2014 Unit Kernel Guidebook

Transcription

1 Daniel Webster Council Daniel Webster Council 571 Holt Avenue Manchester, NH Unit Kernel Guidebook

2 WELCOME TO THE 2014 POPCORN SALE A Message from the Council Popcorn Kernel Dear Popcorn Kernel: The popcorn sale guidebook highlights the key steps for success in funding you units annual budget. Everything you need is included in the 2014 Unit Kernel Guidebook to help your unit have a successful sale that will provide increase opportunities for your youth The popcorn sale is extremely important to funding your unit s Scouting program. The sale is equally as important to our council so that we may fund and maintain camps, provide service to units, develop new programs, and much more. If at any point during the sale, please feel free to contact your District Popcorn Kernel or District Executive. They stand ready to assist you and your unit to have a great sale. Be sure to visit the council website ( for tools and resources to help your unit grow your sale. Thank you for your participation. We hope you have a great sale and an even better year in Scouting! Yours in Scouting, John Arico Council Popcorn Kernel Providing Increased Opportunities for our Youth NOTES

3 BONUS PRIZES AND INCENTIVES TABLE OF CONTENTS SELL $600 Sell $600 or more in product by September 30, 2014 and be entered in a drawing to win a new bike. One Cub Scout will be chosen to win a new BMX bike and one Boy Scout will be chosen to win a mountain bike. SELL $1,000 Sell $1000 or more by the end of the 2014 Popcorn Sale (October 24, 2014) and be entered in a drawing for 2 Tickets to a Boston Celtics game. There will be one drawing for Cub Scouts (2 Tickets) and another for Boy Scouts (2 Tickets) MILITARY DONATIONS The Scout with the most sales in Military Donations earns a Planet Fitness Basketball Hoop. Sell $150 or more in Military Donations and get a special edition patch. BONUS PRIZES Sell $ Free Ticket to December Scout Night at the Monarchs Sell $1, Free Lower Level Ticket to December Scout Night at the Monarchs BOSTON RED SOX TIN The first 100 Scouts to sell (and report) 15 Boston Red Sox Tins (Caramel Corn) will have the opportunity to participate in a unique event. Welcome from the Council Popcorn Kernel 2 Table of Contents 3 New for Product Lineup 4-5 Sale Calendar 6 Unit Budget Planning 7 Planning for a Great Kickoff 8 Hosting your Unit Kickoff 9 Conducting a Successful Show N Sell 10 Sale Contacts 11 Distribution Information 12 Communicating the Sale 13 Prizes and Incentives 14 Notes 15 New Prizes and Incentives for Scouts Limited Edition Boston Red Sox Tin NEW FOR 2014 DISTRICT AND COUNCIL TOP SELLERS The Council Top Seller will have the choice of a new laptop or a $140 Wal-Mart Gift Card. The Top Seller in Each District will get a $140 Wal-Mart Gift Card $140 New Products - White Chocalatey Pretzels - Dark & White Chocolate Drizzle - Pre-Popped Kettle Corn - White Cheddar Cheese For prize information visit -

