HOW TO MAKE MONEY WITH DIGITAL TEXTILES

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Darlene Barrett
6 years ago
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1 Mike Horsten General Manager Marke=ng EMEA HOW TO MAKE MONEY WITH DIGITAL TEXTILES

2 Mimaki Engineering Company Overview Founded in August 1975 Tomi City Nagano, Japan Market Segments Sign Graphics Industrial Products Tex=le & Apparel

3 WITH OFFICES AROUND THE WORLD Japan* Europe Netherlands Paris France Munich Germany Hagen Germany Istanbul Turkey USA* China* Brazil India Indonesia* Singapore Australia *Mul=ple Offices

4 Mimaki Europe (EMEA)

5 Mimaki Overview Product Leadership Strategy Technological innovabon Superior brand- image Fast Time- To- Market Customer in=macy ConBnuous improvement of our products Listen- To- Market Mimaki World Wide Market share in Digital Tex=les Over 60%!!

6 And now tex=les

7 What do I need to know first Ques=ons? Volume or Short run! Specials or Bulk goods ProducBon need M 2 (non peak) M 2 per year M 2 per year M 2 plus per year

8 What should choose Print Technology Direct prinbng (Dye/ReacBve/Acid) Transfer prinbng (DyesublimaBon Direct/Paper) Finishing Calander / Hot press IR heat / Inline heater Steaming/Washing Checking

9 What should choose Print Technology Direct prinbng (Dye/ReacBve/Acid) Transfer prinbng (DyesublimaBon Direct/Paper) Finishing Calander / Hot press IR heat / Inline heater Steaming/Washing Checking

10 Understand your market Tex=le prin=ng is not easy PrinBng MulBple opbons - Direct / Indirect Finishing Dry / Wet ConfecBon In House or External

11 Last but not least what market Home Tex=les Furnishings Curtains Garments and Apparel Fashion Sportswear High end like Ski/Cycling Team sport Apparel

12 More Tex=le So` sign TexBle Signs / In store AdverBsing

13 Entry Level Dye Sublima=on Dye Sublimation Textile Solution Business examples of dye sublimation printing Polyester / PET materials Mugs Sportswear Swimwear Eco bags Interior design Tiles Business examples of heat transfer vinyl printing Polyester / cotton materials Sportswear T-shirts & Polo shirts Pet wear Bibs Caps / Visors

14 JV5-320DS 3.2 meter DyeSub (D&P) High Quality & High Speed Top Selling Dye SublimaBon printer in the last 5 years

15 Fast, Faster, Fastest (P) 150 Sqm max per Hour produc=on speed High Quality Uninterrupted Ink supply (Acid/Reac=ve/Dyesub) Degassing Module

16 Lets do some Calcula=ons Say we would like to do 10k Sqm High Quality Dyesub Prin=ng per 180cm wide A Mimaki TS = 17.4 sqm HQ per 10 hours a day = Days a week x 4 weeks = 3480sqm You would need 3 printers Two Operarators Two Shi`s 3x Maintanance PS: you can run the TS34 at higher speeds

17 Lets do some Calcula=ons Or we would choose a different solu=on A Mimaki TS = 120 HQ sqm per 5 hours a day = Days a week x 4 weeks = sqm This means! One Printer One Operator One Shi` = Big savings

18 So what is the ROI TS = 25K Euro x 3 = EUR 3 year investment 75K/36 months = 2083 EUR per Month 2 Operator cost per month 8000EUR Total cost per month excluding paper and inks EUR TS = 80K Euro 3 year investment 80K/36 months = 2222EUR per Month Operator cost per month 4000EUR Total cost per month excluding paper and inks 6222 EUR

19 Difference in purchase Mul= Machine op=on is save for produc=on If a printer fails 66% op producbon can sbll be done No possibility to grow producbon with out adding shi`s Max produc=on for one TS per month sqm per month x 3 = sqm (at high speed) Single Machine op=on is faster and open for more If the printer fails you have a problem 50% of the machine capacity is not used so growth is possible by just adding one shi` + one operator Max produc=on for a TS per month sqm per month

20 Some facts The Poten=al for Digital Tex=les is 164bn USD Today only 1% is printed digitally 60% of all consump=on is EU, China, Japan and USA 60% of all Produc=on India, Bangladesh, Pakistan, Vietnam, Thailand and Indonesia

21 WHAT ABOUT US Upcoming EU Markets for digital Tex=le Produc=on Turkey 3% Spain 1% Portugal 1% SOFTSIGN Germany, Scandinavia, Benelux are the big markets Fashion Italy, Spain, Portugal Star=ng UK, France and other EU countries

22 So how to make Money Difficult Ques=on but look at your chain

23 Make Specials

24 Make Cycling Specials

25 Make Fashion Specials

26 Make Sportsware Specials

27 Make Volume Fashion Parts

28 Decora=ons for Hotels

29 The Big I trust you Mistake Don t buy if you don t understand Tex=les or get informed Don t believe everything you hear Speed per hour (3000+ meters per hour top quality) Light fastness (10 years+) No washing / finishing needed

30 One last TIP Quality must be top! Don t compromise on quality Don t underesbmate your customer Don t rush it or cut corners Educate your operators they are Key! Its easy to produce garbage Do it right the first =me keeps customers coming back and back

31 If you want tex=les So when all things work together! Your profits will arrive

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