SAP Hybris Marketing Engage in Context to Drive Conversion and Loyalty. SAP Forum für Customer Engagement & Commerce
|
|
- Sheryl Malone
- 6 years ago
- Views:
Transcription
1 SAP Hybris Marketing Engage in Context to Drive Conversion and Loyalty SAP Forum für Customer Engagement & Commerce
2 INCREASING CUSTOMER EXPECTATIONS Relevant Customer Engagements Ultra Personal Dynamically Adapt Not Creepy
3 MARKETING IS BROKEN Marketers bombard customers with irrelevant messages. Not targeted, not relevant 99.94% of online ads are ignored Source: Google Display Benchmark Tool 3.57% click through rate Source: Getresponse 0.62% All digital channel response rate Source: DMA Response Rate Report 2015
4 HOLISTIC APPROACH TO MARTECH IS NEEDED Marketers use 11 siloed channels on average and 15 separate systems to house customer data Source 1: The Contextual Marketing Imperative, Forrester Oct 2015
5 DATA IS THE FUEL Capture and enrich dynamic marketing profiles
6 CONTEXT MAKES THE DIFFERENCE Leverage the real-time contexts to deliver the best customer experiences What they may do IMPLICIT The customer EXPLICIT What they are doing now Real-time individualization Presentation of relevant content across all touchpoints What they have done
7 SAP HYBRIS MARKETING: END-TO-END Events & interactions Merge, match & enrich Contexts, interests & predictions Personalized targeting & orchestration Campaign execution in all channels Loyalty data Mobile & social channel Market data & events Digital channel Sales & service data Personalized commerce Financial data Interaction center Industry data Lead, opportunity Social media, mobile, IoT , sms, traditional Extensions Extensions Capturing response Plan, measure & optimize
8 UNDERSTAND REAL-TIME CUSTOMER INTENTS Dynamically capture and enrich marketing profiles across all sources into a single view, gain insights into customer s real-time intents Consolidated view of customers across the enterprise Accurately target and segment from any data source Gain insights into the customer journey, identify micro-segments Accurately target and segment from any data source Understand customer s sentiments and interests Discover hidden trends and anticipate buying behavior with built-in predictive analysis
9 MARKET WITH SPEED AND AGILITY Proactively react to customer opportunities with increased visibility and alignment of the marketing process, resources, and performance. Optimize marketing strategies with real-time insights into marketing performances Accelerate the marketing processes to react quickly to opportunities Increase collaboration and transparency Gain accurate budget and expense information
10 DELIVER CONTEXTUAL EXPERIENCES ACROSS CHANNELS Convert in-the-moment opportunities to dynamically deliver contextually relevant customer experiences across channels. Convert customers into loyal advocates Create personalized customer engagements across channel Deliver individualized experiences with relevant offers and messages Remarket to targeted customers with timely offers and promotions
11 SAP HYBRIS MARKETING: SOLUTION VIEW 1 st Party Applications Commerce SAP HYBRIS MARKETING Planning Insight Acquisition Convert Loyalty Segmentation Recommendation 3rd Party Applications (for data & execution) Engines Sales, Service Batch & Events Batch & Events Ad Providers ERP, CRM, etc. Social providers CAR, Billing, etc. Mobile providers Marketing Data Management SAP HANA
12 CUSTOMER CENTRIC ENGAGEMENT OBJECTIVE SOLUTION Move from retail- to consumer-centricity Create central golden consumer profile across multiple channels, incl. Foot ID Flexible and extensible omni-channel marketing platform Personalize merchandising online stores Engage directly with consumers SAP Hybris Commerce SAP Hybris Marketing SAP CAR BENEFITS Simplified architecture, maintenance and user adoption Single platform to manage data and analytics capabilities Guiding sales with what activities to perform at each store
