CLIENT ACQUISITION THRU SOCIAL SELLING
|
|
- Beatrice Hart
- 6 years ago
- Views:
Transcription
1 CLIENT ACQUISITION THRU SOCIAL SELLING LAURA VIRILI Keynote Speaker Social Media Relationship
2 IMAGINE A PARTY You decide the guest list Runs 24 hours a day, seven days a week You can visit or leave whenever you like You can speak to any guest or ease drop on any conversation at any time All the guests have their own parties that you may be able to attend as well
3 DIGITAL REVOLUTION 43% of advisors report a return on investment from their social media use. (Investment News) Daily Usage of devices 45% of mass affluent investors consider Facebook a source for investment and financial needs, (Kevin s slide) while 42% would go first to LinkedIn. (Millionaire Corner) 60% of those who prospected on LinkedIn successfully gained new clients as a result (LinkedIn) 63% of mass affluent consumers take action after using social media to learn about financial products and services. (ThinkAdvisor) 59% of online adults over the age of 65 use Facebook. (Lyft Marketing) LauraVirili.Com
4 YOUR ONLINE BRAND YOUR CONNECTIONS SOCIAL PROSPECTING
5 3 PILLARS OF SOCIAL MEDIA Open = Website Professional = LinkedIn Personal = Facebook
6 YOUR WEBSITE KEY ELEMENTS
7 YOUR WEBSITE Social Media Search Engines Your Website Contact Info Credentials Articles/Press
8 YOUR WEBSITE Name of Practice / Firm Professional Photo you and your team Your credentials Contact Info Links to white papers, research, thematic content
9 KEY ELEMENTS
10 400M+ members 2 new user per second 40% of user check daily 28% of online US adults 50% of visits are mobile 41% of users are Millionaires Source: LinkedIn
11 YOUR LINKEDIN PROFILE IMAGE Your Photo Tips: Professional photo Business casual Engaging & friendly From waist, chest or shoulders up Cropped & sized correctly Great background, outdoor shots are fabulous!! Profiles with photos get 16x more views than profiles without photos. Check out cheat sheet for tips & tricks. Source: LinkedIn Images: Stan Kaady Photography
12 YOUR NAME & HEADLINE/TITLE Name: Add designations, certifications and advanced degrees: MBA, CPA, CFP, CRPC, etc characters Title: Shortened version of your profile characters
13 NAME & HEADLINE/TITLE Headline/Title: Keyword Headline professional keywords with personal interests/activities. EXAMPLE: Influential Marketing Professional Google Analytics Guru World Traveler Yoga Enthusiast Power Statement Headline tells your story, compels people to want to read more! EXAMPLE: Tech Specialist Devoted to Creating Stable, Scalable Solutions for Businesses Vice President Technology Manager XYZ Corp.
14 COMPLETE CONTACT INFO Because Contact Info is only visible to your 1 st degree connections, be sure to add the Additional Info/Advice for Contacting section for anyone visiting your profile to see that info:
15 CUSTOMIZE YOUR URL! LinkedIn will assign you a random URL. To make your profile more easily searchable on Google and for others looking for you, change the URL to something that better matches your name. In edit mode, click on the gear icon next to your name. If available, use just your first and last name. Be sure to Save once complete.
16 YOUR SUMMARY Personal feel Humanize yourself Written in the first person This is what I do This is why I do it This is how I do it I welcome a connection if Contact Info Common misspellings (your name, company, etc.) Hire a professional writer who can convey what makes you you and your services unique and desirable. T: bob@andersadvertising.com
17 YOUR EXPERIENCE Describe your current position List your previous experience Rule of Thumb: For your current and previous experience keep text concise and to the point. No more than a sentence or two, no more than 2-3 paragraphs per position. Remember to use keywords! FINRA considers LinkedIn Recommendations advertising. Hide them!
18 SKILLS/ENDORSEMENTS FINRA considers LinkedIn Skills/Endorsements advertising. Hide them!
19 Branding & Search-ability Join up to 50 Displayed on your profile Networking Niche Markets Hobbies Alumni Professional Designations Charitable GROUPS! 35.5% of LinkedIn Users are in 1-9 Groups. Source: SmartInsights Inc.
20 GROUPS: ATTRACTING IDEAL CLIENTS Consider joining groups: o Comprised of like-minded individuals o Focused on the services you provide Attract ideal clients by: o Initiating insightful dialogues o Demonstrating your subject matter expertise by answering questions posted by other participants Sales Professionals Attract Ideal Clients thru LinkedIn Groups! Then stay active in the most relevant Groups, 3-5 is ideal & manageable.
21 GET INFLUENCED Follow Your Company s Influencer (if applicable) Follow People You Admire Both Personally/Professionally
22 ACT LIKE AN INFLUENCER Share Firm Approved Content Publish on LinkedIn* Get Noticed Stay Top of Mind & Tip of Tongue * Check with your firm s compliance group regarding e-communications created in support of you and your practice. FINRA may classify it as adverting.