4 PRODUCT LINEUP COMMUNICATING THE SALE CHOCOLATE LOVERS COLLECTION - $55 White Chocolatey Pretzels 17oz. Milk Chocolatey Pretzels 17oz. White Chocolatey Caramel Crunch 14oz. Chocolatey Caramel Crunch 14oz. SWEET & SAVORY COLLECTION - $40 Dark & White Chocolatey Drizzle 9oz. Cheddar Cheese Corn 7oz. Kettle Corn 6oz. Communication with your Scout families throughout the popcorn sale is key to reaching your sales goal. PARENT HANDOUT Customize the downloadable parent handout on leaders.trails-end.com. Give your parents the key program and sale information by customizing this parent handout for your popcorn kickoff. CHEESE LOVERS COLLECTION - $30 Cheddar Cheese Corn 6oz. Buffalo Cheddar Cheese Corn 6oz. White Cheddar Cheese Corn 6oz. LIMITED EDITION BOSTON RED SOX CARAMEL CORN TIN - $25 Our traditional favorite Classic Caramel Corn in a limited edition Boston Red Sox collector s tin. 11 oz. POSTERS Hang posters at all events to provide information to your Scouts and parents. CARAMEL CORN WITH ALMONDS, CASHEWS AND PECANS - $20 A delectable gourmet caramel treat loaded with almonds, cashews and pecans. 18 oz. CLASSIC CARAMEL CORN - $10 A traditional favorite. Our Classic Caramel Corn is full of rich caramel flavor. 11 oz. WHITE CHOCOLATEY PRETZELS - $25 Sweet and crunchy pretzels with a creamy white chocolatey coating. 20 oz. STAY IN THE KNOW! Follow Trail s End on Facebook and be sure to check out the Daniel Webster Council website for popcorn updates and information. Visit leaders.trails-end.com often for updates, sales materials and much more. FACEBOOK AND SOCIAL MEDIA Post information about your unit s sale on Facebook and Social media channels to keep Scouts and parents informed and excited about the sale. CHOCOLATEY CARAMEL CRUNCH - $25 Sweet crunchy caramel corn with a creamy chocolatey coating. 14 oz. DARK & WHITE CHOCOLATELY DRIZZLE - $20 Sweet and salty Kettle Corn with a decadent dark and white chocolatey drizzle. 9 oz. Use to communicate to your Scouts and families about the popcorn sale. Be sure to include important information about the following: Key sale dates Bonus and incentives Popcorn pickup and distribution

5 DISTRIBUTION INFORMATION PRODUCT LINEUP Pick-Up Guidelines: Bring enough vehicles to carry your entire order in one trip. Bring order documents and verify your order as it s loaded. Bring someone to help you count your order as it s loaded. Bring parent and leaders to help you load your order. Recommended Vehicle Guidelines: Mid-size car 20 cases Jeep 40 cases Mini-van 60 cases Suburban/Explorer 70 cases Pick-Up Truck 90 cases KETTLE CORN 18-PACK MICROWAVE - $25 SOur deliciously sweet and salty 18-pack microwave Kettle Corn is better than ever! UNBELIEVABLE BUTTER 18-PACK MICROWAVE - $20 A customer favorite with more buttery flavor than ever before. SHOW N SELL DISTRIBUTION SEPTEMBER 12, 2014 POPCORN DISTRIBUTION DATES TAKE ORDER DISTRIBUTION NOVEMBER 7, 2014 DISTRICT WAREHOUSE LOCATION TIME BUTTER LIGHT 18-PACK MICROWAVE - $20 Our lightest butter popcorn with new and improved flavors. UNBELIEVABLE BUTTER 8-PACK MICROWAVE - $10 A customer favorite with more buttery flavor than ever before available in an 8-pack. Abnaki Arrowhead ElectroCraft Able Moving & Storage 1 Progress Drive Dover, NH 14 Howe Drive Amherstm NH 2:00 PM - 7:00 PM 8:00 AM - 1:00 PM BUFFALO CHEDDAR CHEESE TIN - $20 Spicy buffalo flavors unite with our traditional cheddar cheese popcorn to ignite your taste buds. 5 oz. Historic ElectroCraft 1 Progress Drive Dover, NH 2:00 PM - 7:00 PM Massabesic TBD TBD TBD WHITE CHEDDAR CHEESE - $15 The perfect combination of light, crispy popcorn with white cheddar cheese. 6 oz. Mt. Monadnock Belletetes 188 Concord Street Peterborough, NH 3:00 PM - 7:00 PM KETTLE CORN - $15 Pre-popped and ready to eat, this popcorn is sweet and salty with that straight from the kettle taste. 6oz. Nutfield TBD TBD TBD Sunapee Matoso Warehouse Hanover Transfer & Storage 1014 Profile Road Bethlehem, NH 9 Great Hollow Road Hanover, NH 3:00 PM - 7:00 PM TBD POPPING CORN - $10 Trail s End s plain kernels for those who like to make popcorn from scratch. 30 oz. Wannalancit Northeast Logistics 3 Chester Turnpike Allenstown, NH 8:00 AM - 10:30 AM 2:00 PM - 5:00 PM SUPPORT OUR TROOPS MILITARY DONATION Donate a gift of popcorn for our military men and women, their families, and veterans organizations. Gold Donation -- $50 Silver Donation -- $30