13 PUTTING THE CUSTOMER AT THE CENTER OBJECTIVE SOLUTION Create 360 golden customer profile Provide high-speed segmentation Real-time data feeds for highest level of accuracy Establish end-to-end marketing process SAP Hybris Marketing SAP CRM powered by HANA BENEFITS Engaging with consumers in a smart way Better customer experience Higher return on marketing investment (ROMI)
14 GET HANDS-ON EXPERIENCE SAP HYBRIS MARKETING FREE TRIAL COMPONENTS INCLUDED: MARKETING DATA MANAGEMENT SEGMENTATION ACQUISITION (Campaign Management) PLANNING INSIGHT GO TO: bit.ly/trialsaphybrismarketing
15 THANK YOU
SAP Hybris Marketing Cloud Solutions: Market in the Moment
Solution Brief SAP Hybris Marketing Cloud Solutions SAP Hybris Marketing Cloud Solutions: Market in the Moment Every day, billion of people around the world have dozens of moments that matter to them and
More informationhybris marketing Market to an Audience of One Roland Blösch Director Financial Services
hybris marketing Market to an Audience of One Roland Blösch Director Financial Services Priorities and Trends in insurance Digitization Omnichannel Contextual Marketing Internet of Things CEO SURVEY: TOP
More informationHostLogic SAP Hybris Marketing Presentation
HostLogic SAP Hybris Marketing Presentation Overview Business Environment SAP Hybris Marketing functionality SAP Hybris Marketing references Overview Business Environment SAP Hybris Marketing functionality
More informationSAP Hybris Solution Brief for Wholesale Distribution
SAP Hybris Solution Brief for Wholesale Distribution Today s competitive markets demand that Wholesale Distributors evolve faster, become more efficient, and provide memorable customer experiences. For
More informationCRM IM WANDEL. Herausforderungen und Chancen der digitalen Transformation. Dr. Volker G. Hildebrand Global Vice President SAP Hybris
CRM IM WANDEL Herausforderungen und Chancen der digitalen Transformation Dr. Volker G. Hildebrand Global Vice President SAP Hybris DIGITAL TRANSFORMATION IS DISRUPTING EVERY BUSINESS TECHNOLOGY IS CHANGING
More informationIntelligent Marketing in the Moment
SAP Brief PUBLIC SAP C/4HANA Suite SAP Marketing Cloud s Intelligent Marketing in the Moment SAP Brief Driving forces of the me economy Digital has been the great disruptor and, at the same time, the great
More informationOptimize Retail Customer Engagement
Optimize Retail Customer Engagement /N SPRO Campaign Management March 24, 2016 Agenda 1 About our Hosts 2 Who is /N SPRO? 3 What is Campaign Management? 4 Where does CM fit? 5 CM Scenarios & Demonstrations
More informationSAP Hybris Marketing SAP Summit 2016
SAP Hybris Marketing SAP Summit 2016 Matthias Reiner, PMP Product Expert, SAP Hybris Marketing Product Development April 2016 Agenda Solution Introduction - Why SAP Hybris Marketing? Project Examples Typical
More informationHow to build a profitable customer loyalty program 7 key steps to create customers for life AGENCY OF THE YEAR
How to build a profitable customer loyalty program 7 key steps to create customers for life AGENCY OF THE YEAR INTRODUCTION Customer loyalty in the age of the customer 2 Customer loyalty in the age of
More informationMarket in the Moment. Bernard Chung Senior Director, Solution Marketing SAP Hybris January 14 th, 2018 PUBLIC
Market in the Moment Bernard Chung Senior Director, Solution Marketing SAP Hybris January 14 th, 2018 SAP Hybris: Best Kept Secret 3 2 3 9 3,000+ Customers +250% Growth Rate >3000 Developers Leader in
More information5 Lessons I learned from Digital Transformation
5 Lessons I learned from Digital Transformation John Fisher, Global Head of Industry Marketing, SAP Hybris Feb 8 th, 2018 PUBLIC Partner logo Agenda Introduction Trends Real-life Case Study 5 Learnings
More informationIf you knew what your customers wanted, could you make their dreams come true?
