Demand Planning - How to provide better input for Supply Chain Planning Introduction & Experience Sharing

Size: px
Start display at page:

Download "Demand Planning - How to provide better input for Supply Chain Planning Introduction & Experience Sharing"

Transcription

1 1 Demand Planning - How to provide better input for Supply Chain Planning Introduction & Experience Sharing Dr. Eckart Dutz - General Director Cartridge World (VN) Vietnam Supply Chain Community - Supply Chain Academy January 15th, 2011

2 2 Agenda Introduction Demand Characteristics - ing Methodology Demand Planning Process Experience Sharing

3 3 Introduction & Case Study Background

4 4 Desired Benefits of Demand Planning Improved Customer Service through better Product Availability Better Financial Performance Lower inventory Less write-offs Fewer change-over and OT Progress measured by KPI! Better Customer and Consumer Understanding Improved Stakeholder Collaboration within SamCo

5 ing as Science 5

6 6 Challenges for Demand Planning Process & Implementation Summary of Participants

7 7 Challenges for SamCo Demand Planning Process & Implementation Mobilisation & Communication in the Organisation Lack of DP System Skills & Experience (incl. Statistics) Consumer & Customer Insights & Information No Category Planning & Value Targets for Sales

8 8 Stages of Demand Plan Implementation System & Experience Level Process & Organisation Sales Target Planning Basic Demand Planning Process Advanced Demand Planning Proces Missing No Consensus, limited understanding of Demand Driver Lack of Experience System, Skills

9 9 Demand Characteristics - ing Methodology

10 10 Demand Drivers Judgemental Factors Competitor Activities New Product Introduction Product Canibalisation Specific Demand Factors as assessed by Field Sales Product Sampling (if large Scale) Supply Constraints Time Series (Baseline) Overall Economic Development Category/Market Developement Overall Increase of Penetration Brand and Product Loyalty Overall Customer & Consumer Goodwill Causal Factors Discount Trade Promotions (Additional Displays) Brand Advertising (if large scale) Seasonality

11 11 SamCo - Demand Characteristics (1) Primary Sales for most channels (Distributor, Wholesale). No real Demand Signal available. Strongly impacted by: Achievement of Sales Target (Push) Financial constraints of Distributor/Wholesale Market Assessment by Distributor & Field Sales Note: CRM - Secondary Sales Data will strongly improve the quality of data - is yet fully implemented and needs to be interfaced to other IT system and made available for SBU / Marketing

12 12 SamCo - Demand Characteristics (2) High Level of Fluctuations - Difficult to establish Baseline Sales Push (see before) High level on Sales Activities (mostly discount) Out-of-Stock and Short-Capacity (Supply-side) New Product Products - Low rate of success? Saisonal Products - Follow fairly predictable pattern

13 Demand Planning Process 13

14 14 Composition of a Consensus Demand Plan Analyze historical Sales and judge future Demand Judgemental Generate statistical based on historical Sales Tme Series Baseline Demand Plan Consensus Integrate Field Sales and Distribution Partner Apply Promotions, Activities, season, etc Causal

15 15 Factors considered in Consensus Demand Plan (Stage 1) Analysis & Sales Intelligence Judgemental Trend Bias Tme Series Baseline Demand Plan Consensus Integrate Field Sales and Distribution Partner Activities Seasonality Causal

16 16 Continuous Improvement in Demand Planning Accuracy Demand Driver Financial Implications 3. Analyze Demand Planning 1. Estimate Baseline & Seasonality Impact of Sales Activities New Product Lauches Loop 2. Monitor Actual Sales Development Deviiation from Plan Validation of assumptions

17 17 Finance Marketing Create Targets New Product Review Against Product Line Targets Establish Consensus Create Revenue Revise Marketing Activities Revise P & L Sales Mgmt. Promo Evaluate Roll-up Sales Reps Supply Chain Establish Baseline - Sales Rep (Bottomup) - SC (Stat.) Prepare Consensus Adjust Supply Plan

18 18 Granularity of Demand Plan Product Brand Subbrand Packsize SKU National Customer Distributor Territory Region Day Week Month Quarter Area Time

19 Demand Planning Process Flow 19 Week Week Week Weekly Tracking Meeting 4 Monthly Meeting Frozen Period = No Changes permitted Weeks with Actual Sales

20 20 Demand Planning Project Flow Data Collection & Analysis Develop Demand Planning Process ing Methodology Basics Preparing Trial Analyze 11 SKUs over 90 weeks Review Newly launched products (10) Time Series & Correlation Analysis Small Trial (7 SKUs) Planning Process Planning Timeframe Planning Input Planning Output Roles & Responsibilities Meeting Structure Trend, Moving Average Bias Pattern for Sales & Marketing Activities Pattern for Seanality ing New Product 50 SKUs of 5 SBU Weekly ing Tracking Meeting Monthly ing Meeting 2 Weeks ahead frozen Target Accuracy = 70%

21 21 Demand Planning Input Sources Sales & Marketing Activation Plan: 3 month Rolling: 12 weeks, of which 2 are firmed up Promotion, Discounts on Distributor, Wholesale and Retail level, Sampling, Display (provided by Marketing) Marketing (Brand Manager), Sales (Trade Marketing, Sales Operation) - consolidated by Demand Planning New Product Introduction & Delisting Plan: 6-12 months Rolling, 1 months firm Marketing/SBU Head provide input, needs to be confirmed by Supply Chain, consolidated by Demand Planning