23 STAY IN GOOD COMPANY Follow Your Company Follow Your Competition Follow Companies of Interest
24 YOUR COMPANY PAGE Picture Importance of Ensure content is SEO friendly Add a Follow button to your website/ signature Share updates
25 KEY ELEMENTS
26 1.55B 1.01B % 14 People on Facebook Facebook daily active users Time spent on Facebook daily Users logged on with a mobile device Number of hours mobile users spend on Facebook monthly Source: Digital Marketing Stats, Nov 2015
27 Deepen Relationships & Maintain Communications Monitor Major Life Events Most Have Financial Implications Allow Clients & COIs See Your Personal Side Passions & Interests are Shared Gather Intel on Clients, COIs & Prospects Generate Additional Touch Points Create Visibility & Show Human Side Be a Presence
28 STAY FOCUSED 1. Spring Cleaning 2. Just the Right Mix 3. The Client List 4. The Prospect List 5. The COI List
29 CONNECTIONS: YOUR BIGGEST BUSINESS ASSET
30 YOUR NETWORK CONNECTIONS CONNECTIONS LinkedIn is based on varying degrees of connections comprised of people called Connections - who are directly or indirectly connected to you. o 1 st Degree Connection someone you have added to your network or they have added you to their network. 1 st degree connections are directly connected to you. 1 st Degree Connection o 2 nd Degree Connection a person connected to you 1 st degree connection but not directly to you. o 3 rd Degree Connection someone connected to a 2 nd degree connection. You Your Contact 2 nd Degree Connection Your Contact s Connection
31 YOUR NETWORK WHO Clients Prospects Alumni Friends & Family Centers of Influence Community Leaders Professional Acquaintances Former Colleagues The Next Generation Loose Connections! LinkedIn is only as powerful as you build your network to be!
32 YOUR NETWORK HOW/WHEN Personalize the Invitation Request! Location met Something in common Support offer or value Follow-up Contact Info
33 YOUR NETWORK HOW/WHEN Send Immediate Thank you Message: 1. It shows that you care 2. Plant the seed for future conversations One Week Later Send Giver Message: 1. Stay top of mind, tip of tongue 2. Offer to help by making an introduction
34 Step 1: View Your Connections 1. Go to Connections on menu bar 2. Sort by > Last Name 3. Filter by > Connections Only CLEANING UP YOUR NETWORK 1 LinkedIn defaults to Sort by > Recent Conversation, Filter by > All Contacts 2 3
35 Step 2: View Your Connections/Remove 1. Mouse over the More option 2. Select Remove Connection They are NOT notified you removed them. CLEANING UP YOUR NETWORK 1 2! Your ability to get introductions on LinkedIn is only as strong as your LinkedIn network!
36 EXPANDING YOUR NETWORK - PEOPLE YOU MAY KNOW Don t just click the Connect Go to their profile and personalize the message.! 65.2% of LinkedIn users say People You May Know is one of the most helpful features. Source: Smartinsights.com
37 KEEP IN TOUCH - DAILY TIME BLOCKING Daily Actions Respond to messages/invites in LinkedIn/Facebook Review LinkedIn/Facebook Newsfeed Like, Comment and/or Share Review My Network > Connections Feature - Congratulate (new job, work anniversary) - Wish Happy Birthday - Like, Comment and/or Share on a Connections Post Review LinkedIn Who s Viewed Your Profile Review Facebook Lists for birthdays, vacations, new baby, etc. LauraVirili.Com
38 SOCIAL PROSPECTING Social Triggers Social Listening Warm Lead List Creation
39 RESOURCES SOCIAL MEDIA COACHING: LAURA VIRILI LAURAVIRILI.COM
40 APPENDIX
41 Top LinkedIn Elements Specs* Details KEY ELEMENTS CHECKLIST Photo 200x200px Professionally taken, business casual, friendly, engaging, approachable Name 60 chars Display your name as people know you. Include designations, certifications, advanced educational degrees Headline/Title 120 chars Shortened version of what you do. Chose a keyword headline or a power statement headline Contact Info Complete your contact info, only visible to 1 st degree connections Custom Website URL 256 chars Customize your LinkedIn URL, you have 29 characters after Summary 2000 chars Differentiate yourself, written in the 1 st person, opportunity to make the right people feel a connection to you, humanize yourself. Add keywords! Experience 2000 chars A paragraph or two for each position you have held. Include only relevant positions. Groups Up to 50 Join Groups, order them so the 7 most important show on your profile, stay active with your top 3-5 groups thru relevant contributions Influencers 500+ There are 500+ LinkedIn Influencers, follow the ones that you admire from a personal and professional perspective Companies unlimited Follow your company, your competition and companies of interest Publisher 40k Publish on LinkedIn just like an Influencer share your subject matter expertise and thoughts * Details including sizes (in pixels), character limits, availability, etc. as of June 2015
LINKED IN. Here are some tips to get the most out of using LinkedIn: DEFINE- What is LinkedIn?