If you knew what your customers wanted, could you make their dreams come true? Agile Business Customer 2 If you knew what your customers wanted, could you make their dreams come true? 1. Executive summary
More informationMaking Omnichannel Commerce Work with the Latest Technology Innovations
Making Omnichannel Commerce Work with the Latest Technology Innovations Adam Silverman, Principal Analyst @AdamKSilverman July 1 st, 2015 The pace of change is accelerating faster than anticipated a year
More informationSAP Hybris Marketing Cloud Real-Time Customer Profiling
SAP Information Sheet SAP Hybris Marketing Cloud 2016 SAP SE or an SAP affiliate company. All rights reserved. Customers today have high standards and low loyalty. They demand high-quality, personalized
More informationKNOWLEDGE BRIEF. Intershop Communications is Recognized as the 2017 Company of the Year in the Global Digital Commerce Platforms Market
KNOWLEDGE BRIEF Intershop Communications is Recognized as the 2017 Company of the Year in the Global Digital Commerce Platforms Market KNOWLEDGE BRIEF BY Intershop Communications is Recognized as the 2017
More informationUnify Your Content Supply Chain
Unify Your Content Supply Chain SDL Tridion DX Your Content, Your Company, Your Brand Content is the foundation of your customers digital experience, at every touchpoint and every stage of their journey.
More informationCombine attribution with data onboarding to bridge the digital marketing divide
Combine attribution with data onboarding to bridge the digital marketing divide Understand how online marketing impacts offline sales Google Inc. 360suite-info@google.com g.co/360suite 1 Digital marketing
More informationReimagine Business with the Next-Generation Business Suite
Reimagine Business with the Next-Generation Business Suite Agenda q The Digital Economy q SAP S/4HANA: Introducing the digital core q SAP S/4HANA: Industry use cases 2015 SAP SE or an SAP affiliate company.
More informationOracle s Data Management Platform + Cross-Channel Marketing Solution
Oracle s Data Management Platform + Cross-Channel Marketing Solution Improve Customer Acquisition, Retention and Lifetime Value Copyright 2014 Oracle and/or its affiliates. All rights reserved. The Digital
More informationHybris Citizen Engagement Accelerator
Hybris Citizen Engagement Accelerator Making it simple for Public Sector organisations to interact with citizens regardless of channel or device Stuart Dickinson CEO, Oxygen May 2017 Citizens are not satisfied
More informationManaging the Actualized Customer in Today s Digital Age
Managing the Actualized Customer in Today s Digital Age Paul Hughes, Director of Strategy Netcracker 2016 1 The Digital Service Provider Evolution The Era of the Actualized Consumer Best Practices for
More informationCASE STUDY 4 1. Case Study 4: Collaborative Marketing Campaign Management. Ernesto Mancia. BUS 4200: Enterprise Information Management Systems
CASE STUDY 4 1 Case Study 4: Collaborative Marketing Campaign Management Ernesto Mancia BUS 4200: Enterprise Information Management Systems Instructor: Rodney Heisterberg July 30, 2017 CASE STUDY 4 2 Problem
More informationUsing Master Data to Transform Insurance for Competitive Advantage
Using Master Data to Transform Insurance for Competitive Advantage Gordon Sanders Copyright 2017 HCL Technologies Limited www.hcltech.com Industry Trends (Increasingly Focused) Pricing Pressure Growth
More informationSAP Hybris Experience Workshop MODULE 1: SAP Hybris Strategy. Marcus Ruebsam Senior Vice President, Solution Management, SAP Hybris
SAP Hybris Experience Workshop MODULE 1: SAP Hybris Strategy Marcus Ruebsam Senior Vice President, Solution Management, SAP Hybris Legal disclaimer The information in this presentation is confidential
More informationHow does Integrated Business Planning fits in SAP s strategy? Johan Mine
How does Integrated Business Planning fits in SAP s strategy? Johan Mine SAP is a long time trusted leader in Transforming Businesses Digital Business is the next wave of change Digital Business Every
More informationSAP Hybris. How to improve customer engagement with an omnichannel approach. Taha Sajini Hybris Solution Manager KSA
SAP Hybris How to improve customer engagement with an omnichannel approach Taha Sajini Hybris Solution Manager KSA CHANGE IS HAPPENING FASTER THAN EVER 75 YEARS 38 YEARS 13 YEARS 4 YEARS 3.5 YEARS 3 YEARS
More informationAlessandra Brasca Il p unto di vista I BM B
Alessandra Brasca Il punto di vista IBM Cloud trends are changing entire industries by engaging data, mobile and social through innovative applications Social Mobile Big Data Powered by Cloud Using context
More informationTHE RETAILER S BLUEPRINT FOR SUCCESS: Enabling Great Customer Experiences
