Example Retail Packages. Go to market quickly with our prebuilt packages. Or use them to supplement your own agency s marketing efforts.

Transcription

1 Example Retail Packages Go to market quickly with our prebuilt packages. Or use them to supplement your own agency s marketing efforts.

2 How to use this deck: You re a Vendasta partner, and you re wanting to start selling digital marketing solutions to local business, pronto! Use this deck to help with your sales presentation, and to assist with building profitable packages in your store from Vendasta s Marketplace. Step 1: Copy or print the slides you like. Each example retail package contains everything you need for a sales presentation, either digitally or on paper! Step 2: Check out your profit margins. Look at the breakdowns, wholesale costs & and suggested pricing. Or, try before you buy! Each package was specifically designed to also help supplement marketing agencies like yours.

3 Example Retail Packages Note: Click on any package to jump to it directly. Content Foundation Website Creation Listings & Presence Social Media Suite Package Package Package Package SRP: $ 2,599 / one time Contains a corporate identity package with logo design, business cards, letterheads, a video about your agency, and 12 content posts. SRP: $ 999 / one time + $ 749 / month Contains a new 5-page website built on the Wordpress platform, alongside plugins to schedule appointments, drive SEO, and see who s online at anytime. Reputation & Reviews Visibility & SEO Package Package SRP: $ 315 / month Contains the app Reputation Management, which allows you to manage your reviews from a single dashboard, and a tool to generate more reviews all while having our agents respond to them. SRP: $ 459 / one time + $ 1,315 / month Contains a robust keyword strategy of 20 words or phrases, an FAQ video to drive search engine rank from your homepage, and an additional blog post to help with content marketing. SRP: $ 399 / one time + $ 249 / month Contains manual claiming of Google My Business and Yelp, as well as automatic syncing of your business info to sources depending on availability. Pingup Bookable also included. SRP: $ 645 / month Contains a full suite of social media management tools to engage, manage, and track performance. We ll also post on your behalf, and spread the word through micro-influencers. Digital Advertising Experience & Loyalty Package Package SRP: $ 200 / one time + $ 1,125 / month Contains our Premier Digital Ads solution that s specifically focused to generate more phone calls & qualified leads to your website or a landing page. SRP: $ 800 / one time + $ 299 / month Contains Zenreach: a game-changing wifi tool to collect contacts faster and engage customers more effectively. A new wireless router for your business is also included.

4 Content Foundation Package Contains a corporate identity package with logo design, business cards, letterheads, a video about your agency, and 12 content posts.

5 Content Foundation Package Why does it matter? You re building a business from scratch, and visual identity matters! Develop your identity through a logo, copy, and content to make a lasting impression that sets the tone of your brand. You ve heard the saying about how we get only one chance to make a good first impression. For a small business, branding is that opportunity. And more often than not, it s a missed opportunity. - Dan Antonelli Entrepreneur.com

6 Content Foundation Package Goals Goal 1: Build your brand identity Logo Business cards Video about your business Letterheads, envelope designs Goal 2: Position yourself in the industry Twelve new blog post of words to boost SEO juice, and establish your business as a trusted industry expert Watch the sample video!

7 Content Foundation Package What s included You get: A complete business identity package that includes custom logo & business card design with unlimited revisions. An About Your Company video featuring a professional spokesperson and full customization options. 12 industry related posts of up to 400 words each that you can use on your blog or website. $XXX $ / article 2,599 / one time Content Foundation Package

8 INTERNAL: Content Foundation Package Availability a). Use it to supplement your Agency b). Mark up & sell it to your Clients $ 1,178* / one time $ 2,599 / one time Wholesale Cost Suggested Retail *Requires additional contract. Profit Margin: 55% Pricing Breakdown Wholesale Product Description Wholesale Cost Suggested Retail Price Corporate Identity Package Managed Service: Original design work with unlimited concepts and revisions satisfaction guaranteed. $449/one time SRP: $750/one time Margin: 40% Your Company Video by Videobolt App: Create a video to tell consumers about a company, product, or service $249/per video SRP: $349/one time Margin: 29% Managed Service Blog Package by Textbroker Managed Service: Provide your client with content marketing, 12 blog posts at 300 words each. A managed service that usually costs $2500. $480/one time SRP: $1,500 one time Margin: 68% TOTAL: $ 1,178* / one time $ 2,599 / one time *Requires additional contract.