Here are some tips to get the most out of using LinkedIn: 1. DEFINE- Understand what LinkedIn is and how it is used. 2. LEARN- Find out what you can do with LinkedIn. 3. USE- Create a profile that represents
More informationHow to Set-Up a Basic Twitter Page
How to Set-Up a Basic Twitter Page 1. Go to http://twitter.com and find the sign up box, or go directly to https://twitter.com/signup 1 2. Enter your full name, email address, and a password 3. Click Sign
More informationBuilding Online Presence to Gain a Competitive Advantage
Building Online Presence to Gain a Competitive Advantage Lina Duque, MBA Twitter: @LinaDuqueMBA Website: LinaDuqueConsulting.com #HALBsocial 1 What you ll learn today How to build a following on Twitter
More informationDean College Social Media Handbook
Dean College Social Media Handbook Goals of this Handbook To help Dean College employees and groups engage with social media in constructive and fun ways while contributing to the overall goals of the
More informationPhotography Marketing & Selling Guide Transform your passion into a profitable online business
Photography Marketing & Selling Guide Transform your passion into a profitable online business You may be the most talented photographer in your genre, but unless you have an excellent web presence and
More informationUSING FACEBOOK FOR RECRUITING
USING FACEBOOK FOR RECRUITING Stand OUT Stay TOP of mind Sell MORE 1/29 With over 1.44 billion monthly users, Facebook can t be ignored. For staffing and recruiting firms, Facebook offers unmatched opportunity
More informationFacebook Friendly Marketing
WELCOME! Welcome to this step-by-step cheat sheet on how to start using paid marketing on Facebook to start getting leads for your business NOW! Following the steps covered in this PDF will get your business
More informationSocial Media Recommendations For Clubs: Getting Started & Best Practices. General
Social Media Recommendations For Clubs: Getting Started & Best Practices (Last Updated January 26, 2015) General LinkedIn is like a business networking event, Facebook is like a backyard barbecue, and
More informationVideo Marketing Rules
Lou Bortone s Video Marketing Rules 25 Key Tips for Video Marketing Success Rule #1 Don t just sit there, shoot something! The key to getting started with video is to simply start. Where you are. With
More informationFACEBOOK GUIDE HOW TO USE FACEBOOK FOR RECRUITMENT MARKETING
FACEBOOK GUIDE HOW TO USE FACEBOOK FOR RECRUITMENT MARKETING 01 01 CONTENTS INTRODUCTION 2 WHAT IS A FACEBOOK PAGE? 3 WHY DO EMPLOYERS USE FACEBOOK? 4 FACEBOOK STRATEGY 5 GETTING STARTED 6 THE BASICS 8
More informationTable of contents. Creative Assets. What Is LinkedIn? Ad Approval. Why Should I Advertise on LinkedIn? Tracking Results.
Ads Playbook Table of contents What Is LinkedIn? 03 STEP 05 Creative Assets 25 Why Should I Advertise on LinkedIn? 04 STEP 06 Ad Approval 30 STEP 01 Campaign Goals 05 STEP 07 Tracking Results 32 STEP 02
More informationWho s Here Today? B2B Social Media: Why?
Who s Here Today? Agenda B2B Social Media Going Beyond LinkedIn B2B: Why Use Social Media? Best Practices Facebook LinkedIn Twitter Analytics B2B Social Media: Why? B2B Social Media: Why? B2B Social Media:
More information10 Online Communication Channels
10 Online Communication Channels Ppt 11-12 Online communication channels and tools toolkit Spread the word Love it or loathe it, social media is here to stay and should form an essential component of any
More informationHow to earn MORE working LESS and better help your clients to achieve their desired results.
How to earn MORE working LESS and better help your clients to achieve their desired results. INTRODUCTION Hi and thanks for deciding to read this report. I will keep it to the point and genuinely believe
More informationHow to Increase Clicks Using Social Media Advertising. Ashley Ward CEO & Social Media Director Madhouse Marketing
How to Increase Clicks Using Social Media Advertising Ashley Ward CEO & Social Media Director Madhouse Marketing Ashley Who? Background: Social Media Social Media Advertising CEO IPA Enthusiast www.madhouse.marketing
More informationSocial Media. BootCamp
Social Media BootCamp Shawn Busse Kinesis Brand Strategist Wendy Maynard Social Guru Shawn Busse Social Pragmatist What is a Brand? ...a brand is your company s face to the world. It starts with the name,
More informationHOST REWARDS. Step 1 - Create your Presentation Step 2 - Invite Guests Step 3 - Enter Orders Step 4 - Redeem Rewards. Virtual Guests.