THE RETAILER S BLUEPRINT FOR SUCCESS: Enabling Great Customer Experiences The Retailer s Blueprint for Success: Enabling Great Customer Experiences Retailers today confront challenges that are unprecedented
More informationUnified, Connected Commerce
Unified, Connected Commerce Retail s Next Frontier Page 1 of 9 Next Frontier After Omnichannel By 2017, 85% of customers expect one-click-away commerce and fulfillment from all retailers, and those retailers
More informationSAP Hybris. Vision 2030 success, empowered by SAP Hybris. Taha Sajini Hybris Solution Manager KSA
SAP Hybris Vision 2030 success, empowered by SAP Hybris Taha Sajini Hybris Solution Manager KSA VISION 2030 DISRUPTING INDUSTRIES Media & Entertainment Consumer Products Software E-commerce Energy Retail
More informationGrow Your Distribution Business with Future Ready Solutions
Grow Your Distribution Business with Future Ready Solutions Distribution is witnessing significant challenges in meeting customer expectation. It is no longer enough to provide a functional online purchasing
More informationThe Marketing Transformation Imperative
1 The Marketing Transformation Imperative How to Win in the Face of Digital Disruption: The Importance of CMO-CIO Collaboration Jennifer Lacks Kaplan CP Marketing and Digital Transformation Deloitte Mike
More informationCMO Challenges Today: How Are They Reacting?
DIGITAL MARKETING Building deeper consumer relationships through experience contextualization and personalization, analytics for insights-driven action, and digital program execution for superior ROI.
More informationDIGITAL EXPERIENCE PLATFORM SERVICES THAT POWER YOUR JOURNEY TO GREAT
www.hcltech.com DIGITAL EXPERIENCE PLATFORM SERVICES THAT POWER YOUR JOURNEY TO GREAT HCL s Digital Marketing solution for the CPG Industry CMO Perspective CPG INDUSTRY - A QUICK VIEW OF DIGITALIZATION
More informationDigital Commerce: Disrupting the Manufacturing Industry. By Dale Traxler, VP, Commerce and Thomas John, Senior Director and Commerce Practice Lead
Digital Commerce: Disrupting the Manufacturing Industry By Dale Traxler, VP, Commerce and Thomas John, Senior Director and Commerce Practice Lead Digital disruption has created new market opportunities
More informationSession 506: Aligning Operations with Your Customer Experience Strategy! Pierre Marc Jasmin, Founder and Strategist, Services Triad
Session 506: Aligning Operations with Your Customer Experience Strategy! Pierre Marc Jasmin, Founder and Strategist, Services Triad Agenda The vision of customer experience (CX) Do you know what seems
More informationFrom vulnerability to opportunity in a rapidly transforming Energy Market
From vulnerability to opportunity in a rapidly transforming Energy Market Presented by : Niels Wolf Date: May ** 2016 Senior Enterprise Architect Essent Agenda Company Introduction Trends & Effects IoT
More informationSAP experience Day The Future of Energy is Live
SAP experience Day The Future of Energy is Live SAP for Utilities Roadmap & Vision 22 Febbraio 2018 Sandro Marcotto, Industry Value Engineer Energy SAP Digital Strategy for Energy The new Energy World
More informationTHE RETAILER S BLUEPRINT FOR SUCCESS: Enabling Great Customer Experiences
THE RETAILER S BLUEPRINT FOR SUCCESS: Enabling Great Customer Experiences Contents Next The Retailer s Blueprint for Success: Enabling Great Customer Experiences In just the past few years, retail has
More informationLess Complexity More Agility Ready for the future with innovative technologies
Less Complexity More Agility Ready for the future with innovative technologies Jörg Bruch Vice President Product Strategy Industry Applications Dr. Johannes Tulusan Head of Big Data Business Development
More informationA Forrester Consulting Thought Leadership Paper Commissioned By Google. March 2016
A Forrester Consulting Thought Leadership Paper Commissioned By Google March 2016 Discover How Marketing Analytics Increases Business Performance Invest In An Integrated Platform To Address Challenges
More informationGlobal Trends. All Channel Retail Paul Hill Solution Director, Retail
Global Trends All Channel Retail Paul Hill Solution Director, Retail The new bread of shopper: Informed, empowered and always connected Single Channel Multi-Channel Omni-Channel All-Channel Legacy Reality
More informationPredictive Customer-Focused Experience
Maturity Model Worksheets Predictive Customer-Focused Experience Leverage Knowledge to Accelerate Growth and Scale About the Maturity Model The MindTouch Maturity Model helps you achieve customer success
More informationDemandware Digital. Power digital commerce everywhere: web, mobile, social, in-store and call center. Powering Commerce Anywhere.