9 Website Creation Package Contains a new 5-page website built on the Wordpress platform, alongside plugins to schedule appointments, drive SEO, and see who s online at anytime.

10 Website Creation Why does it matter? Consumers expect websites to be mobile-optimized, fast, and informative. Build a mobile-friendly website that provides instant access to your phone number, address, & hours of operation. Speed: 40% of consumers will abandon a website that takes longer than 3 seconds to load Mobile-friendly: Nearly 60% of searches now from mobile devices, and 50% of mobile searchers visit the business they searched for in less than 24 hours. Buy now: In 2017, Smartphone users are 50% more likely to expect to purchase something immediately while using their smartphone compared to a year ago. Contact Info: 65% of consumers want to see contact information immediately, on the site s home page.

11 Website Creation Goal Have a compelling website that is fast helpful works on any device so it influences more visitors to buy. Plus: Make it easier to buy, book, or call: Online booking website app Track your online visitors Increase search engine rank

12 Website Creation What s included You get: A professional 5-page website built on the Wordpress CMS and hosted through the Google Cloud platform. Auditing & modifying website to look its best to search engines, help SEO. New page designs to convert customers better Caller ID for websites. Track exactly who s online. $XXX $ 999// article one time + $749 / month Website Creation Package

13 INTERNAL: Website Creation Package Availability a). Use it to supplement your Agency b). Mark up & sell it to your Clients $ 585* / one time + $ 490 / month $ 999 / one time + $ 749 / month Wholesale Cost Wholesale Cost *Requires additional contract. *Requires additional contract. Pricing Breakdown Wholesale Product Website Creation: Standard 5 Page Site + For your Agency, 2 additional pages (blog & Review Display Widget) Description Wholesale Cost Managed Service: Partner supplies Digital Agency with the information for each page. Additional page purchase option available. E-commerce unavailable. Suggested Retail Price $585 one time + $40/month SRP: $225/month Margin: 82% BONUS for your agency: Receive a press release blog article & Reputation Management, free! Appointment Scheduling App: Have customers book appointments online with real-time availabilities and automated reminders. $15/month SRP: $30/month Margin: 50% Visual Visitor App: Caller ID for websites, ideal for B2B clients. $35/month SRP: $69/month Margin: 49% SEO Network 10 Keywords Managed Service: Powerful onsite and offsite SEO on 10 keywords. Coverage on Google, Yahoo, and Bing search engines. $400/month SRP: $700/month Margin: 43% TOTAL: $ 585* / one time $ 999 / one time + $ 490 / month + $ 749 / month *Requires additional contract.

14 Listings & Presence Package Contains manual claiming of Google My Business and Yelp, as well as automatic syncing of your business info to sources depending on availability. Pingup Bookable also included.

15 Listings & Presence Package Why does it matter? 81% of people say their #1 source of local business information is a search engine or online business directory. Establish accurate listings on numerous listing sites to optimize your chances of getting found online. Where are people looking for your business? Organic Search Maps Directories Apps GPS

16 Listings & Presence Package Goal Be everywhere Be accurate Be at the top Look better than competitors

17 Listings & Presence Package What s included You get: Accurate business listings across dozens of important sites. Locked and maintained over time. Reporting on how many people see and interact with your Google listing SEO boost on your website Single login to keep your contact info and business hours up to date. $XXX $ 399// article one time + $249 / month Listings & Presence Package

18 INTERNAL: Listings & Presence Package Availability a). Use it to supplement your Agency b). Mark up & sell it to your Clients $ 150* / one time + $ / month $ 399 / one time + $ 249 / month Wholesale Cost Suggested Retail *Requires additional contract. Profit Margin: 40% Pricing Breakdown Wholesale Product Description Wholesale Cost Suggested Retail Price Listing Claiming (2x) Managed Service: Digital Agency claiming Google and Yelp. $50 per source = $100 one time, total SRP: $200 one time Margin: 50% Listing Sync Pro powered by Yext App: Quickly establish accurate business listings on 70+ reputable business listing sites in the U.S., including Apple Maps and Yahoo!. $25/month SRP: $42/month Margin: 40% Listing Distribution App: Build accurate business listings on the four major data aggregators Acxiom, Factual, Infogroup, and Neustar Localeze which are referenced by over 300 sites online. $50/year RP: $85/year Margin: 41% Pingup Bookable by Pingup Service: Allow consumers to easily request appointments directly from search results. $17.50/month SRP: $25/month Margin: 30% TOTAL: $ 150* / one time $ 399 / one time + $ / month + $ 249 / month *Requires additional contract.

19 Social Media Suite Package Contains a full suite of social media management tools to engage, manage, and track performance. We ll also post on your behalf, and spread the word through micro-influencers.

20 Social Media Suite Why does it matter? People follow their favorite companies on social media to discover entertaining content, give feedback, and get a first look at new products/services. Keep your followers engaged to grow your audience and build brand loyalty. You need: A presence on key social media sites, including Facebook & Twitter. A steady stream of content relevant to your best customer s interests. Ways to find new customers. Reporting to understand where to focus to your time and energy.

21 Social Media Suite Goal Relevant and timely content posted to your social profiles. Get into your target audiences inner circle.

22 Social Media Suite What s included You get: App for scheduling and cross-posting to Facebook, Twitter, Google+, and LinkedIn. We write and post for your business. Advanced reporting dashboards for tracking the success of your posts. Your products or services shared out through micro influencer networks. $XXX $ / article 645 / month Social Media Suite

23 INTERNAL: Social Suite Package Availability a). Use it to supplement your Agency b). Mark up & sell it to your Clients $ 318* / month $ 645 / month Wholesale Cost Suggested Retail *Requires additional contract. Profit Margin: 51% Pricing Breakdown Wholesale Product Social Marketing Description Wholesale Cost App: Give your clients the tools they need to grow their social following and turn online leads into raving customers. Suggested Retail Price $15/month FREE if purchased for your agency SRP: $25/month Margin: 40% BONUS for your agency: Receive Social Marketing for free! Social Posting: 2x Week Managed Service: Two posts per week on Facebook, Twitter, Google+, and LinkedIn. Includes Facebook post boosting, and page builds for Facebook, Twitter and Google+ if your client does not have those existing social pages. $160/month SRP: $320/month Margin: 50% Simple Social Share Managed Service: Sell influence marketing to businesses! Let them promote their brand each month with micro-influencer marketing on Twitter and Facebook. $99/month SRP: $200/month Margin: 50% GetSocial App: Let your clients boost traffic and reach on social media through intelligent insights, buttons and pop-ups. Track dark social and private messaging shares and identify viral content on your website. $59/month SRP: $100/month Margin: 41% TOTAL: $ 318* / month $ 645 / month *Requires additional contract.

24 Reputation & Reviews Package Contains the app Reputation Management, which allows you to manage your reviews from a single dashboard, and a tool to generate more reviews all while having our agents respond to them.

25 Reputation & Reviews Package Why does it matter? 91% of people read customer reviews to determine the quality of a local business. You must remind your customers to leave reviews, and you must respond to those reviews. Strive for a 4-5 star rating to establish trust and credibility. Star power: A +1-star improvement in your review rating could increase your chances of a sale by 37%. 57% of all consumers would use a business with a 3-star rating, but 94% of consumers would use a business with a 4-star rating. (SOURCE?) Recency: 44% of consumers say a review has to be written within the last month to be relevant

26 Reputation & Reviews Package Goal Look better than your competitors Great media Highly rated Rich, accurate contact info Reviews on many sites People are talking Accurate hours & holidays