We are thrilled to bring you a simplified Host Rewards Program that includes an exciting element we are calling the Virtual Guest. This is designed to help you reach more guests, create more orders and
More informationHow To Attract Crowds To Your Webinar
How To Attract Crowds To Your Webinar Introduction The success of your webinar depends on attracting the right crowd. Of course, you ve already spent a lot of time preparing the event. Now make an extra
More informationThe Four Pillars of Marketing : How to Measure the ROI of Marketing
The Four Pillars of Marketing : How to Measure the ROI of Marketing Pillar 1: Retain and Grow Relationships with Existing Clients Client Satisfaction and Retention Client Service Cross-Marketing Referral
More informationSocial Networking Series A Basic Introduction for Nonprofit Use. Facebook Tutorial
If you want to reach out to high school and college students, then social networking sites are some of the best tools for the job. Nonprofit organizations are increasingly taking advantage of free social
More informationSocial Media Savvy: Facebook and Twitter. Jennifer Li AFSCME Digital Communications
Social Media Savvy: Facebook and Twitter Jennifer Li AFSCME Digital Communications Facebook Profile vs. Page vs. Group Profiles should only be used for personal use Pages more professional; allows for
More informationINTERACTIVE TABLE OF CONTENTS
INTERACTIVE TABLE OF CONTENTS Standout Subject Lines Get Open, Get Read, Get Results... 3 Grow Your Business with Email & Social Media Simple marketing strategy for small business & nonprofits... 3 Find
More informationBENNETT BUSINESS CONNECTIONS. Social Media How-To. Sharon Bennett May 12
BENNETT BUSINESS CONNECTIONS Social Media How-To Sharon Bennett May 12 Social Media How To This is a how-to to create a LinkedIn, Twitter and Facebook business accounts. These instructions will get your
More informationNEW B2B LEAD GENERATION TACTICS FOR IRISH COMPANIES
NEW B2B LEAD GENERATION TACTICS FOR IRISH COMPANIES Need more Leads? Follow these Steps: What is This? It s a simple cheat sheet on what to do to attract leads from prospective clients. 1 2 Create useful
More informationCompany Profile User Guide
Company Profile User Guide Introduction ICN Gateway is Australia s largest business networking platform. In an increasingly competitive market, ICN Gateway gives you access to a sophisticated business
More informationSOCIAL NETWORKING. GETTING STARTED PAGE 02 Class Overview What You Will Learn
SOCIAL NETWORKING GETTING STARTED PAGE 02 Class Overview What You Will Learn SOCIAL NETWORKING PAGE 03 What Are Social Networks? Finding Social Networks Popular Social Networks ONLINE SAFETY TIPS PAGE
More information[ BUSINESS NETWORKING EVENT ]
DIGITAL MARKETING [ BUSINESS NETWORKING EVENT ] WHAT IS DIGITAL MARKETING The marketing of products or services using digital channels to reach consumers. WE LIVE IN A DIGITAL AGE WHERE DO YOU Everyone
More informationWhen Social Media Meets Employer Branding: Your Guide to Doing It Right
When Social Media Meets Employer Branding: Your Guide to Doing It Right Why does social media matter for employer branding? You know your company is a great place to work but does everyone else? Social
More informationBasics of Social Media. The why, the what, and the how for your small business or nonprofit
Basics of Social Media The why, the what, and the how for your small business or nonprofit Constant Contact 2016 Welcome! Danna Crawford PowerSellingMom.com DannaCrawford@gmail.com /DannaCrawford1 @DannaCrawford
More informationFacebook is a key channel to connect with the people who matter to your business. Newsfeeds are personalised to show each person stories and ads that
Facebook Sales Deck Facebook is a key channel to connect with the people who matter to your business. Newsfeeds are personalised to show each person stories and ads that are most relevant and interesting
More informationTWITTER GUIDE TABLE OF CONTENTS
TWITTER GUIDE Not sure how to set up a Twitter account? Already signed up, but wondering how to get started? This guide is for you! We ll give you step-by-step instructions so you can dive into Twitter,
More informationBest Practices for More Effective E-Newsletter Advertising:
Best Practices for More Effective E-Newsletter Advertising: Practical tips for maximizing this marketing channel Contents 2 Executive Summary...3 Why E-Newsletter Advertising...4 E-Newsletter Trends in
More informationPowerUP Lite Guide Book -1-
PowerUP Lite Guide Book -1- TABLE OF CONTENT I. FAQs II. CAMPAIGN OVERVIEW AND TIME TABLE III. DEFINE YOUR CAMPAIGN 1. Complete your company profile 2. Plan your Campaign a. E-mail b. Banners c. Social
More informationHow To Get Leads. The Complete Guide to a Fully Integrated B2C Social Media Program. Brought to you by
How To Get Leads (And REVENUE) From Social Media The Complete Guide to a Fully Integrated B2C Social Media Program Brought to you by So you ve heard talk about this social media thing, but maybe your take
More information4 Ways HR Can (and Should) Be the New Face of Customer Service
White Paper 4 Ways HR Can (and Should) Be the New Face of Customer Service 4 Ways HR Can (and Should) Be the New Face of Customer Service J.W. Bill Marriott once said, If you take care of your employees,
More informationHOW TO SETUP YOUR PROFILE
Twitter 101 Not sure how to set up a Twitter account? Already signed up, but wondering how to get started? This guide is for you! We ll give you step-by-step instructions so you can dive into Twitter,
More informationSupervisor/Manager. 1. Go to Performance Management website: cornerstone.wm.edu. 2. Log in using your W&M network credentials
1. Go to Performance Management website: cornerstone.wm.edu 2. Log in using your W&M network credentials 3. On the Welcome Page, click on the My Tasks box. Your name here November 2016: v1 Job Aid: Supervisor/Manager
More informationDigital Content Editorial Calendar. Title page.
Digital Content Editorial Calendar Title page Page 1 INTRODUCTION So you re revving up your content marketing and wondering how you re going to get started. Enter this wonderful exercise allowing you to
More informationLet s Get Social. Instagram Guide: Phase 1
Instagram Guide: Phase 1 Overview: Instagram is an online mobile photo and video based social networking service that enables users to take pictures and videos, and share them on a variety of social networking
More informationLYFE MARKETING:MEET THE PUBLISHER
The Best Social Media Platforms for Social Media Marketing in 2018 LYFE MARKETING:MEET THE PUBLISHER LYFE Marketing is a digital marketing agency. We help small businesses develop and implement digital
More informationBest Practices for PPC on Google AdWords
Best Practices for PPC on Google AdWords Your digital advertising efforts require extensive knowledge about how to handle paid search campaigns on Google AdWords and other similar networks. When you aren
More informationSmall business Big ambitions
HIRE MARKET SELL LEARN Small business Big ambitions Marketing Playbook for SMBs SMBs have the advantage of flexibility. Your business may be small, but your ambitions are huge. LinkedIn can help get you
More informationWaYS TO BETTER COMMUNICATE WITH YOUR TARGET CUSTOMER HANDOUT.
15 WaYS TO BETTER COMMUNICATE WITH YOUR TARGET CUSTOMER HANDOUT www.becomeyourownbossbook.com welcome message 15 WAYS TO BETTER COMMUNICATE WITH YOUR TARGET CUSTOMER There are three main factors to consider
More informationANVIL MARKETING SERVICES
ANVIL MARKETING SERVICES Media Marketing for Local Business 2012 SEO and Social Media Consultant +44 208 144 0973 Angus Watson International Sales Manager +44 203 608 4007 http://anvilmarketing.co.uk 1
More informationDavid Schuchman Princeton Technology Advisors LLC PrincetonTechAdvisors.com
David Schuchman Princeton Technology Advisors LLC 609.454.6010 PrincetonTechAdvisors.com John Biancamano LLC 609.865.7994 InboundDigital.net About Us David: Information Technology Consultant - Princeton
More informationFacebook Ads for Maddie s Pet Adoption Days
Facebook Ads for Maddie s Pet Adoption Days Note: The steps detailed here are optimized to increase turnout for the adoption event at your specific location(s). Other strategies would be more appropriate
More informationNouncy User Manual. Setting up and planning your first campaign
Nouncy User Manual Setting up and planning your first campaign What is Nouncy? Nouncy is a tool to let people speak out for you on social media. People in and around your organization can contribute social
More informationSocial Media Toolkit. Luke Williams. Feb Page 1
Social Media Toolkit Luke Williams Feb 2012 Page 1 Table of Contents Introduction to social media... 3 Social media guidelines... 4 Listening online... 5 Twitter... 6 Facebook pages... 7 Blogs... 8 LinkedIn...
More informationBasics of Social Media
Basics of Social Media The why, the what, and the how for your small business or nonprofit Constant Contact 2016 Welcome Pam Furlong, Tucson Marketing Tools Constant Contact Master Certified Local Area
More informationTable of Contents. Google Confidential and Proprietary 2
Table of Contents Changes we ve made in response to your feedback The two user-interface designs you may experience New Invoice Summary page Updated Billing Summary page Who to contact Summary Google Confidential
More informationSOCIAL MEDIA A GUIDE FOR BOARDS OF ACCOUNTANCY
SOCIAL MEDIA A GUIDE FOR BOARDS OF ACCOUNTANCY Welcome to NASBA s Social Media Guide. This guide is intended for state board representatives who are looking to get started on social media or need tips
More informationREFERRAL MARKETING BEST PRACTICES FOR 2014 ACQUIRE NEW CUSTOMERS AT SCALE BY REWARDING EXISTING CUSTOMERS
REFERRAL MARKETING BEST PRACTICES FOR 2014 ACQUIRE NEW CUSTOMERS AT SCALE BY REWARDING EXISTING CUSTOMERS TABLE OF CONTENTS 03 Referral Programs 08 Best Practices 25 Case Studies 31 Referral Marketing
More informationA 10-Step CPA Marketing Plan for 2017
How to Market Romance to CPAs A 10-Step CPA Marketing Plan for 2017 Host: Wendi Webb, MBA, Director of Advisor/Client Marketing Producer: Margarita Abramova, Marketing Associate January 2017 Why You Need
More informationGrassroots Marketing
Grassroots Marketing Goals In the next 90 minutes, you will learn tools and tips to: Incorporate free or inexpensive tools for promoting your farm business or market Integrate traditional marketing techniques
More informationEIGHT STEPS TO CREATING A PERSONAL BRAND By Susan Peppercorn
EIGHT STEPS TO CREATING A PERSONAL BRAND By Susan Peppercorn 1. WHAT IS A PERSONAL BRAND? In the words of branding guru, William Arruda, Personal branding is not about you. It s about putting your stamp
More informationThe Marketing Menu. Ian Brodie
The Marketing Menu Ian Brodie There are a myriad of marketing approaches you could use to generate leads for your business Website Advertising Seminars Referrals Networking Cold calling Direct mail Social
More informationProspecting Guide. Learn More, Earn More
Prospecting Guide Learn More, Earn More 10/10/2016 Table of Contents 1.Sphere Of Influence.p.3 2.Mailing p.6 3.Luxury p.9 4.Networking p.11 5.Social Media.p.12 6.Door Knocking..p.13 7.Cold Calling......p14
More informationSocial Media Survey Results - Comments
Social Media Survey 2013 Comments Random Lengths issue of June 21, 2013 1 Social Media Survey Results - Comments Does your company use media as a way to inform and communicate with its customers? If not,
More informationFACEBOOK FOR BEGINNERS. Version 4.0
FACEBOOK FOR BEGINNERS Version 4.0 18 April 2012 Introductions / Objectives My Objectives Ensure that you leave to-day with a clear understanding of the the usage of the basic functionality of Facebook
More informationBuilding a Personal Brand
Wealth Management Services Advisor Practice Development Building a Personal Brand CONTENTS 1 The Need for a Personal Brand 1 Building a Personal Brand 3 Personal Branding Components 4 Mediums of Brand
More informationSocial Media 101: Your Club in the Digital Age. Jon Hethcox Kiwanis Club of Columbia Region 9 Trustee District PR Chair
Social Media 101: Your Club in the Digital Age Jon Hethcox Kiwanis Club of Columbia Region 9 Trustee District PR Chair Contact Your Presenter: Jon Hethcox Jon Hethcox @jonhethcox Old timey social media
More informationMEHNATY CAREER SERVICE STUDENTS GUIDE
MEHNATY CAREER SERVICE STUDENTS GUIDE Given below are three important steps for your successful job search. 1. Create a CV and Cover Letter 2. Setup email alerts 3. Apply to jobs regularly on your career
More informationAN E-BOOK BY KENTICO CMS GETTING STARTED WITH CONTENT MARKETING
AN E-BOOK BY KENTICO CMS GETTING STARTED WITH CONTENT MARKETING Thomas Robbins Chief Evangelist Kentico CMS thomasr@kentico.com Twitter: @trobbins 1 Getting started with content marketing Let s be honest,
More informationSocial Media Playbook For Lawn Doctor Franchisees
Social Media Playbook For Lawn Doctor Franchisees Who Cares About Social Media? Consider this: 89% of internet users search online before making a purchase What does Social Media Need to Really Work? Social
More informationThe Essentials of Loyalty Online Learning Workbook. Your Name:
The Essentials of Loyalty Online Learning Workbook Your Name: Introduction and Welcome from the Loyalty Team IHG Rewards Club is IHG s global loyalty program. Since 1983, we ve been rewarding our members
More informationAUDIENCE PARTICIPATION
Effective Networking Learning Center Webinars 1 Tips for a successful webinar TELECONFERENCE AUDIENCE PARTICIPATION SAVING THE PRESENTATION Press [ * ] [ 6 ]on your phone to mute and [ # ] [ 6 ] to unmute
More informationSocial Media Social Media Planning Template & Checklist++
Social Media Marketing Trends++ Creating compelling content for social media marketing purposes is not only the most effective tactic used, it is also the most difficult tactic to execute. What types of
More informationEngineering Career Services Engineering Career Services
We Are Here to Help YOU! Our Goal: Provide resources and opportunities to help engineering students develop professional skills and obtain full-time employment upon graduation. Brian Larson Director Joely
More informationFinding Great Shirts to Sell Online
Finding Great Shirts to Sell Online This is more of a marketing-focused training. But if you re a designer, stick around, and there will be some information here for you as well. This will be a good resource
More informationFacebook. Social Media Workshop
Facebook Social Media Workshop 1 Stacie Murray Associate Director, Marketing Programs University Marketing smurray@wpi.edu Contact Information Office 508-831-5865 Cell 508-341-6607 Jacleen Becker Associate
More informationBasics of Social Media
Basics of Social Media The why, the what, and the how for your small business or nonprofit Constant Contact 2015 BE A MARKETER All it takes is Constant Contact #BeaMarketer Why are we here today? Why are
More informationSOCIAL MEDIA. Facebook. Instagram. Twitter. Hashtags # Using Facebook, Twitter and Instagram to build your team!