Power digital commerce everywhere: web, mobile, social, in-store and call center. Highlights Unified consumer experience powered by the leading enterprise cloud commerce platform Revenue-driving features
More informationSAP S/4HANA. James Wade March 20, 2017
SAP S/4HANA James Wade March 20, 2017 Agenda Introduction to S/4HANA Introduction to Central Finance Demonstration Benefits 2 Digital Finance: What Digitalization Means Digitalization is transforming your
More informationRetail Sales BEST PRACTICES. A Collection of Best Practices for: Includes Detailed Best Practices for:
BEST PRACTICES A Collection of Best Practices for: Retail Sales Includes Detailed Best Practices for: - Merchandising - Store Planning - E-Commerce - Inventory Management - Store Operations www.opsdog.com
More informationTECHED USER CONFERENCE MAY 3-4, 2016
TECHED USER CONFERENCE MAY 3-4, 2016 Guido Falkenberg Software AG From Application Modernization to Digital Enterprise Transformation THE VALUE OF CORE APPLICATIONS IMPORTANCE AND CRITICALITY Tailored
More informationOPTIMIZED, PERSONALIZED AND DYNAMIC BANKING HOW ADVANCED ANALYTICS CAN SHAPE NEXT- LEVEL PRICING AND OFFERS
OPTIMIZED, PERSONALIZED AND DYNAMIC BANKING HOW ADVANCED ANALYTICS CAN SHAPE NEXT- LEVEL PRICING AND OFFERS New and disruptive competitors are wooing bank customers with easy, personalized, fits me interactions
More informationDIGITAL INDUSTRY INNOVATION MAPS INDUSTRIAL MACHINERY & COMPONENTS. Digital Transformation Posters. Digital Industry Innovation Maps
SAP LEONARDO INNOVATON SERVICE SHOWROOM DIGITAL INDUSTRY INNOVATION MAPS INDUSTRIAL MACHINERY & COMPONENTS Digital Transformation Posters Summarize your digital transformation with S/4HANA on one page
More informationPAIRING OMNICHANNEL ATTRIBUTION WITH LEAD SCORING TO IMPROVE MARKETING ROI
PAIRING OMNICHANNEL ATTRIBUTION WITH LEAD SCORING TO IMPROVE MARKETING ROI DNN Corp invested in the MarTech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch
More informationCustomer Value Analytics for Banking & Capital Markets
Customer Value Analytics for Banking & Capital Markets Powered by SMART Analytics built on IBM Understand your customers, markets, business opportunities and risks As money is the heart of a financial
More informationSUPPLY CHAIN TRANSFORMATION FOR THE INTELLIGENT ENTERPRISE: Driving New Growth
SUPPLY CHAIN TRANSFORMATION FOR THE INTELLIGENT ENTERPRISE: Driving New Growth 1 Over the past few years, the supply chain for every business has become exponentially more complex. There are multiple causes.
