Engagement is turning on a prospect to a brand idea enhanced by the surrounding context. Joe Plummer, ARF, 2006

Size: px
Start display at page:

Download "Engagement is turning on a prospect to a brand idea enhanced by the surrounding context. Joe Plummer, ARF, 2006"

Transcription

1 Engaging Audiences

2 Engagement is turning on a prospect to a brand idea enhanced by the surrounding context Joe Plummer, ARF, 2006

3 Types of engagement Are my audiences engaged with my brand? How are audiences consuming my content? Are my audiences engaged with my advertising? Media brand engagement Behavioural engagement Advertising engagement Equity, brand health, loyalty Time spent, quality of reading/ viewing etc. Impact studies, campaign specific

4 Types of engagement Are my audiences engaged with my brand? How are audiences consuming my content? Are my audiences engaged with my advertising? Media brand engagement Behavioural engagement Advertising engagement Equity, brand health, loyalty Time spent, quality of reading/ viewing etc. Impact studies, campaign specific

5 Why is engagement important? Will help you to understand your brand Key drivers behind performance How to build your audience Can help to sell advertising more effectively One summary score Can place you in your competitive context easily

6 Our aim To develop an approach to understanding media brands To understand how consumers engage with media brands

7 Overview of the Research Three pilot studies in the UK, US and France UK television channels and online video US magazines and online properties France across the news category Online with a sample 500 respondents for each category within each market (600 in France) Results were weighted by Internet use and controlled for gender within age Data collection was November 2009 in UK and US, March 2010 in France

8 Dependent variables Over 20 regression models, each using a different dependent variable to identify measures that correlate Recommend Trust.449 Loyalty Share Satisfaction.567 Loyalty shows moderate to strong correlation with all of the variables

9 Overview of model Credible Respected Perception Entertaining Sought out Connection Need fulfilment Wide range Advise to view Ipsos MediaCT Brand Engagement Emotional proximity Differentiation Positive WOM Word of mouth Referenced Quality Stature Relevance

10 Overview of results

11 Factors Credible Respected Perception Entertaining Sought out Connection Need fulfilment Wide range Advise to view Ipsos MediaCT Brand Engagement Emotional proximity Differentiation Positive WOM Word of mouth Referenced Quality Stature Relevance

12 Online players YouTube vs. BBC iplayer Need fulfilment Advise to view Word of mouth Mean Scores Emotional proximity Referenced Connection Positive WOM Sought out Relevance YouTube BBC iplayer Credible Quality Well respected Differentiation Perception Wide range Entertaining Brand stature Significant difference between brands (at 95% confidence level) highlighted with yellow box Base: All with >0% usage. YouTube n=315, BBC iplayer n=315

13 Engagement score Ipsos MediaCT Media Brand Engagement Score

14 Engagement scores Online video Index out of Base: All with >0% usage. YouTube n=315, BBC iplayer n=315, ITV Player n=202, 4oD n=142

15 Engagement scores - TV Index out of Base: Base: All with >0% usage. (BBC One n=358), (BBC Two n=311), (ITV1 n=353), (C4 n=319), (Five n=278), (Sky1 n=149)

16 Engagement scores Online video Engagement scores TV Engagement scores NB: Platforms / channels rated in relevant category context Base: All with >0% usage. YouTube n=315, BBC iplayer n=315, ITV Player n=202, 4oD n=142, Sky Player n=66* *!CAUTION SMALL BASE SIZE! Index out of 100 Base: All with >0% usage. BBC One n=358, BBC Two n=311, ITV1 n=353, C4 n=319, Five n=278, Sky1 n=149

17 Engagement summary Online video Online video - % of users who have % high / medium / low engagement scores % High % Medium % Low 45% 31% 24% 42% 35% 23% 34% 36% 30% 21% 45% 34% Circle denotes significant difference vs. YouTube scores Base: all with >0% recent usage. YouTube n=315, BBC iplayer n=315, ITV Player n=202, 4oD n=147

18 Engagement summary TV TV - % of users who have % high / medium / low engagement scores % High % Medium % Low 40% 33% 28% 33% 29% 38% 27% 37% 37% 26% 31% 43% 25% 33% 41% 16% 36% 48% Base: All with >0% usage. BBC One n=358, BBC Two n=311, ITV1 n=353, C4 n=319, Five n=278, Sky1 n=149

Digital Revolution in Communication and its Impact on Print Media Status and Prospects. Wolfgang Schuldlos, Zenithmedia

Digital Revolution in Communication and its Impact on Print Media Status and Prospects. Wolfgang Schuldlos, Zenithmedia Digital Revolution in Communication and its Impact on Print Media Status and Prospects Wolfgang Schuldlos, Zenithmedia Munich, October, 18th 2011 Wolfgang Schuldlos Managing Director Zenithmedia Munich