6 POPCORN SALE CALENDAR SALE CONTACTS JULY 2014 July 31 AUGUST 2014 August 5-11 August 13 August 22 Navigating the Popcorn System Webinar District Kickoffs Placing Your Order Webinar Show & Sell Orders Due Abnaki District Fran Forslind Jeff Slattery Arrowhead District Bob Golemo Sam Inzerillo SEPTEMBER 2014 September 4 September 7 September 12 OCTOBER 2014 October 24 October 24 Selling Trail s End Online Webinar Conducting a Great Kickoff Webinar Show & Sell Distribution at Warehouses Take Orders Due Prize Orders Due Historic District Skip Chase skip.chase@scouting.org Mt. Monadnock District Massabesic District Pete MacDonald petemacdonald@comcast.net Nutfield District NOVEMBER 2014 November 7 DECEMBER 2014 December 1 Take Order Distribution at Warehouses Popcorn Payment Due Jan Fischer jan.fischer@degreec.org Lisa Kouropoulos lnskouro@comcast.net Bette Cleveland scoutmom98@comcast.net Melanie Holloway meljbh@gmail.com Sunapee District Wannalancit District RESCOURCES FOR KERNELS Daniel Webster Council Popcorn Sale Trails-End Popcorn CONTACTS Sean Witty sewitty69@yahoo.com John Arico Council Popcorn Kernel jarico@electrocraft.com Council Popcorn Team Rhonda Decato Rdecato344@comcast.net John Pelletier Development Director john.pelletier@scouting.org , Ext. 105 Keller Marketing (Prize Program BSACustomerservice@gcc-usa.com Chris Hopkins Marketing Director christopher.hopkins@scouting.org , Ext. 108 Katie Graham Development Assistant katie.graham@scouting.org , Ext.137

