AVOID THE PITFALLS OF ONLINE MARKETING

Transcription

1 What marketing mistakes are you making? Are you overwhelmed, stuck or frustrated with how to grow your online marketing efforts? Sick of seeing slow, plateaued, or declining growth that isn't making the impact & revenue you want? Whether your marketing budget is 100 or 10,000 dollars online marketing is the most essential, universally effective strategy to grow your business. And the secrets to online marketing carry over into all areas of your business. Read on and let s talk about why marketing remains the most powerful tool for small businesses and my unique recipe that s helped hundreds of entrepreneurs start or scale their dream... FIRST WHY ONLINE MARKETING?

2 JUST THE FACTS, PLEASE: #1 ONLINE MARKETING CONTINUES TO DOMINATE: Digital will account for 75% of marketing spend in the next 5 years. By 2019, 80% of world s internet traffic will be video. Right now, 93% of advertisers use Facebook to reach customers. #2 IT S THE FIRST PLACE CLIENTS EXPECT YOU: 7% of internet users now have a smartphone, and the average user has 5 social media accounts and spends 1 hour and 40 minutes browsing various networks every day. #3 IT S WHERE GOOGLE EXPECTS YOU TO BE: 61% of marketers say improving SEO is their top priority. B2B researchers do 12 searches on average prior to engaging on a specific brand's site. #4 IT S ALL HAPPENING ON THE PHONE: More Google searches take place on mobile devices than on computers in 10 countries, including the US and Japan. 78% of local-mobile searches result in offline purchases. PLUS, TODAY YOU HAVE MORE OPPORTUNITY THAN EVER BEFORE TO SUCCEED ONLINE, THANKS TO AN ALGORITHM --> The data, the users, the search engines don't lie: online marketing isn't going anywhere. Any business can stand out and make a significant dent in the online world with the right techniques.

3 HI FRIEND, I'M VERONICA ROMNEY I m a mom of 2 crazy boys, a wife of 8 years, the oldest child of Cuban immigrants, a public speaking marketing nerd for the last decade, and a couple years ago I started and currently run my own digital marketing agency - LoSoMo Inc. Before building my own brand, I worked for other agencies and managed marketing campaigns for brands like Marriott, Dale Carnegie, Dr Weil Vitamin Advisor, IMAX, Mobile Mini, and more. Then, I ran my own marketing department for an Inc 500 software company that grossed over 21 million a year with marketing products like 15k+ websites, SEO, PPC, and Reputation Management. Today, my LoSoMo team and I work with clients all over the country, in every business vertical, with budgets ranging from $1000/month to thousands upon thousands a month. Our results speak for themselves, we have a 90% client retention rate and 5-star rating with no contracts. When it comes to online marketing, I've paid my dues and I've seen it all. I know what works and what doesn't, and I'm ready to share with you our entire workflow, along with the 5 most common mistakes even seasoned marketers make. Ready to join me? Let's kick it off with my essential mindmap for online marketing...

4 My Essential Mindmap for Avoiding the Pitfalls of Online Marketing Awareness what are you selling? what story are you telling? Your Rinse + Repeat Strategy for growing your digital presence: Interpret the algorithm Understand your audience Utilize your tools Execute expert content Advocacy are you asking for reviews? are you targeting their networks? Your Brand Your Voice Consideration who is your audience? how are you reaching them? what is their motivation? Your Difference Retention what's your follow up? how do you retain clients? Conversion where are your clients converting? how do you track conversion?

5 READY TO BREAK DOWN THESE PITFALLS? Below is a workbook to guide you through my live masterclass. Print this out or have it open on your computer to take notes when you join us on the call. For each of the five lessons I ll cover you ll see a place to take notes on: The pitfall you need to avoid. A pro tip or main nugget to take away. Plus a "let's do it" action step you can implement right now. Be sure to show up 10 minutes early to join me as we pop some popcorn, open some sparkling water, and bust out our notebooks. Plus, I always stick around to answer as many Q s as I can about marketing or business in general after the class, so take advantage of this rare, free coaching session. Let's do this!

6 PITFALL #1 of 5 Pitfall #1: Pro Tip: Unclear about = your efforts online fall flat. Let's Do This: Ideas & Questions:

7 PITFALL #2 of 5 Pitfall #2: Pro Tip: Create an environment where. Let's Do This: Notes & Questions:

8 PITFALL #3 of 5 Pitfall #3: Pro Tip: Do your! Research. Let's Do This: Ideas & Inspiration:

9 PITFALL #4 of 5 Pitfall #4: Pro Tip: Two words -! This isn't. Let's Do This: Notes & Questions:

10 PITFALL #5 of 5 Pitfall #5: Pro Tip: There is no time better than to get started on your. Let's Do This: Ideas & Inspiration:

11 IDEAS & INSPIRATION GOALS & DREAMS _ Here s to making this the year your business soars to the next level! Come share your story with anytime! Can t wait to hear...