More informationPhoto FPO. Future Proofing Digital Transformation with 360-Degree Vision of Customers and Products POINT OF VIEW
POINT OF VIEW Photo FPO Future Proofing Digital Transformation with 360-Degree Vision of Customers and Products For executives in today s digitalized world of business, it s not good enough to just have
More informationBusiness Case Overview
2018 TM Forum 1 Business Case Overview 2018 TM Forum 2 2018 TM Forum 2 Business Case from Orange Enhancing CX for Orange Livebox customers Orange Livebox is an ADSL/Fiber Optics wireless router available
More informationCustomer Engagement & Commerce enabled by SAP Hybris POV
Customer Engagement & Commerce enabled by SAP Hybris POV Greater competition and growing consumer power have eroded traditional product- and service-based differentiation, forcing firms to seek new, more
More informationWHITE PAPER. Integrated customer insights
WHITE PAPER Integrated customer insights Customer centricity is the new voice for brands the world over. Every brand will have online and offline customers, depending on the touch points they wish to deal
More informationCommerce Cloud Digital
Power digital commerce everywhere: Web, mobile, social, in-store, and call center. Highlights Unified customer experience powered by the cloud Revenue-driving features released six to eight times per year
More informationSAP Hybris Service Engagement Center
SAP Hybris Service Engagement Center SAP Hybris for Customer Service (Contact Center) Product & Technology Tony Fassette GVP, Solutions and Strategy SAP Hybris LEGAL DISCLAIMER The information in this
More informationMarketing Technology Platform Overview
Marketing Technology Platform Overview What is Marketing Automation? The Right Message To the Right Person At the Right Time Technology that helps streamline, automate and measure marketing activities
More informationA FASHION BRAND S GUIDE TO BUILDING CONSUMER INTIMACY IN THE DIGITAL AGE
A FASHION BRAND S GUIDE TO BUILDING CONSUMER INTIMACY IN THE DIGITAL AGE Liked by 200K people RECOMMENDED PRODUCT Based on Purchase History WHITE PAPER Introduction You have to be totally connected with
More informationUwe Grigoleit, SAP SE. Run simple with our next-generation business suite
Uwe Grigoleit, SAP SE Run simple with our next-generation business suite It s time for SAP s Next Big Thing R/2 1979 R/3 1992 2015 Innovative Business Solutions Simplified data model Modern user experience
More informationReal-time Streaming Insight & Time Series Data Analytic For Smart Retail
Real-time Streaming Insight & Time Series Data Analytic For Smart Retail Sudip Majumder Senior Director Development Industry IoT & Big Data 10/5/2016 Economic Characteristics of Data Data is the New Oil..then
More informationCreate Data-Based Process Excellence and Continuous Process Improvement
SAP Thought Leadership Paper Operational Intelligence Create Data-Based Process Excellence and Continuous Process Improvement Enabling Agile, Efficient Digital Business Processes with an Operational Intelligence
More informationSocial Media Analytics Create Relationships.Build Advocacy.Improve Loyalty.
Social Media Analytics Create Relationships.Build Advocacy.Improve Loyalty. Kiran Subbaraman, @kirsn 1 Increasingly, customer acquisition is more nuanced. Generating loyalty is the new marketing imperative
More informationBuilding Brand Advocates
Building Brand Advocates Competing on Service: Building Brand Advocates In today s digital world, consumers have all the answers in the palm of their hand. With their smartphones, these consumers have
More informationTurn into Insight-Driven Bank using SAP Analytics Solutions
Turn into Insight-Driven Bank using SAP Analytics Solutions Agenda Introduction Why Analytics Matter for Banks How SAP Can Help? SAP Analytics Solution Customer References 2 Agenda Introduction - Why Analytics
More informationHow to select the right advertising technology solution.
How to select the right advertising technology solution. With the broad fragmentation of advertising buying sources and the escalating need to better leverage customer data, more organizations are looking
More informationThe Sitecore Experience Platform on Microsoft Azure. Empowering modern marketers to put the customer at the center of everything they do
The Sitecore Experience Platform on Microsoft Azure Empowering modern marketers to put the customer at the center of everything they do Table of contents The modern CMO... 3 The CMO s mission... 3 The
More informationThe Digital Utility. Point of View
Point of View Going digital to transform how utilities serve customers and empower employees is a huge challenge and opportunity. Today s utility providers are challenged to find new avenues for growth
More informationEngaging Your Customers Through Dynamic Web Content Management
Engaging Your Customers Through Dynamic Web Content Management How web experience management can help you reach and keep your customers 1 2 3 Experience Is Everything Why customers leave your website and
More informationOperationalizing Empathy: The Five Facets of Real-time Context
Operationalizing Empathy: The Five Facets of Real-time Context Jeff Nicholson, Global Head of CRM, Pega Paul Greenberg, Managing Principal, The 56 Group This information is not a commitment, promise or
More informationartificial intelligence in action
artificial intelligence in action The Amdocs Real-Time Digital Intelligence Platform The power of artificial intelligence for service providers aia, the Amdocs Real-Time Digital Intelligence Platform Service
More informationWhite Paper. Tracking the Omni-Channel Customer Journey
White Paper Tracking the Omni-Channel Customer Journey 02 Tracking the Omni-Channel Customer Journey Everyone Benefits from Integrated Retail CRM and Clienteling Solutions Customers Executives and Owners
More informationManaging explosion of data. Cloudera, Inc. All rights reserved.