More information

Anna Sampson, Magnetic Lizzie Rankin, Magnetic Alison Drummond, Carat

Anna Sampson, Magnetic Lizzie Rankin, Magnetic Alison Drummond, Carat Anna Sampson, Magnetic Lizzie Rankin, Magnetic Alison Drummond, Carat Contents 1 PAGE 1: Foreword PAGE 2: Executive Summary PAGE 3: Background PAGE 4: Methodology: An Introduction to ICE PAGE 5: Part 1

More information

ACCESS TO MEDIA: Your One Stop Shop for All Things Advertising 2018 MEDIA KIT

ACCESS TO MEDIA: Your One Stop Shop for All Things Advertising 2018 MEDIA KIT ACCESS TO MEDIA: Your One Stop Shop for All Things Advertising 2018 MEDIA KIT Access to Media is an advertising and media buying agency offering clients creative marketing solutions to see real results

More information

Date Morning/Afternoon Time Allowed: 2 hours

Date Morning/Afternoon Time Allowed: 2 hours SAMPLE ASSESSMENT MATERIAL Level 3 Cambridge Technicals in Digital Media 05843/05844/05845/05846 Unit 1: Media products and audiences Date Morning/Afternoon Time Allowed: 2 hours You must have: the Insert

More information

BUS 168 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local

BUS 168 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local Consumers Online: The Internet Audience and Consumer Behavior Around 84% of U.S. adults use the Internet in 2015 Intensity and scope of use both increasing Some demographic groups have much higher percentages

More information

The Belgian effect. Impact of the break duration and the channel on TV ads

The Belgian effect. Impact of the break duration and the channel on TV ads The Belgian effect Impact of the break duration and the channel on TV ads Context of the study Break duration 4:48 Break duration x 2 1:55 1:55 Zapping rate x 2 0% >6min 43% >6min Source : CIM TV South

More information

REACH BEYOND IMPRESSIONS

REACH BEYOND IMPRESSIONS REACH BEYOND IMPRESSIONS 50% OF ONLINE ADS MISS THEIR INTENDED AUDIENCE 2 CONSUMERS ARE AHEAD OF THE CURVE 3 ENGAGING MORE BEIJING 2008 LONDON 2012 1.5bn internet users worldwide 2.3bn 130m total Facebook

More information

The BBC s understanding of its audiences and users

The BBC s understanding of its audiences and users A picture of the National Audit Office logo Report by the Comptroller and Auditor General BBC The BBC s understanding of its audiences and users HC 627 SESSION 2017 2019 6 DECEMBER 2017 4 Key facts The

More information

MAGAZINE MEDIA TELLS AND SELLS

MAGAZINE MEDIA TELLS AND SELLS MAGAZINE MEDIA TELLS AND SELLS LINDA THOMAS BROOKS PRESIDENT AND CHIEF EXECUTIVE OFFICER lthomasbrooks@magazine.org 212.872.3710 magazine.org @mpamagmedia @runltb #mpatellsandsells Higher comprehension

More information

David Schuchman Princeton Technology Advisors LLC PrincetonTechAdvisors.com

David Schuchman Princeton Technology Advisors LLC PrincetonTechAdvisors.com David Schuchman Princeton Technology Advisors LLC 609.454.6010 PrincetonTechAdvisors.com John Biancamano LLC 609.865.7994 InboundDigital.net About Us David: Information Technology Consultant - Princeton

More information

A Cross Media Campaign to Raise Awareness of Samsung s 3D LED TV

A Cross Media Campaign to Raise Awareness of Samsung s 3D LED TV A Cross Media Campaign to Raise Awareness of Samsung s 3D LED TV Using A Simultaneous YouTube & TV Advertising Campaign Google/Metrix Lab UK, July 2010 Agenda 1 Background & Objectives 2 Methodology 3

More information

When culture goes live

When culture goes live MAGAZINE When culture goes live CULTURE 30 MAR 2017 Live broadcasts on social media not only reveal our personal identity and local cultures, they also transform the entertainment we consume. A few months

More information

MONETIZING APPRECIATION

MONETIZING APPRECIATION MONETIZING APPRECIATION The effects of program engagement on commercial effectiveness 1 Agenda 1 2 3 Engagement and advertising effectiveness How to measure engagement Buying and selling engagement 2 Engagement

More information

E-commerce Mock-exam Questions

E-commerce Mock-exam Questions Chapter 1 Page 15 to 16 E-commerce Mock-exam Questions Not every product is suitable for sale online, so the way in which a website is used to market products will vary. It is useful to consider the five

More information

Affluent Consumers in a Digital World

Affluent Consumers in a Digital World Affluent Consumers in a Digital World Prepared for: Prepared by: July 2011 Table of Contents Objectives Methodology & Survey Content. 3 The Context American Lives, Lifestyles & Media Usage Patterns.. 5

More information

Magazine Media Tells and Sells. LINDA THOMAS BROOKS President and Chief Executive Officer MPA The Association of Magazine Media

