POSS: A Web-Based Photo Online Service System for Thailand

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1 POSS: A Web-Based Photo Online Service System for Thailand Chakkrit Snae and Michael Brueckner Department of Computer Science and Information Technology Faculty of Science Naresuan University Phitsanulok 65000, Thailand chakkrits@nu.ac.th. Phone: ext 3263 Abstract Electronic Commerce consists primarily of distributing, buying, selling, marketing and servicing of products or services over electronic systems, such as the Internet. It usually involves areas like online advertising, electronic money transfer, online marketing, and online transaction processing. On the other hand, recent advantages made by the imaging industry, such as digital imaging and processing, offer opportunities and novel business models based on electronic commerce. They have yet to spread into the more rural areas of Thailand. Typical photo developing services in Thailand urge the customers to come to the shop for using their services. For many people this may be not convenient, particularly if they stay outside the city center where most of the developing services are offered. In this paper the authors want to tackle some of the problems related to a Photo Online Service System (POSS) in Thailand that can be used by end customers as well as service suppliers. POSS users can upload and adjust photos online before processing, delivery, and printout without the need of expensive and complex client-sided software. As this research is web based scripting languages are used. The system works effectively and can be a good starting point for a photo online service system offered in Thailand. 1 Introduction Whereas there are many photographers today working with conventional photo processing, more and more people experience inconvenient handling problems and time consumption to come to the resulting photo. Nowadays, many people are taking photographs by using digital cameras and have access to the Internet. For Thailand this number is almost 9 million (Nationmaster, 2007) and it is rising. With the advent of digital technologies photo and film processes evolved into a new era that offers novel opportunities, especially in combination with the Internet. Among those opportunities for customers are (1) uploading and sharing your photos online, thereby building virtual social networks, and (2) adjusting, post-processing and even transforming photos with the help of computer software. Moreover, there are opportunities for small and medium enterprises (SME) as well as for large companies, such as establishing online photo websites for local, regional or global services. 7.1

2 Chakkrit Snae and Michael Brueckner Electronic commerce has been defined in many ways Trade of goods and services in which the final order is placed over the Internet (McCarthy, 1999) Sharing and maintaining business information and conducting business transactions by means of a telecommunications network (Zwass, 1996) Electronic commerce is the process of carrying out business transactions over computer networks (McKeown, 2003) The Photo Online Service System (POSS) is seen as an online system that supports regional electronic commerce structures in Thailand. Customers who use POSS are end users, having taken digital photos and wishing to view them as professional printouts. This paper is organized as follows: after the introduction the authors present an overview of existing online photo systems and relating business models. After that the system model of POSS is laid out together with an account of the system test, followed by conclusions and further work that has to be undertaken in this application domain. 2 Business models Successful online as well as brick-andmortars stores have to deal with the different aspects in the sales process in B2C: product search, identification of services, price negotiation, terms of payment, date of delivery, order management, after sales support. ecommerce business models are usually distinguished by tangible goods and electronically deliverable products and services. Tangible goods may involve food and household equipment, whereas electronically products may refer to insurance contracts and downloading of software. Photo servicing systems seem to be in the middle of that distinction: the product may be tangible, such as a paper photo, or electronically deliverable, such as a photo file. Another distinction is made by the partners in the commercial transactions (Korper and Ellis, 2000). Business-to-business (B2B) is a business model which involves the transaction of goods or services between companies and enterprises. Business-toconsumer (B2C) refers to commercial transactions between companies and their end consumers. B2C ecommerce has the following advantages: shopping can be faster and more convenient, offerings and prices can change instantaneously, frequently asked questions and call centers can be part of the ecommerce website. 3 Models of Electronic Payment An important requirement in ecommerce is the acceptance of electronic payment, called financial electronic data interchange (FEDI). Due to the increasing use of the Internet FEDI has become more and more popular over the last number of years despite the fact that security issues remain. 3.1 Credit Cards In many countries the use of credit cards is increasing due to the improving security measures credit card companies are taking. Over the years, credit cards have become one of the most common forms of payment for ecommerce transactions. 3.2 PayPal PayPal is the biggest online payment service provider and works primarily for the payment of small and medium amount of money. Members of PayPal can send money to any person or organization that possesses an account. The information transfer is secured by a Secure Socket Layer (SSL) connection. The receiver does not get data, such as credit card number and bank account number. This prevents fraudulent use of data. Special Issue of the International Journal of the Computer, the Internet and Management, Vol.15 No. SP4, November,