22 22 Weekly Tracking Meeting Demand Planner, Sales (Coordinator), Marketing (Coordinator), Supply Planner Objective: Discuss very short-term sales performance Review recent week against and discuss performance (accuracy) Discuss & Update week 3 and 4 Update and communicate Sales Activation plan Discuss and agree on solving short-term Supply Issues (Inventory)

23 23 Monthly Meeting Demand Planner, Sales (Coordinator), Marketing (Coordinator), Supply Planner Review previous month performance (accuracy) and discuss and agree on causes Present and agree New Demand Plan - highlite and discuss changes against previous version Update & Communicate Sales Activation and Marketing Activity Plan Discuss and resolve short-term Supply Issues

24 24 New Products Key Input: Launch Estimates Key Reference is Sales Volume of Similar Products Line Extension vs Product Innovation (New to KD, New to Market) Pipelining: Based on Distribution Targets Review 8-12 weeks after launch whether repeated consumer purchases and re-adjust baseline Once stable and established in the market - review product cannibilisation After 6 months - Identify whether potentially needs to be delisted

25 25 Challenges Ahead Re-confirmation of Demand Planning Team Sustainable results in Trial ing Build-up (statistical ) Expertise Successful roll-out of CRM Implementation Support? Mindset and cultural changes

SUPPLY CHAIN CONSIDERATIONS FOR MANUFACTURERS

SUPPLY CHAIN CONSIDERATIONS FOR MANUFACTURERS SUPPLY CHAIN CONSIDERATIONS FOR MANUFACTURERS Joanna Walker 26 th September 2017 Joanna Walker supporting Food Manufacturers to win and grow business with Retailers www.purple-basil.co.uk Agenda for today

More information

Lecture Series: Consumer Electronics Supply Chain Management

Lecture Series: Consumer Electronics Supply Chain Management Lecture Series: Consumer Electronics Supply Chain Management Mohit Juneja i2 Technologies Divakar Rajamani, Ph.D. University of Texas at Dallas Center for Intelligent Supply Networks () 2003 Mohit Juneja

More information

Technology Consulting Analytics solutions for manufacturing and industrial products

Technology Consulting Analytics solutions for manufacturing and industrial products www.pwc.in Technology Consulting Analytics solutions for manufacturing and industrial products Overview Technological and digital innovations are transforming the manufacturing and industrial products

More information

Integrated Business Planning. Robert Rossi May 2015

Integrated Business Planning. Robert Rossi May 2015 Integrated Business Planning Robert Rossi May 2015 Introduction and objectives Introduction Agenda Page 2 IBP Why IBP What is IBP IBP process IBP governance and decision making Implementation approach

More information

Trends, Myths and Reality in Supply Chain. Joe Shamir CEO ToolsGroup September 2017

Trends, Myths and Reality in Supply Chain. Joe Shamir CEO ToolsGroup September 2017 Trends, Myths and Reality in Supply Chain Joe Shamir CEO ToolsGroup September 2017 Global Vision Accelerating Business Performance By efficiently delivering service to the customers of our customers Global

More information

White Paper. Demand Signal Analytics: The Next Big Innovation in Demand Forecasting

White Paper. Demand Signal Analytics: The Next Big Innovation in Demand Forecasting White Paper Demand Signal Analytics: The Next Big Innovation in Demand Forecasting Contents Introduction... 1 What Are Demand Signal Repositories?... 1 Benefits of DSRs Complemented by DSA...2 What Are

More information

Demand Planning with SAP APO Execution. Avijit Dutta Shreekant Shiralkar

Demand Planning with SAP APO Execution. Avijit Dutta Shreekant Shiralkar Demand Planning with SAP APO Execution Avijit Dutta Shreekant Shiralkar TABLE OF CONTENTS Table of Contents Preface 7 1 SAP SCM solution for DP execution 11 1.1 Supply chain management 11 1.2 SCM solutions

More information

Sales & Operations Planning: An Introduction

Sales & Operations Planning: An Introduction Sales & Operations Planning: Sales An & Operations Introduction Planning: An Introduction S&OP Overview The S&OP process was first developed in the1980 s. Today, S&OP is used across the Global 1000 1980

More information

Supply Chain Management Overview February Richard Motilal

Supply Chain Management Overview February Richard Motilal Supply Chain Management Overview February 2018 Richard Motilal Agenda Introduction Supply Chain is Transformative End-to-end Supply Chain Supply Chain Elements Keys to Success Optimization Initiatives

More information

Chapter Nine: Merchandise Buying and Handling

Chapter Nine: Merchandise Buying and Handling Chapter Nine: Merchandise Buying and Handling Different is what sells. Our customers want to go into a place of business that's different. They want to shop at stores that stock diverse merchandise and

More information

Panasonic Online to Store Case Study

Panasonic Online to Store Case Study Panasonic Online to Store Case Study Leveraging MarketShare s Cross-Channel Analytics Platform to Quantify the Total Marketing ROI on Sales at Retail August 2012 Executive Summary 1 Panasonic market share

More information

Business Studies 2008 HIGHER SCHOOL CERTIFICATE EXAMINATION. Total marks 100. Section I Pages 2 6

Business Studies 2008 HIGHER SCHOOL CERTIFICATE EXAMINATION. Total marks 100. Section I Pages 2 6 2008 HIGHER SCHOOL CERTIFICATE EXAMINATION Business Studies Total marks 100 Section I Pages 2 6 General Instructions Reading time 5 minutes Working time 3 hours Write using black or blue pen Draw diagrams

More information

Turning Your Ecommerce System into a Marketing Dynamo. Increasing Customer Value with Timely and Relevant Offers

Turning Your Ecommerce System into a Marketing Dynamo. Increasing Customer Value with Timely and Relevant Offers Turning Your Ecommerce System into a Marketing Dynamo Increasing Customer Value with Timely and Relevant Offers Agenda Executive Summary Who is Shutterfly? Ecommerce and Customer Relationship Marketing

More information

Wholesale Distribution Industry KPIs that Matter

Wholesale Distribution Industry KPIs that Matter Wholesale Distribution Companies Run Better on NetSuite. Wholesale Distribution Industry KPIs that Matter Sponsored by Results from Businesses Like Yours Business Visibility 360 o Visibility & Actionable

More information

Suntory draws deep from BOARD s well of business intelligence

Suntory draws deep from BOARD s well of business intelligence CASE STUDY BOARD At a glance Organisation Suntory Australia Pty Ltd Industry Liquor Wholesaler Location Head Office Sydney Solution BOARD business intelligence and corporate performance management Objective

More information

GLOSSARY OF TERMS ENTREPRENEURSHIP AND BUSINESS INNOVATION

GLOSSARY OF TERMS ENTREPRENEURSHIP AND BUSINESS INNOVATION Accounts Payable - short term debts incurred as the result of day-to-day operations. Accounts Receivable - monies due to your enterprise as the result of day-to-day operations. Accrual Based Accounting

More information

Paid Media Analyst. Job Specification. Greenlight Digital 3 Bravingtons Walk Regents Quarter London N1 9AJ +44 (0)

Paid Media Analyst. Job Specification. Greenlight Digital 3 Bravingtons Walk Regents Quarter London N1 9AJ +44 (0) Paid Media Analyst Job Specification Greenlight Digital 3 Bravingtons Walk Regents Quarter London N1 9AJ +44 (0)20 7253 7000 http://www.greenlightdigital.com Page 2/5 Page 3/5 Job Specification Title Holiday

More information

Power multiple marketplaces via a single platform. We support Amazon and ebay, as well as Tesco, Otto, Cdiscount, Walmart and more.

Power multiple marketplaces via a single platform. We support Amazon and ebay, as well as Tesco, Otto, Cdiscount, Walmart and more. MARKETPLACES DATA SHEET Third-party marketplaces like Amazon, ebay, Tesco, Cdiscount and Walmart account for a growing portion of global online retail sales. Online retailers of all sizes are recognising

More information

BigMachines & BigMachines Express: Which Product is Right for You?

BigMachines & BigMachines Express: Which Product is Right for You? BigMachines & BigMachines Express: Which Product is Right for You? Chris Haussler Senior Principal Product Manager Josh Gray VP, Development Oracle CPQ Cloud April 1, 2015 Copyright 2015, Oracle and/or

More information

Transforming the office of the CFO

Transforming the office of the CFO www.pwc.in Transforming the office of the CFO Maximising Finance Effectiveness We help the office of the CFO to optimise and excel in business insights, efficiency and control We address the fundamental

More information

Price Optimization. Ioana Crisan, SAS Global Retail. Copyright SAS Institute Inc. All rights reserved.

Price Optimization. Ioana Crisan, SAS Global Retail. Copyright SAS Institute Inc. All rights reserved. Price Optimization Ioana Crisan, SAS Global Retail Why is pricing still a topic? 1/3 2/3 Price conscious Delighted Set the right pricing strategy for each product life cycle? Create customer-centric assortments

More information

KEY CONSIDERATIONS FOR EXAMINING CHANNEL PARTNER LOYALTY AN ICLP RESEARCH STUDY IN ASSOCIATION WITH CHANNEL FOCUS BAPTIE & COMPANY

KEY CONSIDERATIONS FOR EXAMINING CHANNEL PARTNER LOYALTY AN ICLP RESEARCH STUDY IN ASSOCIATION WITH CHANNEL FOCUS BAPTIE & COMPANY KEY CONSIDERATIONS FOR EXAMINING CHANNEL PARTNER LOYALTY AN ICLP RESEARCH STUDY IN ASSOCIATION WITH CHANNEL FOCUS BAPTIE & COMPANY NOVEMBER 2014 Executive summary The changing landscape During this time

More information

Trusted Analytics An Analytical Framework That Aligns Your Organization For Better Decision Making

Trusted Analytics An Analytical Framework That Aligns Your Organization For Better Decision Making Trusted Analytics An Analytical Framework That Aligns Your Organization For Better Decision Making 1 Contents ZAP Enterprise Analytics... 3 Sales... 4 Benefits for Sales Teams.... 5 Metric Highlights....