Magazine Media Tells and Sells. LINDA THOMAS BROOKS President and Chief Executive Officer MPA The Association of Magazine Media Magazine Media Tells and Sells LINDA THOMAS BROOKS President and Chief Executive Officer MPA The Association of Magazine Media You are here There's no place like home SOCIAL DATA MAGAZINE MEDIA SURVEY

More information

Social media in the fund industry Current situation, opportunities and challenges

Social media in the fund industry Current situation, opportunities and challenges Social media in the fund industry Current situation, opportunities and challenges Enterprise Risk Services Investment Management September 2012 Contents 1 Current landscape in the Financial Industry 3

More information

Who we are. Britain s Love of Radio with advertisers SIMON REDICAN MARK BARBER

Who we are. Britain s Love of Radio with advertisers SIMON REDICAN MARK BARBER Who we are Sharing Britain s Love of Radio with advertisers SIMON REDICAN MARK BARBER Our mission Sharing Britain s Love of Radio with advertisers Radio is the 2 nd biggest medium % of time spent with

More information

Economic Systems 18/02/2016 PROMOTION. What to produce? When? Where? For whom? MARKETING MIX

Economic Systems 18/02/2016 PROMOTION. What to produce? When? Where? For whom? MARKETING MIX MidAtlantic Women in Agriculture Conference Dr. Kim Morgan, Extension Economist Allyssa Mark, Ag. & Applied Econ. M.S. 11 February 2016 PRICE PROMOTION MARKETING MIX PRODUCT PLACE Economic Systems What

More information

Branding. KDLH Promotion 1. Branding. Wow, you are pretty big. Building Your Image into the Community. Building Your Image into the Community

Branding. KDLH Promotion 1. Branding. Wow, you are pretty big. Building Your Image into the Community. Building Your Image into the Community Building Your Image into the Community Wow, you are pretty big. 8/1/2013 1 Building Your Image into the Community Branding 8/1/2013 2 Building Your Image into the Community Branding Webster - the promoting

More information

INFORMATION AND DECISION FRONTIERS OF KNOWLEDGE

INFORMATION AND DECISION FRONTIERS OF KNOWLEDGE INFORMATION AND DECISION FRONTIERS OF KNOWLEDGE MEASURING THE LEVEL OF ENGAGEMENT OF DIGITAL MAGAZINE READERS Andréa Costa Abril SA Diego Oliveira Ipsos Brazil Fabricio Lima de Medeiros Abril SA Karla

More information

Why Search + Social = Success For Brands The Role Of Search And Social In The Customer Life Cycle

Why Search + Social = Success For Brands The Role Of Search And Social In The Customer Life Cycle A Forrester Consulting April 2016 Thought Leadership Paper Commissioned By Catalyst, Part of GroupM Connect Why Search + Social = Success For Brands The Role Of Search And Social In The Customer Life Cycle

More information

BEST COMMUNICATION CAMPAIGN

BEST COMMUNICATION CAMPAIGN BEST COMMUNICATION CAMPAIGN DESCRIPTION BEST COMMUNICATION CAMPAIGN 02 Name of the campaign and definition of the strategy in a few lines (year of launching) The Shangri-La campaign launched in 2010 is

More information

MOBILE ATTRIBUTION FOR DATA-DRIVEN MARKETERS 2016 REPORT HOW FOOT TRAFFIC ATTRIBUTION WORKS

MOBILE ATTRIBUTION FOR DATA-DRIVEN MARKETERS 2016 REPORT HOW FOOT TRAFFIC ATTRIBUTION WORKS MOBILE ATTRIBUTION FOR DATA-DRIVEN MARKETERS 2016 REPORT HOW FOOT TRAFFIC ATTRIBUTION WORKS WHY IS IT SO HARD TO CALCULATE MOBILE ADVERTISING ROI? Historically, there has been a glaring problem in measuring

More information

Newspaper Media Drive Vehicle Sales (Annotated AdWest Version)

Newspaper Media Drive Vehicle Sales (Annotated AdWest Version) Media Drive Vehicle Sales (Annotated AdWest Version) December 2014 AdWest Introduction As you will see in the following s Canada presentation newspapers remain highly impactful throughout the automobile

More information

TRADITIONAL MEDIA CHANNELS. Chapter 8

TRADITIONAL MEDIA CHANNELS. Chapter 8 TRADITIONAL MEDIA CHANNELS Chapter 8 Chapter Objectives 1. What activities are involved in creating a media strategy? 2. How do roles played by media planners and media buyers differ from others in the

More information

Innovations in Key Driver Analysis. Dr Frank Buckler

Innovations in Key Driver Analysis. Dr Frank Buckler Innovations in Key Driver Analysis Dr Frank Buckler The Issue & Unreasonable Instable results u Causation, Not Correlation There is nothing more deceptive than an obvious fact Sherlock Holmes Correlation

More information

Telling your story online. The Internet is a large factor in how we communicate. How can you fully utilize it?

