INTERIOR PLANTSCAPE SYMPOSIUM

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1 INTERIOR PLANTSCAPE SYMPOSIUM APRIL 20 21, 2016 LONGWOOD GARDENS bit.ly/intplantsymp

2 INTERIOR PLANTSCAPE SYMPOSIUM April 20 21, 2016 Longwood Gardens Kennett Square, PA Registration Deadline: April 20, 2016 (no walk-ins) NALP Member AmericanHort Member Member rate applies to members of either organization OPTIONS: Early-Bird Rates Regular Rates A) Wednesday Workshop (on or before March 25, 2016) (March 26 April 20, 2016) and Thursday Education Members: $200 / Nonmembers: $250 Members: $225 / Nonmembers: $275 B) Wednesday Workshop Only Members: $95 / Nonmembers: $120 Members: $115 / Nonmembers: $140 C) Thursday Education Only Members: $150 / Nonmembers: $200 Members: $175 / Nonmembers: $225 Name Title Company Address City State ZIP Phone SPECIAL OFFER! Register 4, get the 5th one free (least expensive option is free). List additional registrants and options here: (2) Name Option (3) Name Option (4) Name Option (5) Name Option Option A Subtotal: $ Option B Subtotal: $ Option C Subtotal: $ Total Registration: $ REFUND POLICY If you are unable to attend, you may send a substitute in your place. Refunds will be issued up to March 25, All cancellations incur a $25 processing fee. Sorry, but we cannot refund registration fees after March 25, YES, I/we will attend the Welcome Reception on April 21: Total RSVP My CHECK is enclosed (made payable to National Association of Landscape Professionals) Please CHARGE my: Visa MasterCard Amex Discover Card Number Expiration Date Signature Credit Card Billing Address (if different from above) City State ZIP Mail registration CHECK payment to: National Association of Landscape Professionals P.O. Box Philadelphia, PA Mail or fax registration CREDIT CARD payment to: National Association of Landscape Professionals 950 Herndon Pkwy, Suite 450 Herndon, VA Fax:

3 ABOUT Partners AmericanHort and the National Association of Landscape Professionals co-host the 6th annual Interior Plantscape Symposium at Longwood Gardens. With both business and technical education, there s something for everyone at your company. The education will offer practical training for the front line with opportunities to earn CEUs toward Landscape Industry Certified recertification as well as pesticide credits. Attendees will learn cutting-edge techniques and skills to be more effective and keep their customers happy. If you are an interior plantscape technician, owner/manager, or sales representative, this event will fast-track you toward success! EDUCATION WEDNESDAY, APRIL 20 8 a.m. 12 p.m. Economics of Biophilia GPGB s New CEU Program (separate registration and additional fee required) We all know the benefits of plants, but do your customers? Establish your company as the expert in creating healthy and profitable building spaces and communicating their value to customers. Becoming a Green Plants for Green Buildings Registered Trainer gives you authority to present architects, designers, and building managers 1 hour of CEU credits after attending one of your presentations. Registration includes everything you need from PowerPoint presentations to all of the forms necessary. Separate registration required. Call to register. Learn more at GPGB.org. 1 p.m. 5:30 p.m. Vertical is the New Horizontal: A Living Wall Workshop McRae Anderson; Michael Coraggio; Steve Decker; Phil Feinman, Landscape Industry Certified; Eric Westerduin Why go sideways when you can go up? Living walls are the new gateway project to help customers experience the benefits of plants and what your business can do for them. Join us for an afternoon workshop with interior living wall experts and learn design tricks, selling and pricing strategies, and maintenance how-to s. Leave with the knowledge you need to know to capitalize on the hottest trend in interiorscaping. 6 p.m. 8 p.m. Welcome Reception You re all invited to an informal networking party! Meet speakers and other attendees at the Hilton Garden Inn Kennett Square for hors d oeuvers from 6-7 p.m. and a cash bar open from 6-8 p.m. RSVP to get a free drink ticket and get your networking game on. THURSDAY, APRIL 21 7:30 a.m. 8:30 a.m. Early Bird Advantage Coffee & Networking with Exhibitors Get a jumpstart on getting business done with this great way to visit with peers and exhibitors before the Symposium starts at 8:30 a.m. 8:30 a.m. 9:15 a.m. Welcome & Keynote Stories to Caffeinate Your Morning Param Srikantia Everyone loves a good story, especially when you can come away with ideas and strategies for your own challenges. Join us for this storytelling experience unlike any keynote you ve sat in before. Hear stories, pantomimes, and dramatizations that all provide insight, inspiration, and ideas for managing relationships, dealing with daily decisions, leading with integrity, and enjoying life. Be challenged and supported to grow beyond your comfort zone and explore your potential for great achievements.

4 9:30 a.m. 10:30 a.m. Super Teams How to Build One Steve Lewis A team that s in synchrony can accomplish incredible things. Explore the factors involved in creating and maintaining a high performance team. Learn about group dynamics, common challenges, and frameworks that improve team performance and communication. Right Questions = Best Answers for Your Business Dick Canada Asking the right question can unlock the best answers for your business and your customers. Learn what these questions are and the resulting impacts during the group activity Do You Care About Me? Experience different persuasion styles and the sales that come of them. Keep Your Bugs Happy: The Right Critters for the Environment Scott Creary Biocontrols in interiorscapes pose difficulties not faced by other green industry businesses. Learn the inherent challenges and understand the most successful way to have biocontrol agents manage your pests. Also get an overview of what biocontrols best match the pests common in interiorscape situations. 10:45 a.m. 11:45 a.m. Guide to Being a First-Time Manager Steve Lewis Transitioning into management isn t always a smooth process. Get the tools you need to be successful and learn key factors in determining effectiveness, causes of managerial failure, and differences between doers and managers. Distinguish what it takes to be more than a manager and to be a leader and learn to see through management fads. An Account Never Maintains; It Grows or It Decays! Dick Canada Improve customer satisfaction and avoid handing business to your competitors by developing ways to reinforce the solutions you offer. Learn how to ask the right type of questions in the right order and gain the ability to recognize the two theories of argumentation and select the right one to win customers and improve business. Water-Wise Techniques Using Sub-Irrigation! Heddy Salerno, Landscape Industry Certified Join in on the discussion of different types of sub-irrigation from CWI, Jardinere, and sub from ASI, to capillary and wicking technologies and how to use each. Learn which applications are best for which areas and gain insight on how to measure soil moisture and when (or if) to water a plant. 12 p.m. 1:15 p.m. Lunch & Time with Exhibitors Lunch is included with your registration fee. 1:30 p.m. 2:30 p.m. Customer Relations 101 Speaker: Heddy Salerno, Landscape Industry Certified Technicians are the face of every company. Learn how to handle yourself in commercial and residential environments and the best strategies to handle all types of clients. Get advice on how to put your company s best foot forward and walk away with helpful hints of what to say when.

5 1:30 p.m. 2:30 p.m. So You Have a Website, Now What? Scott Creamer Websites are the digital face of your company. Once you have it up and running, learn tips on how to manage it to keep it fresh and maintenance practices so that it performs optimally. Get hints on how to implement search engine optimization and to use photography to your advantage. The Art of Releasing Biocontrols (Limited space available) Scott Creary If you re not releasing your biocontrols properly, you might be wasting both time and money. Learn how to store and handle your beneficial insects for the best impact on pest management and the quality of your interiorscapes. See first-hand some of these techniques within the Longwood greenhouse. There will be two releases (each limited to 15 people) alternating with the Living Wall segment in this hour session. Longwood s Living Wall Karl Gercens Longwood Gardens is home to North America s largest indoor vertical wall. Containing 47,000 plants, see and learn first-hand from Longwood staff what it takes to keep this wall looking full and lush. Get insights on techniques and strategies that make the 300 foot-long wall conversation-worthy every time you see it. There will be two living wall segments alternating with the two biocontrol releases within this hour (each release is limited to 15 people). 2:30 p.m. 3:15 p.m. Time with Exhibitors 3:15 p.m. 4:15 p.m. Inner Landscaping: Dealing with Peaks & Valleys of Life Param Srikantia The interior landscape of our lives is just as important as the landscapes we work on for others. Learn to recognize peak experiences in your life that lead to feeling re-energized versus the valley experiences that deflate enthusiasm or the plains that involve just going through the day-to-day. Get equipped with the perspective you need to derive quality from each experience and use it to your best potential. The Art of Releasing Biocontrols (Limited space available) Scott Creary If you re not releasing your biocontrols properly, you might be wasting both time and money. Learn how to store and handle your beneficial insects for the best impact on pest management and the quality of your interiorscapes. See first-hand some of these techniques within the Longwood greenhouse. There will be two releases (each limited to 15 people) alternating with the Living Wall segment in this hour session. Longwood s Living Wall Karl Gercens Longwood Gardens is home to North America s largest indoor vertical wall. Containing 47,000 plants, see and learn first-hand from Longwood staff what it takes to keep this wall looking full and lush. Get insights on techniques and strategies that make the 300 foot-long wall conversation-worthy every time you see it. There will be two living wall segments alternating with the two biocontrol releases within this hour (each release is limited to 15 people).

6 Interior Plantscape Symposium is approved for 1 CEU per hour of instruction attended. > Pesticide recertification credits are being applied for in the following states: CT, FL, IN, MD, NJ, NY, OH, PA, and VA. Please see the website for changes and updates. ACCOMMODATIONS Hilton Garden Inn Kennett Square 815 East Baltimore Pike Kennett Square, PA Special rate: $129/night A block of rooms has been reserved. The special room rate will be available until March 30, The Welcome Reception will take place at the Hilton. SPONSORS Vertical is the New Horizontal: A Living Wall Workshop Welcome Reception Welcome & Keynote Right Questions An Account Never Maintains; = Best Answers for Your Business It Grows or It Decays! Water Wise Techniques Using Sub Irrigation Lunch & Time with Exhibitors So You Have a Website, Now What? Integrity Web Technology Time with Exhibitors (Break) Super Teams How to Build One Inner Landscaping: Dealing with Peaks & Valleys of Life Media Sponsor Keep Your Bugs Happy: The Right Critters for the Environment

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