available in LegionIQ WEBINARS Standard Webinar Package Webcast uses customer-provided content Customer provides any necessary speakers EIQ moderates program and produces product EIQ distributes to target audience Webcast is available on website for 3 months Full Service Webinar Package Editorial consultation on topic, content and speakers All content creation done by EIQ EIQ moderates program and produces product EIQ distributes to target audience Webcast is available on website for 4 months 10

12 DIGITAL PRODUCTS GENERATE LEADS WITH INNOVATIVE CUSTOMER ENGAGEMENT PRODUCTS SPONSORED QUIZZES STRAIGHT TALK Engage users and get leads by letting them test their knowledge and see how they compare to their peers. Suggest content (gated or otherwise) to read for more information with the answers. Drive traffic to a customer site or our brand s content. Form to collect reader information. Can be promoted through site ads, newsletters, and remarketing. An editorial series that provides clarity around the biggest business and technology misconceptions in the industry. Each Straight Talk identifies commonly believed myths on the hottest topics and then presents the critical and contradicting realities for today s companies. 11

13 DIGITAL PRODUCTS ESTABLISH YOUR THOUGHT LEADERSHIP MONTHLY SPONSORED BLOGS INFOGRAPHICS/TRENDAGRAMS Dedicated section of the site under Views & Videos Featured throughout the site Promotional delivered newsletter contacts. User-friendly visual lead generation product for busy executives, Infograms offer interesting facts based upon EIQ research reports and other citable sources. Topic driven by the customer. Gated downloadable PDF to generate leads online for 90-days. 12

14 DIGITAL PRODUCTS DEMOGRAPHICS ENGAGEMENT OpusIQ, is a dynamic resource that can improve the performance of your marketing programs by helping you target our most engaged audiences. RETAIL LEADER OPUSIQ AUDIENCE SUMMARY Right Demographic Engaged & Interested Areas of Interest Responsive to Digital BEHAVIOR TOTAL UNIQUE RECORDS 65,686 PRINT MAGAZINE UNIVERSE 11,957 If you advertise in newsletters only, you will miss out on 18% of our print only community. DIGITAL UNIVERSE 28,490 If you advertise in print only, you will miss out on 43.5% of our RL newsletter only community. COMBINED UNIVERSES 25,239 Top scoring community! 38.5% of our RL audience is highly engaged and primed for targeted marketing messages. RL DIGITAL NEWSLETTER AUDIENCE TOP SCORING AUDIENCE RL PRINT AUDIENCE DRIVE MARKET DEMAND AND MARKET GROWTH FASTER THAN EVER BEFORE! DEEP (Direct & Engaged E-Marketing Programs) Help you focus your sales efforts on high quality leads, and customizable products will make your marketing more effective and maximize your exposure to targeted audiences. 13

15 RL PRINT OVERVIEW While general business magazines serve the broader market, Retail Leader is the ONLY media outlet that is solely focused on the specific, critical issues facing senior retail executives across all channels. Every issue of Retail Leader features compelling features as well as insightful, forward-looking content focused on key areas of interest. FEATURED TOPICS IN EVERY ISSUE Growth & Business Development Social Responsibility Finance & Capital Management Technology & Information Security Human Capital Innovation & Digital Disruption Trends & Research Supply Chain & Logistics EXCLUSIVE FEATURES The RL Top companies and trends transforming commerce. RL Research Reports - bi-monthly consumer survey Cyber Threat Special Report Diversity and Inclusion Special Report The RL Disruptor 50 Special Report 14

16 CONTACT US KATIE BRENNAN MIKE SHAW MIKE TROY GINA ACOSTA SVP Group Brand Director o: c: Associate Brand Director o: c: Editor-in-Chief Managing Editor CORPORATE HEADQUARTERS 8550 W. Bryn Mawr Ave., Ste. 200 Chicago, IL Phone: Fax: