Packaging and the Brand Owner: Europe A Report to Xerox. Bob Leahey Associate Director January 30, 2014
|
|
- Lesley Cannon
- 6 years ago
- Views:
Transcription
1 Packaging and the Brand Owner: Europe A Report to Xerox Bob Leahey Associate Director January 30, InfoTrends 1
2 Objectives of the Report Gather insights into European brand owners thinking about packaging and labels, in particular about print What their priorities and sentiments are How and where they get their opinions What they want from converted packaging, and what they will want Role, outlook, and possibilities for digital printing Derive actionable recommendations for clients About design of digital presses for packaging and labels About marketing of such presses to converters and even manufacturers Ultimately, about how to sell more product 2
3 Methodology A structured telephone survey of 265 European brand owners, mainly makers of fast moving consumer goods A structured telephone survey of 100 European converters of packaging and labels Personal interviews with 11 brand owners and 10 converters in Europe Plus: Many short contacts at Label Expo (Brussels) and Drink Tec (Munich) with both converters and brand owners Desk research into trade press, company websites, similar reporting 3
4 Main Vertical Industry Q81: Which of the following best describes your company s main vertical industry? Pharmaceuticals 2% Durable goods 3% Beverage 12% Maintenance products 1% Other 3% Pharmaceuticals is a rich vertical for digital printing, but also one that restricts access by researchers Health and beauty 12% Food 67% N = 265 Respondents that are brand owners 4
5 Types of Packaging or Labels Required Q7: Which of the following types of packaging or labels do your products require? Product labels 89% Corrugated boxes 79% Folding cartons as primary packaging 76% Flexible packaging 71% Multiple Responses Permitted 0% 20% 40% 60% 80% 100% N = 265 Respondents that are brand owners 5
6 Main Print Application Q42: Which of the following is your company s MAIN print application? Flexible Packaging 26% Most converters print more than one application, some print multiple ones. Labels 43% Folding Cartons 31% N = 100 Respondents that are converters 6
7 Key Findings: Short Runs There is a big trend in Europe for brands to manufacture short runs of products, and that trend is growing Driving this trend is brand owners need to target markets and to be efficient in manufacturing and logistics Also driving this trend are Europe s languages, its changing populations, new rules about food and other packaging Short run package and label printing is growing as a result, allowing new versions of products, private label products Digital printing is an established tool in Europe to achieve short run packaging objective and other objectives. 7
8 Key Findings: Priorities Sustainability is high priority for most brand owners & a mandatory focus for converters and their suppliers Digital marketing strategies are also important, via FaceBook, , etc., to attract and engage consumers Brands want to do new things, often digital-related, such as Augmented Reality, Near Field Communications, QR codes Brand owners want packaging to cut their risks of counterfeiting, diversion, food contamination Brand owners will pay a premium to achieve their top priorities, such as sustainability, short runs, security 8
9 Needs Likely To Cause New Designs for Packaging, Labels Q12: Which of the following NEEDS are the most likely to cause your company to make new or different designs for packaging or labels? Create more environmentally friendly packaging 64% Target a new market segment 48% Comply with regulations of some type 33% Get the attention of busy consumers Fight counterfeiters or fraudulent distributors 11% 33% Certain brands regularly need to fight counterfeiters, particularly in pharmaceuticals, and somewhat in cosmetics 0% 20% 40% 60% 80% Multiple Responses Permitted N = 265 Respondents that are brand owners 9
10 Needs Most Likely To Cause New Packaging, Label Designs Q47: Which of the following NEEDS are the most likely to cause your customers to make new/different designs for packaging or labels? Q12: Which of the following NEEDS are the most likely to cause your company to make new or different designs for packaging or labels? Create more environmentally friendly packaging Target a new market segment 49% 48% 58% 64% Europe has more emphasis on sustainability than any other region Comply with regulations of some type Get the attention of busy consumers 38% 33% 30% 33% Converters Brand Owners Fight counterfeiters or fraudulent distributors 13% 11% Multiple Responses Permitted 0% 20% 40% 60% 80% N = 100 Converters N = 265 Respondents that are brand owners 10
11 What New Things Do Brands Want to Do? 11
12 Features for Which Brand Owners Are Willing to Pay Extra Q72: For which of the following would your customers be willing to pay a premium? Q40. For which of the following would your company be willing to pay a premium? Environmentally friendly paper, film, or board media 64% 68% Variable data printing for track and trace codes 45% 57% Variable data printing for personalized print 36% 47% 1 print job with less than 200 labels or packages Electronic security features such as RFID 29% 45% 45% 41% Converters Brand Owners 1 print job for 50 or more product versions 36% 41% None of the above 11% 13% Multiple Responses Permitted 0% 20% 40% 60% 80% N = 100 Converters N = 265 Brand Owners 12
13 Features for Which Brand Owners Are Willing to Pay Extra Q72: For which of the following would your customers be willing to pay a premium? Q40. For which of the following would your company be willing to pay a premium? Environmentally friendly paper, film, or board media 64% 68% Variable data printing for track and trace codes 45% 57% Variable data printing for personalized print 36% 47% 1 print job with less than 200 labels or packages Electronic security features such as RFID 29% 45% 45% 41% Converters Brand Owners 1 print job for 50 or more product versions 36% 41% None of the above 11% 13% Multiple Responses Permitted 0% 20% 40% 60% 80% N = 100 Converters N = 265 Brand Owners 13