27 Reputation & Reviews Package What s included You get: Easily request reviews from clients Be notified of new reviews We respond to all of your reviews Display your best reviews on your website. Helps rank higher in search $XXX $ / article 315 / month Reputation & Reviews Pacakge

28 INTERNAL: Reputation Package Availability a). Use it to supplement your Agency b). Mark up & sell it to your Clients $ 145* / month $ 315 / month Wholesale Cost Suggested Retail *Requires additional contract. Profit Margin: 53% Pricing Breakdown Wholesale Product Reputation Management Description Wholesale Cost App: Track every aspect of your online reputation, such as business listings, customer reviews, and online word-of-mouth. Suggested Retail Price $15/month FREE if purchased for your agency SRP: $25/month Margin: 40% BONUS for your agency: Receive Reputation Management for free! + Add-On Rapid Reviews Add-On: Rapid Reviews scans the web for new reviews twice a day - helping you stay up to date and respond to your clients' reviews quickly. $5/month SRP: $10/month Margin: 50% + Add-On Review Display Widget Pro Add-On: Displays reviews from a variety of online sources, including Facebook and Google Maps, on your client's website. $5/month SRP: $10/month Margin: 50% Customer Voice App: Online review generation tool. Send requests for reviews via . Optional SMS add-on. $10/month SRP: $20/month Margin: 50% Review Responses App: Have our agents respond to all of your positive and negative reviews. $125/month SRP: $250/month Margin: 41% TOTAL: $ 145* / month $ 315 / month *Requires additional contract.

29 Visibility & SEO Package Contains a robust keyword strategy of 20 words or phrases, an FAQ video to drive search engine rank from your homepage, and an additional blog post to help with content marketing.

30 Visibility & SEO Package Why does it matter? We believe it should be easy for businesses to get found online, but this can often be easier said than done. Being found by consumers is a race with your direct competitors where the first to be found is likely to be the one that gets the business. It s race to the top. Do you know the best place to hide a dead body? It s the second page of Google, because people never look there. If you re not on that first page, you re not even in the race.

31 Visibility & SEO Package Goal Choose 20 keywords related to your business. Over time, see the rank of your business s website drastically improve.

32 Visibility & SEO Package What s included What you get: Get a nitro-injection of video & blog content and inbound links to your website to help it show up higher in search for 20 search keyword phrases. article $$XXX 459 / /one time + $ 1,315 / month Visibility & SEO Package

33 INTERNAL: Visibility & SEO Package Availability a). Use it to supplement your Agency b). Mark up & sell it to your Clients $ 279* / one time + $ 750 / month $ 459 / one time + $ 1,315 / month Wholesale Cost Suggested Retail *Requires additional contract. Profit Margin: 42% Pricing Breakdown Wholesale Product Description Wholesale Cost Suggested Retail Price SEO Network 10 Keywords Managed Service: Powerful onsite and offsite SEO on 10 keywords. Coverage on Google, Yahoo, and Bing search engines. $400/month SRP: $700/month Margin: 43% Add 10 Keywords Managed Service: Provide an additional 10 keywords for any active SEO Network user. $350/month SRP: $615/month Margin: 43% FAQ Video by Videobolt App: Answer product questions, or provide employee training, customer support, or industry education. $199 per video SRP: $299/one time Margin: 33% Blog Post Managed Service: Blog post of words. Each post includes one social linkback pushed to all connected social media accounts. Images are provided by the client or selected by our team. A content call is required between Digital Agency and the client to provide content. $80 one time SRP: $160 one time Margin: 50% TOTAL: $ 279* / one time $ 459 / one time + $ 750 / month + $ 1,315 / month *Requires additional contract.

34 Digital Advertising Package Contains our Premier Digital Ads solution that s specifically focused to generate more phone calls & qualified leads to your website or a landing page.