7 CONDUCTING A SUCCESSFUL SHOW N SELL UNIT BUDGET PLANNING Pre Show N Sell Contact store or event organizer to gain permission to set up times and dates. Set up schedule for boys with specific times of participation - i.e. 4-6 boys per 2 hour shift. Gather pictures of the events you have participated in or are planning to attend. People are more apt to purchase if they know the money is being used for Scouting activities. Make banners for advertisements and point of sales excitement (great craft activity for a den or pack meeting). Sometimes the stores will advertise the sale on their store sign. Ask if is this is feasible. Have the boys practice what they are going to say to their potential customers. Show N Sell Day Make sure the boys are in their uniforms. Have product samples for people strolling by. Quality sells! Find a location that has high foot traffic and is safe for the boys to participate. Have a money box with small bills for making change (Ones, Fives, and Tens) Let the scout do the selling. Allow him to succeed. Have the scouts sweep the selling area before they start and after they finish. Bring these items: chairs, posters, activity displays, tape, popcorn samples, a scoop, sample cups, broom, dust pan & brush, box or jar for Military donations. After the Sale Figure out how much credit each scout has earned and record it on each scout s order form. ( Customer 1, Customer 2 is acceptable). Sell the balance: Give the boys an incentive to move the last of the popcorn Hey guys, sell these last five cans and I ll take you out for ice cream. Settle inventory: Make sure the money and the inventory adds up. Recognize the kids for their hard work: Ice cream, Pizza, something special for their hard work. Keep leftovers for your Take Order Sale. Product (Cases) SUGGESTED SHOW N SELL PRODUCT MIX What types of Show N Sell locations? High Traffic Areas Hardware Stores Grocery Stores Fast in and outs Locations with ATM on site Tire Warehouse Small Unit (10-20 Scouts) Medium Unit (20-40 Scouts) Large Unit (40-60 Scouts) Sweet & Savory Collection (1) Cheese Lovers Collection (1) Boston Red Sox Tin (6) Caramel Corn w/ Almonds, Cashews & Pecans (12) Dark & White Chocaletey Drizzle (12) Pack Microwave Butter (6) Pack Microwave Butter Light (6) Caramel Corn (12) Pack Kettle Corn (6) Pre-Popped Kettle Corn (12) Buffalo Cheddar Tin (6) Popping Corn (12) White Cheddar Cheese (6) Pack Microwave Butter (12) Chocolatey Caramel Crunch Tin (6) White Chocaletey Preztels (12) Why Plan a Unit Budget? The activities a pack, troop, or crew is able to participate in hinges on their finances - both how much funds are available as well as the plan on how those funds are used. It is important to plan out your unit s budget in advance to match the plans of your unit s program calendar. There are several components that go into managing a unit s account and budget throughout the year. This guide can help as starting place for some of the basics for planning your unit s budget. Budgeting Basics If your job is the management of your unit s money, your first steps are the basics: basic income and basic expenses. These basic items are the same whether you are managing a Cub Scout pack, a Boy Scout troop, or a Venturing Crew. The basics should be planned and budgeted first and will form the foundation of the amount of income your unit needs to operate and the amount of funds available for your expenses. Once you develop a sound budget for the basics, you can add other things such as your individual programming and equipment needs. The programs your unit wants to participate in and the materials needed for your regular meetings and special outings are part of the other expenses built upon the basic expenses. You will need to determine the costs of these items to set the amount of income required beyond the basic registration, insurance, and charter fees. UNIT POPCORN SALES GOAL CALCULATOR Sample Budget Every unit budget works a little bit differently, but the fundamentals are the same. The following template should be helpful in beginning to plan your unit s budget for the year. Expected Income A. Number of meetings B. Dues amount per meeting $ C. Annual dues per member (A x B) $ D. Average yearly membership E. Total annual dues (C x D) $. Other income $ G. Other income $ H. Other income $ I. Total other income (F + G + H) $ J. Total budgeted income (E + I) $ Budgeted Expenses A. Total basic expenses per boy $ B. Average yearly membership C. Total basic expenses (A x B) $ D. Unit charter fee $40.00 E. Program materials $ F. Activities $ G. Total budgeted expenses (C + D + E + F) $ A. Number of Scouts: B. Per Scout Sales Goal: $ Unit Popcorn Goal (AxB): $

8 PLANNING FOR A GREAT KICKOFF It s A Popcorn Party Motivate your Scouts and Parents Keep it Fun! Keep it Moving! Keep it Short! Show Scouts and parents the benefits of selling popcorn Layout the exciting Scouting program you have planned for thje year. Tell families how they can eliminate out-of-pocket expenses by reaching their goal. Tell families about online selling at Explain that Scouts will have fun while earning their own way. KICK OFF FLOOR PLAN Have a rewards table showing the cool items Scouts can earn. If you can connect to the internet, have a few computers set up so Scouts can create an account on sell.trails-end.com Hang colorful Trails End posters and banners Decorate the room like a party Have door prizes for both Scouts and parents Set up a table with refreshments. Be sure to have some popcorn! HOSTING YOUR KICKOFF Kickoff Agenda (40 minutes) Grand Opening (5 minues) - Get ideas from the online video at - Play music, dim the lights and have fun! Rewards and/or Online selling table Use a microphone and loudspeakers Explaing the Scouting program and key dates (10 minutes) - Make sure your families understand the benefit of selling popcorn to pay for their Scouting program. -Highlight the key dates important to the sale. Train your Scouts (5 minues) - Show Scout training videos on leader.s.trails-end. com at your kickoff. You can download these videos if your kickoff location does not have an internet connection. Showcase your Scout Rewards (5 minutes) - Introduce your unit incentives. Also be sure to share with the other rewards and bonus prizes from the Daniel Webster Council. Big Finish (5 minutes) - Introduce the top sellers from last year. - Send everyone home motivated to sell Use PowerPoint, a projector and screen Have parents sit in chairs or bleachers behind the Scouts Put the Scouts up front next to the action Popcorn Sample Table and refreshments