More information

Sales Performance Management SALES DEMAND PLANNING SALES SALES & OPERATIONS ACCOUNT ANALYSIS & MANAGEMENT PLANNING PLANNING MANAGEMENT

Sales Performance Management SALES DEMAND PLANNING SALES SALES & OPERATIONS ACCOUNT ANALYSIS & MANAGEMENT PLANNING PLANNING MANAGEMENT Performance Management SALES DEMAND PLANNING SALES SALES & OPERATIONS ACCOUNT ANALYSIS & MANAGEMENT PLANNING PLANNING MANAGEMENT Increased customer service requirements, expanding distribution channels,

More information

The Collaborative Power of VMI 2.0

The Collaborative Power of VMI 2.0 WHITE PAPER The Collaborative Power of VMI 2.0 For more than a decade, out-of-stock rates have hovered at an average of 8 percent, according to a GMA/FMI Trading Partner Alliance report 1. More troubling

More information

LEAN ROUTE-TO-MARKET.

LEAN ROUTE-TO-MARKET. LEAN ROUTE-TO-MARKET www.fourprinciples.com BACKGROUND In general terms a route-to-market (RTM) is the way a company brings the right products to the right point of sales at the right time. The RTM is

More information

MARKETPLACES DATA SHEET. How our organization uses ChannelAdvisor: We use marketplaces to expand our footprint and brand awareness.

MARKETPLACES DATA SHEET. How our organization uses ChannelAdvisor: We use marketplaces to expand our footprint and brand awareness. MARKETPLACES DATA SHEET Third-party marketplaces like Amazon, ebay, Walmart and Jet account for a growing portion of global online retail sales. Online retailers of all sizes are recognizing the profit

More information

B2B MARKETING ROI PLAYBOOK. How CRM can help close the gap between Marketing and Sales. marketing

B2B MARKETING ROI PLAYBOOK. How CRM can help close the gap between Marketing and Sales. marketing B2B MARKETING ROI PLAYBOOK marketing SALES How CRM can help close the gap between Marketing and Sales B2B MARKETING ROI PLAYBOOK A guide to how Salesforce and Marketo customers can solve the biggest problem

More information

Tikkurila distribution Tikkurila Analyst Day on August 15, Janno Paju, Chief Commercial Officer

Tikkurila distribution Tikkurila Analyst Day on August 15, Janno Paju, Chief Commercial Officer Tikkurila distribution Tikkurila Analyst Day on August 15, 2013 Janno Paju, Chief Commercial Officer Sustainable beauty since 1862 August 15, 2013 Key success factors in paint business: 1.Brands 2.Distribution

More information

Making pay for performance work

Making pay for performance work Making pay for performance work Towers Watson s Autumn Conference Specialist incentives Ron Burke and Scott Cullen 3 October 2013 2013 Towers Watson. All rights reserved. Agenda What do we mean by specialist

More information

The #1 Online Community for Salon Professionals

The #1 Online Community for Salon Professionals The #1 Online Community for Salon Professionals The #1 Online Salon Community Behind the Chair is the foremost insider resource for salon professionals throughout North America. Updated daily and available

More information

Epicor for Distribution

Epicor for Distribution Epicor for Distribution As a distributor, you know that employing a powerful technology strategy is a key to success and to staying ahead of the competition, which seems to get more sophisticated every

More information

Anatomy of a firm. Strategic Plan write-up and implementation. Role of systems. Strategy process

Anatomy of a firm. Strategic Plan write-up and implementation. Role of systems. Strategy process Anatomy of a firm Strategic Plan write-up and Al Lee tangible Policies Legal docs Capabilities Resources People Will Vision Enterprise intangible Direction Goal Reason for being Structure Systems Sub-systems

More information

Introduction to the Performance Scorecard

Introduction to the Performance Scorecard Introduction to the Performance Scorecard March 2009 Agenda Concepts Overview Demo Q&A 2 Scorecard & Dashboard 3 Buzz Words for Dashboard and Scorecard Scorecard Strategic Objectives, Targets, Goals Leading

More information

next 2018 Supplier Marketing Programs what s discover get your message out to the right people at the right time

next 2018 Supplier Marketing Programs what s discover get your message out to the right people at the right time 2018 Supplier Marketing Programs get your message out to the right people at the right time discover what s next 2018 Supplier Marketing Programs Page 1 CY '18 Edition - 6/2017 Build a Program that Works

More information

Chapter 3 Sales forecasting

Chapter 3 Sales forecasting Chapter 3 Sales forecasting Nature and purpose of sales forecasting It would not be hard to be a successful business person if you had a crystal ball and could look into the future. If you knew which products

More information

Best Practices in Demand and Inventory Planning

Best Practices in Demand and Inventory Planning W H I T E P A P E R Best Practices in Demand and Inventory Planning for Chemical Companies Executive Summary In support of its present and future customers, CDC Software sponsored this white paper to help

More information

Revionics Space Suite enables retailers to right-size their store space and unlock each store s unique revenue and profit potential with:

Revionics Space Suite enables retailers to right-size their store space and unlock each store s unique revenue and profit potential with: Space Suite Right-size your store space, identify assortment opportunities and unlock each channel s and each store s unique revenue and profit potential. Maximize Space and Assortment with Every Input

More information

BSI Recruitment Opportunity. October Job Description. Training Insight Sales Executive. Page 1 of 5

BSI Recruitment Opportunity. October Job Description. Training Insight Sales Executive. Page 1 of 5 Job Description Training Insight Sales Executive Page 1 of 5 Job Title: Training Telesales Executive Reports to: Training & Marketing Manager Location: Band: Milan Office Training & Marketing Purpose of

More information

RETAIL BANKING: Customer Segment Performance Blueprint A WEB-BASED PERFORMANCE MANAGEMENT APPLICATION

RETAIL BANKING: Customer Segment Performance Blueprint A WEB-BASED PERFORMANCE MANAGEMENT APPLICATION RETAIL BANKING: Customer Segment Performance Blueprint A WEB-BASED PERFORMANCE MANAGEMENT APPLICATION Introduction: driving success one customer at a time Ask most financial services executives about their

More information

i2 Demand Planner i2 SCM Solution i2 Demand Planner ... React to changing demand factors Track all end product options and components

i2 Demand Planner i2 SCM Solution i2 Demand Planner ... React to changing demand factors Track all end product options and components i2 Supply Chain Management (SCM) not only dynamically manages the supply chain within your company, but across companies in your value chain as well. i2 SCM provides multi-enterprise visibility, collaboration,

More information

ELEVATING CONSUMER PROMOTIONS FOR RETAIL

ELEVATING CONSUMER PROMOTIONS FOR RETAIL SPOTLIGHT ON: ELEVATING CONSUMER PROMOTIONS FOR RETAIL DEVELOPING BETTER PROMOTIONAL STRATEGIES USING BASKET ANALYTICS INSIDE YOU LL FIND OUT: How excessive use of promotions can hurt retailers Best practices

More information

The Evolution of B2B Distribution Ecommerce and Multi-Channel Strategies 2017

The Evolution of B2B Distribution Ecommerce and Multi-Channel Strategies 2017 The Evolution of B2B Distribution Ecommerce and Multi-Channel Strategies 2017 THE TRANSFORMATION OF B2B DISTRIBUTION Technology, ecommerce and customer expectations are dramatically changing the landscape

More information

Objectives of Chapters1, 2, 3

Objectives of Chapters1, 2, 3 Objectives of Chapters1, 2, 3 Building a Strategic Framework to Analyze a SC: (Ch1,2,3) Ch1 Define SC, expresses correlation between SC decisions and a firms performance. Ch2 Relationship between SC strategy

More information

TABLE OF CONTENTS DOCUMENT HISTORY 5

TABLE OF CONTENTS DOCUMENT HISTORY 5 TABLE OF CONTENTS DOCUMENT HISTORY 5 UPDATE 17D 5 Revision History 5 Overview 5 Demand Management 6 Forecast Unique Demand Segments 6 Foresee Impact of Events 6 Maintain Audit Trail on Measure Updates

More information

One Size Doesn t Fit All Reinvent Your B2B E-Commerce Strategy

One Size Doesn t Fit All Reinvent Your B2B E-Commerce Strategy One Size Doesn t Fit All Reinvent Your B2B E-Commerce Strategy Featuring: Chip House, Four51 Jason Sproles, Support One Darin Lynch, Irish Titan Eric Smith, Modern Distribution Management Sponsored by:

More information

Predictive. Prescriptive. Profitable Retailing.

Predictive. Prescriptive. Profitable Retailing. Predictive. Prescriptive. Profitable Retailing. Today s shoppers have infinite purchasing options. What they want is a compelling, inspiring experience as they:... Price check, compare products, and shop

More information

Customer Relationship Management for SMB s March 2007

Customer Relationship Management for SMB s March 2007 Customer Relationship Management for SMB s March 2007 Applications Financials Manufacturing Procurement Supply Chain Mgmt. Human Capital Mgmt. CRM Business Intelligence Accelerators Partners Industry Best

More information

Apprise ERP. Designed for Importers, Distributors and Wholesalers of Wine, Spirits & Beer. Apprise.com

Apprise ERP. Designed for Importers, Distributors and Wholesalers of Wine, Spirits & Beer. Apprise.com Apprise ERP Designed for Importers, Distributors and Wholesalers of Wine, Spirits & Beer Apprise.com We understand your business We know the unique challenges that go into running a wine and spirits or

More information

Highlighting Different Retail Channels As The Sector Matures To Meet Consumer Demand

Highlighting Different Retail Channels As The Sector Matures To Meet Consumer Demand Highlighting Different Retail Channels As The Sector Matures To Meet Consumer Demand Recognising the importance of various retail channels and the opportunity each present Uncovering the tactics used to

More information

Eldorado company BW on HANA: Planning for Retail

Eldorado company BW on HANA: Planning for Retail Eldorado company BW on HANA: Planning for Retail Eldorado LLC Profile The largest consumer electronics and domestic appliances retailer in Russia. Top-5 consumer electronics retailer in Europe Top-10 consumer

More information

The Product Lifecycle and the Marketing Strategy

The Product Lifecycle and the Marketing Strategy The Product Lifecycle and the Marketing Strategy Enterprise & Project Management Please note that these slides are not intended as a substitute to reading the recommended text for this course. Objectives

More information

EXCESS CAPACITY EXCHANGE

EXCESS CAPACITY EXCHANGE EXCESS CAPACITY EXCHANGE Automated Sales Platform for selling off all your products in 24 hours. 100% GUARANTEED! Every day, there is $34 trillion of excess production capacity, idle space, unsold products

More information

Sage 300 ERP 2014 Get more done.

Sage 300 ERP 2014 Get more done. Sage 300 ERP 2014 Get more done. Get more done by connecting your business, providing a better customer experience, and increasing revenue. New web and mobile functionality: driving better customer experiences

More information

Unified Commerce is the. Future of Retail

Unified Commerce is the. Future of Retail Unified Commerce is the Future of Retail The goal is to provide an uninterrupted buying journey transacted across multiple channels and devices (often simultaneously) supported by an IT infrastructure

More information

Drive your results with target-setting analytics

Drive your results with target-setting analytics Drive January 2017 your results with Drive your results with target-setting analytics Bharath Vijayendra Sherri Loweke i This white paper outlines key tenets of the roadmap for target-setting success.

More information

China Strategy. HUGO BOSS Investor Day Mr. Gareth Incledon, Managing Director China Hong Kong, November 26, 2013

China Strategy. HUGO BOSS Investor Day Mr. Gareth Incledon, Managing Director China Hong Kong, November 26, 2013 HUGO BOSS Investor Day 2013 China Strategy Mr. Gareth Incledon, Managing Director China Hong Kong, November 26, 2013 Investor Day 2013 // China Strategy HUGO BOSS November 26, 2013 2 / 34 Agenda HUGO BOSS

More information

The retailer is the final frontier of

The retailer is the final frontier of Demand planning and Forecasting with Pos Data: A Case Study By Fred Andres The retailer is the final frontier of supply chain planning. So, it is important for manufacturers to have a serious look at what

More information

Placing a lens on supply chain planning

Placing a lens on supply chain planning IBM Global Business Services IBM Institute for Business Value Placing a lens on supply chain planning Supply Chain Management IBM Institute for Business Value IBM Global Business Services, through the

More information

Creating Unique Data Assets to Drive Marketing Predictions and Actions. The Second-Party Data Advantage

Creating Unique Data Assets to Drive Marketing Predictions and Actions. The Second-Party Data Advantage Creating Unique Data Assets to Drive Marketing Predictions and Actions The Second-Party Data Advantage 1 Industry Trends The second-party data movement has quickly emerged as an innovative solution for

More information

Dynamic Reallocation of Portfolio Funds

Dynamic Reallocation of Portfolio Funds Complete Perspective. Smart Decisions. #StrategicPMO Dynamic Reallocation of Portfolio Funds Ben Chamberlain Chief Product & Marketing Officer Ben.Chamberlain@umt360.com Agenda What s wrong with traditional

More information

The Role of Optimization in World Class CPG Supply Chains: Takeaway for Indian FMCG. 27 th February 2009

The Role of Optimization in World Class CPG Supply Chains: Takeaway for Indian FMCG. 27 th February 2009 The Role of Optimization in World Class CPG Supply Chains: Takeaway for Indian FMCG 27 th February 2009 Proposed Agenda Brief JDA Introduction Supply Chain Process Evolution & Significance: Indian Context

More information

SPB565: Sport Marketing Plan Final Project

SPB565: Sport Marketing Plan Final Project SPB565: Sport Marketing Plan Final Project Students must complete a Sport Marketing Plan throughout the term as their final project. The Sport Marketing Plan project helps students to meet these SPB565

More information

WAREHOUSE LABOR PRODUCTIVITY BENCHMARKING 2017

WAREHOUSE LABOR PRODUCTIVITY BENCHMARKING 2017 WAREHOUSE LABOR PRODUCTIVITY BENCHMARKING 2017 AGENDA 1. INTRODUCTION 2. SURVEY NUMBERS BEST-IN-CLASS VS. THE REST 3. 5 KPIs LEADING OPERATIONAL EFFICIENCY 4. BARRIERS TO IMPROVEMENT 5. CLOSING REMARKS

More information

1.1 Supply Chain Management & Strategic Planning. Supply Chain Evolution The Supercheap Auto Group Story

1.1 Supply Chain Management & Strategic Planning. Supply Chain Evolution The Supercheap Auto Group Story 1.1 Supply Chain Management & Strategic Planning Supply Chain Evolution The Supercheap Auto Group Story Peter Birtles Managing Director Supercheap Auto Group Carter McNabb Partner GRA Pty Ltd Agenda Group

More information

A Roadmap to Success: Five Guiding Principles to Incentive Compensation Planning. KMK Consulting, Inc.

A Roadmap to Success: Five Guiding Principles to Incentive Compensation Planning. KMK Consulting, Inc. A Roadmap to Success: Five Guiding Principles to Incentive Compensation Planning KMK Consulting, Inc. Driving informed business decisions with data services and business intelligence solutions There are

More information

Job Description. Retail Channel Marketing Manager (SP) Head of Marketing - UK & Ireland. Channel Marketing Associate (Intern) Purpose of Job

Job Description. Retail Channel Marketing Manager (SP) Head of Marketing - UK & Ireland. Channel Marketing Associate (Intern) Purpose of Job Job Description Job Title: Reporting to: Direct Reports: Division: Retail Channel Marketing Manager (SP) Head of Marketing - UK & Ireland Channel Marketing Associate (Intern) Marketing Purpose of Job Develop

More information

THE FIELD GUIDE TO CPG MOBILE APPS 1 THE FIELD GUIDE TO CPG MOBILE APPS

THE FIELD GUIDE TO CPG MOBILE APPS 1 THE FIELD GUIDE TO CPG MOBILE APPS THE FIELD GUIDE TO CPG MOBILE APPS 1 THE FIELD GUIDE TO CPG MOBILE APPS INTRODUCTION Finding the right mobile apps for your consumer goods field team can be a difficult task. With so many options and places

More information

SAP Integrated Business Planning (IBP) Towards Digital Now

SAP Integrated Business Planning (IBP) Towards Digital Now SAP Integrated Business Planning (IBP) Towards Digital Now Digital transformation is changing the way we sell, buy, distribute, store, plan, communicate, organize, collaborate and generally speak the essence

More information

Digital business. Delivering agility with scale

Digital business. Delivering agility with scale Digital business Delivering agility with scale 2 Mindtree s integrated set of offerings across the fields of digital marketing, e-commerce, content management and mobility, offers the following benefits:

More information

In order to compete successfully in the

In order to compete successfully in the Title Deck AUTORA Holistic Approach to Supply Chain Transformations MARK HERMANS AND MERAJ MOHAMMAD, PRTM MANAGEMENT CONSULTANTS EDITH SIMCHI-LEVI, VP OPERATIONS, LOGICTOOLS, INC. In order to compete successfully

More information

QUALIFICATION HANDBOOK

QUALIFICATION HANDBOOK QUALIFICATION HANDBOOK Level 2 Certificate in Principles of Sales (QCF) (7711-02) April 2011 Version 1.3 (November 2012) Qualification at a glance Subject area City & Guilds number 7711 Age group approved

More information

Measuring SRM. Value. May 3, Mark Webb:

Measuring SRM. Value. May 3, Mark Webb: May 3, 2012 Measuring SRM Future Purchasing 3000 Cathedral Hill, Guildford, Surrey GU2 7YB, UK t: +44 1483 243520 w: www.futurepurchasing.com Value Mark Webb: + 44 7974 018022 mwebb@futurepurchasing.com

More information

COOPERATIVE PURCHASING

COOPERATIVE PURCHASING LEVERAGE COOPERATIVE PURCHASING TO GROW YOUR GOVERNMENT SALES TABLE OF CONTENTS Part 1. Market overview Part 2. Understand top buyers/users Part 3. Determine top purchase categories Part 4. Examine the

More information

Vendor Managed Inventory Solutions for the Grocery Industry

Vendor Managed Inventory Solutions for the Grocery Industry Vendor Managed Inventory Solutions for the Grocery Industry 3160 Pinebrook l Park City, UT 84098 l 435.645.2000 www.parkcitygroup.com Contents Overview... 3 The Issue... 6 The Opportunity... 4 The Solution

More information

Looking Ahead The Big Opportunity for Network Design - GST Introduction in India

Looking Ahead The Big Opportunity for Network Design - GST Introduction in India Looking Ahead The Big Opportunity for Network Design - GST Introduction in India Executive Summary The supply chain network of a company is seldom optimal. Reasons for the same can often be associated

More information

Systems Analysis and Design in a Changing World, Fifth Edition

Systems Analysis and Design in a Changing World, Fifth Edition Systems Analysis and Design in a Changing World, Fifth Edition Learning Objectives Explain the key role of a systems analyst in business Describe the various types of systems an analyst might work on Explain

More information

Strategic Growth Leaders DEVELOPING YOUR PLAN FOR GROWTH

Strategic Growth Leaders DEVELOPING YOUR PLAN FOR GROWTH Strategic Growth Leaders DEVELOPING YOUR PLAN FOR GROWTH Agenda About SGL Recap on Strategic Planning Implementing the Plan 3P s & 3C s Case study Tea & Coffee Some Examples & Discussion CFO Forum About

More information

brand insistence brand brand preference brand recognition manufacturer s brand generic products private brand captive brand individual brand

brand insistence brand brand preference brand recognition manufacturer s brand generic products private brand captive brand individual brand brand brand insistence brand preference brand recognition generic products manufacturer s brand private brand captive brand family brand individual brand brand equity brand manager category management

More information

The search for offline sales. How paid search drives in-store purchases during the Holidays and beyond.

The search for offline sales. How paid search drives in-store purchases during the Holidays and beyond. The search for offline sales How paid search drives in-store purchases during the Holidays and beyond. Value of search Search has value across the consumer decision journey. It can help shoppers learn

More information

Changes in competition between brands and private labels. Hugh Mullan Assistant Director Goods and Consumer Group - Office of Fair Trading

Changes in competition between brands and private labels. Hugh Mullan Assistant Director Goods and Consumer Group - Office of Fair Trading Changes in competition between brands and private labels Hugh Mullan Assistant Director Goods and Consumer Group - Office of Fair Trading 2 Structure Private label growth, but brands still important Ways

More information

Brand Management and Distribution. Prestige Imports LLC 14 Belleview Mt. Clemens, MI Office (586)

Brand Management and Distribution. Prestige Imports LLC 14 Belleview Mt. Clemens, MI Office (586) Prestige Imports LLC 14 Belleview Mt. Clemens, MI 48043 Office (586) 463-9400 www.prestigeimportsllc.com MISSION STATEMENT Our mission is to provide suppliers or brand owners with an effective, sales driven,

More information

DRAFT ROLE DESCRIPTION Riverina Murray Destination Network, Administrative Assistant

DRAFT ROLE DESCRIPTION Riverina Murray Destination Network, Administrative Assistant DRAFT ROLE DESCRIPTION Riverina Murray Destination Network, Administrative Assistant Location: tbc 1. OVERVIEW The Destination Network (DN) Riverina Murray is one of six DNs recently established across