35 Digital Advertising Package Why does it matter? We believe paid digital advertising is a foundational element to any local business s marketing stack. It s often the way consumers first discover your business, and learn more about the products and services you offer. Television, radio, and billboards aren t going away completely but they re now being supplemented by things like search, display, social, and online video advertising. Stay top of mind with Advertising. Become the go-to expert in your field through your brand voice. Drive real-world results: more phone calls, more website visits.

36 Digital Advertising Package Goal A custom strategy, creative, design, & copy.... to drive traffic to landing pages and websites.

37 Digital Advertising Package What s included You get: Instant visibility on Facebook and Google AdWords search network. Target your audience, and pay for when they click. Track your campaign s performance with robust reports. See real-world results, like more phone calls and website leads. Get thousands of qualified leads. article $$XXX 1,125 //month + $ 200 / one time Digital Advertising Package

38 INTERNAL: Digital Advertising Package Availability a). Use it to supplement your Agency b). Mark up & sell it to your Clients $ 900* / month + $ 150 / one time $ 1,125 / month + $ 200 / one time Wholesale Cost Suggested Retail *Requires additional contract. Profit Margin: 25% Pricing Breakdown Wholesale Product Description Wholesale Cost Managed Service: Generate inbound calls, texts and form fills for the business. Includes proof of performance, call tracking, and advanced ROI reporting with additional media spend. Minimum 90 day campaign term. All budgets include a 25% management fee. Digital Ads: Calls & Leads $150 one time design and development fee Suggested Retail Price SRP: $200 one time YOUR PROFIT: $50 per setup BONUS for your agency: Custom built Facebook campaign with form fill landing page! Vendasta has a 25% management fee. Premier: Includes Google AdWords & Facebook Advertising. Our team will also build and target a custom audience for you or your client. TOTAL: $900 + /month We recommend you charge an additional 25%. $ 900* / month $ 1,125 / month + $ 150 / one time + $ 200 / one time *Requires additional contract.

39 Experience & Loyalty Package Contains Zenreach: a game-changing wifi tool to collect contacts faster and engage customers more effectively. A new wireless router for your business is also included.

40 Experience & Loyalty Package Why does it matter? You may have heard of Zenreach they re the industry leader in wifi marketing. 5x faster data collection 65% faster business growth 10% rating improvement...than traditional methods. Ditch the fishbowl! Customers who sign onto Wi-Fi visit 65% more than those who don t. Merchants have experienced a 10% increases in positive reviews within 30 days.

41 Experience & Loyalty Package Goal Provide an amazing in-store experience with free Wi-Fi. 5 minute setup Right message, right time Just plug in your Zenreach access point and your customers will get instant access to free, fast, and secure WiFi. With our automated campaign tools, your marketing is personalized to each individual customer down to their behavior, demographics, and more. Success you can see We show you exactly how well your marketing is working by calculating your Walk-Through-Rate. Get direct feedback You can tell satisfied customers which popular review sites matter most to you while interacting personally with any unhappy customers before they post bad reviews.

42 Experience & Loyalty Package What s included You get: A game-changing wifi tool to collect contacts faster and engage customers more effectively. A wireless router shipped right to your doorstep with 5 minute setup. / article $$XXX 299 / month + $ 800 / one time Experience & Loyalty Package

43 INTERNAL: Experience & Loyalty Package Availability a). Use it to supplement your Agency b). Mark up & sell it to your Clients $ 169* / month + $ 199 / one time $ 299 / month + $ 800 / one time Wholesale Cost Suggested Retail *Requires additional contract. Profit Margin: 59% Pricing Breakdown Wholesale Product + Description Wholesale Cost Suggested Retail Price Zenreach App: A game-changing wifi tool to collect contacts faster and engage customers more effectively. $169/month SRP: $299/month Margin: 43% Add-On Zenreach Router Hardware: Cisco Meraki access point provided by Zenreach with plug-and-play capabilities. Also includes PoE injector, AC power cable and two ethernet cables.. $199 one time SRP: $800 one time Margin: 75% TOTAL: $ 169* / month $ 299 / month + $ 199 / one time + $ 800 / one time *Requires additional contract.