Telling your story online. The Internet is a large factor in how we communicate. How can you fully utilize it? Telling your story online The Internet is a large factor in how we communicate. How can you fully utilize it? Talk with your target audience. Get to know what they need, what is important to them. Tell

More information

emma retail trends and insights

emma retail trends and insights emma retail trends and insights May 2015 Having it all The in-store experience is still key to young Australian women s shopping habits, creating opportunities for retailers. ...they shop at both online

More information

The WORKING. Interpreting the data. Cross-platform activities Index comparisons

The WORKING. Interpreting the data. Cross-platform activities Index comparisons The WORKING PROFESSIONAL With consumers increasingly connecting with brands on the move across multiple devices, our new research has pinpointed four distinct types of consumer who are Always On and more

More information

Meet Gen C. The YouTube generation... in their own words. 1 May 2013

Meet Gen C. The YouTube generation... in their own words. 1 May 2013 Meet Gen C The YouTube generation... in their own words PUBLISHED 1 May 2013 Gen C is a powerful new force in culture and commerce. Sixty-five percent are under 35 but they span the generations, empowered

More information

DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS

DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS A. The Role of Marketing Communications B. Developing Effective Communications C. Deciding on the Marketing Communications Mix D. Managing the

More information

THE SALES EFFECTS OF MAGAZINE ADVERTISING USING THE GFK PANELS IN THE NETHERLANDS AND BELGIUM.

THE SALES EFFECTS OF MAGAZINE ADVERTISING USING THE GFK PANELS IN THE NETHERLANDS AND BELGIUM. THE SALES EFFECTS OF MAGAZINE ADVERTISING USING THE GFK PANELS IN THE NETHERLANDS AND BELGIUM. Esther Braspenning, Sanoma Belgium GfK 2013 Title of presentation DD. Month 2013 1 Ads have proven effect

More information

DELIVERING BRANDING VALUE THROUGH HIGH IMPACT DIGITAL ADVERTISING AN UNDERTONE AND IPSOS ASI JOINT RESEARCH PROJECT. standout brand experiences

DELIVERING BRANDING VALUE THROUGH HIGH IMPACT DIGITAL ADVERTISING AN UNDERTONE AND IPSOS ASI JOINT RESEARCH PROJECT. standout brand experiences DELIVERING BRANDING VALUE THROUGH HIGH IMPACT DIGITAL ADVERTISING AN UNDERTONE AND IPSOS ASI JOINT RESEARCH PROJECT standout brand experiences executive SUMMARY *HIGH IMPACT DIGITAL ADVERTISING CAN BE

More information

Marketing Communication Strategy. W. Rofianto

Marketing Communication Strategy. W. Rofianto Marketing Communication Strategy W. Rofianto Defining IMC IMC is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communication programs

More information

ROI: How Newspapers Ring The Cash Register for Retailers

ROI: How Newspapers Ring The Cash Register for Retailers ROI: How Newspapers Ring The Cash Register for Retailers ROI: How Newspapers Ring the Cash Register for Retailers Over $1 Billion invested in newspaper preprints in U.S. in 2016. 2016 PRE-PRINT SPENDING

More information

Total Test Questions: 44 Levels: Grades Units of Credit:.50

Total Test Questions: 44 Levels: Grades Units of Credit:.50 DESCRIPTION Marketing I explores the seven core functions of marketing which include: Marketing Planning why target market and industry affects businesses; Marketing-Information Management why market research

More information

Database and Direct Response Marketing

Database and Direct Response Marketing Database and Direct Response Marketing Chapter 11 11-1 Chapter Objectives 1. How can a marketing team match a database program with an IMC program? 2. What is meant by database-driven marketing communications?

More information

Ad funded programmes. Programmes that are fully or part funded by an advertiser, e.g.

Ad funded programmes. Programmes that are fully or part funded by an advertiser, e.g. A Advance Booking Deadline The date by which campaign approvals must be given by agencies to the sales department for bookings related to a given month. Our portfolio of channel deadlines can be found

More information

TrueView Skipper Motivation Study

TrueView Skipper Motivation Study TrueView Motivation Study TRUEVIEW Event based survey in Germany Hamburg, October 2014 Agenda 1. Hypotheses and Results 2. Conclusion 3. Sample Characteristics 4. Background and Methodology Hypotheses

More information

Marketing Mobile with Mobile: Lessons in Strategy

Marketing Mobile with Mobile: Lessons in Strategy RESEARCH Marketing Mobile with Mobile: Lessons in Strategy A consumer who is viewing or using mobile advertising channels is more advanced in their usage of mobile services than a member of the general

More information

The Ultimate Touchpoint Management

The Ultimate Touchpoint Management The Ultimate Touchpoint Management The touchpoint revolution On average, people are exposed to about 3,000 marketing messages everyday through newspapers, TV, the Internet, outdoor advertisements, etc.

More information

THE DIGITAL LANDSCAPE IN SOUTH AFRICA A data driven look at South Africa s relationship with digital.

THE DIGITAL LANDSCAPE IN SOUTH AFRICA A data driven look at South Africa s relationship with digital. THE DIGITAL LANDSCAPE IN SOUTH AFRICA 2017 A data driven look at South Africa s relationship with digital. Introduction Digital in South Africa has always been an interesting and diverse discipline. We

More information

Contextual, emotional and behavioural influences of YouTube product review videos and official advertisements on consumers

Contextual, emotional and behavioural influences of YouTube product review videos and official advertisements on consumers Journal of Applied Leadership and Management 5, 27-34 27 Contextual, emotional and behavioural influences of YouTube product review videos and official advertisements on consumers Aditya Athni, M.B.A.,

More information

Audience Measurement 5.0

Audience Measurement 5.0 December 2017 Audience Measurement 5.0 Introduction We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media

More information

Content Optimiser: How to Measure Content Value. Chris Bland Managing Director MMT & Retail

Content Optimiser: How to Measure Content Value. Chris Bland Managing Director MMT & Retail Content Optimiser: How to Measure Content Value Chris Bland Managing Director MMT & Retail Measuring content value At Future Thinking we are media specialists having worked closely with channel broadcasters,

More information

Yes, Advertising Works. Now, What s My ROAS Across Media Platforms?

Yes, Advertising Works. Now, What s My ROAS Across Media Platforms? Yes, Advertising Works. Now, What s My ROAS Across Media Platforms? Leslie Wood PhD - Nielsen Catalina Solutions Britta Cleveland - Meredith Corporation Dave Poltrack - CBS Corporation Tony Marlow - Yahoo

More information

Why Use Consumer Advertising Materials With Members?

Why Use Consumer Advertising Materials With Members? Why Use Consumer Advertising Materials With Members? Target REALTORS with NAR advertising materials to: Strengthen pride in the REALTOR community Reinforce a valuable REALTOR member benefit Show members

More information

Creating Branded Content Viewers Actually Want to Watch

Creating Branded Content Viewers Actually Want to Watch Creating Branded Content Viewers Actually Want to Watch Best Practices for Long Form Video Ads Presented by Margo Arton Director of Ad Effectiveness, BuzzFeed Alistair Sutcliffe SVP Client Analytics, Ace

More information

MEASURING THE IMPACT OF ONLINE VIDEO ON BRAND METRICS

MEASURING THE IMPACT OF ONLINE VIDEO ON BRAND METRICS March 2015 MEASURING THE IMPACT OF ONLINE VIDEO ON BRAND METRICS THE RUNDOWN Engagement metrics show how people react to online videos, but brand metrics prove they move the needle on brand objectives

More information

WE RE FOR AUSTRALIAN RETAILERS

WE RE FOR AUSTRALIAN RETAILERS WHY RETAIL RAINBOWS? Clarity and vision after the storm Multiple paths and choices Colourful & diverse influences Retail is emotional A Pot Of Gold is up for grabs WE RE FOR AUSTRALIAN RETAILERS A deep

More information

Service Quality and Consumer Behavior on Metered Taxi Services

Service Quality and Consumer Behavior on Metered Taxi Services Service Quality and Consumer Behavior on Metered Taxi Services Nattapong Techarattanased Abstract The purposes of this research are to make comparisons in respect of the behaviors on the use of the services

More information

Web Appendix. Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among. Users of Free Web Services

Web Appendix. Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among. Users of Free Web Services 1 Web Appendix Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services Jan H. Schumann, Florian v. Wangenheim, and Nicole Groene APPENDIX W1 Research

More information

2018 EVENT MARKETING PLAN TEMPLATE

2018 EVENT MARKETING PLAN TEMPLATE 2018 EVENT MARKETING PLAN TEMPLATE SMARTer Event Marketing Objectives? What are your event marketing objectives?! Be precise! Be action driven! Be relevant to your main event objective My main objectives

More information

Small business Big ambitions

Small business Big ambitions HIRE MARKET SELL LEARN Small business Big ambitions Marketing Playbook for SMBs SMBs have the advantage of flexibility. Your business may be small, but your ambitions are huge. LinkedIn can help get you

More information

ADVERTISING ON THE WEB: ENGAGING HEALTHCARE CONSUMERS ONLINE

ADVERTISING ON THE WEB: ENGAGING HEALTHCARE CONSUMERS ONLINE ADVERTISING ON THE WEB: ENGAGING HEALTHCARE CONSUMERS ONLINE Scott Samples Manager, Marketing Communications Martin Health System J.K. Lloyd President & Co-Founder Eruptr Stephen Moegling Partner, Account

More information

Quick Facts. Contact. Media Kit

Quick Facts. Contact. Media Kit With over 100-million users in more than 100 countries, IMVU is the largest 3D social entertainment network in the world. We offer unique, proven advertising solutions that engage audiences 13 to 35+.