Managing explosion of data 1 Customer experience expectations are converging on the brand, not channel Consistent across all channels and lines of business Contextualized to present location and circumstances
More informationCustomer-centricity in Retail: Improving the Customer Experience
Solutions for Enabling Lifetime Customer Relationships WHITE PAPER: RETAIL Steve Topper Business Solution Architect, Retail Practice Pitney Bowes Software WHITE PAPER: RETAIL 2 ABSTRACT EXECUTIVE LEADERS
More informationCLOSING THE GAP BETWEEN PEOPLE S EXPECTATIONS & RETAIL REALITIES
CLOSING THE GAP BETWEEN PEOPLE S EXPECTATIONS & RETAIL REALITIES Sponsored by Survey E-Book TABLE OF CONTENTS 03 INTRODUCTION 20 INFLUENCE SALES ACROSS DEVICES 06 SERVE PEOPLE, NOT TARGETS 10 ALLEVIATE
More informationThe Intelligent Enterprise enabled by SAP S/4 HANA
The Intelligent Enterprise enabled by SAP S/4 HANA Francisco Reyes SVP S/4 Hana & Industries Latin America and the Caribbean @freyes_ve @SAPLatinAmerica Agenda 1. The Intelligent Enterprise 2. The next
More informationReimagine Business with the Next-Generation Business Suite
Reimagine Business with the Next-Generation Business Suite Legal Disclaimer The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the permission of
More informationGuavus Marketing Insight Datasheet
Guavus Marketing Insight Datasheet Today s consumers are accustomed to personalized services across multiple channels. In order to lead in an increasingly competitive communication marketplace, Comunication
More informationCustomer Value Analytics for Banking & Capital Markets
Customer Value Analytics for Banking & Capital Markets Powered by SMART Analytics built on IBM Understand your customers, markets, business opportunities, and risks As money is the heart of a financial
More informationREPENSEZ VOTRE STRATÉGIE SAP ET ENTREZ DANS LE CLOUD HYBRIDE
#SAPWEEK REPENSEZ VOTRE STRATÉGIE SAP ET ENTREZ DANS LE CLOUD HYBRIDE @RollZanzucchi PARIS, LE 7 APRIL 2016 Modernize IT for SAP Joakim Zetterblad, EMEA Director SAP Solutions, EMC EMEA Copyright 2016
More informationCUSTOMER DATA PLATFORM OR MARKETING AUTOMATION WHAT DO YOU REALLY NEED?
CUSTOMER DATA PLATFORM OR MARKETING AUTOMATION WHAT DO YOU REALLY NEED? DATA IS OUTPACING AUTOMATION In the mid-2000s, marketing automation evolved to help digital marketers automate repetitive tasks such
More informationLeading the Customer Experience in the Consumer Products and Retail Sector. Findings from 600 consumer products and retail marketing leaders worldwide
Leading the Customer Experience in the Consumer Products and Retail Sector Findings from 600 consumer products and retail marketing leaders worldwide A Note from Salesforce Industries Empowered by technology,
More informationData Ingestion in. Adobe Experience Platform
Contents The challenges with data Adobe Experience Platform Data Ingestion in Adobe Experience Platform Data Ingestion Service Data Lake Conclusion Adobe Experience Platform helps customers to centralize
More informationOracle WebCenter Sites
Oracle WebCenter Sites Oracle WebCenter Sites enables organizations to deliver exceptional digital experience to customers through agility in content creation, effective visitor engagement and quick time
More informationStreamline Retail Processes with State-of-the-Art Master Data Governance
SAP Brief SAP s for Enterprise Information Management SAP Master Data Governance, Retail and Fashion Management Extension by Utopia Streamline Retail Processes with State-of-the-Art Master Data Governance
More information2014 SAP SE or an SAP affiliate company. All rights reserved. 1
2014 SAP SE or an SAP affiliate company. All rights reserved. 1 Simplifying Digital Transformation Ameet Hundekari Program Manager (Innovations),GB&E, SAP MENA September 2015 We are entering into a new
More informationThe Top Emerging Technologies For B2C Marketers
The Top Emerging Technologies For B2C Marketers New technologies are always emerging in response to customers demands and marketers needs. To help you focus your long-term tech investment strategies, we
More informationCreate Experiences. Build Customers. Drive Sales.