3 Since beginning of 2007, PayPal uses a security key to its users that is optional (PayPal, 2007). Once users enter their login ID and password, they have to press a button on the small security key, and then enter the six digit number to complete the login process. When users log into their PayPal accounts in this way, an additional layer of protection is provided. 4 POSS System Architecture and Implementation POSS (Photo Online Service System) has been developed to help Thai consumers using ecommerce for the online processing of digital photos. Since the computer literacy of average Thai people is not very well developed the user interface must be kept as simple as possible and easy to use (Trepper, 2000, p. 158). Therefore, we have implemented the system in two versions with the help of a Content Management System (CMS) in Thai and English (Trepper, 2000, p. 144; Reynolds and Mofazali, 2000, p. 123). In the following, we describe the methodologies and techniques used in developing POSS. 4.1 Web-based technology description Web based technology has been used for design and implementation in POSS to improve the service of the system. POSS users can upload and adjust photos online before processing, printout, and delivery. As this research is web based, scripting languages are used. We chose HTML (Hyper Text Transfer Protocol), PHP (Personal Home Page Tool) and SQL (Structured Query Language) embedded into PHP scripts to access the database (Welling and Thomson, 2004). Database Management System: The MySQL Relational Database Management System (RDBMS) was chosen to provide all fundamental data storage. MySQL is published under the GPL license and provides access to a centralized relational data structure for multiple users. MySQL is able to handle an unlimited number of simultaneous users. It is stable, provides fast command execution and is able to handle large records. SQL (Structured Query Language) was used to query and manage the database and to extract the data to be manipulated, because it runs on different platforms and can be embedded with different languages. It was eventually embedded into PHP scripts which were adequate for all purposes and relatively easy to implement. We use PHP scripts to generate HTML pages automatically. They are used for the fast development of flexible user interfaces. The primary access method to POSS is PHP. PHP can be used to create customized HTTP- based authentication mechanisms for the Apache web server. PHP support typed variables and arrays which can all be passed from one web page to another. PHP supports all common regular expression operations which are heavily used for pattern matching, pattern substitutions and general string manipulation. PHP supports multiple users run PHP scripts on the same server. PHP supports several connection and database management systems, e.g. MySQL, Oracle and SQL Server which can be used directly from the database. 4.2 POSS Architecture The system architecture of the POSS uses Client/Server, as it is designed as a web-based system with data transfer (Snae, et al., 2007). It consists of two main parts as follows: Figure 1 POSS Architecture 7.3

4 Chakkrit Snae and Michael Brueckner Customer (Front Office system) can create user registration, create user log in, create individual photo albums, edit and decorate photos, generate order form, choose payment service by cash or by money transfer, choose photo delivery service to pick up photos at the shop or delivery by post (registered mail or express service). After the customers have created their own albums, they can choose the photos to be processed; then the system will display optional sizes and prices of photos to be chosen. Admin (Back Office system) can log in as admin, send password by and verification, edit data in database server, look up or display user activity report, order checking and confirmation. 5 System Test In this section we show testing which reflects the design of POSS architecture (Figure 1). New customers have to register first by filling in the information about them, including address. For reasons of data security passwords will be sent by so that the users get access to the system using addresses as usernames. If the user enters a wrong username or a wrong password the system generates an error message and the user needs to re-enter the correct username or password, otherwise the system lets the user enter the main part of the system. The interface of POSS for customers (front office) who are able to: Edit Profile: edit customer information Change Password Add Photo: create individual albums Buy Print: order photo to be printed View and Edit Album : access, display and edit individual albums Logout : exit the system Before processing the photos the customers are allowed to edit and decorate their photos using the following menu (Figure 2): save images, resize images, cut images, rotate images, change brighten and contrast, undo, and redo. Figure 2 Menu for photo editor and decoration For this customers can order a quantity of photos and can choose their sizes. After choosing and adding the quantity of photos to be processed, the system will automatically compute prices for the transaction. In the delivery section customers can choose an optional photo delivery service, such picking up photos at the shop or receiving their photos by mail (registered mail or express service). For this, customers can choose the payment service, e.g. cash, PayPal, or money transfer. After the customers have chosen delivery and payment services, the system will show all entered information in order to let the customers confirm the photo processing by clicking the Place Your Order button (Figure 3). Figure 3 Display the orders Special Issue of the International Journal of the Computer, the Internet and Management, Vol.15 No. SP4, November,

5 The security strategy for the photo delivery in POSS has improved the reliability by registering the parcels sent to the customers. For convenience and security, customers will receive photos within three days after payment and confirmation by phone or . After three days we check whether customers have received their photos or not. The next step in the development of POSS can be the extension of the system to virtual social networks, such as flickr ( For this, an advertising business model will be needed. Another improvement is seen by extending the system to WSDL (Web Service Description language) and SOAP (Service Oriented Architecture Protocol). 6 Conclusions and Further Work The web-based Photo Online Service System POSS provides a service for people who use digital photography and want to postprocess, share and print out their pictures. Since the computer literacy of average Thai people is not very high, a simple and efficient user interface for the online adjustment of photos has been developed to circumvent possible problems with standalone graphics packages that have an overwhelmingly number of features. As an ecommerce system, POSS has been adapted to the cultural environment of Thailand. McKeown, P. (2003) Information Technology & the Networked Technology. Thomson. Nationmaster (2007). Available on-line from th-thailand/int-internet (accessed: 12 August, 2007) PayPal (2007) Available on-line from al.htm (accessed: 12 August, 2007) Reynolds, J. & Mofazali, R. (2000). The Complete E-Commerce Book: Design, Build & Maintain a successful Webbased Business, CMP Books, New York Snae, C., P. Thongsawai, N. Onwiang, and K. Namahoot (2007) A Development of Web-Based Photo Online Service System Using A Technique of E- Commerce, The Third Naresuan Research Conference, Phitsanulok. Thailand. Trepper, C. (2000). E-Commerce Strategies, Microsoft Press, Washington Zwass, V. (1996). Electronic commerce: structures and issues. International Journal of Electronic Commerce. 1(1), Fall, References Korper, S. & Ellis, J. (2000). The E-Commerce Book: Building the E-Empire, first edition, Academic Press. McCarthy, J. (1999). The social impact of electronic commerce. IEEE Communications Magazine, Sept.,

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