SOCIAL MEDIA Using Facebook, Twitter and Instagram to build your team! Social Media is a great way to get the word out that you re fundraising for epilepsy. Here s a quick overview of the three different
More informationThe Small Business Owner s. Complete. Marketing. Checklist. 92 Simple Steps to Building Your Profit-Generating Marketing Plan
The Small Business Owner s Complete Marketing Checklist 92 Simple Steps to Building Your Profit-Generating Marketing Plan Whether you are a venerable marketing deity or you can t find an effective campaign
More informationTable Of Contents. Pg. 13. EXAMPLES OF SHARING CONTENT AND HOW THEY LOOK ON OTHER SOCIAL NETWORKS.
1 P a g e Table Of Contents Pg 1.-Pg 4. - T.O.C. Pg 5. INTRO PAGE. Pg 6. STEP 1 -REGISTRATION. Pg 7. STEP 2 - HOW TO CONNECT SOCIAL MEDIA ACCOUNTS TO YOUR ONG.SOCIAL DASHBOARD. Pg 8. STEP 3 - HOW TO VIEW
More informationWHY DIGITAL MATTERS. Digital Benefits for WOLF PROs. Homeowners, Contractors and Social Media
1 WHY DIGITAL MATTERS Digital Benefits for WOLF PROs We ve got your back and that means helping you learn how to better market your business. In this guide, we re sharing digital marketing tips and tricks
More informationWINNING TOMORROW S CLIENT: THE SELF-MANAGING CLIENT ATTRACTION PROCESS FOR MANAGEMENT CONSULTANCIES
WINNING TOMORROW S CLIENT: THE SELF-MANAGING CLIENT ATTRACTION PROCESS FOR MANAGEMENT CONSULTANCIES CONTENTS... ABOUT RESULTS THE ARC HOW TO GET IT DONE HAVE US DO IT FOR YOU... CUSTOM CAP PRICING P. 3
More informationHOW TO BECOME A STUDENT SUCCESS STORY
FIND OUT HOW DIGITAL MARKETING INSTITUTE ALUMNI PROGRESS FASTER AND EARN MORE HOW TO BECOME A STUDENT SUCCESS STORY Introduction As digital tools and techniques outshine traditional advertising approaches,
More informationPractical Exercises. Professional Diploma in Digital Marketing Social Media Marketing 2
Practical Exercises Professional Diploma in Digital Marketing Social Media Marketing 2 Copyright All rights reserved worldwide under International copyright agreements. No part of this document can be
More informationRaising awareness and celebrating your project
Raising awareness and celebrating your project Community Assets gives grants for refurbishing local authority buildings in England whose ownership is being transferred to voluntary and community groups.
More informationWE ARE PROFILE. Stand out among your competitors
WE ARE PROFILE Stand out among your competitors Welcome to PROFILE. We re a boutique creative agency, with a strong digital focus. We ll make your brand social with a cohesive strategy that aligns the
More informationA Guide to Social Media Team
A Guide to Social Media Team Advocacy Why should your employees support your business via social media? Increases Brand Exposure Extends Awareness in Marketplace Generates Business Opportunities Cultivates
More informationInsurance Marketing Benchmarks Report
Insurance Marketing Benchmarks Report 2017 Introduction How can I attract and maintain policyholders? That s a question successful insurance agents ask themselves on a regular basis. Better coverage, competitive
More informationWhat Marketing DNA Tells You About Managing Google AdWords
What Marketing DNA Tells You About Managing Google AdWords Get More Visitors for Less Money On The World s Most Amazing Advertising Machine and do it YOUR Way By Perry Marshall www. www.perrymarshall.com
More informationRadian6 Overview What is Radian6?... 1 How Can You Use Radian6? Next Steps... 9
Radian6 Overview What is Radian6?... 1 How Can You Use Radian6?... 6 Next Steps... 6 Set up Your Topic Profile Topic Profile Overview... 7 Determine Your Keywords... 8 Next Steps... 9 Getting Started Set
More informationBUILDING CREDIBILITY. For internal use only
BUILDING CREDIBILITY Overview Topic Overview Being a credible business partner is critical to our ability to lead and develop trusted relationships, as well as to influence and deliver results. A key element
More informationText Ads Optimization Guide
Text Ads Optimization Guide Table of contents Take your campaigns to the next level 03 04 Optimizing Bids 10 Key drivers for advertising success 04 05 Landing Pages 11 01 Creating Multiple Campaigns 05
More informationkoss resource white paper Growing Your CRE Business In the Digital Paradigm Part 1 of 12 The Landscape Is Changing
12410 Santa Monica Blvd Los Angeles, CA 90025 310.826.5663 - office 310.826.5677 - fax support@kossresource.com www.kossresource.com Growing Your CRE Business In the Digital Paradigm - 2015 Part 1 of 12
More informationGUIDE. A Modern Communicator s Guide to Corporate Communications
GUIDE A Modern Communicator s Guide to Corporate Communications Let s start with hello Companies like yours are starting to realize that communication is more than just a monthly newsletter. In a time
More informationVIDEO 1: WHAT IS THE IDENTIFY STAGE AND WHY IS IT IMPORTANT?