More information

Available online at ScienceDirect. Procedia Economics and Finance 27 ( 2015 )

Available online at  ScienceDirect. Procedia Economics and Finance 27 ( 2015 ) Available online at www.sciencedirect.com ScienceDirect Procedia Economics and Finance 27 ( 2015 ) 567 573 22nd International Economic Conference IECS 2015 Economic Prospects in the Context of Growing

More information

62 63 s y 6. Ke figure

62 63 s y 6. Ke figure 62 63 6. Key figures 6 Orange integrated 2016 annual report Become and remain No. 1 in Net Promoter Score for 3 out of 4 customers by 2018 Improve Orange s Brand Power Index in our different markets by

More information

Audience Multiplier Program. Bundaberg

Audience Multiplier Program. Bundaberg Audience Multiplier Program Bundaberg Bundaberg NewsMail So much more than a newspaper Engage with Customers in Print, Online, and Mobile The powerful combination of newspaper, online and mobile means

More information

An Executive s Guide to B2B Video Marketing. 8 ways to make video work for your business

An Executive s Guide to B2B Video Marketing. 8 ways to make video work for your business An Executive s Guide to B2B Video Marketing 8 ways to make video work for your business [Video] Content Is King Companies that utilize video content to present their products and services can experience

More information

advertising x strategy

advertising x strategy advertising x strategy basic element x campaign planning Advertising strategy = plan? Advertising strategy = plan? YES! An advertising strategy is a plan to reach and persuade a customer to buy a product

More information

IMPACT OF BRAND CREDIBILITY ON CONSUMER LOYALTY A CASE STUDY OF FAST FOOD INDUSTRY IN DG KHAN, PAKISTAN

IMPACT OF BRAND CREDIBILITY ON CONSUMER LOYALTY A CASE STUDY OF FAST FOOD INDUSTRY IN DG KHAN, PAKISTAN IMPACT OF BRAND CREDIBILITY ON CONSUMER LOYALTY A CASE STUDY OF FAST FOOD INDUSTRY IN DG KHAN, PAKISTAN Dr. M. Shoukat Malik Faculty of Business Administration Alfalah institute of Banking and finance

More information

Market Research Checklist

Market Research Checklist Market Research Checklist Effective market research is the backbone to any successful project. There are so many parts to a market research strategy, each as important as the other. The more research you

More information

John Biancamano Inbound Digital LLC InboundDigital.net

John Biancamano Inbound Digital LLC InboundDigital.net John Biancamano Inbound Digital LLC 609.865.7994 InboundDigital.net About Me Owner of Inbound Digital, LLC: Digital Marketing Consulting and Training Website Design Content Development SEO/PPC Social Media

More information

MikesBikes-Intro Quickstart Guide (for version and later)

MikesBikes-Intro Quickstart Guide (for version and later) MikesBikes-Intro Quickstart Guide (for version 6.84.10.10.10 and later) Smartsims International Ltd MikesBikes-Intro Quickstart Guide MikesBikes-Intro (MB-I) is an Online Business Simulation that will

More information

Growing Brand & Enrollment through Social Media: Tips for Community Colleges

Growing Brand & Enrollment through Social Media: Tips for Community Colleges Growing Brand & Enrollment through Social Media: Tips for Community Colleges Mike Barzacchini, Director, Marketing Services Harper College, Palatine, Illinois Today s Goals: 1. Show how social media can

More information

EUROPE ONLINE: AN EXPERIENCE DRIVEN BY ADVERTISING SUMMARY RESULTS

EUROPE ONLINE: AN EXPERIENCE DRIVEN BY ADVERTISING SUMMARY RESULTS EUROPE ONLINE: AN EXPERIENCE DRIVEN BY ADVERTISING SUMMARY RESULTS 1 CONTENTS 1 KEY TAKEAWAYS 3 2 MOST EUROPEAN INTERNET USERS ARE ONLINE DAILY, USING A VARIETY OF DEVICES 3 2.1 European internet users

More information

The DoubleClick guide to advertising in apps. Reach, engage and measure your audience on mobile apps

The DoubleClick guide to advertising in apps. Reach, engage and measure your audience on mobile apps The DoubleClick guide to advertising in apps Reach, engage and measure your audience on mobile apps Executive summary State of viewability for video ads in 2017 The screen in our hands is now a gateway

More information

The Evolution of Digital Advertising: From Direct Response to Branding Gian Fulgoni Executive Chairman and Co-Founder comscore, Inc

The Evolution of Digital Advertising: From Direct Response to Branding Gian Fulgoni Executive Chairman and Co-Founder comscore, Inc The Evolution of Digital Advertising: From Direct Response to Branding Gian Fulgoni Executive Chairman and Co-Founder comscore, Inc comscore, Inc. Proprietary. Topics for Today The Click Search vs. Display

More information

5 Avenues To Beyond. David M. Fellman On a scale of 1-10, how successful is your business right now?

5 Avenues To Beyond. David M. Fellman  On a scale of 1-10, how successful is your business right now? 5 Avenues To Beyond On a scale of 1-10, how successful is your business right now? On the same scale of 1-10, how happy are you with the state of your business right now? Let s talk about want to and need

More information

Customer Acquisition and Segmentation

Customer Acquisition and Segmentation Study Unit 2 Customer Acquisition and Segmentation ANL 309 Business Analytics Applications Introduction Different aspects of customer acquisition Role of business analytics in customer acquisition Different

More information

BUSINESS. Unit 7 Marketing campaign Suite. Cambridge TECHNICALS LEVEL 3. L/507/8154 Guided learning hours: 60. ocr.org.