More information

Harnessing the Power of IBM Business Analytics Through Application Specific Licensing

Harnessing the Power of IBM Business Analytics Through Application Specific Licensing Harnessing the Power of IBM Business Analytics Through Application Specific Licensing David Albert WW ASL Business Development and Technical Manager Business Analytics Business Analytics software Agenda

More information

CASE STUDY ENGINEERING HOTEL INDUSTRY KPI DASHBOARDS TO SUPPORT REVENUE-PRODUCING BUSINESS DECISIONS

CASE STUDY ENGINEERING HOTEL INDUSTRY KPI DASHBOARDS TO SUPPORT REVENUE-PRODUCING BUSINESS DECISIONS CASE STUDY 1 ENGINEERING HOTEL INDUSTRY KPI DASHBOARDS TO SUPPORT REVENUE-PRODUCING BUSINESS DECISIONS In an increasingly competitive, digitally enabled environment, the ability to consistently measure

More information

Telkom s Journey in finding a Customer Experience measuring system. Ella Engelbrecht, Executive: Group Customer Experience 4 August 2016

Telkom s Journey in finding a Customer Experience measuring system. Ella Engelbrecht, Executive: Group Customer Experience 4 August 2016 Telkom s Journey in finding a Customer Experience measuring system Ella Engelbrecht, Executive: Group Customer Experience 4 August 2016 Agenda 1. Start with the end in mind 2. The Telkom CEX Operating

More information

Fully Automated Real-Time Analytics to Action

Fully Automated Real-Time Analytics to Action Real-Time Contextual Marketing Fully Automated Real-Time Analytics to Action Verita Poerbasari Nathan Rae 2017 TM Forum 1 Customer Perspective Why did I receive this offer which is not relevant? Why did

More information

Impact of delisting brands Beer category

Impact of delisting brands Beer category Impact of delisting Beer category Background and objectives The market is characterised by: Wide geographical area Heterogeneous consumers Historical strength of local, regional operating alongside national

More information

5 Steps to Accurately Predict Consumer Behavior with Syndicated Data

5 Steps to Accurately Predict Consumer Behavior with Syndicated Data 5 Steps to Accurately Predict Consumer Behavior with Syndicated Data WHAT REALLY DRIVES CONSUMER BEHAVIOR? Energy Prices Income Marketing Merchandising While marketing, promotions, and merchandising can

More information

Section 1: Introduction

Section 1: Introduction Section 1: Introduction Company Information 1. Please provide us with your company name. 2. Please indicate the scope you consider when responding to this survey e.g. Australian Business Unit, ANZ Business

More information

Sales & Operations Planning (S&OP) a major driver in maximizing business profitability?

Sales & Operations Planning (S&OP) a major driver in maximizing business profitability? Sales & Operations Planning (S&OP) a major driver in maximizing business profitability? An investigation of S&OP maturity levels in the process industries Red Paper Sales & Operations Planning In this

More information

2016/2017 MOBILE AND LOYALTY SURVEY LOYALTY REWARDS

2016/2017 MOBILE AND LOYALTY SURVEY LOYALTY REWARDS 2016/2017 MOBILE AND LOYALTY SURVEY LOYALTY REWARDS WHY THE SURVEY? Veoo wanted to survey loyalty card holders to understand what the future holds for mobile wallet adoption, to understand what customers

More information

Pega Sales Automation

Pega Sales Automation Pega Sales Automation PRODUCT OVERVIEW 7.22 Copyright 2017 Pegasystems Inc., Cambridge, MA All rights reserved. Trademarks For Pegasystems Inc. trademarks and registered trademarks, all rights reserved.

More information

The Evolution of Forecasting. A transformation into a contemporary supply chain

The Evolution of Forecasting. A transformation into a contemporary supply chain The Evolution of Forecasting A transformation into a contemporary supply chain Patrick Smith General Manager, North America ToolsGroup Psmith@toolsgroup.com 617-600-7255 Toolsgroup.com 2 Abstract Big data

More information

Direct Store Delivery for Consumer Products Companies

Direct Store Delivery for Consumer Products Companies SAP Direct Store Delivery Direct Store Delivery for Consumer Products Companies Direct store delivery, often referred to as DSD, is a sales and distribution model that integrates territory and account

More information

Demand Planning & Sales Forecasting 2-day Tutorial Workshop

Demand Planning & Sales Forecasting 2-day Tutorial Workshop Demand Planning & Sales Forecasting 2-day Tutorial Workshop June 25-26, 2018 Pune, India CADP Certification Jun 27, 2018 Pune, India Improve Your Forecasts With Better Models and Diagnostics! We Will Show

More information

Optimizing ROI from your Co-op/MDF Program

Optimizing ROI from your Co-op/MDF Program Optimizing ROI from your Co-op/MDF Program Your channel marketing program can be more than a cost of doing business. Start realizing a return on your investment. This ebook covers best practices and trends

More information

Designing the Lean Enterprise Performance Measurement System

Designing the Lean Enterprise Performance Measurement System Designing the Lean Enterprise Performance Measurement System Vikram Mahidhar web.mit.edu/lean 2005 Massachusetts Institute of Technology Vikram Mahidhar 03/22/05-1 Agenda Metrics Team Challenge from LAI

More information