VIDEO 1: WHAT IS THE IDENTIFY STAGE AND WHY IS IT IMPORTANT? Hi, I m Jill Fratianne, Account Channel Manager at HubSpot. Welcome to the Identify class of the Inbound Sales Methodology. I ve been at HubSpot
More informationGoogle AdWords. Learn how to setup your AdWords account correctly and effectively target your audience. Alisha Lee, AEE Solar Marketing Mgr.
Google AdWords Learn how to setup your AdWords account correctly and effectively target your audience Alisha Lee, AEE Solar Marketing Mgr. Agenda Important Preparation Steps AdWords Setup Managing your
More informationMust Do Marketing Strategies. for Busy Small to Mid-Sized Business Owners
5 Must Do Marketing Strategies for Busy Small to Mid-Sized Business Owners Page 1 Marketing is often the first tactic that comes to mind when considering how to attract new customers and keep loyal ones
More informationPresent Like a Pro: A PRACTICAL GUIDE TO GIVING AWARDS
Present Like a Pro: A PRACTICAL GUIDE TO GIVING AWARDS Present Like a Pro: A Practical Guide to Giving Awards 2016 RecogNation recognation.com 1 As a leader, building relationships with your team is one
More informationWeb Courses Bangkok Design Agency
Grow your business with: Web Courses Bangkok Design Agency www.webcoursesbangkok.com People Buy from People They Like The aim of this presentation is to inspire you to treat your website like your best
More informationINCREASING ONLINE SALES
INCREASING ONLINE SALES Shannon Sofield TABLE OF CONTENTS OVERVIEW...5 GET MORE VISITORS TO YOUR WEB SITE... 5 Search Engine Optimization...6...6 Affiliate Systems...6...6 Send to Friend/Suggest This Page...6
More informationMEETINGS (EDUCATION) TITLE SECTION PAGE BOOK MEETINGS 6.1 CONFIRM MEETING MEETING PREPARATION 6.3 ATTEND MEETING 6.4 MEETING QUESTIONNAIRE 2-3
MEETINGS (EDUCATION) TITLE SECTION PAGE BOOK MEETINGS CONFIRM MEETING MEETING PREPARATION ATTEND MEETING MEETING QUESTIONNAIRE PRESENTATION FORMAT FREE DEMONSTRATION CLOSE SALE / MEETING OVERCOMING OBJECTIONS
More informationSigning up, managing your team and monitoring your team s progress is easy to do online.
Online Fundraising Signing up, managing your team and monitoring your team s progress is easy to do online. At marchforbabies.org you ll find everything you need to help your team succeed. In a case study
More information100 ACTIVE COMPANIES
TOP 100 ACTIVE COMPANIES A GUIDE FOR COORDINATORS top100.welcoa.org WELCOA TOP 100 ACTIVE COMPANIES A GUIDE FOR COORDINATORS / 1 You Are Getting Ready to Start a Movement And not just in your organization.
More informationSETTING UP A RETARGETING CAMPAIGN USING FACEBOOK ADS / PIXEL
SETTING UP A RETARGETING CAMPAIGN USING FACEBOOK ADS / PIXEL Setting Up The Campaign: 1. Log on to your personal Facebook Account. 2. Click on this link https://www.facebook.com/business/products/ads 3.
More informationYour expert guide to earning rental income. Getting started is easy with our professional tips and advice.
Your expert guide to earning rental income Getting started is easy with our professional tips and advice. 1 Join thousands of happy owners on HomeAway... 1 Deciding to rent...2 Is my property right for
More informationBUSINESS LAUNCH CHECKLIST
BUSINESS LAUNCH CHECKLIST Congratulations! You ve started your new business and now it s time to tell your friends and family about your new adventure. To have the highest rate of success, we encourage
More information