BUSINESS. Unit 7 Marketing campaign Suite. Cambridge TECHNICALS LEVEL 3. L/507/8154 Guided learning hours: 60. ocr.org. 2016 Suite Cambridge TECHNICALS LEVEL 3 BUSINESS Unit 7 Marketing campaign L/507/8154 Guided learning hours: 60 Version 3 Assessment guidance and Opportunities for applying learning across units updated

More information

Lesson Unit content Activities Links to other units Resource checklist

Lesson Unit content Activities Links to other units Resource checklist Scheme of work Guided learning hours (GLH): 30 Number of lessons: 30 Duration of lessons: 1 hour Learners should spend lesson time and non-supervised time working on assignments. Learning aim A: Explore

More information

Like A Global Endorsement. How Clicking Like Influences Facebook Users Brand Recall and Future Purchasing Intentions

Like A Global Endorsement. How Clicking Like Influences Facebook Users Brand Recall and Future Purchasing Intentions Like A Global Endorsement. How Clicking Like Influences Facebook Users Brand Recall and Future Purchasing Intentions Ronda Mariani Saint Leo University Derek Mohammed Saint Leo University Social media

More information

The BBC s understanding of its audiences and users

The BBC s understanding of its audiences and users A picture of the National Audit Office logo Report by the Comptroller and Auditor General BBC The BBC s understanding of its audiences and users HC 627 SESSION 2017 2019 6 DECEMBER 2017 Our vision is to

More information

Social Ad Effectiveness

Social Ad Effectiveness Social Ad Effectiveness An Unruly White Paper, January 2012 Do social video recommendations significantly impact traditional brand metrics? An independent study using survey data collected from July -

More information

Online consumer journey in Automotive

Online consumer journey in Automotive Online consumer journey in Automotive Premium segment Prepared by February 2016 Methodology and definitions Study methodology This study was designed to better understand the online path to new vehicle

More information

Teaching Media Quarterly Volume 2, Edition 2 (Winter 2014): Teaching about Food and Media

Teaching Media Quarterly Volume 2, Edition 2 (Winter 2014): Teaching about Food and Media Teaching Media Quarterly Volume 2, Edition 2 (Winter 2014): Teaching about Food and Media Overview and Rationale Critical Consumption: Analyzing Food and Nutrition in Media Artifacts According to the Nielson

More information

Expectations & Experiences Channels and New Entrants. September 2017

Expectations & Experiences Channels and New Entrants. September 2017 Expectations & Experiences Channels and New Entrants September 2017 Life made easier People choose financial services options that make their lives easier. From person-to-person payments and voice activation

More information

MEDIA LITERACY STUDENT GUIDE. Copyright 2014 USA WEEKEND Magazine. All rights reserved. USA WEEKEND is a Gannett Co., Inc. property.

MEDIA LITERACY STUDENT GUIDE. Copyright 2014 USA WEEKEND Magazine. All rights reserved. USA WEEKEND is a Gannett Co., Inc. property. MEDIA STUDENT GUIDE Copyright 2014 USA WEEKEND Magazine. All rights reserved. USA WEEKEND is a Gannett Co., Inc. property. Information is everywhere. We take it in whether we want to or not. Some of the

More information

October All rights reserved CNN International Research 2010

October All rights reserved CNN International Research 2010 October 2010 Exploring the power of recommendation and the value of shared news from an advertising perspective 2 1 How does news sharing happen today? 2 What news content is being shared? 3 What are the

More information

Are you leveraging your path to purchase as a path to growth?

Are you leveraging your path to purchase as a path to growth? September 2017 Are you leveraging your path to purchase as a path to growth? Technology has created an omnichannel world that is bringing together physical and digital shopping experiences and offering

More information

WELCOME FINDINGS NATIONAL LOCAL DEMOGRAPHICS CABLE VS. BCAST UNDECIDED VOTERS SOCIAL MEDIA W-O-M / POLITICAL ADS CABLE NEWS CONTACTS ABOUT/

WELCOME FINDINGS NATIONAL LOCAL DEMOGRAPHICS CABLE VS. BCAST UNDECIDED VOTERS SOCIAL MEDIA W-O-M / POLITICAL ADS CABLE NEWS CONTACTS ABOUT/ welcome The phrase election year has never meant so much. In 2012, the candidates, issues, debates, speculations, prognostications, nominations and all else politics will dominate the U.S. conversation.