14 Features for Which Brand Owners Are Willing to Pay Extra Q72: For which of the following would your customers be willing to pay a premium? Q40. For which of the following would your company be willing to pay a premium? Environmentally friendly paper, film, or board media 64% 68% Variable data printing for track and trace codes 45% 57% Variable data printing for personalized print 36% 47% 1 print job with less than 200 labels or packages Electronic security features such as RFID 29% 45% 45% 41% Converters Brand Owners 1 print job for 50 or more product versions 36% 41% None of the above 11% 13% Multiple Responses Permitted 0% 20% 40% 60% 80% N = 100 Converters N = 265 Brand Owners 14
15 Europe vs. North America: Some Comparative Notes InfoTrends did similar survey research about brand owners and packaging in 2011 in the U.S. and Canada Asking questions of brands and converters similar to the recent survey in Europe A key similarity between the two regions: Willingness to pay extra for many short runs, for variable data And two key differences: North American brands are less willing to pay a premium for anything European brands have far greater willingness to pay a premium for sustainability as a feature of packaging 15
16 Key Findings: Converter Concerns, Preferences Short run printing is growing for European converters of labels, folding cartons, flexible packaging Dealing with short runs, dealing with workflow issues are the biggest reasons for delays in production in Europe Most label converters are familiar with color digital presses, but most folding carton, flexible packaging converters are not 74% of folding carton converters have never considered digital presses 40% of label converters say the same For applications that are not labels, press vendors must increase converters awareness of digital options & benefits 16
17 Problems Most Likely to Slow Print Jobs on a Conventional Press Q60: Which of the following problems is the most likely to slow the execution of print jobs on a conventional press such as flexo or offset? Managing many small print jobs 61% Frequent media changes 39% Printing prototypes 34% Pre-press and make ready activities 26% Press unreliability 14% Other 1% Multiple Responses Permitted N = 88 Respondents that are converters that operate conventional presses 0% 20% 40% 60% 80% 17
18 Problems Most Likely to Slow Print Jobs on Different Presses Q59: Which of the following problems is the most likely to slow the execution of print jobs on a COLOR DIGITAL PRESS? Q60: Which of the following problems is the most likely to slow the execution of print jobs on a conventional press such as flexo or offset? Managing many small print jobs 61% 60% Frequent media changes 29% 39% Printing prototypes Pre-press and make ready activities 24% 26% 34% 44% Flexo/Offset Color Digital Press Press unreliability 14% 27% Other 1% Multiple Responses Permitted 0% 20% 40% 60% 80% N = 88 Converters that operate conventional presses N = 45 Converters that operate color digital presses 18
19 Problems Most Likely to Slow Print Jobs on Different Presses Q59: Which of the following problems is the most likely to slow the execution of print jobs on a COLOR DIGITAL PRESS? Q60: Which of the following problems is the most likely to slow the execution of print jobs on a conventional press such as flexo or offset? Managing many small print jobs 61% 60% Frequent media changes 29% 39% Printing prototypes Pre-press and make ready activities 24% 26% 34% 44% Flexo/Offset Color Digital Press Press unreliability 14% 27% Other 1% Multiple Responses Permitted 0% 20% 40% 60% 80% N = 88 Converters that operate conventional presses N = 45 Converters that operate color digital presses 19
20 Most Valuable Color Digital Printing Features Q53: What features or uses of color digital printing are most valuable? Printing multiple versions in 1 print job 53% Variable data printing, such as personalized print 38% Printing of prototypes or samples in very short runs 38% Rapid job changeover 28% Simple pre-press processes 26% Other 1% Multiple Responses Permitted N = 74 Respondents that are converters that operate digital printing equipment of some type 0% 20% 40% 60% 20
21 Improvements Needed in Color Digital Printing (Means) Q65: Regarding color digital printing, how much need is there to improve each of the following, in order to meet the needs of brand owners? % rating this at 4 or 5: Image quality, compared to conventional print % Ability to match specific corporate colors % Ability to print white % Inks or toners for food packaging % N = 100 Respondents that are converters No need A high need 21
22 Recommendations To penetrate the market in Europe, help your customers sell to their customers in that region Digital printing addresses basic brand owner needs Help converters spread that message Several points to emphasize to brand owners about digital: Short runs, multiple versions that are simpler and cheaper Green materials, less waste at all points, recycling More efficient, timely supply chains New packaging concepts that can be tested easily Variable data printing for security, tracking Security features such as microtext, embedded text 22
23 Recommendations For converters themselves, emphasize Workflow benefit, especially for plants with analog + digital presses The value of workflow & related tools such as Esko, Radius, LabelTraxx The share of Pantone colors digital can print High image quality, with offset-like being ideal The potential for variable data printing Robustness of a digital press designed for packaging If possible, the ability to upgrade the press in field 23
24 Recommendations Converters of folding cartons are less familiar with digital than label converters are, need more information about it Influence them in person, at trade shows, in visits to their offices and operations Influence them with other media, including company website, trade press, You Tube videos, customer testimonials Emphasize that digital: Opens opportunities, helps brands do new things Makes converters operations efficient Enhances sustainability because it cuts waste & uses green media 24
25 Selected Themes: Brand Owner Research 25
26 Greatest Brand Challenge Today Q13: Which of the following is the greatest challenge for your brand right now? Creating and managing many product versions 17% Color digital printing can help brand owners address each of these challenges. Making our manufacturing and supply chain more efficient 42% Developing truly innovative packaging that stands out 41% N = 265 Respondents that are brand owners 26
27 Level of Agreement with Statements About Company s Packaging Strategy Q15: How much would you agree or disagree with the following statements about your company: We are marketing more products or versions of products 3.7 % rating this at 4 or 5: 55% We are using lighter weight packaging materials % We are increasing our use of smaller size packages % N = 265 Respondents that are brand owners Strongly Disagree Strongly Agree 27
28 Importance of Print Capabilities When Choosing a Converter Q17: For decisions at your company about the printing of packaging or labels, how influential are the following: 1 - Not important Highly important Mean Ability to print many short production runs quickly and economically 6% 19% 34% 37% 3.9 Ability to create prototypes and test samples quickly and economically 9% 24% 30% 33% 3.8 Ability to print variable data, such as random codes or personalized messages 15% 14% 25% 25% 21% 3.2 Ability to print security features, such as holograms, microtext, or covert codes 28% 16% 22% 18% 16% 2.8 0% 20% 40% 60% 80% 100% N = 265 Respondents that are brand owners 28
29 Comparative Influence of Different Managers on Decisions About Packaging or Label Printing Q8: For decisions at your company about the printing of packaging or labels, how influential are the following: Product marketing/sales managers President/owner/other top managers Procurement/purchasing managers Typically more than one manager influences print buying Engineering or design manager 2.8 Logistics/supply chain manager 2.4 N = 265 Respondents that are brand owners No influence A high influence 29
30 Level of Agreement With Statements About Sustainability Q14: How much do you agree or disagree with the following statements: All the packaging and label materials that we use are easy to recycle 3.9 % rating this at 4 or 5: 66% We require most packaging and label materials to have some recycled content % Our company should do more than it does now to be environmentally friendly % N = 265 Respondents that are brand owners Strongly Disagree Strongly Agree 30
31 About Packaging and Labels Designed to Support Online Marketing Activities Q19: Does your company design or plan to design any of its packaging or labels specifically to support your marketing online, or through mobile phones? Don t know 3% Many channels for messaging exist, packaging is just one. Packaging that connects to online content is helpful. Yes, we do this now 38% No, and no plans to do this 52% We plan to do this in the future 7% N = 265 Respondents that are brand owners 31
32 About Advanced Technologies Incorporated Into Packaging Q20: Does your company incorporate or plan to incorporate any of the following (technologies) into its packaging? Yes, we do this now We plan to do this in the future No, and no plans to do this Near Field Communications 24% 8% 69% RFID 14% 12% 74% Augmented Reality 11% 12% 77% 0% 20% 40% 60% 80% 100% N = 265 Respondents that are brand owners 32
33 Example, Interactive Features for Packaging 33
34 Security Features Printed on Packaging or Labels Q21: Does your company print any of the following special security features on its packaging or labels? Special codes of some type 55% Foiling of some type 34% Special markers of some type 33% Microtext printing Holograms 19% 24% Nearly 80% of brands have use some kind of printed security feature. Other 2% None 21% Multiple Responses Permitted N = 265 Respondents that are brand owners 0% 20% 40% 60% 34
35 Use of Color Printing to Decorate Corrugated Boxes or Displays Q22: Some brands use color printing to decorate boxes or displays made from corrugated board. Does your company use or plan to use any of the following (color printing of corrugated)? 1, 2, or 3 color printing directly onto corrugated board 51% Full color printing of media that is laminated onto corrugated board 42% No, and no plans to use any No color printing on corrugated at all, but we plan to use some 8% 30% Of brand owners who use some color printed corrugated, 76% use it for secondary packaging, 60% use it for primary packaging. Multiple Responses Permitted 0% 20% 40% 60% N = 265 Respondents that are brand owners 35
36 Expected Growth of Color Printing of Corrugated in Next Two Years Q24: For your brand, how much do you think the color printing of corrugated will grow over the next two years, for: 0% 1% to 9% 10% to 19% 20% to 29% 30% to 49% 50% or more Mean Primary packaging 10% 27% 23% 16% 9% 16% 21% Secondary packaging for shelf display, etc. 8% 29% 24% 21% 6% 12% 20% Retail displays of some type 14% 28% 23% 22% 6% 8% 17% 0% 20% 40% 60% 80% 100% N = Varies Base: Respondents that use color printing of corrugated board for primary or secondary packaging or for displays 36
37 Awareness of Full Color Digital Press Technology Q25: Are you aware of the full color digital press technology that is now used by many converters to print labels or packaging? Nearly half of brand owners have some awareness of digital print for packaging. No 53% Yes 47% N = 265 Respondents that are brand owners 37
38 Best Description of Use of Color Digital Presses Q26: Which statement best describes your own label and packaging converters use of full color digital presses? The never use color digital presses to print jobs for us, and they likely never will 26% About 24% of all brand owners surveyed say their companies have some use of full color digital print for packaging. They sometimes use color digital presses to print jobs for us 50% They never use color digital presses to print jobs for us, but they likely will some day 24% N = 126 Brand owners that are aware of color digital press technology 38
39 Converter Use of Color Digital Presses Q28: Do your converters use color digital presses to print (1) just prototypes or free samples, (2) just short production runs for use with products that your company markets or (3) both? Just prototypes and free samples 18% They do both 52% Just short production runs 30% N = 63 Brand owners that sometimes use full color digital press technology on labels or packaging 39
40 Applications That Use Full Color Digital Presses Q27: For which of the following do your converters at least sometimes use full color digital presses to print jobs for your company? Product labels 81% Folding cartons 57% Flexible packaging 46% 0% 20% 40% 60% 80% 100% N = 63 Brand owners that sometimes use full color digital press technology on labels and packaging Multiple Responses Permitted 40
41 Use of Personalization for Labels and Packaging Q36: Does your company EVER use any personalization for labels or packaging to support your marketing in some way? Don t know 2% Yes 36% No, and no plans to do so 54% No, but we will likely do so in the future 8% N = 265 Respondents that are brand owners 41
42 Frequency of the Use of Personalization for Packaging or Labels Q37: How often do you think your company uses personalization of packaging or labels in a year, for any purpose? 100 or more times per year 12% Once per year 18% 50 to 99 times 9% 25 to 49 times 2% Mean: 26.3 times per year Median: 5.5 times per year 10 to 24 times 17% 2 to 9 times 42% N = 95 Respondents that have some use of personalization for packaging or labels 42
43 Selected Themes: Converter Research 43
44 Printing Equipment Used Q43: Which of the following types of printing equipment do you use? Conventional press 90% Wide format inkjet printer 32% Toner-based color digital press 32% Inkjet color digital press 22% Small, tabletop color label printer 21% Multiple Responses Permitted 0% 20% 40% 60% 80% 100% N = 100 Respondents that are converters 44
45 Contributors to Slowdowns of Print Processes Q44: For any slowdown your company may experience in its print processes, how much of a contributor is each of the following? 1 - Not a contributor A big contributor Mean Workflow management 9% 14% 38% 28% 11% 3.2 High numbers of short run print jobs 16% 11% 29% 25% 19% 3.2 Printing prototypes or test versions 36% 22% 27% 11% 2.3 0% 20% 40% 60% 80% 100% N = 100 Respondents that are converters 45
46 Label/Packaging Applications Printed on Color Digital Presses Q55: Which of the following label or packaging applications do you print or plan to print with a color digital press? Product labels 67% Folding cartons 34% Flexible packaging Shrink or stretch sleeves 19% 30% Shrink sleeve printing is growing as more brands use special shapes to make packaging stand out Other 4% Multiple Responses Permitted 0% 20% 40% 60% 80% N = 70 Respondents that are converters that operate digital color presses or buy digital printing on the outside 46
47 Use of Color Digital Presses Q56: Do you use color digital presses to print just prototypes or free samples/just short production runs for use with products that customers market? We do both 36% Just prototypes and samples 20% Just short production runs 44% N = 70 Respondents that are converters that operate digital color presses or that buy digital print outside 47
48 Short Run Applications Printed on Color Digital Presses Q57: For which applications do you use color digital presses to print short production runs for use with products that your customers market? Product labels 64% Folding cartons 29% Flexible packaging 25% Shrink or stretch sleeves 9% Other 2% Multiple Responses Permitted 0% 20% 40% 60% 80% N = 56 Respondents that are converters that operate digital color presses or that buy digital print outside 48
49 Prototype Applications Printed on Color Digital Presses Q58: For which applications do you use color digital presses to print prototypes or free samples? Product labels 49% Flexible packaging 36% Folding cartons 28% Shrink or stretch sleeves 15% Other 8% Multiple Responses Permitted 0% 20% 40% 60% N = 39 Respondents that are converters that operate digital color presses or that buy digital print outside 49
50 Biggest Source of Short Print Runs in Next Twelve Months Q64: Which of the following industries will be the biggest sources of short print runs for your company over the next twelve months? Gourmet or specialized food 51% Health and beauty All other foods 32% 30% Beverages Household chemicals Pharmaceuticals 22% 22% 25% Durable goods Other consumer electronics Nutritional supplements 12% 11% 15% Software, DVDs, video games, electronic media 5% Other 13% Multiple Responses Permitted 0% 20% 40% 60% N = 100 Respondents that are converters 50
51 Thank You! 51
Packaging: Evaluation of Vertical Markets & Key Applications
Packaging: Evaluation of Vertical Markets & Key Applications by Karstedt Partners, LLC 8843 Hammond Drive Eden, NY 14057-1409 (716) 992-2017 kevin@karstedt.com 2012 PRIMIR/NPES Packaging: Evaluation of
More informationProspectus The Opportunity for Print on Demand Solutions in the Label Industry
Prospectus The Opportunity for Print on Demand Solutions in the Label Industry Focused Focused Unprecedented insight on the world label industry, and its growing use of POD systems Interviews with top
More informationPOD & CDLP China 2016 Digital Production Printing, Print On Demand, and Color Digital Label & Package Printing Market Opportunities in China
POD & CDLP China 2016 Digital Production Printing, Print On Demand, and Color Digital Label & Package Printing Market Opportunities in China Production Printing & Media P O D & C D L P C h i n a 2 0 1
More informationProduction Digital Printing in Russia: A Multi-Client Report
October 2008 Abstract Production Digital Printing in Russia: A Multi-Client Report Report Fast Facts Published: October 2008 Pages: 98 Tables & Figures: 104 Price: $14,495 Full survey tabulation available
More informationUniversal Office Copiers & Printers: Worldwide Market Opportunities and Product Requirements
Universal Office Copiers & Printers: Worldwide Market Opportunities and Product Requirements Each new generation of office output technology has the potential to change the structure of the industry. Advances
More informationA New Definition of Primary Package with Corrugated
FIBRE BOX ASSOCIATION WHITE PAPER Photo courtesy of HP A New Definition of Primary Package with Corrugated Through the eyes of your customers, your primary package today might be cartons, displays, or
More informationCase Study. Graphic West Innovates Pharmaceutical Packaging. March Comments or Questions?
Case Study March 2011 Graphic West Innovates Pharmaceutical Packaging Comments or Questions? Table of Contents Background... 3 Opportunities in the Packaging Market... 3 Re-Engineering a Pharmaceutical
More informationPresstek DI Printing Study: Bridging the Gap Between Digital Toner and Conventional Offset
September 29, 2008 Analysis Presstek DI Printing Study: Bridging the Gap Between Digital Toner and Conventional Offset Authors Steve Adoniou Justin Searles Abstract In the summer of 2008, Presstek commissioned
More informationThe Future of Digital Packaging Workflows
The Future of Digital Packaging Workflows A global, landmark study on the key opportunities and challenges Production Printing & Media A Multi-Client Study The Future of Digital Packaging Workflows InfoTrends
More informationThe Power of Digital Printing
September 2002 The Power of Digital Printing Taking the next step to new opportunity and profitability Jim Hamilton Associate Director CAP Ventures, Inc. Page 3 Contents 3 Straight Talk About Digital Print
More informationMarket structure, size and forecast. Equipment usage, product requirements and purchase plans. OEM vs. third party ink and media
Focused Responsive Credible Visionary Prospectus Headquarters U.S. Libbey Industrial Parkway Weymouth, MA 02189 USA +1 781 616 2100 info@infotrends.com Europe Sceptre House 7-9 Castle Street Luton, Beds
More informationProfiting through Digital Printing in the Décor Marketplace
A Questex Company Profiting through Digital Printing in the Décor Marketplace Production Printing & Media P r o f i t i n g t h r o u g h D i g i t a l P r i n t i n g i n t h e D é c o r M a r k e t p
More informationA Lean Approach To Innovative Label Sourcing Strategies. Les Wallace, CPP Packaging Manager
A Lean Approach To Innovative Label Sourcing Strategies Les Wallace, CPP Packaging Manager les.wallace@smwe.com 425-415-3695 What is Lean??? Lean - Wikipedia Lean manufacturing, lean enterprise, or lean
More informationSHRINK SLEEVE APPLICATORS SHRINK TUNNELS LABELS & TAMPER BANDS CONTRACT LABELING
SHRINK SLEEVE APPLICATORS SHRINK TUNNELS LABELS & TAMPER BANDS CONTRACT LABELING ABOUT US EXPERIENCE YOU CAN COUNT ON John Yamasaki, Director of Operations American Film & Machinery, has dedicated his
More informationDigital Packaging A Recession-Proof Market Opportunity
May 6, 2009 Analysis Digital Packaging A Recession-Proof Market Opportunity Authors Barb Pellow Published by Business Development Strategies Consulting Service Jetting Technology Opportunities Consulting
More informationThe outlook for primary packaging and outers to 2018
1. Industry Forecast Latest Trends and Key Issues in the Thailand Retail Packaging Market The outlook for primary packaging and outers to Reference Code: PK1144MR www.canadean-winesandspirits.com Summary
More informationDataLase Solutions for Laser Marking in Pharmaceutical Applications
DataLase Solutions for Laser Marking in Pharmaceutical Applications Introduction to the Problem Product marking has come under increased scrutiny in the pharmaceutical industry due to pressure from three
More informationInvesting for Growth and Profitability: The Role of Digital Printing in the World of Labels
Investing for Growth and Profitability: The Role of Digital Printing in the World of Labels By Michael Fairley Written for Konica Minolta About the Author Long regarded as the Label Guru, Michael Fairley
More informationIntroduction to GS1 Barcodes. Performance, Packaged
Introduction to GS1 Barcodes Performance, Packaged Contents GS1 - The Basics 2 Starting Point - GTIN 3 GTIN Labels for Cases - ITF-14 5 Adding More Data - GS1 128 6 GS1 Application Identifiers 7 Logistics
More informationRedefine the possible sm. Creating value for our customers around the world through innovation and performance
Creating value for our customers around the world through innovation and performance Our vision Partner with our customers to make their products the safest and their brands the most attractive by working
More informationWhy You Should Consider Managed Print Services
September 13, 2010 Strategic Assessment Why You Should Consider Managed Print Services Authors Randy Dazo Published by Professional and Managed Print Services Abstract This piece is part of a two paper
More information2016 CPG & Pharma packaging trends
2016 CPG & Pharma packaging trends Packaging, the key communication element of your integrated marketing strategy, is changing. Learn the most important 2016 trends regarding big data, marketing efficiency,
More informationModel VP2020 Digital Color Label Printer
Business & Product Summary Model VP2020 Digital Color Label Printer Produced and marketed by VIPColor Technologies featuring Hewlett-Packard inkjet technology MARKET FOCUS APPLICATIONS VALUE PROPOSITION
More informationSECONDARY PACKAGING MARKET RESEARCH STUDY
R E C Y C L E D F I B E R S C O R R U G AT E D F I B E R B O A R D W R A P - A R O U N D S H R I N K W R A P B L I S S B O X R S C SECONDARY PACKAGING MARKET RESEARCH STUDY 11911 Freedom Drive Suite 600
More informationTÜV SÜD Safety Gauge. Product safety in the eyes of businesses and consumers. White paper. Abstract TÜV SÜD
TÜV SÜD Safety Gauge Product safety in the eyes of businesses and consumers. White paper Abstract The TÜV SÜD Safety Gauge research is the first of its kind to investigate corporate product safety practices
More informationDigitally Connected RAIN Embedded Solutions for IoT Eric Wood, VP Product Management, Printed Electronics
Digitally Connected RAIN Embedded Solutions for IoT Eric Wood, VP Product Management, Printed Electronics That s quite a mouthful what does it mean? Digitally Connected Information is available when needed
More informationFilling Pharma s Label Management Void
RESEARCH REPORT Filling Pharma s Label Management Void Research conducted in partnership with: Filling Pharma s Label Management Void Industry survey indicates pharma s need to move towards a single, connected
More informationDisrupting the Future
Virgin Media Business Digital Insights Report Disrupting the Future The pace of change for Irish businesses is accelerating. Some of this is very positive for example, better growth prospects but some
More informationStarting up an Online Business
Starting up an Online Business Program Support Notes by: Helen Voidis B.Ed, Dip.Ed, Cert IV TAA Produced by: VEA Pty Ltd Commissioning Editor: Sandra Frerichs B.Ed, M.Ed. You may download and print one
More informationAn Executive s Guide to B2B Video Marketing. 8 ways to make video work for your business
An Executive s Guide to B2B Video Marketing 8 ways to make video work for your business [Video] Content Is King Companies that utilize video content to present their products and services can experience
More informationNIELSEN SHARE OF WALLET LITE. A Look at Hispanic Spending on Consumer Packaged Goods
NIELSEN SHARE OF WALLET LITE A Look at Spending on Consumer Packaged Goods March 2015 NIELSEN SHARE OF WALLET [LITE] Free Sample This Lite version of the Share of Wallet Study provides a look at spending
More informationIntroduction Objectives
A Questex Company Business Inkjet Primary Research Study: Is Inkjet Ready to Transform the Office Printing Environment? Requirements for Sales and Marketing Success in the United States Business Inkjet
More informationNext-generation Personalized Printed Products A Market Opportunity Assessment
A Questex Company Next-generation Personalized Printed Products A Market Opportunity Assessment Consumer & Professional Imaging A Multi-Client Study N e x t - G e n e r a t i o n P e r s o n a l i z e
More informationHEN? WHY UNLOCKING THE BEHIND THE BUY. Brands And. Promotional 48 AUGUST FEATURE PPAI Exclusive Research
HO? UNLOCKING THE WHY HEREWHAT HEN? BEHIND THE BUY New Research As the marketing landscape continues to evolve, so must Reveals How the processes and the people Brands And involved. Marketing is no longer
More informationChapter 16 Sales Promotion
Chapter 16 Sales Promotion Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Sales Promotion A direct
More informationINTRODUCTION TO MODERN RANDOMIZATION AND TRIAL SUPPLY MANAGEMENT SERVICES
WHITE PAPER INTRODUCTION TO MODERN RANDOMIZATION AND TRIAL SUPPLY MANAGEMENT SERVICES Randomization is fundamental to clinical trials it enables treatment group balance, eliminates selection bias and limits
More informationKEY CONSIDERATIONS FOR EXAMINING CHANNEL PARTNER LOYALTY AN ICLP RESEARCH STUDY IN ASSOCIATION WITH CHANNEL FOCUS BAPTIE & COMPANY
KEY CONSIDERATIONS FOR EXAMINING CHANNEL PARTNER LOYALTY AN ICLP RESEARCH STUDY IN ASSOCIATION WITH CHANNEL FOCUS BAPTIE & COMPANY NOVEMBER 2014 Executive summary The changing landscape During this time
More informationPackAge Conference on Packaging Trends (9-10 July 2009)
Introducing EskoArtwork Lean Workflow Solutions from Idea to Print Antony Conway Market Support Manager (Asia Pacific) PackAge Conference on Packaging Trends (9-10 July 2009) Lean Manufacturing More Value
More informationBREADS, CEREAL, COOKIES, CAKES. BAKED GOODS Labeling & Coding Solutions
BREADS, CEREAL, COOKIES, CAKES BAKED GOODS Labeling & Coding Solutions BREADS, CEREAL, COOKIES, CAKES BAKED GOODS Labeling & Coding Solutions Operational efficiency is key to moving fresh products to the
More informationSE09. Track & Trace Solutions Jeff Bredemus Werner Electric
SE09 Track & Trace Solutions Jeff Bredemus Werner Electric Related Topics SE02 Balluff RFID SE03 Benefits of Image Based Barcode Reading SE08 Vision Solutions for the Food Ind. Solution Area 5 (Motion
More informationXerox FreeFlow - The Right Workflow
Xerox FreeFlow - The Right Workflow Andy Pieroux Marketing Manager - Workflow Solutions Production Systems Group For Internal Use Only The New Business of Printing New Markets, New Demands Explosive growth
More informationFOLDING BOXBOARD THE GAME CHANGER
FOLDING BOXBOARD THE GAME CHANGER WE BELIEVE A world without packaging is hard to imagine. It would not work. Packaging is something we see and deal with every day, all the time. We need it for practical
More informationBarometer. Findings in the United States. A research report prepared for:
2011 Global Customer Service Barometer Findings in the United States A research report prepared for: Research Method This research was completed online among a random sample of consumers aged 18+. A total
More informationCOOPERATIVE PURCHASING
LEVERAGE COOPERATIVE PURCHASING TO GROW YOUR GOVERNMENT SALES TABLE OF CONTENTS Part 1. Market overview Part 2. Understand top buyers/users Part 3. Determine top purchase categories Part 4. Examine the
More informationExecutive Summary. Understanding the business opportunity of Augmented, Virtual and Mixed Reality
Understanding the business opportunity of Augmented, Virtual and Mixed Reality May 2017 Introduction Augmented, Virtual and Mixed Reality are already embedded in the entertainment industry and are rising
More informationIntroduction to digital marketing
Introduction to digital marketing with emphasis on social media DAVID FERNANDO TERRA FERMA MEDIA LTD www.terrafermamedia.com Marketing communications agency: website design & build social media marketing
More informationWAREHOUSE EXECUTION SYSTEMS BUYERS GUIDE
WAREHOUSE EXECUTION SYSTEMS BUYERS GUIDE BY: DAVE WILLIAMS Director of Software and Solution Delivery Westfalia Technologies, Inc. www.westfaliausa.com 717.764.1115 It s time to branch out Warehouse inefficiencies
More informationLearning Objectives. Learning Objectives 17/03/2016. Chapter 16 Sales Promotion
Chapter 16 Sales Promotion Copyright 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Learning Objectives To
More informationCreating Unique Data Assets to Drive Marketing Predictions and Actions. The Second-Party Data Advantage
Creating Unique Data Assets to Drive Marketing Predictions and Actions The Second-Party Data Advantage 1 Industry Trends The second-party data movement has quickly emerged as an innovative solution for
More informationSpecialty meat producer expands their business with simple innovation from Videojet
Large and small character inkjet Macsween Case study Specialty meat producer expands their business with simple innovation from Videojet Macsween of Edinburgh, UK, is a third generation family business
More informationThe Top Emerging Technologies For B2C Marketers
The Top Emerging Technologies For B2C Marketers New technologies are always emerging in response to customers demands and marketers needs. To help you focus your long-term tech investment strategies, we
More informationTHE NEW FORMULA FOR CONNECTING WITH B2B BUYERS
THE NEW FORMULA FOR CONNECTING WITH B2B BUYERS How to use social selling to successfully convert prospects into customers INTRODUCTION B2B Buyers Today: Well Connected, More Demanding, Better Informed
More informationSuite 12 print production and management software
Suite 12 print production and management software Suite 12 is a software solution for packaging, label, display and publishing professionals. Suite 12 is scalable, easy-to-use and easy-to-learn. It is
More informationSocial MEDIA in the hospitality
Social MEDIA in the hospitality and leisure industry foreword We are delighted to share with you the insights from our survey undertaken across Senior Executives in the hospitality and leisure sector.
More informationHow to Increase Clicks Using Social Media Advertising. Ashley Ward CEO & Social Media Director Madhouse Marketing
How to Increase Clicks Using Social Media Advertising Ashley Ward CEO & Social Media Director Madhouse Marketing Ashley Who? Background: Social Media Social Media Advertising CEO IPA Enthusiast www.madhouse.marketing
More informationTau Series Configure your digital future
EN Tau Series Configure your digital future 80 Years Experience Innovation Sustainability Durst. Advanced Digital Production Technology Durst. Advanced Digital Production Technology Durst is a world-leading
More informationZiffypack Packaging Private Limited
Toll Free : 1800 3000 6003 Phone : +91-124-2972155 Ziffypack Packaging Private Limited www.ziffypack.com We Ziffypack Packaging Pvt. Ltd., established 2015, at Gurgaon, (Haryana, India). With industry
More informationAutomation Engine Quality Control Tools
Automation Engine Quality Control Tools Detect errors before you go to press automated quality control tools built-in to Esko Automation Engine. Proofread in seconds instead of hours the entire proofreading
More informationThe State of The Industry: Mobile Marketing in MENA 2017
The State of The Industry: Mobile Marketing in MENA 2017 Chapter 1 Demographics Respondent company types 71% 22% of respondents are brand-side marketers, working in-house. 37% came from agencies, and the
More informationSecurity Printing Services
Digital edge technologies, #, A 422, Sterling Park, Sahakarnagar, Bangalore - 560 092, Karnataka - INDIA Mail: sairam@digitaledgeindia.com Tel 23663810, M: 97422 70585, URL: digitaledgeindia.com Security
More informationWe simplify the complicated
TrustThisProduct - An international online marketing service for manufacturers from around the world. Key features that the TrustThisProduct service provides manufacturers with: - Creating and editing
More informationConsumer Perception of Tactile Packaging: A Research Study on Preferences of Soft Touch and Hi Rise Coatings in Cosmetic Packaging
Consumer Perception of Tactile Packaging: A Research Study on Preferences of Soft Touch and Hi Rise Coatings in Cosmetic Packaging Colleen Twomey California Polytechnic University ctwomey@calpoly.edu A
More informationYOUTH ODYSSEY. Page 1
2014 YOUTH ODYSSEY Page 1 2014 Youth Odyssey is a study that focuses on youths aged 15 21, a group that represents 6.1 million people in Great Britain (source: GB TGI). This is a time of change in the
More informationWrapping Machinery 141
Wrapping Machinery 141 WRAPPING MACHINERY Definition: Machinery using a web of roll film or other material to wrap and seal a product as well as to bundle a combination of several products. Segmented by:
More informationThe 2017 Retail Technology Report: An Analysis of Trends, Buying Behaviors and Future Opportunities
The 2017 Retail Technology Report: An Analysis of Trends, Buying Behaviors and Future Opportunities Leveling the Playing Field in the Age of Amazon Radial delivers on the brand promises you make to your
More informationMobile Marketing. This means you need to change your strategy for marketing to those people, or risk losing them to your competition.
Mobile Marketing Introduction Mobile marketing is one of the fastest growing segments of online marketing. Over the last two to three years, the number of people who access the internet on mobile devices
More informationFrom Social to Customer: Convert more leads using CRM and Marketing Automation
1 From Social to Customer: Convert more leads using CRM and Marketing Automation Rob Triggs Sales Effectiveness Advisor VP Sales & Marketing WWW.CRMDynamics.ca Rob.Triggs@CRMDynamics.ca 2 Agenda We promise
More informationACCOUNT-BASED MARKETING FOR RECRUITERS
Geo-targeting and data science for account-based marketing ACCOUNT-BASED MARKETING FOR RECRUITERS Account-Based Marketing TARGET KEY ACCOUNTS AND RECRUIT NEW HIRES FROM COMPANIES AND CAMPUSES Account-based
More informationHow to Increase with Limited Resources Brand Awareness Tips on increasing Brand Awareness
How to Increase with Limited Resources Brand Awareness Tips on increasing Brand Awareness CONTENT What is Brand Awareness? Why brand awareness is important? Why Your Brand Needs Digital Marketing Strategy
More informationAICC 2017 Independent Packaging Design Competition Category Descriptions
AICC 2017 Independent Packaging Design Competition Category Descriptions Corrugated Categories All corrugated material must be paper. Plastic corrugated material is not allowed except in category 11. Judging
More informationThe State of The Industry: Mobile Marketing in Turkey 2017
The State of The Industry: Mobile Marketing in Turkey 2017 Chapter 1 Demographics Respondent company types 39% 32% 31% 26% 32% of respondents are brand-side marketers, working in-house. 44% came from agencies,
More informationXerox IntegratedPLUS Automated Color Management. Automated Color Management. Cloud Based, Accurate and Productive
Xerox IntegratedPLUS Automated Color Management Xerox IntegratedPLUS Automated Color Management Cloud Based, Accurate and Productive Take color accuracy to new heights. With Xerox IntegratedPLUS Automated
More informationNEW ARTISTRY HYDRA-V COLLECTION YOUR GUIDE TO HAVING YOUR OWN ARTISTRY HYDRA-V LAUNCH EVENT
NEW ARTISTRY HYDRA-V COLLECTION YOUR GUIDE TO HAVING YOUR OWN ARTISTRY HYDRA-V LAUNCH EVENT GETTING STARTED Now that the new Artistry Hydra-V products are available, it s time to start planning your Artistry
More informationEngineering organizational change. RS Components brings digital data to the forefront of its B2B business with Adobe Experience Cloud.
Engineering organizational change. RS Components brings digital data to the forefront of its B2B business with Adobe Experience Cloud. Thanks to the powerful suite of Adobe solutions, there has been a
More informationExperience the power of 'One'
Fujitsu Market Place Experience the power of 'One' Integrated omni-channel retailing is now a reality. One customer view. One customer experience. One interface. One FUJITSU Market Place. Open up new retail
More informationINDONESIA PACKAGING MACHINERY MARKET ASSESSMENT. An Analysis of Market Opportunities for Packaging Machinery Manufacturers
2016 INDONESIA PACKAGING MACHINERY MARKET ASSESSMENT An Analysis of Market Opportunities for Packaging Machinery Manufacturers PRODUCED BY PMMI 11911 Freedom Drive Suite 600 Reston, VA 20190 USA 2016
More informationIncorporating ZYTO into your practice. Balance
Incorporating ZYTO into your practice Balance Incorporating the ZYTO Balance into your practice The ZYTO Balance system is designed to accomplish three main objectives: 1. Identify specific nutritional
More informationSalon Experience 2011 Survey Results
Executive Summary: Salon Experience 2011 Survey Results Listening to the feedback of beauty salon clients is critical to maintain and to improve client retention rates. Salon owners must have a firm understanding
More informationPharmaceutical RFID: From Mandates to Endorsements and Laws
Pharmaceutical RFID: From Mandates to Endorsements and Laws By Sara Shah, Industry Analyst, RFID and M2M Research, ABI Research The healthcare industry s motivation for adopting RFID can be attributed
More informationREDEFINING RETAIL FACTORS INFLUENCING CPG GROWTH Q1 2014
REDEFINING RETAIL FACTORS INFLUENCING CPG GROWTH Q1 2014 WHO ARE THE GLOBAL CONSUMERS? Copyright 2013 The Nielsen Company. Confidential and proprietary. 2 THE CHALLENGE FOR GROWTH Copyright 2013 The Nielsen
More informationMicrosoft Dynamics Oil and Gas Telesales Guide
Microsoft Dynamics Oil and Gas Telesales Guide This telesales guide provides an overview of the information you will need to drive demand for Microsoft Dynamics ERP or CRM solutions with customers in the
More informationHow companies are marketing online: A McKinsey Global Survey
How companies are marketing online: A McKinsey Global Survey Jean-François Martin A McKinsey global survey of marketers shows that companies are using digital tools from Web sites to wikis most extensively
More informationSee Your Consumers in High Definition
See Your Consumers in High Definition www.kantarworldpanel.com OUR ASPIRATION IS TO KNOW MORE THAN ANYONE ABOUT WHEN, WHERE, WHAT AND WHY PEOPLE BUY AND USE For further information about Kantar Worldpanel
More informationDigital Front-Ends: Understanding Customer Requirements and Market Dynamics
Listen Now A Questex Company Digital Front-Ends: Understanding Customer Requirements and Market Dynamics Production Printing & Media D i g i t a l F r o n t - E n d s : U n d e r s t a n d i n g C u s
More informationInternet Marketing Series
Internet Marketing Series The Where Should I Budget My e-commerce Marketing Dollars? webinar will begin shortly. If you need technical assistance with the webcast, contact us at hsmai@commpartners.com
More informationDriving Long- Term Trust and Loyalty Through Transparency. The 2016 Label Insight Transparency ROI Study
Driving Long- Term Trust and Loyalty Through Transparency The 2016 Label Insight Transparency ROI Study Executive Summary The Label Insight Food Revolution Study, released in June of 2016, found that consumers
More informationThe Future of Electronic Bill Presentment in North America
The Future of Electronic Bill Presentment in North America Xplor International Conference & Vendor Forum Presentation Matt Swain Senior Consultant April 06, 2011 Agenda Study Overview Presentment Highlights
More informationCompany Presentation
Company Presentation Overview Facts, Vision and Mission Portfolio, Markets and Capabilities Smart Cosmos The Internet of Your Things Quality and Certifications 2 Key Facts Global RFID and IoT pacesetter,
More informationPTC Connected PLM Summary
PTC Connected PLM Summary Series Summary Develop Truly Trend-driven Fashion, Unlock Supply Chain Visibility & Responsiveness, and Improve Customer Experience & Engagement Page 1 of 5 PTC Connected PLM
More informationXerox Partner Print Services marketing materials are available on SMART Centre. Get the download on how to sell smarter.
Xerox Partner Print Services marketing materials are available on SMART Centre. Get the download on how to sell smarter. SMART Centre Global provides fast and easy online access to product brochures, videos,
More informationCUSTOMER RELATIONSHIP MANAGEMENT
CUSTOMER RELATIONSHIP MANAGEMENT 1 Strouse, Karen G.(2004). Customer-Centered Telecommunication Services Marketing. Artech House. London Chapter 12 2 INTRODUCTION CRM general process of managing the various
More informationNEAT EVALUATION FOR INTELENET GLOBAL SERVICES: Market Segments: CX Improvement Focus & Overall
NEAT EVALUATION FOR INTELENET GLOBAL SERVICES: Multi-Channel CMS Market Segments: CX Improvement Focus & Overall Introduction This is a custom report for Intelenet presenting the findings of the 2017 NelsonHall
More informationBusiness Spotlight. Your monthly hotline to 500 UK decision makers.
Brochure Business Spotlight Welcome to Business Spotlight, the monthly telephone omnibus survey from IFF Research. Every month, we conduct 500 telephone interviews with a representative sample of senior
More informationSeptember Consumer Spending and Saving. A research report prepared for:
September Consumer Spending and Saving A research report prepared for: September 16, 2011 Research Method This research was completed online among a random sample of consumers aged 18+. A total of 2,009
More informationMedia Influence on Telecom Purchases Among Multicultural Consumers
Media Influence on Telecom Purchases Among Multicultural Consumers How do Hispanic, Asian and African differ in how they shop for mobile phones and plans? How does digital media play a role? Oct. 2017
More informationPackaging Solutions For Small Parcel Shipping For Over 50 Years
Packaging Solutions For Small Parcel Shipping For Over 50 Years Custom Printing Promotes Your Product While Providing Excellent Protection. Why not make Jiffy Mailer Products an integral part of your corporate
More informationWater-Activated Tape Product Guide
Water-Activated Tape Product Guide The Industry Leader in High Performance Water-Activated Tapes Intertape Polymer Group (IPG) is the industry s High Performance Leader in Water-Activated Tapes. For more
More informationThe online counterfeit economy: consumer electronics
The online counterfeit economy: consumer electronics The digital world is filled with various ways for counterfeiters to attack your brand and turn a profit for themselves, all while under the cloak of
More informationCanadian Retail, Evolved
Canadian Retail, Evolved How Canadian Retailers are Leveraging New Digital Marketing Capabilities A WBR Industry Benchmark White Paper Presented in Conjunction with Bronto Software, Inc. June 2014 Table
More information