Create Experiences. Build Customers. Drive Sales. This page has been intentionally left blank In every market, in every minute, digital raises the bar Your customers are always connected. They know your
More informationGrowing and retaining your customer base with customer analytics
Vivian Braun, WW Solutions Marketing Manager 2 July 2015 Growing and retaining your customer base with customer analytics Content 2 The way customers engage with organizations is changing Organizations
More informationCognitive, Cross-Channel & Customer- Centric:
Cognitive, Cross-Channel & Customer- Centric: 5 Ideas to Impact Your Marketing Approach Antonia Edmunds Watson Marketing: Go to Market Leader - AP aedmunds@sg.ibm.com Marketing in the cognitive era Producing
More informationShifting campaign performance into high gear. Deliver automated, personalised, cross-channel experiences with data-driven segmentation.
Shifting campaign performance into high gear. Deliver automated, personalised, cross-channel experiences with data-driven segmentation. Table of contents. Introduction. Streamline your marketing data.
More informationIntelligent enterprise - Nordic user group SAP S/4HANA Finance PUBLIC
Intelligent enterprise - Nordic user group Finance PUBLIC Disclaimer This presentation outlines our general product direction and should not be relied on in making a purchase decision. This presentation
More informationCustomer Data Platforms: The Promise and the Hype Joe Stanhope Vice President, Principal Analyst
Customer Data Platforms: The Promise and the Hype Joe Stanhope Vice President, Principal Analyst June 18, 2018 Image source: Scuderia Ferrari 2017 FORRESTER. REPRODUCTION PROHIBITED. 2 900 hp. 15,000 rpm.
More informationBalancing privacy, data and strategy What do privacy and horsemeat have in common?
Balancing privacy, data and strategy What do privacy and horsemeat have in common? Ricardas Montvila, Solutions Consultant, Marketing Applications, Teradata 13 th November 2014 Marketing today BAD TIMING
More informationINTRODUCING PRODUCT SUITE
INTRODUCING PRODUCT SUITE BETTER UNDERSTAND AND ENGAGE VISITORS Experience our new enterprise-grade product suite Enterprise Guest WiFi CLOUD4WI.COM/VOLARE-SPLASH-GUEST-WIFI Take the complexity out of
More informationAdobe and Hadoop Integration
Predictive Behavioral Analytics Adobe and Hadoop Integration JANUARY 2016 SYNTASA Copyright 1.0 Introduction For many years large enterprises have relied on the Adobe Marketing Cloud for capturing and
More informationDIGITAL CHANNELS Solution Overview
DIGITAL CHANNELS Solution Overview The Fast Track To Purely Digital, Intelligence-Driven Business for Telcos Qvantel Digital Channels Digitalizing Business and Empowering Customers Qvantel Digital Channels
More informationA challenge for a change la trasformazione di The Mart. Kostas Kallianos CIO The Mart June 26 th, 2018
A challenge for a change la trasformazione di The Mart Kostas Kallianos CIO The Mart June 26 th, 2018 The SKLAVENITIS GROUP operates in the Greek and Cypriot retail and wholesale market. The GROUP owns
More informationREPLY COMPANY PROFILE
REPLY COMPANY PROFILE 2017 Reply [MTA, STAR: REY] specialises in the design and implementation of solutions based on new communication channels and digital media. Through its network of specialist companies,
More information