More information

What is Marketing Research?

What is Marketing Research? What is Marketing Research? How did Marketing Research Evolve? The idea of marketing research was developed in the late 1920 s by a man named Daniel Starch. This is about the same time that advertising

More information

How Affluent Shoppers Buy Luxury Goods

How Affluent Shoppers Buy Luxury Goods Ipsos MediaCT The Media, Content and Technology Research Specialists How Affluent Shoppers Buy Luxury Goods A Global View What we wanted to know How do shoppers use digital to research and buy luxury products?

More information

DIGITAL TOUCHPOINT STUDY // 2015

DIGITAL TOUCHPOINT STUDY // 2015 DIGITAL TOUCHPOINT STUDY // 2015 TRAVEL INSURANCE SLIDE We interviewed 1.000 purchasers of travel insurance And conducted 10 in-depth interviews (IDIs) with travel insurance purchasers In the September

More information

Social Media Marketing: BirchBox. Kelsey Norris

Social Media Marketing: BirchBox. Kelsey Norris Social Media Marketing: BirchBox Kelsey Norris Introduction The company BirchBox was founded in 2010 by Katia Beauchamp and Hayley Barna two graduates from Harvard University. The company specializes in

More information

Television's Brand Building Power From GRPs to PRPs

Television's Brand Building Power From GRPs to PRPs Television's Brand Building Power From GRPs to PRPs Kelly Johnson VP Advertising & Marketing Intelligence ESPN @themasb1 Frank Findley Executive Director MASB @themasb1 How Advertising Works, Today (2016)

More information

Content Marketing How a 60-year-old media company is pioneering the future of advertising. Ninan Chacko CEO, PR Newswire

Content Marketing How a 60-year-old media company is pioneering the future of advertising. Ninan Chacko CEO, PR Newswire Content Marketing How a 60-year-old media company is pioneering the future of advertising Ninan Chacko CEO, PR Newswire Session Speaker Ninan Chacko CEO, PR Newswire Ninan Chacko, CEO @PRNewswire, global

More information

Digital Drives Auto Shopping. November 2013

Digital Drives Auto Shopping. November 2013 Digital Drives Auto Shopping November 2013 WHAT WE WANTED TO KNOW How does digital drive auto research and purchasing decisions? 2 WHAT WE FOUND Auto shoppers are open to influence Today s auto intenders

More information

Advertising, Design, Social Media & Printing Easton - Philadelphia

Advertising, Design, Social Media & Printing Easton - Philadelphia Advertising, Design, Social Media & Printing Easton - Philadelphia www.cliffross.com SOCIAL MEDIA OVERVIEW The platforms may change, but social media is here to stay as another dimension of your business.

More information

The ROI from Marketing to Existing Online Customers

The ROI from Marketing to Existing Online Customers The ROI from Marketing to Existing Online Customers Adobe Digital Index The ROI from Marketing to Existing Online Customers Table of contents 2: Executive summary 3: Introduction 3: Marketers budgets biased

More information

IM S5028. IMS Customer Relationship Management. What Is CRM? Ilona Jagielska 1

IM S5028. IMS Customer Relationship Management. What Is CRM? Ilona Jagielska 1 IMS5028 - Customer Relationship Management CRM Concepts and Definitions What Is CRM? CRM is a strategy for acquiring and retaining profitable customers CRM is a strategy for optimising the lifetime value

More information

Elements of a Successful Marketing Plan Part 1. Inbound Marketing Strategies

Elements of a Successful Marketing Plan Part 1. Inbound Marketing Strategies Elements of a Successful Marketing Plan Part 1 Inbound Marketing Strategies What is Inbound Marketing? Inbound marketing is when a patient finds your office on their own (through search, social media,

More information

Postgraduate Diploma in Digital Marketing

Postgraduate Diploma in Digital Marketing 2017 1 Postgraduate Diploma in Digital Marketing Awarded by University of California Irvine Extension 2017 2 Accelerate your Career Improve Your Career Options with a Professional Postgraduate Diploma

More information

In the Eye of the Beholder: Digital Behaviors of Beauty Shoppers

In the Eye of the Beholder: Digital Behaviors of Beauty Shoppers October 2013 In the Eye of the Beholder: Digital Behaviors of Beauty Shoppers thinkinsights WHAT WE WANTED TO KNOW How do beauty consumers use digital in their shopping process? 2 WHAT WE FOUND Many beauty

More information

Elements of a Successful Marketing Plan Part 2. Outbound Marketing Strategies

Elements of a Successful Marketing Plan Part 2. Outbound Marketing Strategies Elements of a Successful Marketing Plan Part 2 Outbound Marketing Strategies 4 Main Considerations 1. Identify your marketing strategy 2. Understand which tactics will help you achieve your marketing goals

More information